Tag Archives: runway to change

St. John Launches a New Line, Runway to Change & Those Timmy Woods Political Purses

Hello-Hello and happy day! The Princess was delighted to learn today that St. John is launching a new line.

“SoCa” will hit stores in November. Aimed at a younger, hipper customer it will primarily feature a contemporary casual collection. St. John says the new line will be operated entirely separately from the existing brand. In fact, there are actually going to be separate freestanding SoCa stores, with the earliest opening in California at South Coast Plaza (in Orange County, one of TP’s Top Five Shopping Destinations) and in Palm Desert.

TP considers this is a sharp move by St. John; it will help the continued recovery from previous missteps the company made in trying to reach a younger demo. This line is targeting women aged 35-55 and is a clear departure from the company’s signature brand.

Here’s a bit more specific information from today’s WWD story:

“The line also will be available in 125 stores and displayed alongside brands such as Tory Burch and M Missoni in Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bloomingdale’s. Retail prices range from $195 to $295 for tops and pants, and $395 to $695 for jackets and dresses.”

With the exception of the shorts and sequins above left (it just looks a bit…um… well, it looks a little ‘tarty’ for our taste) the pieces are solid, but also edgier, exactly what the doctor ordered to help in recovering the audience driven off by St. John’s previous efforts in this arena. Muffy Martini may want to check her social calendar for November 14th; the line will be part of a a charity fashion show benifiting Music for the Cure in Laguna Beach.

This announcement about the new brand comes on the heels of the launch of St. John’s renovated website. The rehabbed style is vastly improved in appearance and ease of use; it has what is called a “seamless link” to the Neiman-Marcus online store providing the site’s backbone for the time being.

Next year St. John will launch its own e-commerce site with a substantial social networking component. Things to look forward to!

As many of you are no doubt aware, TP has made, and will continue to make, every effort to keep partisan politics out of this ever-so-humble blogging endeavor. However, when appropriate events dictate we have, and will, feature relevant content, like today’s Runway to Change. As has been evident throughout the summer, the Obama camp has outmaneuvered the McCain-Palin ticket on mobilizing some of the fashion industry.

Designed by Tracy Reese

Designed by Tracy Reese

Readers may have seen some of these, as the official kick off for the effort was during New York Fashion Week. Runway to Change is a fundraising endeavor (well, “duh” as the younger generation is wont to say) selling items created by notable designers supporting the Obama-Biden ticket. The most publicized tee is probably the Tracy Reese design seen above, with a close-up of the logo below.

At the launch party many commented on the Nanette Lepore Hope Anchor tee with attached pin, below.

Designed by Nanette Lepore

Juicy Couture’s “Dude, Where’s The Hope?” was a crowd favorite at the party.

. Designed by Juicy Couture

Designed by Juicy Couture

Derek Lam’s Obama Flower Tote Bag has been a strong seller…

Designed by Derek Lam

Designed by Derek Lam

Along with Diane Von Furstenberg’s Obama 08 Love Tote

Designed by Diane von Furstenberg

Designed by Diane von Furstenberg

On the Republican side of the aisle there has not been an effort with this level of creativity or cache. There is a broad selection of tees, caps and the like, such as this Students for McCain tee….

Or this one, with “John McCain is my Facebook Friend” on the front and on the back it simply says  “Seriously.”

One thing we like about the McCain-Palin store is the following:

Which is a surprise for TP, but we do appreciate the technicalities being spelled out.

“This store is operated by an independent, for-profit company. Proceeds from sales of merchandise do not benefit, and should not be considered a contribution to the John McCain 2008 campaign.”

There is also an Eco-Friendly product category.

Of course, if one seeks a more noteworthy and distinctive style statement, there is always the Barack Obama inspired purse, as created by the renowned Timmy Woods.

According to the website, the Obama bag is a ‘Limited Edition” of 100 and was added to the Woods Collection in late August. You remember Timmy Woods…the Sex and the City movie? The Eiffel Tower bag? Nordstrom has it, but only in the clutch or wristlet version which we have not yet seen in person. It is shown on the Woods website in a version covered with 6,300 Swarovski Crystals.

Well, she has also come up with the Democratic bag at $325…

Or the Republican Bag, also at $325.

If you don’t want to wear your vote on your sleeve, there is always the Flag II bag

The chances one would you ever spot The Princess carrying one of these are slim and none; none is actually looking good as of this writing. However, *if* forced to name one as a favorite, we would select the following, because after all, we are all about the love. This is the Bipartisan Bag, at $315.

‘Night.

AUTHOR’S NOTE: This is a redacted version of the original post, corrected to reflect a gender error on our part.

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Maria Sharapova & Gymnast Nastia Liukin Front Row, Anna Wintour & Sarah Jessica Parker Throw a Party

Well, it is a Friday.

