Tag Archives: Preppy Princess Twitter

The Business of Preppy, Frette Kinda’ Sorta’ Goes Outlet, Logo Atrocities

Hello-Hello! Happy Summertime everyone!

We jump back into the daily drill taking a quick glance at the Business of Preppy as we refer to it here at the Prepatorium.  Most true-blue preps are comfortable in their own skin, returning to the brands they were raised with again and again, while occasionally adding a new contributor to their personal style mix.  The overwhelming majority of classic ‘preppy brands’ have always provided outstanding value in exchange for one’s investment, be it a suit from Brooks Brothers or a belt from LL Bean.

The business of marketing to preps alongside ‘faux preps’ (or those aspiring to same) is particularly daunting during These Challenging Times. Many of us marked the loss of classic stationer Mrs. John L. Strong with sadness last week. For those unfamiliar with the brand, this description in the NY Times story suffices:

“Mrs. John L. Strong was the stationer of choice for well-heeled brides and socialites. They were in good company.

Other customers included the Duke and Duchess of Windsor (the Duchess had her crest engraved in royal blue), Pat Nixon and Mamie Eisenhower, Oprah Winfrey, Bruce Springsteen, Tom Cruise and Katie Holmes, and Vogue’s editor, Anna Wintour.”

Below, a photo from last winter’s Forbes story on the company and its CEO, Nanette Brown:

PHOTO: Dennis Golonka/Forbes

PHOTO: Dennis Golonka/Forbes

Sniff, sniff. (Psst, does anyone have a tissue?)

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Another outstanding story in the Times references changes in strategy for a locale generally isolated from previous economic downturns, the Hamptons:

“The Hamptons wants you to perceive it as conforming to the spirit of these hard times and not to caricature it as the flashy, traffic-choked, over-the-top playground it has increasingly become.”

“Raw glitz is out, confirmed Valerie Smith, owner of the Monogram Shop on Newtown Lane here, where napkins imprinted with “Reduced Circumstances” are selling well. “I didn’t order the $2,500 Italian backgammon board this year, which I sold three of the summer before last,” she said.”

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And then we have news that Frette has opened an online outlet. (Gasp. The horror!)

The Italian purveyor of luxury linens is doing the ‘outlet store’ online only; it opened May 15 and closes at 6pm EDT June 15, so shop early, shop often, but shop soon if so inclined.

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Marketing in this day and age also involves using all available tools, something that has challenged preppish retailer J. Crew.  While the issue seems to be significantly reduced, Crew’s inability to manage basics at their online store is well-documented, approaching infamy in some annals of marketing nightmares.

Now the company’s blogging policy is under the microscope by the folks over at Media Bistro, although the story indicates the primary concern for J. Crew policymakers is likely micro-blogging site Twitter. However, as the story notes:

“If J.Crew’s official Twitter efforts are an indication, they have a lot of work to do to shake out their social voice. McAuliffe’s email signature finishes with @JCrew_Insider which stands at 299 followers, 1 following, and 7 updates at the time of this post.”

As of this writing that number is 334. The last @JCrew_Insider Twitter post is dated more than a month ago, April 21st, mentioning the retailer’s Malibu store opening. If tweeting store openings is a priority, at least one mention of the company’s Hamptons locations should be made.

(In the interest of full disclosure,  the Princess is on Twitter and loves it, as are many of our fabulous blogging friends.)

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Today we have two entries from the land of logo abominations, the first dubbed The Ugliest Rolls Royce Ever by the witty writers at Luxuo.

PHOTO: AutoJunk via Luxuo via Carscoop

PHOTO: AutoJunk via Luxuo via Carscoop

The second item may be familiar to readers, it was featured in Vogue‘s June issue, the Last Look page.

PHOTO: Courtesy via WWD.com

PHOTO: Courtesy via WWD.com

Yes, silly season is still with us. The Fendi bicycle is available in two versions, one selling for $9500 (removable fur saddlebags and other accoutrements) while the budget version (hee-hee) is merely $5900.  The lower-priced model does include Fendi’s Selleria leather accessories, a leather GPS navigation holder, key & bike chain cover. (In all candor, we do this second entry rather tongue-in-cheek, as there simply isn’t lots of logoing going on; it was all about the flow of words, the perfect segue, in a manner of speaking. Heh-heh.)

But we have good news: a new entry to the luggage market will not be triggering a case of logophobia for almost any of our tastefully-inclined readers.  Okay, for our clue, it’s time for a show of hands: how many were raised toting about Hartmann bags?

Aw, you guessed already! The collaboration between Brooks Brothers and Hartmann luggage quietly debuted last week:

Brooks Brothers

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The official launch is slated for this week, but if shopping now, there is special introductory pricing.

