Tag Archives: preppy princess blog

That Special Lilly US Open Print & Of Tennis & Logophobia

Hello-Hello, happy middle of a June week to you!

We have just a few tidbits to share today, beginning with a look at the new limited edition print Lilly Pulitzer has created for the USGA (US Golf Association).

USGA

USGA

This year’s US Open is being played on the east course at Merion GC in Ardmore, Pennsylvania.

Top 100 Golf Courses Blog

Top 100 Golf Courses Blog

This is the sixth time the Open has been held at Merion, the Club is located on Philadelphia’s Main Line.  The course has a proud history, in 1916 Bobby Jones made his amateur debut at Merion when he was 14 years old.

USGA Archives

USGA Archives

Here we see Jack Nicklaus, he helped lead the USA to the 1960 World Amateur Team Championship.

USGA Museum

USGA Museum

Over the years it wasn’t always entirely serious during Championship matches at the course, here is Lee Trevino in 1971 during a practice round for the Open. The golfing great brought out a rubber snake he pretended to attack.

USGA Museum

USGA Museum

Back to the special print Lilly has created, in addition to the Tote shown above, there are also two Murfee scarves available in the special print.

USGA US Open Shop

USGA US Open Shop

Racked Philly has a delightful post sharing “Four Secrets Behind Lilly Pulitzer’s Limited Edition USGA Print.” A spokesperson shared specific elements with the shopping site.

  1. “Merion is famous for having wicker baskets top the pins as opposed to the usual flags, and they will be used in the US Open—so we put wicker baskets into the print.”
  2. “We included the historic clubhouse because you couldn’t have a Merion print without it.”
  3. “Tees are hidden throughout the print.”
  4. “We put the ninth hole in the print because it’s a Par 3. Rumor has it that there will be lots of birdies at this U.S. Open, and we’re guessing the amazing golfers are going to snag a birdie here!”
USGA US Open Shop

USGA US Open Shop

Now, yours truly couldn’t locate the wicker baskets to save her life, so we weren’t able to isolate that part of the image.  All three items are $78 for non-members, $75 for USGA members.

On a side note, Racked also has a story with “8 Tips for Shopping the Lilly Pulitzer Warehouse Sale“.

Lilly Pulitzer via Racked Philly

Lilly Pulitzer via Racked Philly

The sale gets underway tomorrow at the Greater Philadelphia Expo Center.

Lilly Pulitzer

Lilly Pulitzer

Savvy shoppers will note that Lilly is only doing one warehouse sale this year. My guess is that it’s far more cost-effective to continue disposing of discounted merchandise via flash sale site RueLaLa, as well as the brand hosting its own online sales.

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Our other morsel involves a recent story in the Wall Street Journal about tennis fashion, it seems timely with the French Open underway. Titled “After Lacoste,” the article looks at clothing originally designed for wear while on the court and its integration into everyday wardrobes, as well as how on-court fashions have changed.

It was Frenchman René Lacoste —one of the top players of the 1920s, nicknamed the Crocodile—who reinvented traditional tennis whites when he started wearing open-necked, short-sleeved cotton shirts on court. His trademark polo shirt, bearing Lacoste’s crocodile logo, is still the basis for modern men’s tennis wear—and a must-have among the young French BCBG set.

Below we see Victoria Azarenka, she has played her way into the final four at Roland Garros this weekend.

Roland Garros

Roland Garros

Back to Tina Gaudoin’s Journal story:

But today, a sport that once prided itself on conservative turnout and color blocking has become an excuse for an on-court fashion extravaganza—a logo fest that could give Coke and Pepsi a run for their money.

I blame Björn Borg for polluting the tennis-wear gene pool. If only the player many believe still to be the greatest of all time had been possessed of a dress sense to match his peerless tennis, then we might not be in the garish, vulgar sartorial straits we find ourselves in today.

Below, Maria Sharapova and Jelena Jankovic shake hands after today’s quarter-final match. Ms. Sharapova won in 3 sets.

Roland Garros

Roland Garros

Rafa Nadal today after beating Stanislas Wawrinka.

