Tag Archives: The Shops at Target

A Brief Review of ‘The Shops At Target,’ And Fall ‘Shops’ Revealed

It is a simply gorgeous day here at the Prepatorium, the kind of afternoon people in The Great Midwest dream of when slogging thought the dreary days of February.

We have written at length in this space about the varying design collaborations Le Boutique Targét has done, including its most recent efforts, “The Shops at Target“. Last week yours truly took a little stroll through the local store, I thought I would share a few impressions.

Courtesy Images via MamasARollingStone Blog

The signage immediately inside the front door is large and hard to miss. Unfortunately, if a customer *does* somehow miss those entryway banners and signs, they may not know anything special is going on at the store, a different direction from recent collaborative efforts. (Think Jason Wu, Mulberry, Missoni, Thakoon, Temperley, to name a few.) In most of those partnerships it was tough to avoid displays and merchandise throughout the store; that isn’t the case with “The Shops,” at least not as experienced at our local Targét.

Did you know a huge percentage of customers always turn to their right upon entering a retail emporium? Data demonstrates this unequivocally, that is why retailers place specific merchandise to the right of a store’s main entrance, as well as to the right of other store entrances, to the right of escalators, etc.  You will find women’s apparel and accessories to the right of the main entrance in almost all of Target stores as well, and it is where you will see The Webster at Target shop, the womenswear component of the new endeavor.

Courtesy Images

I thought the clothing in the Webster line was comparable to pieces in any other collaborative collection. The items have nice lines, most of the knits felt fine in the hand, and most of the other pieces are 100% polyester (these don’t feel great).  Below we show the Webster Fine Gauge Cardigan as shot on the iPhone by yours truly, as well as an image from Target’s website.

The Webster at Target

The sweater is a rayon/nylon blend, and it comes in several colorways, all of them attractive. It is priced at $32.99 and looks like a solid value for the price. The construction wasn’t what you will find in a LL Bean or J. Crew sweater, but I didn’t anticipate it would be.

Most items had significant wrinkles and crinkles, but quite a few dresses and tops looked more-than-presentable on the hanger. Are items going to take a beating and last forever? Of course not, but that isn’t the expectation, and everything felt much like a standard Target dress or blouse, no better, no worse.

The Webster Miami at Target

The other pieces in the group are much the same: nice lines, although the way several dresses felt in the hand was not terribly appealing. To be fair, it is the same reaction I have had to items by Wu, Rowley, Thakoon, and others. When dealing with polyester and/or acetate (in particular), the sensation against one’s skin isn’t going to be soft and silken. This shouldn’t be held against the Webster pieces per se, many of Target’s regular brands are much the same, including merchandise in the brand’s Merona line. (Below, some of the shoe styles in the collection.)

Courtesy Images The Webster at Target

There seemed to be *plenty* of Webster merchandise remaining in the women’s department more than a week after “The  Shops” launched. This is quite a departure from the frenzied buying that has gone on with other collections, it is difficult to know if customers simply don’t find things appealing, or if inventory management is better with more deliveries later in the line’s life-cycle, or if more merchandise was ordered upfront. (Below we show the Palm Straw Tote, $39.99.)

The Webster Miami at Target

Nor is there a booming secondary market from what I saw during a quick “Webster at Target” eBay survey. Of the most recent 100 listings only 3 items had sold, one a Tank With Ruffle at $24.99, this item retails at $19.99 and is available online in the size and print it was auctioned for. The second item that successfully sold on eBay was a Smocked Neck Embroidered Gauze Top, it sold for $39.99, $10 more than its price at Target; this piece is also available online and in-store in this size.  The third eBay item that sold is a pair of earrings, they also went for a bit more than the Target price. All in all I didn’t note *any* of the insane price gouging seen with other collections, nor is there a high sell-through rate on the listings, leading me to believe the collection simply isn’t that appealing.

