Hello-hello, how wonderful to see Wednesday already, here at the Prepatorium the week is simply flying by.
“The name GANT is synonymous with East Coast prep.”
Below, two vintage ads show the company’s signature item, the GANT button-down.
Some readers may recall the custom described in the Urban Daddy post below:
“Gant even invented the locker loop—that little coat-hook-friendly strip of fabric on the back of your shirt that your high school girlfriend cut off your lucky oxford to let all your classmates know you were taken, and maybe even going steady. (You kept the loop, just in case.)”
We have known about the upcoming launch for some time, but hadn’t seen any pieces from the collection until the story ran in WWD.
“For his first outing, Bastian didn’t turn his back on Gant’s preppy Americana roots. Instead, the launch collection is preppy with a sexy attitude, from a seersucker dress with lace overlay — “I thought it had a good-girl/bad-girl dynamic” — to a cropped and boxy shirt that could have come straight from a boyfriend’s wardrobe…”
In their interview with the designer, Mr. Bastian was asked about his favorite designers.
“The designer I always reference in my head is Perry Ellis, back when he was alive. People forget that at his peak, he was right up there with Ralph Lauren and Calvin Klein. Calvin was always the sexy one, Ralph was classic, and Perry slid down the middle — a little bit cleaner, simpler, but still luxurious. No one has stepped into those shoes.”
We tend to concur with that assessment.
The men’s line debuting this month carries traditional lines and prep-positive motifs.
The brand is gaining traction in the US, below we see Rachel Bilson in a GANT blazer, part of a photo spread in Page Six magazine.
We look forward to seeing the complete women’s line during Fashion Week. For an overview of GANT’s history and heritage, click here. To see Mr. Bastian’s runway collection from this spring’s Fashion Week, click here.
A few other Bits and Bytes:
- Chanel is using FNO (Fashion’s Night Out, Sept. 10) to launch a collection of khaki nail polishes, seen below. (With apologies to our Facebook Fans.)
- We have an early look at this year’s Bergdorf Goodman Christmas ornaments, including James the Doorman. (True confession: despite their rather commercial nature, we have collected several of these over the years from varying retail emporiums. Oh, the horror.)
- And finally, we love seeing London Fog’s fall advertising campaign, featuring Joan Hollo Christina Hendricks of Mad Men.
With that elegant look, we say g’bye until next time!