Roland Garros

Roland Garros

The piece goes on to examine different players and their styles, along with some of the pieces created for them by sponsors like Nike, Adidas and Sergio Tacchini. It is an interesting treatise, concluding with some tips for those of us mere mortals on the court.

When in doubt, regular mortals should keep it simple by wearing loose-fitting, but not baggy, shorts and polos (collars, please), and as close to white as possible—though flashes of color are permissible on shirts, shorts or socks.

Unless you are a county player or above, no Nadal-type kerchiefs. No baseball caps unless your name is Andy Murray and absolutely no black socks. Ever. The only reason for wearing sweatbands is if the temperature rises above 20 degrees Celsius.

The entire story may be read here.

G’bye until next time!

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Now Stepping To The Plate… The Consort

2011-opening day

Hello-hello, all.  The Consort here stepping into the batter’s box while The (lovely and very talented) Princess takes a spa day.  We’re going to talk about a topic near and dear to both The Princess and I: Baseball.  We both have life-long passions for the game.  She stole my heart when she recited the starting lineup for the 1968 Detroit Tigers when we first started dating.  One of my earliest memories is being at a Tiger game on August 3, 1962 when Minnesota Twins slugger Harmon Killebrew became the first player to hit a ball over the left field roof and out of the old stadium.  Later in life I quit a well-paying job in television to be an usher for the Colorado Rockies.  Playing baseball has taught me quite a few life lessons and I thought this might be a good time to share them.

1.  You will fail more than you succeed.  As a batter if you hit safely three out of ten times you may well be considered an All-Star.  That high percentage of failure can be an inspiration.  What happened in your last at-bat is a learning experience.  The most important attempt you’re going to make is the next time you step up to the plate.  Make it count.

2.  Someone’s going to be throwing you curveballs.  It might be on the field or it might be in an office meeting.  That pitch is going to look like something you’ve never seen before.  Hang in there, relax and take your best cut.  If you’ve done your preparation you can handle any curveballs you see.  And if you haven’t done your prep work than you deserve what you get.  Which leads to my next point.

3.  You have to work.  Baseball (and the workplace) are full of stories of “the newest, greatest” star.  Sometimes those stars burn brightly but flame out quickly.  Perhaps they relied on their natural gifts but those gifts could only take them so far.  We want long careers.  That requires hours of hard work.  It’s not glamorous but it pays off more times than not.

4.  Pay attention to the signals around you.  During a baseball game you’ve all seen that third base coach who looks like he has fleas.  His arms are moving around and he’s making all kinds of gyrations.  He’s sending signals to the batter.  The coach might be telling the batter to swing at the next pitch, let it go by, bunt or if there is a special play for a runner on base.  It sounds complicated but it really is just based on the game situation.  People are sending you signals every day.  You have to pay attention to the situation in which you find yourself.  Watch for the signals and act accordingly.

5.   Overcome your fear.  In baseball you’ll be hit by pitches or balls taking bad bounces.  You’ll get knocked down by opposing players.  And you get back up.  Same for life.  Getting knocked down is no big deal; getting back up is what will make you stronger.

6.  Enjoy the wins.  Savor the moment.  But today’s game is over.  Tomorrow is bringing you more challenges and what you did today will prepare you for them.  Keep looking forward.

That’s enough for now.  I’m keeping away from topics like chewing tobacco and spitting in public.  I’m not sure there are any lessons to be learned there beyond “Don’t do it”.  As always I thank you for your time.  Don’t forget to take good care of your waitperson because they’re working hard for you today.   Good night, everyone!

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The Memorial in Memorial Day

It’s Memorial Day.

At the Welcome Center outside Arlington National Cemetery more than 140,000 roses are ready to be distributed in honor of all veterans. They are donated by Californian and Ecuadorian rose growers.

Arlington National Cemetery Facebook

Arlington National Cemetery Facebook

A bit of history comes via the Arlington National Cemetery Facebook page:

Three years after the Civil War ended on May 5, 1868, the commander-in-chief of the Grand Army of the Republic established Decoration Day as a time for the nation to decorate the graves of the war dead with flowers. Maj. Gen. John A. Logan declared that Decoration Day should be observed on May 30. The first official observance was held that year at Arlington National Cemetery. In January 1971 with the passage of the “Monday Holiday Law,” the observance of Memorial Day is changed from May 30 to the last Monday in May.

