Tag Archives: Rugby Prep shop

Real Prep School Fashion, Rugby’s Prep Shop

Hello-Hello, happy springtime day!

We jump in with a look at something we always enjoy chatting about: actual prep school fashions.  The looks were captured by WWD in this story on the topic.  Below we see Kerry Joyce, a student at Phillips.

PHOTO: Meghan Colangelo/WWD

We smiled when reading the first sentence from writer Katherine Bowers:

“They don’t call it “preppy” for nothing.”

Ms. Bowers and photographer Meghan Colangelo traveled to three of the country’s more prominent schools (Phillips, Milton, and Concord) to see what is being worn on campus. More from the story:

“If New England private school fashion conjures images of L.L. Bean duck boots, and a heaping tablespoon of J. Crew or Ralph Lauren, the ground-level reality isn’t far off.”

The story points out most students mix traditional brands with trendier items. Below left we see Alexandra Sweeney Vesty at Milton, and Hannah Lee at Phillips.

One of the more interesting parts of the story is seeing that the girls “… showed a huge fondness for thrift, consignment and vintage stores”.  Below, Amelia Fitch at Concord.

Meghan Colangelo/WWD

This is one of those times we really wish a WWD subscription wasn’t required to read the entire story; while not groundbreaking, it is an interesting piece we think you would enjoy. (Envision a sad face.)

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In a related item, we have an update on Ralph Lauren spinoff Rugby.

Courtesy Rugby/PRL

The retailer is launching its ‘Rugby Prep Shop’ microbrand.

Rugby.com

Rugby is using a Polyvore contest as part of its promotion for the collection.

Rugby

From the website:

“The Rugby Prep Shop is where classic style meets Rugby charm. Casual campus essentials meet downtown cool for sharp, sexy style.”

Rugby.com

Per usual, some pieces are darling until one encounters the logos. The Pink Doeskin Jacket and RFLC Crested Fleece Blazer are good examples of the dilemma.

More from the contest page:

“…the Prep Shop’s signature pieces — super-skinny denim in pastel tones, Rugby’s madras-collar trench, and bright spring blazers — that redefines the preppy style we know and love.”

Ahem.

Some of the accessories are very appealing, like the Canvas Foldover Clutch.

Rugby.com

Related material can also be found at the Rugby Blog and on Rugby’s Facebook page.

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We close with a peek at our special Pandamonium Thermal Mugs by Lilly Pulitzer, arriving shortly here at the Prepatorium.

"Pandamonium" at PreppyPrincess.com

The limited edition mugs are part of the Lilly Goes Green effort. Partnering with the World Wildlife Fund, 10% of proceeds from mug sales (as well as all items in the Pandamonium print) go to the WWF, with a minimum donation of $50,000.

With that we say g’bye until next time!

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Filed under Gossip Girl, Lilly Pulitzer Paper & Gifts, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle