Welcome to a Monday, once again marked by more than a little madness here at the Prepatorium. Today’s big news involves this:
Our initial copy of True Prep arrived Friday, along with the press kit; to say we were excited would be an understatement. We have been busy scanning the book, looking at all of the great illustrations and photos and going through the marketing materials.
One of the more notable items in the kit, the dates and locations for the book tour: this is not your standard book tour, not by a long shot. The majority of functions are not at bookstores, but at fun, fashionable prep locales, like LL Bean in Boston and at Tyson’s, Vineyard Vines in Greenwich and Georgetown, multiple Cole-Haan stores, and J. McLaughlin’s Charleston store. There are many book stores as well, including Powell’s in Portland, a fabulous establishment we have enjoyed visiting on many occasions.
The tour officially kicks off in a major way at Bloomie’s, as part of Fashion’s Night Out (FNO is briefly discussed here) on September 10, and then moves on. The schedule shows multiple appearances at Brooks Brothers in particular; this makes sense as we have word there is a Brooks Brothers/True Prep item that customers will be able to purchase in the not-too-distant future. (There is a strong possibility you will also see the item at the Princess, it is in stock, but the crush of business has prevented the Consort the IT Department from getting it up on the site.)
Another preppy icon, Sperry, figures heavily in True Prep promotion, with tour stops at several new Sperry retail stores: Kansas City, Dallas and Westchester. Sperry is also co-hosting events at several Nordstrom stores; can you say “merchandising opportunity”?
One other site sure to be a hit, the “For the Love of Lilly” exhibit at the Museum of Lifestyle and Fashion History is the location for a True Prep event.
One of the major contributors to that exhibit is the very talented Kristina from Lotus and Lilly, she has more about it on her blog. The nearby Lilly store in Boca Raton will host Ms. Birnbach for a visit, near the end of the tour in December. Other retailers hosting events include the always-stylish Stubbs & Wootton, and jeweler Verdura.
The material in the press kit indicates savvy marketing minds at work, with outstanding venues for the book tour, and word of solid merchandise tie-ins. (Although the stops are heavily concentrated on both coasts and in Florida, a few more in The Great Midwest would make us smile.) Methinks there will be several fun co-branded products with this one, not limited to the upcoming jewelry piece at Brooks and the Princess.
Our initial reaction to Ms. Birnbach’s latest offering is very positive, True Prep is similar in tone and tenor to The Original Preppy Handbook. We presume the light treatment of the topic is what most readers are looking for; the same irreverence that made TOPH such a hit is present in abundance, with lots of tongue-in-cheek comments and witty asides. We enjoyed our quick glance through the book, and look forward to settling in with it for a dedicated read, cover to cover. We hope to have our review posted at some point this week.
One other note before we scram-a-rama, because we somehow have multiple copies of the Original Preppy Handbook, we’re thinking a giveaway offering one of each might be in order. Does that make sense?
Until next time, g’bye!