Yours truly is old enough that she remembers occasionally hearing it referred to as Decoration Day.

Many of the ceremonial duties actually take place ahead of the actual holiday, so that places of remembrance are ready to receive visitors.  On Thursday soldiers of the 3rd U.S. Infantry “The Old Guard” distributed more than 200,000 flags on graves at Arlington. The Soldiers perform the “flags in” ceremony each year before Memorial Day weekend, a solemn time when each white marble headstone is decorated with a flag.

Fort Belvoir Facebook Page

Fort Belvoir Facebook Page

The rows seem to go on forever.

Sgt. Jose A. Torres, Jr./DOD Facebook Page

Sgt. Jose A. Torres, Jr./DOD Facebook Page

On Thursday Technician 1st Class Tracy Rio placed flags at gravesites in Marysville, Washington.

Courtesy US Navy

Courtesy US Navy

In Ohio, young and old prepared for visitors.

The Cleveland Plain Dealer

The Cleveland Plain Dealer

At Cypress Hills National Cemetery in Brooklyn you can see Boy Scout Daniel Perez, 11, of New York, setting flags at the veterans’ graves. Boy Scouts, Girl Scouts and other volunteers helped decorate the headstones.

WTOP.com

WTOP.com

At Georgia National Cemetery the flags were also distributed on Saturday. You can see a picture of U.S. Marine Lance Cpl. Corey Allen Little placed at his tombstone. He was killed while training for deployment to Afghanistan.

WTOP.com

WTOP.com

At Arlington West in Santa Monica the flags are set upon the beach.

Brian Stelter, NY Times Instagram

Brian Stelter, NY Times Instagram

Ceremonies are held at American Cemeteries around the world.  At the Henri-Chapelle American Cemetery in Belgium services of remembrance were on Saturday.

WTOP.com

WTOP.com

Below you see Tony Garza (left) and his brother Jose Garza. They visited their father’s gravesite on Friday; Manuel Garza served in WWII.

MassLive.com

MassLive.com

In Kentucky retired Navy Commander Greg Black gives the keynote address at the Glenn Family Services Memorial Day on Saturday.

Via WTOP.com

Via WTOP.com

At Fort Snelling in Minneapolis more than 600 donated flags are in place.

Via WTOP.com

Via WTOP.com

On Boston Commons it is a sea of flags, placed by the Massachusetts Military Heroes Fund in memory of every fallen Massachusetts service member from the Civil War to the present.

FoxNewsUS

Fox News

The annual Rolling Thunder rumbled into Washington DC yesterday.

Rolling Thunder Washington DC Facebook Page

Rolling Thunder Washington DC Facebook Page

It’s estimated there were as many as 26,000 motorcycles involved in this year’s events.

Lowell Sun News Facebook

Lowell Sun News Facebook

It’s so easy for me to become focused on the day’s tasks: running errands, helping The Consort paint the mud room, planting in the garden, enjoying the (finally) warm weather.  Too easy to forget the Memorial part of Memorial Day.  But at 3pm we will stop for the National Moment of Remembrance, to think about the sacrifices made so I can garden and paint and watch the baseball game.

Today’s post is in honor of those who didn’t make it back, and those who came back not entirely whole.

WTOP.com

WTOP.com

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Early Look at the Milly – Banana Republic Collection & Why Lands’ End Is Spelled That Way

Hello-Hello, we hope you are enjoying a lovely spring day, we are careening wildly toward an extended weekend here at the Prepatorium.

Many of the styles created for the Milly collaboration with Banana Republic are now making it to the interwebs.

Milly New York Facebook Page

Milly New York Facebook Page

The collection includes both womenswear and men’s styles, we originally wrote about it back in January.

Courtesy Images

Courtesy Images

It officially launches online and in stores next Thursday, the 30th.

Banana Republic

Banana Republic

However, Banana Republic is offering a ‘preview’ on Tuesday (the 28th) at four stores in major markets. On Thursday BR/Gap/Old Navy cardmembers will receive 25% off the Milly pieces, as well as 35% off regular priced merchandise, when shopping online or at select stores holding “Milly Mixers,” you can see the list of stores here.

