Hello-Hello, and welcome to a Thursday here at the Prepatorium. In an effort to move beyond the day’s headlines, we move back to our previously scheduled post.
We have a look at some of the products tied to the soon-to-be-released Great Gatsby film from Baz Luhrmann. The marketing machine is really kicking in, and we’re not necessarily talking about the movie’s May 1st première.
No one will be surprised to learn a sizable amount of buzz surrounds the costumes, those have been overseen by Costume Designer Catharine Martin. Gatsby-related magazine covers have been visible for months, now the big fashion splashes are getting underway. Below, Vogue Australia’s May cover with Karlie Kloss.
From the magazine’s website:
We are so excited about Baz Luhrmann’s The Great Gatsby that we dedicated our whole issue to it.
There are reports the dress worn by Ms. Kloss in the photo above is one of those designed by Miuccia Prada for the film.
Above we see it on actress Carey Mulligan, she stars in the iconic role of Daisy. The dress is from Prada’s spring/summer 2010 collection, it looks like Ms. Kloss is wearing it with the front/back reversed.
More about the costumes from News.com Australia:
Australian director Baz Luhrmann called in a favour from a 16-year-old friendship when he tapped Miuccia Prada, of the famous fashion house, to collaborate with himself and his designer wife Catherine Martin for the costumes in the sumptuous production.
In an exclusive interview in Vogue Australia’s May issue out tomorrow, Prada discusses the results, including an incredible dress designed for Carey Mulligan – playing Daisy Buchanan – which is covered in crystal chandelier drops.
Two of the Prada costume sketches via Fashion Foie Gras.
More from Fashion Foie Gras:
Just in case you are wondering, the collaboration between Miuccia Prada and Baz Luhrmann is not completely out of left field. The two have had a long friendship and actually collaborated recently for the Miuccia Prada / Elsa Schiaparelli exhibition at the Metropolitan Museum of Art. However, the original link to film goes back much further. Sixteen years ago, Miuccia Prada actually worked with Baz Luhrmann to create Leonardo Di Caprio’s suit for his 1996 remake of Romeo+Juliet.
Two more Prada sketches.
Another big cover tied to the movie’s release, US Vogue. Its May issue showcases Carey Mulligan on the cover.
The retailer made more than 500 ensembles for the movie, 1700 pieces altogether when including neckwear and shoes. The tie with Brooks Brothers makes sense, F. Scott Fitzgerald was a regular customer. This WWD story has insight, quoting Catherine Martin:
“Brooks Brothers is mentioned several times in Fitzgerald’s writings as a representation of the ultimate gentleman’s purveyor of fine clothing to the American man of distinction.
“It was this most basic and fundamental connection that has made our collaboration so authentic,” she said.”
Brooks talks about the collection:
The collaborative effort, unprecedented among past Brooks Brothers partnerships in its depth and scale, consists of formalwear and daywear, including tuxedos, tailored suits, suiting separates (sport coats, waist coats, and trousers), shirts, ties, shoes, and accessories.
The Brooks website offers background on its collection, including a peek at several archival images. Below we see several straw boaters.
The updated version.
Below, the Tipped Blazer ($798) and a closeup of the special label going in Gatsby merchandise. Among other things, I imagine this will boost the collectible value of the pieces. (Translation: look for them on eBay, no?)
Several more styles.
A final look from Brooks Brothers.
While the collection is clearly not intended for Brooks’ traditional customers (like yours truly and the Consort) it is creating substantial buzz on retail and menswear blogs. It will do well.
Another storied brand with pieces used in the film, Tiffany.
Above we see The Savoy Headpiece, crafted of diamonds and freshwater cultured pearls set in platinum.
It can be yours for $200,000.
Yesterday Tiffany unveiled its Gatsby themed windows.
Last night there was a soirée at Tiffany’s Fifth Avenue store celebrating the collection.
This Women’s Wear Daily story has more:
“… (Martin) was drawn to the jeweler because F. Scott Fitzgerald himself was a Tiffany & Co. customer and Louis Comfort Tiffany, the brand’s first design director, ran with the Long Island social circles portrayed in the story.
From the Tiffany Ziegfield Collection, we show the Daisy Pendant in sterling silver with black onyx and freshwater pearls ($400) and on the right, the Pearl Tassel Necklace with sterling silver ($1200).
Both the Tiffany and Brooks Brothers collections are available for purchasing in stores and online now.
Here is the latest trailer.
Until next time, may the news be brighter wherever you may be.