Tag Archives: Thornwillow stationery

The Apocalypse is Upon Us: Crane & Co. for Walmart.

Hello-Hello, we hope everyone enjoyed a restful and restorative weekend. We were blessed by visiting family members for a few days and things went off without a hitch, notwithstanding the charred and blackened somewhat overcooked Pecan Pie, mandating a panicked switch to Plan B (homemade ice cream) for dessert.

The holiday season is off and running, and things are simply insane here at The Prepatorium, so today’s post is mercifully brief. Sadly, it begins with rather astonishing news. In fact, some readers may find it best to be seated before reading on.  All set?

Crane & Co. is doing paper goods for Walmart.

This is not one of our forays into la-la land, nor have we made an early dip into the eggnog. The storied stationer will be creating cards for the discount chain; for more, we go to this article:

“We recognize that although we have a very successful card line under the Crane & Co. brand, we were really selling cards only in a very small distribution channel.”

The line will be called “Perfectly Said,” and Crane is working with powerhouse American Greetings on the collection. Back to that Gifts & Decorative Accessories story, quoting Crane’s manager for new business, Ann Usher:

“… we’re missing a huge part of the greeting card market. […] We really wanted to expand the reach of our business in the greeting card category […]”

Perhaps some markets are meant to be missed.

For readers unfamiliar with American Greetings, the firm makes Papyrus, Carlton Cards and Gibson, among other wares. Here is a portion about one of the company’s newest products from a November news release:

American Greetings Introduces Whoopee Cushion Greeting Card

“Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope. As innovative as it is old-fashioned, IT’S A GAS! is the perfect way to celebrate any birthday.”

Really? The people who made our wedding invitations are in partnership with a company making cards celebrating flatulence?  (We do apologize, it is all more-than-vulgar, but how else to explain our abject despondency at the news?) Maybe Tiffany can do a line for Target, or the local Piggly-Wiggly can carry Cartier.

We first learned of the partnership last Wednesday, but found the news so dreary that waiting until after the holiday seemed in order.

Image Use not Authorized by Crane or Walmart

To quote The Consort, it appears to be a good business decision in the short term, not a wise judgment call for the long haul.

Excuse us while we procure some arsenic. “Bitter, party of one?”

If thinking about another purveyor, we can recommend Thornwillow. The company has been around forever, and we have always liked their approach to paper, as well as life. Here is a snippet from the company’s most recent blog post, just before Thanksgiving:

“…the powerful importance of saying Thank You — of saying thank you for the accidental luck into which we sometimes step for no clear reason at all, the thoughtfulness of friends, the unexpected generosity of a colleague, and the kindnesses of strangers on which most of us try very hard not to be dependent.

Showing one’s thanks for the good fortunes that have landed on us is not just a pragmatic way to make friends and influence people; it is very simply essential to being a decent member of society.  It separates the troglodytes from the civil.”

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All is not lost. We remain optimistic that some traditions continue:

Tonight Rockefeller Center will be aglow.

And Rudolph returns.

Courtesy CBS

We plan to be parked in front of the television at 8pm EST on CBS.

Until next time, may Rudolph light up your corner of the globe!

ADDITIONAL PHOTO CREDITS:

  • Richard Drew/AP
  • Donna Ward/Getty

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