Tag Archives: Martha Stewart crafts

Is Martha’s Latest Deal a Good Thing? Also, Sales & Savings of the Preppish Kind

Hello-Hello, and happy Wednesday Thursday to everyone.

Once again we apologize for the less-than-sporadic posts, the crush of business has translated into no time for blogging. With regrets, it’s possible we may only be able to do one or two more posts before Christmas, eeek!

Today we begin with last week’s news that Martha Stewart has made a deal JC Penney, quite a deal.  Penney’s is buying a piece of Ms. Stewart’s company, they will be selling Ms. Stewart’s merchandise at its stores.  Not everyone thinks this is a brilliant move for JC Penney; Women’s Wear Daily’s story on the news questions the wisdom of the arrangement:

It’s a brand that’s been bounced around from retailer to retailer, has lost some cachet and embraces styles and a color palette that’s tasteful, safe and not particularly compelling. The Stewart deal is far from the groundbreaking pact… to bring Sephora shops into Penney’s stores, which moved the retailer into the beauty category in a major way, brought in a slew of high-end brands — and lured younger, hipper consumers.

Readers are no doubt aware omni-Martha Martha Stewart is currently sold at Macy’s. (Not including Martha merchandise at Home Depot (shown below), at KMart, or at Michael’s, and perhaps other places your trusty scribe doesn’t know about.)

Home Depot

Back to the Macy’s part of the story, obviously the department store has made an enormous investment in Ms. Stewart.

Macy's

From all we have read and seen the arrangement has paid off for both parties. (Below we show the Martha Stewart Collection Biscuit Cutters and Digital Thermometer at Macy’s.)

Apparently Macy’s was not thrilled to learn of the deal, more on that angle from the WWD story:

Many believe that Macy’s was blindsided by the Penney’s deal, and that it’s possible Stewart didn’t disclose her intentions with Penney’s, though Macy’s would have expected her to, and to try to work on improving her Macy’s business before taking it to the competition.

A Wall Street Journal article offers this:

In a statement Wednesday, Macy’s said it will review its Martha Stewart product line for “potential changes” in light of “the proliferation of Martha Stewart-branded product in the marketplace.”

Ouch.

We forgot Martha at PetSmart.

Back to the WWD story:

“A retailer who has done business with Stewart said, “Her merchandise has never been a barn burner in terms of sales. The category is not something that ever skyrockets. This is not like Target investing in Michael Graves and creating really edgy highly acclaimed product…”

Hmmm, obviously we’ll be hearing more about this one.

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Our other topic today, all those seasonal Sales & Savings Opportunities, many offering some preptastic style statements.

Vineyard Vines

  • Vineyard Vines is offering an additional 30% off all sale merchandise, use code ELF for the discount
  • Tory Burch is doing ‘up to 30% off’ select handbags, jewelry & accessories’ along with free shipping on all orders
  • Ralph Lauren offers free shipping on all orders through the 20th, use code RLFS2011
  • Banana Republic is taking 30% off your entire order and doing free shipping with a $50 purchase, use code BRGET30 at checkout for the savings
  • Gapis touting it’s big sale and also offering free shipping with a $50 purchase

    The Gap

  • Sadly, Talbots continues to do whatever it can to move merchandise, everything is 40% off, including full price and sale merchandise.
  • Kate Spade has a solid amount of merchandise on sale and is providing free shipping to all 50 states
  • J. Crew is offering free shipping on any order today only (or so they say), use code JINGLE
  • Neimans, Saks, Nordstrom and almost all of the major department stores are offering either sales, clearances and/or promotional pricing. Neiman’s Last Call(in stores & online) is also doing 40% off one regular priced item through the 16th, as well as an additional 30% off your entire purchase through the 22nd

    Neiman Marcus Last Call

We leave you with this, Bergdorf’s fabulous holiday video about the store going to the dogs.

"Unleashed" by Bergdorf Goodman

Ho-Ho-Ho. May your holidaze Christmas and Hanukkah preps be going well.

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