As far as other products, almost all took some looking to locate. In particular the Polka Dog Bakery items were “buried,” only seen on an end cap (a special display at the end of a row of merchandise, facing out into a primary aisle) as I was heading back to the primary checkout area of the store.  And what I did see on the display was only the edible portion of this collection for pets, not the collars, leads and toys.

The Candy Store at Target

Above we see items from “The Candy Store at Target,” the merchandise looked fun and appealing, but if I hadn’t been looking for cookies necessary food items I never would have seen the display.  The Candy Store items aren’t available online, but from what I saw there is plenty remaining in stores.  Another “Shop” with plenty of merchandise remaining was The Cos Bar at Target.

The Cos Bar at Target

Again, there was nothing special about the display. Perhaps Target doesn’t want there to be, but on some level I expected “more”: a splashier display, a greater touch of whimsy, something, anything telling me why this was special. It wasn’t there.

The one “Shop” that seemed to be experiencing decent sell-through was homegoods line The Privet House at Target.

The Privet House at Target

But again, there was little in either display area that said “Hey, look at this, it’s really cool!” Some merchandise was displayed in the home store area (storage items, bins), while other items were over near the small appliances and home office section of the store. If it is special wouldn’t you group it together for one big, statement-making display enticing you to come and look at the merchandise?

Obviously yours truly isn’t up to speed on Target’s plans for the collaborative “Shops,” the retailer knows what it is doing, and I’m sure they’ll refine things going forward. But this first offering was surprisingly low-key, perhaps too much so.

That leads us to the next group of “Shops” for the fall.  Yesterday the ‘cheap chic’ retailer announced the lineup for its fall installment of The Shops at Target, there will be four new boutiques launching online and in-store September 9:

  • Kirna Zabete: a very hip, upscale women’s boutique from New York with a collection by Sarah Easley and Beth Buccini that will feature a 100-piece line showcasing “an urban-chic sensibility and includes dresses, a genuine leather moto jacket, skirts and blouses in graphic prints and textures, as well as lace tights, scarves, hats, handbags and jewelry”
  • Odin (three upscale menswear shops in New York) founders Eddy Chai and Paul Birardi are doing a capsule collection “with must-have items such as tailored pants, jackets, knit accessories and a chic weekender bag”
  • San Francisco’s The Curiosity Shoppe is creating “…items from kitchenware and decorative pillows to novelty pieces such as stationery and games. Prices range from $3 to $25.”
  • PATCH NYC (based in Boston) is also doing a home collection “for guests looking to incorporate vintage-inspired pieces influenced by nature… features a treasure trove of pieces including barware, bedding, tabletop and accents for the home.”

It’s interesting to see how much effort is going into household collections, especially with Target launching its new Nate Berkus line in October, *in addition to* its own branded housewares collection called ‘Threshold’ that debuts this fall. Methinks I am confused by the square footage and accompanying marketing dollars going into the varied collections.

NOTE: Much of the info about Target’s upcoming collections comes via “A Bullseye View,” the retailer’s blog, you can always stay up to speed on most things Targét by visiting this site.


Filed under Collaborations, preppy

For Your Reading Pleasure: Tomboys & Socialites, Targét’s Big Launch

Today we share tidbits about a few books that look intriguing, and then a quick reminder about Targét’s weekend  launch.

We learned about this first volume via last month’s issue of Matchbook Magazine. It is “Tomboy Style” from writer Lizzie Garrett Mettler. The book is actually a natural follow-up to the writer’s well-known blog, TOMBOYStyle.


From the book’s liner notes:

Tomboys are confident, rebellious, and adventurous. They are bold, brazen, fierce—and sexy. They aren’t known for following rules, they are known for doing—and wearing—whatever they want.

Tomboy captures the tomboy’s style, her je ne sais quoi, her wardrobe, and most importantly, her spirit.