There are also several pieces available for purchase now at fashion site Refinery 29. Below, two of the styles for sale at the site: the Medallion Print Top is $89.50 and the Neon Shorts are $49.50.  The top is 100% polyester (hmmm….) and the shorts are cotton with a touch of spandex for stretch.

Refinery 29

Refinery 29

Another item now available via Refinery 29, the Long Pleated Dress, it is $165. We show a model in the dress (l) as well as on Maria Menounos.

Courtesy Photo/Milly NY Facebook Page/Courtesy Photo

Courtesy Photo/Milly NY Facebook Page/Courtesy Photo

This item is fully lined, it is also 100% polyester. When a garment is constructed of a knit jersey, as this piece looks to be, I don’t see the manmade fiber as necessarily being an issue. The challenge is when a woven like the Medallion Top shown above is all poly, sometimes it doesn’t breath as well as a natural fiber.

The final item available early via Refinery 29 is the Bib Necklace.

Courtesy Image via Refinery 29

Courtesy Image via Refinery 29

This definitely goes in the “statement necklace” category, it seems reasonably priced at $69.50.

Next, a basic from the collection, the Pullover Crew Neck Sweater.

Courtesy Images

Courtesy Images

More shrewd marketing can be seen in the next graphic, Olivia Palermo is shown wearing the navy/white Elephant Print shorts ($55), the sketch and model are also in the Medallion Shirt shown above in another colorway.

Milly NY Facebook Page/Courtesy Image/Courtesy Image

Milly NY Facebook Page/Courtesy Image/Courtesy Image

Three more ensembles.

Banana Republic Milly Collection

Banana Republic Milly Collection

And a few more style, the Fit & Flare dress on the left will be $150, the Beaded Necklace Top in the center is expected to be $45 and the Medallion Print Dress on the far right is $120.

Courtesy Images

Courtesy Images

Our final three looks from the upcoming collection. The White Sateen Blazer could have potential, and at $158 it might be a steal. In the center, the Chili Red Banana Leaf print dress, I believe it will run $150. The pool green Eden Roc dress on the far right is attractive, although the print might not be as flattering as one would hope on sizes much north of a 6 or 8.  That navy/white Elephant Print Tote is darling, although one of the pricier pieces in the collection at $130.

Courtesy Images

Courtesy Images

And because we care about your MOTH (Man Of The House), we share three different looks from the menswear part of the line.

Courtesy Images

Courtesy Images

Pricing is similar, with the Short Sleeved Shirt on the right $64.50 and the shorts $49.50. The shrunken cardigan in the center is expected to sell at $89.50 (ahem), the shorts for $64.50, the Grey Moccasins are going to be $98. On the far right, the Grey Heather Polo will cost $49.50, the Pool Green Shorts $59.50.

As is so frequently the case with the designer collaborations, quality will be key. My gut instinct is that the sell through rate on this will be very high.  As for BR’s next design partnership, it will be with Issa London, once a favorite label for the Duchess of Cambridge, formerly Kate Middleton.

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Today’s other tidbit answers a question I have long pondered: why is the Lands’  of Lands’ End spelled that way? I finally learned the answer from a story in today’s Women’s Wear Daily:

They originally wanted to call the company “Land’s End,” but a due to a typographical error, the first catalogue was printed “Lands’ End.” Rather than incur the expense of reprinting, they left it that way, and Lands’ End stuck.

Another mystery solved.

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An Ugly Storm

It was an ugly storm that hit Moore, Oklahoma.

Mike Prendergast of SkyWatcherMedia.com.

Mike Prendergast of SkyWatcherMedia.com.

The pictures hint at the storm’s size, as seen in this photo posted by Ben Holcomb on Twitter.

Ben Holcomb Twitter (@wx8ben)

Ben Holcomb Twitter (@wx8ben)

When it was gone the devastation was extraordinary. This picture posted by the Oklahoma County Sheriff on Twitter gives just one view of the aftermath.

Oklahoma County Sheriff Twitter

Oklahoma County Sheriff Twitter

The random nature of storm damage is always unsettling. Reports say debris from the tornado has been found in Tulsa, 90 miles away, and Branson, Missouri, 250+ miles away.