Well dollfaces, it’s time for today’s quiz: what classic brands do you swear by? What new discoveries have you made? Any major disappointments along the way? Do tell, we’re dying to know.

23 Comments

Filed under Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, preppy stationery, Sign of the Times

Cartier Has a Party, Mascara Wars Round 3, Anti-Preps Update

Hello-Hello!

Well, if it isn’t a major Monday.

We extend our apologies to those readers subjected to this post’s predecessor, the incomplete horror that yours truly somehow managed to publish late last evening.  (Trust TP when we say it was not ready for primetime, not ready for any time.) Upon discovering our little boo-boo this morning we went for the online circular file, the DEL key.

Friday we mentioned the news about Tiffany’s acquisition of upscale leather goods firm Lambertson Truex. Today we mark a major event at another iconic jeweler, Cartier. The jeweler is celebrating their 100th Anniversary in America; one of the galas honoring the occasion took place late last week.

PHOTO: Steve Eichner cartier02

Preps on hand included Tory Burch (L) and Dylan Lauren.  The über-talented Bruce Weber edited a possible addition to the library:

Cartier I Love You hits stores mid-June, but can be pre-ordered at most local bookstores as well as online sites such as Amazon.

One more online shopping note, Ms. Lauren’s company, Dylan’s Candy Bar, now has online ordering, all the better to put a five-pack of Barbie Chocolate Bars in the mail.

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We have another party story, this one an update to our post “A Derby Dustup?” that looked at dueling Derby parties. It appears the 20th annual Barnstable Brown gala continues to be a hit with locals and some celebrities.

PHOTO: Darron Cummings

PHOTO: Darron Cummings

As seen in the photo, even an Anti-Prep was in attendance at Brownstable Brown.  Other attendees at this year’s festivities included Brooke Shields, Kid Rock, Danica Patrick, and Gretchen Wilson.  To be fair, we’ve yet to speak with anyone about the ‘competing’ party at Briar Rose Estate, so this is a not-quite-complete assessment of things.

Ms. Hilton was not the only AntiPrep spotted in Louisville over the weekend:

PHOTO: Brian Bohannon

PHOTO: Brian Bohannon

Yes, it is the one and only Kim Kardashian.  Frankly, she has upgraded her look of late, looking much less tarted up. (Well… what adjective would you suggest we use? Honestly.)

For years (and years) TP understood that Kentucky horse country was a bastion of, well, to be vulgar, old money. Notwithstanding the stray Sheik or Prince of course, although much of that money is older than dirt.

Clearly things have changed over the decades. Perhaps the Stealth Deflecting shield was down.

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Regular readers may recall some of our posts last summer on the new vibrating mascara hitting the market. According to Elle’s Beauty Intelligence blog we have word that a more egalitarian cosmetics company is going to offer the same thing:

“Enter Maybelline’s new Pulse Perfection Vibrating Mascara: With 7,000 vibrations per minute the brush wraps each lash with a thickening, lengthening formula.

Courtesy Maybelline
Courtesy Maybelline

The story does explain how to get a sneak peek at this entrant to the wand wars:

“The product won’t be available in drugstores until July 2009, but you can try out the mascara earlier by logging onto Target, Walmart, CVS, or Walgreens websites May 18 for an exclusive online (one day only!) preview sale.”

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We have a brief look at some of this season’s fabulous knits from John Smedley, a company we have previously raved about.  We toddled back to the online store this morning when we should have been working to look at their S/S ’09 offerings; we were not disappointed. Below, Smedley’s Cindilou for women. We’ll fudge the line a bit and use this cardigan for today’s Adventure in Argyle.

Courtesy John Smedley
Courtesy John Smedley

Below, the Islington classic cardigan, offered in a rainbow of colors, but shown in pink so we might say it is included in the Pretty In Pink collection.

Courtest John Smedley
Courtesy John Smedley

Next, the men’s Gaston, a little precious for TSU (The Spousal Unit) but we adore the look.

Courtesy Smedley
Courtesy John Smedley

The retailer also has a small collection of great looks for children.  The merchandise is available at a number of upscale US retailers including Barneys and Bergdorf.

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Over the last 18 months or so we have met some of the nicest people online; one such doll runs Two Preppy Girls.

How is that for a look? Margaret’s shop offers fun car and wall decals, checkbook covers and headwear.

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Again, our apologies to those who may have ended up with the previous version of this in their Google readers.  We must say, one of the benefits of Twitter is knowing we are not alone in having a less-than-auspicious start to the week! (To follow us, just click here.)

With this we say g’bye until next time.

NOTE: Cartier party photos by Steve Eichner for WWD (Women’s Wear Daily, subscription req’d.).