The book offers Seven Archetypes of Tomboy Style, including “The Prep”.  We always enjoy Booth Moore’s pieces in the LA Times, here is a snippet from his story on the book:

…Mettler realized she discovered her own tomboy style while at boarding school, trading clothes with her frilly best friend Kingsley Woolworth, who favored bubble-gum pink bed linens and diamond stud earrings. By borrowing some of Kingsley’s things and mixing them with her old favorites, many of them borrowed from her older brother, Mettler found her own style vocabulary, epitomized by a shirtdress cinched with a men’s ribbon belt.

Below we see a Field Guide to Tomboy Style from the Los Angeles Times.

Los Angeles Times

From the NY TimesT magazine:

Thanks in large part to Alexa Chung, the tomboy look has been enjoying unprecedented appeal of late. But Chung was preceded by a long line of women — notably Katharine Hepburn, Françoise Hardy, Patti Smith, Jane Birkin and Birkin’s two younger daughters, Charlotte Gainsbourg and Lou Doillon — who made stealing from the boys seem like the most stylish thing in the world.

You can also learn more about the book at Lizzie Garrett Mettler’s website.

At the other end of the spectrum, socialite Tinsley Mortimer also has a new book out, a novel titled “Southern Charm.”


A modern Manhattan fairy tale with the sparkle of a champagne cocktail, Tinsley Mortimer’s debut novel provides a delicious peek into her world of society, fashion, and big-city fame.

Lauren Lipton wrote about Ms. Mortimer’s return to the party circuit in a March NY Times story:

But her quest for fame became grating to some. In 2009, she separated from Mr. Mortimer, which brought only more tabloid notoriety to the old New York family name — this time about his alleged infidelities and his distaste for her lifestyle.

Some readers may recall the reality show Ms. Mortimer starred in, “High Society”.

The CW via the LA Times

That foray into reality TV didn’t sit well with many, more from Lauren Lipton’s story:

Some of her peers said the separation wasn’t Ms. Mortimer’s death knell; it was the show and its supporting cast of odious hangers-on. (The series, which appeared on CW, was not renewed.)

“She was almost like a ‘Real Housewife’ — people didn’t want her at the party,” said a social acquaintance who, for propriety’s sake, asked not to be identified.

Dethroned in 2010 after a series of missteps — including a derided reality show and a separation from her blue-blooded husband — Ms. Mortimer had been lying low, mostly out of the spotlight. But those days are over.

(Forgive us, but is there a better phrase than ‘odious hangers-on,’ especially when talking about reality TV?!)

Below we see Ms. Mortimer at a book signing party in Georgetown earlier this week.




Also today, a reminder for those interested in Targét’s launch of The Shops at Target this Sunday.

The Shops at Target

The retailer is offering merchandise from several small boutiques, including Boston’s Polka Dog Bakery.

The Polka Dog Bakery at Target

Miami’s The Webster.

The Webster at Target

The Candy Store in San Francisco.

The Candy Store at Target

The Privet House from Connecticut.

The Privet House at Target

And from Aspen, the Cos Bar.

The Cos Bar at Target

This week Target celebrated the upcoming launch, below we see Emma Thompson, Lauren Bush Lauren and Mad Men’s January Jones at the gala. (Ms. Thompson’s cardigan is from the Webster collection, seen in the photo up above.)

Via Styleite

(Our backgrounder on the collections can be found in this post.) Tilly has asked us to look at the pet dishes, she says she would really prefer something a little more stylish at mealtime. The least we can do is go look at the bowls, oui?

The Shops at Target debut in store and online this Sunday.


We leave you with a Friday Fun item, a look at two pair of shoes in the Keds for Madewell collection.

Keds for Madewell

May the sun be shining on you this weekend, and happy Derby Day!


Filed under Collaborations, Friday Fun, preppy, Preppy People

Targét’s Next Collection, Bubba is Pretty in Pink…and Green

Hello-Hello and welcome to a new week, we are forced to be brief once again, we are a bit swamped with business.