NewsOK Twitter

NewsOK Twitter

Moore is a community just south of Oklahoma City. If the city’s name sounds familiar, you may be remembering the 1999 tornado in Moore. That storm killed more than 40 people. Below, a wounded dog is comforted after Monday’s tornado.

Nick Oxford for The New York Times

Nick Oxford for The New York Times

Neighborhoods have been obliterated.

Steve Gooch/Associated Press via NYTimes.com

Steve Gooch/Associated Press via NYTimes.com

This is what’s left of the Moore Medical Center.

Dana Hertneky Twitter

Dana Hertneky/NEWS9 Twitter

This was someone’s home.

Instagram

Instagram

First responders were faced with catastrophic conditions.

Oklahoma County Sheriff Twitter

Oklahoma County Sheriff Twitter

The property damage is almost impossible to comprehend.

Danny Moody Twitter (@Moody_D)

Danny Moody Twitter (@Moody_D)

While the structural damage is staggering, the human toll is ghastly.

Associated Press via the BBC

Associated Press via the BBC

A mother carries her child to safety.

Via

Sue  Ogrocki/AP Photo

Children were pulled out of Plaza Towers Elementary School.

AP Photo Sue Ogrocki

AP Photo Sue Ogrocki

Everyone raced to try and rescue children from the school.

AP Photo/Sue Ogrocki

AP Photo/Sue Ogrocki

You can’t help but see the look of shock on the faces of survivors.

AP Photo Sue Ogrocki

AP Photo Sue Ogrocki

There are reports some children were told to hold onto walls.

AP Photo/ Sue Ogrocki

AP Photo/ Sue Ogrocki

This woman is carrying an injured child to a triage are near the Plaza Towers School.

Via

Via

As of this writing, some children from the Towers Plaza School remain unaccounted for.

At another school, Briarwood Elementary, the news was better, everyone is said to have made it out alive. Below we see teachers and parents moving children to safety.

Paul Hellstern/The Oklahoman

Paul Hellstern/The Oklahoman

More photos are showing up on social media.

Madi Alexander Twitter

Madi Alexander Twitter

The destruction goes on for miles.

Ginger Zee/ABC News

Ginger Zee/ABC News

This pup survived but is obviously shaken.

Oklahoma County Sheriff Twitter

Oklahoma County Sheriff Twitter

One of the benefits of having almost-instantaneous access to information means that technology can help in the aftermath of a disaster. The City of Moore has already set up a website, Moore Recovers.

City of Moore

City of Moore

A Facebook page has also been set up as a sort of clearing house, “Moore Oklahoma Tornado” shows Oklahoman’s generosity.

Moore Tornado Facebook Page

Moore Oklahoma Tornado’ Facebook Page

There is also a Facebook page for Moore Tornado Lost & Found Pets.

We lived in Oklahoma City for three years, both of us worked at a local affiliate. Mick Cornett, the Mayor of Oklahoma City was actually a sports and news anchor at our station.  He has done a remarkable job as Mayor, and seen his share of disasters. Mick toured the damage, and posted this photo on his Facebook page. His one-word reaction to “stunned”.

Mick Cornett Facebook Page

Mick Cornett Facebook Page

We were working there. That is the year when the Murrah Federal Building was bombed. We can tell you that Oklahomans are the nicest people you will ever meet.  They are kind and they are polite and they are generous; we learned a great deal about humility and courage while living there. Oklahoma City’s booming economy and revitalized downtown are demonstrative of the community’s backbone and resolve, they refused to become defined by the event.

But still.

Oklahoma County Sheriff

Oklahoma County Sheriff

It is a lot for any community, let alone one that dealt with a very similar situation in 1999. Below, another image from this tornado.

Gene Blevins/Reuters via NYTimes.com

Gene Blevins/Reuters via NYTimes.com

The recovery and rebuilding will be of gargantuan proportions.

Chris Landsberger/The Oklahoman

Chris Landsberger/The Oklahoman

If so inclined you can help in a variety of ways.

