Tag Archives: Vanity Fair True Prep

Fashion Rules from “True Prep” & J. Crew Taken to Task

Hello-Hello! It is turning out to be a slightly wild Wednesday here at the Prepatorium, so we shall dive right into things.

We begin with a sneak peek at True Prep as the book’s September 7 release date inches closer; today Vanity Fair released an excerpt online. (The story is in the September issue of the magazine.)

“Muffy van Winkle, you’ve napped long enough. It’s been 30 years! It doesn’t seem possible, does it? Despite changes and crises, the maid quitting, running out of vodka, your NetJets account being yanked, and the Internet, it’s still nice to be prep.”

Vanity Fair’s story “The Official Preppy Reboot” also includes an illustration we love from artist Jean-Philippe DelHomme.

Illustration by Jean-Philippe DelHomme

Back to more from Lisa Birnbach with Chip Kidd, from their “Fashion Rules” section:

“We know that many of you understand the principles of preppy style. But just to be sure, let’s review them again.

We wear sportswear. This makes it easier to go from sporting events to social events (not that there is much difference) without changing.

Your underwear must not show. Wear a nude-colored strapless bra. Pull up your pants. Wear a belt. Do something. Use a tie!

We do not display our wit through T-shirt slogans.”

A few of the Rules we find appealing:

Nose rings are never preppy.

Neither (shudder) are belly-button piercings.

Nor are (two shudders) tongue studs.

There are also sections on Frugal Do’s and Frugal Dont’s, Prep Travel Commandments, Prep Careers for the New Millennium and our personal fave, a bit about Logos (insert un-Princess-like shriek here).

But don’t be satisfied with our truncated version of Vanity Fair’s excerpt, pop over and read the story in its entirety, and then stop at the shop to pre-order your copy of True Prep for only $13.95. (For $2 shipping use the code TRUEPREP at checkout.) Facebook fans might also enjoy checking out the True Prep page.

The magazine also has a look at “The New Preppy” style, pairing many of the book’s Fashion Rules with contemporary pictures of celebrities.  Below, Alexa Chung. Ummmm… cut up leather shorts?  To quote several of those commenting on yesterday’s post, we’ll be in the “Just Say No” camp when it comes to that look.

PatrickMcMullan.com via Vanity Fair

J. Crew’s mega-star Jenna Lyons is also seen in the slideshow, here is the magazine’s description:

“J. Crew’s Jenna Lyons is the goddess of reasonably priced prepdom. Worship the salmon-colored cutoffs (they look vintage-y even if they are straight off the rack).”

PatrickMcMullan.com via Vanity Fair

Again, we suggest viewing this piece in its entirety at Vanity Fair.

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In related news, Jezebel takes a scathing look at the new J. Crew catalog. (We initially posted about it here.) The issue? Well, the story is titled “Operation Desert Porn: J. Crew’s Wartime Glamour“.

J. Crew August 2010 Catalog

Dodai Stewart’s story not only examines the thematic direction in the apparel, accessories and catalog, it also takes issue with prices. The following remarks refer to the “Jenna’s Picks” section of the catalog.

“J. Crew president and executive creative director Jenna Lyons claims she’s inspired by “pieces that have a utilitarian feel.” (Are they actually functional, or do they just feel that way?) She also writes that “uniform” items, dressed up with “sky-high platforms or a smattering of sequins” are clothes that “quietly command attention.” Of course, you’d better be pulling in the salary of a colonel or general, and not a private — the least inexpensive item on this page is a $58 belt.

J. Crew via Jezebel

Also referenced, the Timex watches currently offered by J. Crew:

J. Crew

“”J. Crew and Timex joined forces to create a “vintage” field watch, which will cost you $150, but you can totally get a Timex field watch for less than fifty bucks, just FYI. Whether you wear it with sequins is up to you.”

Here is the $42 Timex watch the story links to:

Timex

And then there is this:

“A $275 tweed jacket for the ladies who lunch… in the demilitarized zone!”

J. Crew via Jezebel

Ouch.

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On the conspicuous consumption radar, the Hermès Coloring Book.

Courtesy Hermès via DFR

Our thanks to the always-on-top-of-things folks at the Daily Front Row for sharing this.

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We leave you with a spot of recommended reading, this one from Ivy Style, a delightful guest post, “The Vassar Girl and the Ivy League Look,” we found it thoroughly enjoyable reading.

Mademoiselle via Ivy Style

Our thanks to Christian for alerting us to the post.

Until next time, may your skies be sunny!

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Filed under Collaborations, Gossip Girl, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People, True Prep & TOPH