12 Comments

Filed under Argyle, nautical, Preppy clothing & brands, Preppy Fashion, Pretty in Pink, The AntiPrep, Updates

Monday Musings, A Touch of Madras & Seersucker

Hello and Happy Monday! Or is that an oxymoron?!

We begin with something ever-so-fun in pink and green, TP’s favorite color scheme! It all started with this pretty box arriving in the mailbox.

Beautiful Box

As a rule, we are not prone to discussion of our personal wardrobe other than occasional generalizations regarding a retailer or designer, with an oblique mention of something being featured that we may own.  (What could be more tedious?) However, today we make an exception to share this:

Our new nightie by Lilly Pulitzer comes compliments of the delightful Mindless Musings; we were partners in the Pajama Swap organized by The Landlocked Mermaid.  For those of us fond of bows and grosgrain ribbon, look at the trim on this treasure:

The bows adorn each side of the hem, cute as can be. We send a giant ‘Thank You’ to Miss Mindless Musings, we love our Lilly, as it also has a high snuggle factor!

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Speaking of public ‘Thank You’ sentiments, we simply have to send an appreciative greeting to the one and only Muffy Martini.  Muffy is doing her final Official Blog Birthday Giveaway, and here is what you can win:

MuffyMartini.Blogspot.com

MuffyMartini.Blogspot.com

Muffy is giving away some Lilly Pulitzer goodies from our little shop, all of them in the Loco Patch pattern.  The Giveaway prize includes 9 items, from plates and napkins to matches and reuseable glasses, everything you need to host a summer soirée. We’ll stop nattering on about it so you can pop over and enter at Muffy’s blog!

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We have a few Sales & Savings reminders for those still working on wardrobe issues. The Land’s End specials end tonight at midnight; the company is offering 25% off swimwear and up to 40% off loads of other items. Shipping is complimentary with no mandatory expenditure.

Also, eLuxury is taking an additional 40% Off all Sale items.  And Designs by Paige is offering some excellent deals, with several styles of their amazing needlepoint shoes on sale, including the Pink Flamingo Mule, as well as the Hot Pink Ultra Suede Ballet Flats.

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Burberry continues their Friends and Family Sale with 30% markdowns on ‘select merchandise.’

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Since we are discussing pink and green, we must recommend a fun and fabulous site we stumbled into: Pink & Green Scene. Talk about Prepalicious – the site is just delightful, featuring a pink and Green item every day!

Erin does an excellent job searching out things in our favorite preppy color combo; such a great job the blog is part of a big mention in a story about decorating blogs that ran in the Financial Times.

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Those who follow us on Twitter may recall have already seen this, but we wanted to share a quick screengrab from SpreadTweet, the program that makes a Twitter screen look like a spreadsheet.

Created to protect those Tweeting at the workplace (gasp!) from possible detection and discipline.

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We thought the changing seasons dictate a bit of seersucker and madras; we begin with the madras polo from a preppish stalwart, Fred Perry.

Courtesy Fred Perry via HighSnobiety.com

Courtesy Fred Perry via HighSnobiety.com

However… this is more of a Madras Mistake than a “must have” item for yours truly.  The madras print (more of a faux madras IOHO) is actually applied to the fabric through a digital process. Our thanks to High Snobiety for the original tip on this, as well as a look at the 100th Anniversary Polo, seen below.

Courtesy Fred Perry via Hypebeast & HighSnobiety

Courtesy Fred Perry via Hypebeast & HighSnobiety

We like this model much more! Our *only* concern about the classic polo look is the logo, which appears to be on steroids. Or is that just our imagination?

Speaking of madras, how cute are the Polo Ralph Lauren shoes for little girls at Saks? The Gill Fisherman Sandals are sized for Infants, Toddlers and Girls.

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Springtime also has us thinking about seersucker here at the Prepatorium. We are simply gaga over the Florence Eiseman Infant shortall in seersucker with the matching tee.

We also love the clean, classic lines of the E. Land Seersucker Dress at Saks in Toddler & Little Girl’s sizing.

Frankly, it’s so sweet it qualifies as a Pretty in Pink for today. Also in the PIP group, one bright and beautiful car for the original Princess of Pink, Barbie.

Courtesy Photos via Luxist & Autoblog

Courtesy Photo via Luxist & Autoblog

Created in honor of Barbie’s 50th Birthday, Fiat and Mattel collaborated on the one of a kind dream machine and unveiled it last month.

We have a brief personal note today: Landlocked Mermaid lost her grandmother Friday and we wanted to let her know we are all thinking of her and keeping her in our prayers as we send her a big cyberhug.

With this we say G’bye until tomorrow!

14 Comments

Filed under Lilly Pulitzer Paper & Gifts, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, preppy stationery, Pretty in Pink, Sales & Savings, When Preppy Goes Wrong