And that means NY Fashion Week is kicking off, with more parties, functions and events that any human can possibly attend. And that’s before we even talk about the actual runway shows! TP is not at all disappointed to be passing on the big do this time around, and if pushed, would acknowledge a slight sense of relief at this fact. PreppyPrincess.com is consuming all our time and energies when we aren’t fulfilling social, charitable or familial obligations, which is as it should be.

Above we have a couple of advance sketches from designers, including a ‘nature-inspired sleeveless dress’ from Tracy Reese, and an enchanting floral halter “diary dress” designed by Wenlan Chia for Twinkle. The latter link is a delightful little site full of surprises and information in addition to the fabulous clothes, incuding the 2008 Holiday Collection. If interested, there is a great blog or running commentary that even has pictures of the models they selected for their show, some fun behind-the-scenes stuff for Fashionistas.

And should you fancy Tracy Reese, there is a quite substantial sale underway if you care to shop online. For example, the Flared Skirt with Pockets in Marine is discounted 60%, as is the Large Tote in its vivid turquoise and green tones (and lots of other goodies!).

While celebrities have always been a part of Fashion Week, this year there will be even more athletes and sports celebrities also in attendance. Tennis star Maria Sharapova invited Olympic Gold Medalist Nastia Liukin to attend the Peter Som show with her, something the teenage gymnast is very excited about. But that isn’t the only show for Nastia; she is also going to Isaac Mizrahi and Cole Haan. Below, Ms. Sharapova at the Valentino Couture show in Paris this July.

Photo by Eric Ryan/Getty Images

Photo by Eric Ryan/Getty Images

Here, a photo of Nastia in Beijing, wearing all of the medals she won at the Summer Games, followed by a promotional partnership benefiting the Susan G. Komen Fund.

The talented teen has been hyper-busy since returning from the Beijing Summer Games, inking sponsorship deals, making appearances and trying to relax. She is already working with Vanilla Star Jeans to launch Nastia Liukin Gold tops and bottoms in time for the holiday selling period, and hopes to do some designing herself. She is signed with Cover Girl Cosmetics, Adidas, AT&T, and a host of other companies. The Texas superstar is slated for an appearance of Gossip Girl. And then there is the Wheaties box….

One reason the Vanilla Star Folks are pleased to be partnering with the gymnast is explained in a MediaPost story:

“…Liukin embodies the brand’s “anti-jean” philosophy by opposing the trend of exploiting young teens’ bodies in its ads. “We always try to find personalities that our core Vanilla Star customer is attracted to and will set a good example…”

The company’s slogans are “Smart girls rock,” and “Live the dream.” And don’t we find that refreshing, albeit somewhat ironic, as the Fashion Week celebration of the “You can never be too thin…” philosophy gets underway.

Below we simply had to include what is arguably TP’s alltime favorite photo of Miss Liukin, taken at the Liukin’s training facility in northern Texas before the Games. We love the sensation of floating, weighlessness, as it appears she is simply suspended in air, all symmetry and lines, grace and strength, captured in this one shot.

As far as runway shows go, one of the first this weekend is Lacoste, at 10am Saturday, in the tents at Bryant Park seen below. Others we have an interest in are Carolina Herrera on Monday morning, the edgy Z Zegna and Ports 1961 are both Monday afternoon, Monique Lhuillier Tuesday morning, Milly and Oscar de la Renta both next Wednesday, plus Ralph Lauren on Friday morning. And that’s a very disciplined and highly edited list from the Princess!

Above, a shot of the tents in Bryant Park as preparations turn into realities, with shows starting today. Unfortunately the area stands to get as much as 4-6″ of rain from Hurricane Hannah, and that could be a challenge. Here’s something of a hot ticket, depending upon one’s political persuasion and capacity to donate their way into the party….

The Runway to Change party is Tuesday night, co-hosted by Le Wintour and Sarah Jessica Parker; it will be held at desinger Charles Nolan’s studio. There is a *long* list of “Participating Designers” on the invitation, including Beyonce, Vera Wang, Russell Simmons, Zac Posen, Jay-Z, Juicy Couture, Isaac Mizrahi, and many more.

For those who are interested, don’t forget that Monday’s season opener for Oprah features 150 Olympic athletes and others, including Debbie Phelps accompanying Michael Phelps. Here are a few behind-the-scenes shots:

Chicago Tribune photo by Michael Tercha

Chicago Tribune photo by Michael Tercha

Chicago Tribune photo by Michael Tercha

Above we see Misty May-Treanor and Kerri Walsh, Olympic gold medalists in volleyball, arriving at Millenium Park for the shoot. Below, the family that fights together stay together…or something like that, here are Steve, Mark and Diana Lopez, Olympic taekwondo medalists, followed by members of our Gymnastics team, also all medalists.

Chicago Tribune photo by Michael Tercha

Chicago Tribune photo by Michael Tercha

Tribune photo by Michael Tercha

Tribune photo by Michael Tercha

May everyone enjoy an absolutely divine weekend free of stress and nasty weather!

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