  • Charity Navigator has a brief post and list of agencies that are rated 3-star and 4-star per their criteria
  • If looking for news on family members Safe and Well is a site run by the Red Cross. People can register themselves as being safe and well, loved ones can look for them on the site.
  • Text REDCROSS to 90999 to donate $10, or donate to the Red Cross via an online donation or by phone.
  • Text STORM to 80888 to contribute $10 to the Salvation Army’s relief efforts, you can also donate via phone at 1-800-SAL-ARMY.
  • Many, many people will need food, text FOOD to 32333 to assist the Oklahoma Regional Food Bank
  • The Southern Baptist Convention promises donations will go directly to help those in need, providing tree removal services, laundry services and meals to victims of disasters, this is the page for that group .
  • Animal care will be a challenge, it always is after this sort of thing. In previous disasters national animal welfare agencies have accepted donations targeted for specific relief aid, I imagine that will be the case again here. I’ll update with a link(s) should I find any.

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Oh, Those Preppy Struggles

Hello-Hello, and welcome to a weekend. (Well, it’s almost here.)

In the spirit of ‘let’s have a little Friday Fun,’ we present a few items from “17 Preppy Struggles,” a post on BuzzFeed’s Community page. The series of “struggles” was originally posted last weekend, on the 12th.

Buzzfeed

Buzzfeed

Here is the first item in the post.

Buzzfeed

Buzzfeed

Another ‘struggle’ on the list references Lilly Pulitzer.

Buzzfeed

Buzzfeed

Parenthetically, is this spring’s collection brighter or more neon-like than I noticed….?

Back to our list, here is #11.

Buzzfeed

Buzzfeed

Hmmm. That seems to be another challenge I haven’t yet encountered, the trendy prep. (Perhaps I live a sheltered existence?) This next photo was also included under Item #11. Presumably someone decked out a pair of pseudo-Sperrys? I can’t quite make out the brand name of the shoe pictured, but let’s be fair: there have been some Sperry designs of late that aren’t all that far removed from the shoe seen below.

Buzzfeed

Buzzfeed

Second on the list was this item:

Buzzfeed

Buzzfeed

Full disclosure: we may have uttered the occasional snarkism or ten or two when it comes to the hipster topic. Hipsters were targeted more than once on the list of Struggles.

Another item on the list.

Buzzfeed

Buzzfeed

Struggle #15 it may resonate far more than any of the others.

Buzzfeed

Buzzfeed

Thank heaven The Consort came along when he did.

And then there’s this, Struggle #16.

Buzzfeed

Buzzfeed

At least we can help out with this one. Behold, the personalized barrettes by the Preppy Planet.

Personalized Barrettes by Preppy Planet

Personalized Barrettes by Preppy Planet

These just launched last week, and they are already one of our top sellers for the month. The monogrammed barrettes (hair clips?) come in either an oval or rectangular shape, both measure about 3′ long by 1.5″ wide. The barrettes are $12 or two identical clips for $20. As always, we’ll even gift box and wrap them at no additional charge. Below, a few more designs.

Monogrammed Barrettes at PreppyPrincess.com

Monogrammed Barrettes at PreppyPrincess.com

Obviously the possibilities are endless when it comes to school colors and other themes (bridesmaids, sorority houses, etc.). We have already had inquiries about group buying rates (cheerleading squads, dance teams, etc.), we’ll certainly work with you on discounts for your organization or group. 😀

On that fun note, we hope you have a fabulous weekend and don’t let those ‘Preppy Struggles’ get you down. (Ahem.)

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An AntiPrep’s Comeuppance? (Kind of NSFW)

Hello-hello and happy middle of the week to all of our treasured readers.

Today we wanted to chat about a news item involving a member of the AntiPrep Wall of Shame. Yes, we’re talking about these folks.

Abercrombie & Fitch

Abercrombie & Fitch

(With apologies, I wasn’t sure if this sort of picture would be considered Not Safe For Work, you wouldn’t believe how hard it was to get a screen grab that didn’t show more!)

Regular readers have been subjected to endless carping may have noted our occasional posts about the company. It’s true we are forever harkening back have referenced this artifact before, the label from one of my turtlenecks. (I know, it’s so last century.)

The Prepatorium

The Prepatorium

The garment is not from Abercrombie’s heyday, but it certainly predates current ownership and management by a few decades. Or so. We are nothing if not frugal.

