Hello-Hello, happy new week to everyone.
While we don’t own any Vampire Weekend music, we have gradually listened to more of their music over the years. (“More” is a relative term, we probably couldn’t name 5 songs.) And we have certainly written about the band’s image in this space before. The group has a new CD coming out tomorrow; in advance of that release there has been substantial coverage of the group, its image, music and many other things the last several weeks.
We thought it made sense to revisit the group’s ‘preppy image’ topic by sharing a bit from a story in the Irish Independent last week. First, a contemporary look from the music video for the new album’s first single, Ya’ Hey.
Now to that Independent story by writer Ed Power.
Of course, the question you really want to ask Ezra Koenig is: why are you so hated? Is it the fancy-pants Ivy League degree? The preppy good looks? The boat shoes?
He knows people, thousands of strangers, don’t like him, believe his band Vampire Weekend to be a bunch of jumped-up trustafarians who have coasted to the top of the charts on privilege, rich-kid charm and a well-thumbed collection of Paul Simon LPs. He okay with that. Lately, he can even chuckle at it.
Here’s a 2009 photo from the group’s Facebook page.
According to the story the preppy image seems to have been something cultivated for the band’s branding, the following is a quote from Mr. Koenig.
“The preppy image – we knew what we were doing,” he says. “I didn’t grow up in a preppy household. I never dressed that way.
As a refresher, here is an image from a 2008 Underground Top Ten piece.
And a 2007 photograph, this one via Stereogum.
But even looking at a March 2013 Fader cover story, it’s still a fairly prep look.
For those unfamiliar with the band’s backstory, they all attended Columbia. In the Independent article (and in many previous interviews) Mr. Koenig addresses this.
He appreciates why people would have a picture of him in their head as a privileged jerk, though. Going to Columbia, he encountered plenty just like that.
“I can give you a million reasons why I don’t fit the stereotype of the rich college kid,” he says.
“But, you know, I did go to those schools. It doesn’t surprise me that, in a deeply unequal society, things that are seen as a status symbol are going to anger people.
It’s safe to say I’m feeling rather moronic, I never presumed the wardrobe was more of an image-making maneuver than a reality. The following is from a story in Canada’s Globe and Mail last Friday:
But enough with the condescension; Vampire Weekend has received enough of that since the release of its self-titled début in 2008 (and again with 2010’s Contra). The indie-rocking New York quartet could not shake its preppy, advantaged reputation – sweater-wearers listening to Afro-pop and arguing about Oxford commas well into the Cape Cod night.
From a very limited scan of reviews it seems critical reaction to the new album is fairly positive. It seems rather unfortunate that so much time and energy during the group’s early years was spent on the group’s look as opposed to the band’s sound. It makes me wonder if VW had simply avoided stressing the prep styles, would the music have been what was discussed and commented on, as opposed to the clothes they were wearing?
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We also wanted to share some bright and sunny pictures most Lilly lovers will enjoy. In honor of the late Lilly Pulitzer, the West Palm Beach Green Market hosted a fun event yesterday.
Banners were set up with some of Lilly’s more iconic sayings.
This is one of my favorite Lilly quotes.
The Market was filled with a whole lot of Lilly.
There were mothers and daughters (and some Dads, husbands, brothers) sporting their Lilly. Below, Vicki Angelini and her daughter, Mary, from a story in the Palm Beach Daily News.
And here is the heart made by those in attendance.
On that chipper image we say g’bye until next time!
An AntiPrep’s Comeuppance? (Kind of NSFW)
Hello-hello and happy middle of the week to all of our treasured readers.
Today we wanted to chat about a news item involving a member of the AntiPrep Wall of Shame. Yes, we’re talking about these folks.
Abercrombie & Fitch
(With apologies, I wasn’t sure if this sort of picture would be considered Not Safe For Work, you wouldn’t believe how hard it was to get a screen grab that didn’t show more!)
Regular readers
have been subjected to endless carpingmay have noted our occasional posts about the company. It’s true weare forever harkening backhave referenced this artifact before, the label from one of my turtlenecks. (I know, it’s so last century.)The Prepatorium
The garment is not from Abercrombie’s heyday, but it certainly predates current ownership and management by a few decades. Or so. We are nothing if not frugal.
The point is this harkens back to a company that would never target pre-pubescent girls for push-up bikinis (remember the ‘Ashley push-up triangle top‘ for those 8 to 14 years of age?), nor would they market to your tween and teenage daughters with ads like these.
Abercrombie Facebook
Or get them to sign up for the “A & F Club,” with a website front page like this.
A&F The Club
That Abercrombie & Fitch may have gone bankrupt and ultimately been out of business. But at least they didn’t engage in the sort of thing the current company seems to enjoy. Some readers may know where I’m heading with this. Yes, it’s more about those news stories from last week quoting from a 2006 Salon interview with the brand’s CEO, Mike Jeffries.
The quotes resurfaced when a retail analyst, Robin Lewis, wrote about the company’s refusal to stock Large or Extra Large sizes for women. More from the Los Angeles Times:
In this day of the interwebs the reaction was almost instantaneous. Many were outraged. A Ohio mother, Andrea Neusner, sent her daughters’ clothing back to the CEO with this letter.
A Change.org petition was started asking the company to “make clothes for teens of all sizes”; it now has more than 20,000+ signatures. The organizer hopes to get to 25,000.
And yesterday word came of a California man named Greg Karber, who created his own method to “re-adjust the brand”. His idea? Purchase Abercrombie & Fitch clothes at the local thrift store and give them to homeless people, or clean out your closet and donate them. More from the Daily News:
Greg Karber You Tube
Greg Karber You Tube
Some are taking those suggestions to heart:
Buzzfeed
The ‘hashtag’ being used to promote giving A&F clothing to those less fortunate is #FitchTheHomless.
Personally, I am not crazy about the practice of making presumptions based on someone’s appearance, i.e., “the homeless”. Nor does it sit right thinking that homeless individuals are so awful they are bound to strike at the core of Mr. Jeffries being. But do I appreciate the notion of people doing something about a business practice they don’t like? Yes.
Buzzfeed has its own record of the goings-on.
BuzzFeed
Much of it actually seems as hostile as Mr. Jeffries’s attitude toward anyone over a Size 10. But there are also more reasoned approaches, like this image Jamie Smith posted on Twitter.
Jamie Smith Twitter Feed
In case you are unable to see what the note says, it reads:
Now, are Mr. Jeffries and his marketing department probably reveling in all of the attention the brand is receiving? Probably. But they won’t be if enough people stop buying their merchandise.
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