Hello-Hello, and Happy New Week to everyone!
We begin with a look at one of the WSJ stories we enjoyed reading in Saturday’s paper, “The Return of the Ivy Look“. In the story Darrell Hartman looks at the style’s recent rise in popularity among those generally attracted to more mainstream fashions.
“Didn’t go to an Ivy League school? Never played a team sport in your life? No problem! Jock-inspired styles cribbed from the golden age of collegiate athletics will win big for spring”
“Ivy League style was something that just was, as opposed to something intended to create an effect,” said David Wilder…
At least it was for anyone who was the real deal—in other words, “old-money guys who’d all gone to prep school, had that natural nonchalance, and looked like they’d been living in their clothes since the day they were born,” Mr. Chensvold said.”
Mr. Hartman discusses the resurgence in popularity for what many call ‘heritage brands,’ those mentioned above as well as others, like Brooks Brothers, while also considering some of those new to the genre, including Polo Ralph Lauren and Band of Outsiders. Below, two pieces from Band of Outsiders.
One of our favorite books is also referenced:
“That species is the revered subject of “Take Ivy,” an influential study of elite Northeastern campuses published in 1965 by a team of fashion-savvy Japanese writers and photographers. For years a cult item among fashion insiders, the book was finally released in U.S. stores (including the ever-trendy J. Crew) this summer, flooding the menswear world with images of wholesome-looking ’60s undergrads bent over books in libraries, strolling across leafy quads and—perhaps most importantly—demonstrating a robust enthusiasm for sports.
There’s much more info and insight in the WSJ story, we happily recommend this one, it is a good read.
The book cited above, Take Ivy, was discussed at length in many articles, The Daily Mail offered The Ultimate Guide to Ivy League Chic Straight from Japan last fall.
“Written around a collection of photographs by Teruyoshi Hayashida, Take Ivy proves how little the look has changed over the past 50 years.
The book deconstructs the ‘casual, yet neat’ style favoured by students at the eight Ivy League universities, such as the shirt-and-Bermuda-shorts look, and varsity colours.”
BTW, if interested in Take Ivy, we still have a limited number of copies, the book may be found here.
Many of the styles are definitely Pretty in Pink, these pieces are made with a silk repp stripe.
We are very impressed with the ballet flats, the styles will be available in more than just the pink color palette.
The collection is slated for a May launch.
Frequent readers know we have a fondness for Kate Spade, the styles are attractive and the company’s whimsical approach to marketing is a breath of fresh air. Another reason we like the company?
It’s open approach to online sharing. Above, an illustration for one of many free cyber Valentines that may be sent to anyone you choose; below, a look at how a full card appears.
We show the artwork from two more cards below, but be assured there *are* many designs offered that are not pink, click here to peruse the pretty options.
Our thanks to the one and only College Prepster, Miss Carly, for the original tip on this!
A quick note of the social sort for those near our nation’s capitol next week, Vineyard Vines is throwing a party to launch its spring collection.
We leave you with two quick hits, the first involves this weekend’s bright and sunny Lilly fashion show at the Ringling Museum of Art. The show was a fundraiser for the Museum, and the always delightful She Blogs Couture by the Sea was in attendance and shared *outstanding* images of the event on her blog.
The second comes to us via a gracious reader. Last week we showed the Sperry Top-Sider keychain in a post, but sadly, it sold out very quickly.
That generous reader told us about these Rainbow Sandals Keychains.
We want to thank our kindly commenter for the link.
And with that, we say goodbye until next time.