The point is this harkens back to a company that would never target pre-pubescent girls for push-up bikinis (remember the ‘Ashley push-up triangle top‘ for those 8 to 14 years of age?), nor would they market to your tween and teenage daughters with ads like these.

Abercrombie Facebook

Abercrombie Facebook

Or get them to sign up for the “A & F Club,” with a website front page like this.

A&F The Club

A&F The Club

That Abercrombie & Fitch may have gone bankrupt and ultimately been out of business. But at least they didn’t engage in the sort of thing the current company seems to enjoy. Some readers may know where I’m heading with this. Yes, it’s more about those news stories from last week quoting from a 2006 Salon interview with the brand’s CEO, Mike Jeffries.

“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.

The quotes resurfaced when a retail analyst, Robin Lewis, wrote about the company’s refusal to stock Large or Extra Large sizes for women. More from the Los Angeles Times:

“As far as Jeffries is concerned,” wrote reporter Benoit Denizet-Lewis in Salon, “America’s unattractive, overweight or otherwise undesirable teens can shop elsewhere.”

In this day of the interwebs the reaction was almost instantaneous. Many were outraged. A Ohio mother, Andrea Neusner, sent her daughters’ clothing back to the CEO with this letter.

Dear Mr. Jeffries:

Thank you for clarifying the reason you do not carry sizes larger than a 10 at Abercrombie. Your customer is an “attractive, all-American kid with a great attitude and lots of friends.” I am a mom of 3 daughters, ages 17, 13, and 10. They are all thin, attractive, all-American kids with great attitudes and lots of friends. They shop at Abercrombie. I believe they are your target audience.

Please find the enclosed clothing, purchased at our local Abercrombie/Abercrombie and Fitch stores. My thin, popular, cool kids will not need them anymore.

Not only will I not let my kids shop at Abercrombie again, I will not let them wear what they already have in their closets. Normally I donate our unwanted clothes, but in this case, I wouldn’t want any unsuspecting thin, cool person to send the message that being exclusionary is OK.

Sincerely,
Andrea Neusner

A Change.org petition was started asking the company to “make clothes for teens of all sizes”; it now has more than 20,000+ signatures. The organizer hopes to get to 25,000.

And yesterday word came of a California man named Greg Karber, who created his own method to “re-adjust the brand”. His idea? Purchase Abercrombie & Fitch clothes at the local thrift store and give them to homeless people, or clean out your closet and donate them. More from the Daily News:

It’s payback for outlandish comments Jeffries made in 2006, when he admitted he only wants to sell clothes to “cool kids” of a certain size and social status.

“Abercrombie & Fitch only wants a certain kind of person to be wearing their clothes,” Greg Karber says in a video explaining his project. “Today, we’re going to change that brand.”

Greg Karber You Tube

Greg Karber You Tube

Here are Mr. Karber’s suggestions:
Greg Karber You Tube

Greg Karber You Tube

Some are taking those suggestions to heart:

Buzzfeed

Buzzfeed

The ‘hashtag’ being used to promote giving A&F clothing to those less fortunate is #FitchTheHomless.

Personally, I am not crazy about the practice of making presumptions based on someone’s appearance, i.e., “the homeless”. Nor does it sit right thinking that homeless individuals are so awful they are bound to strike at the core of Mr. Jeffries being. But do I appreciate the notion of people doing something about a business practice they don’t like? Yes.

Buzzfeed has its own record of the goings-on.

BuzzFeed

BuzzFeed

Much of it actually seems as hostile as Mr. Jeffries’s attitude toward anyone over a Size 10. But there are also more reasoned approaches, like this image Jamie Smith posted on Twitter.

Jamie Smith Twitter Feed

Jamie Smith Twitter Feed

In case you are unable to see what the note says, it reads:

I’m not a size 10 or under and I’m beautiful! I love myself for who I am and my size. You’re just an overgrown bully who isn’t happy in life. Remember that next time you want to judge people because of their weight.

P.S. Your clothes line sucks.

Love The Beautiful Fat Chick

Now, are Mr. Jeffries and his marketing department probably reveling in all of the attention the brand is receiving? Probably. But they won’t be if enough people stop buying their merchandise.

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