We begin with an early look at the upcoming collection for Le Boutique Targét, the first from its new “Shops at Target” program, showcasing design partnerships with small boutiques. The initial collection, The Webster at Target, is done in tandem with luxury boutique The Webster Miami.

The Webster Miami at Target

The line launches May 6, photos of the collection were released last week. Pieces showcase iconic Webster themes, including the boutique’s banana leaf print wallpaper, as well as motifs reflecting Miami’s art deco architecture. You’ll also note there’s very much a resort, beachside feel to the styles.

Courtesy Photos via MamasARollingStone

Below left to right we see the Colorblock Cardigan ($32.99), Tank in Palm Print ($19.99) and Jacquard Skirt in Coral ($29.99), the Sleeveless Shift Dress in Two-Way Deco Print ($39.99) and Short-Sleeved Drawstring Dress in Melon ($36.99).

Target Courtesy Photos

Good news for those who struggle to find appealing styles in either petites or plus sizes, both will be available online for this collection.  Another appealing possibility from our friends at The Fashion Spot:

Since this collaboration is with a company that is likely to have more of a niche following than say, Missoni, you probably won’t have to fight with eBay vultures to get your hands on it.

Below we show some of the accessories, starting with bracelets in ‘Two-Way Deco Print’ and ‘Green Plaid,’ both $16.99.

Target Courtesy Photo

Other jewelry includes the Sand Dollar Chandelier Earrings in Gold and Silver ($14.99 each) and Coral Strand Necklace with Sand Dollars ($34.99).

Target Courtesy Photos

Two totes, the ‘Wall Paper Floral Print’ will retail at $29.99 and ‘Straw Tote in Palm Print’ will be $39.99.

Courtesy Photo via Target

Scarves in coordinating prints will be offered at $19.99.

Target Courtesy Photo

Shoes will include these styles, the Cap-Toe Wedges in Melon/Gold ($29.99), Flats in Palm Print, $24.99 Tie Wedges in Palm Print, $29.99

Target Courtesy Photo

Striped straw hats in navy and coral are going to be $19.99.

Courtesy Photo

Response to the upcoming collaboration is positive, USA Today said the collection hits an “Ultra Chic Bullseye,” while Esquire‘s story is titled “Target Will Soon Be Selling Clothes You’ll Want”:

And, while the company has dabbled in offering a few of these items for men over the years, they’ve never quite hit the bullseye when it comes to making clothes guys would actually want to purchase.

Target Courtesy Photos via Esquire

These men’s looks feature a short-sleeved Polo ($19.99) and Swim Trunks ($29.99) on the left, on the right we see a Navy/White Striped shirt ($29.99), Shorts in Palm Print ($29.99), Chevron Woven Belt in Green ($19.99) and the Straw Fedora ( $19.99).

Target Courtesy Photos

This looks like it has lots of potential, as is so frequently the case with these collaborative efforts, a key component will be quality.
Following yesterday’s excitement in Augusta, we have two golf notes to share.

Via LPGA Style Watch

The first involves LPGA golfer Morgan Pressel and Lilly Pulitzer, the pro has signed a deal with the preppy print company, she’ll be wearing their duds on and off the course. (With thanks to the always stylish Bruce, golf guru and style aficionado for the tip on this arrangement.)

Via LPGA Style Watch

Our other golf tidbit is also today’s Pretty in Pink. (You can imagine where this is going.)

Via Bubba Watson Facebook page

On his way to a green jacket at the Masters, Bubba Watson could be seen with his pink Ping Driver.

Hunter Martin/Augusta National

You have to love a guy who uses pink clubs, especially when it is part of a fund-raising effort.

Via Dave Shedloski Twitter Feed

Mr. Watson hopes to raise $1,000,000 for various charities this season, Ping has already donated $10,000 to the cause.


Filed under Collaborations, preppy, Preppy clothing & brands, Preppy People, Pretty in Pink