Tag Archives: luxury

Hermès & Cartier Do the Discount Dance Again

Hello-Hello!

We have an interesting topic today, the appearance of very high-end luxury goods (yes, some things are more “luxurious” than others) on discount sites. Today’s Luxury Daily carries an interesting story about merchandise from Hermès, Cartier and Botkier being sold on discounter Bluefly’s site.

Below we see two Cartier scarves from Bluefly, “retail value $220, Bluefly price $154, you save 30%!”

 

Via Bluefly

Really?

This is not an entirely new phenomenon. In fact, a June 2009 post in this very space was titled “Tiffany & Cartier for Sale at…Bluefly?!” In most instances, these were limited-time and/or “invitation only’ events; the ad seen below is for one such promotion offering Cartier watches.  But from what we can gather, it seems this may become a standard practice moving forward.

Via Bluefly.com

Hermès has been offered previously at Bluefly, and just last week it was sold at Rue Lala.  Your trusty scribe finds the practice disconcerting, especially following month after month after month of record-breaking sales and profits for Hermès, landing this one in the “Help Me Understand” category.  Why do it? Are you introducing products to customers not previously exposed to the brand? If so, are they really customers you want to acquire?

Now, will you be able to purchase the custom scarf sold only at the remodeled flagship store on Bluefly (below)? Of course not.

Hermès

But is this how Hermès wants its storied image to be marketed? From a Sale Bite post last week: “Hermés + Hanky Panky at Rue La La”:

Via SaleBite

From the story in Luxury Daily:

“… if consumers notice that a brand is lowering its standards so that more people can buy it, it could take away from the brand’s prestige.”

How would you prefer your image be perceived? Oozing the understated elegance and refined vision showcased in the Madison Avenue store?

Hermès Courtesy Image

Or as a bargain hawker at Bluefly?

Bluefly.com

The argument that prices for these goods are so high it can’t possibly hurt the brand are wrong.  From Rachel Lamb’s story:

““You can’t really go back to charging full price once you have a discount,” Ms. Ries said. “Sometimes, it’s as addictive for the company as much as for the consumer.”

Is this up there with discovering our Orrefors crystal or Movado watch at CostCo?  Hardly. It far transcends that little hissy fit disturbance, for we rank Cartier and Hermès in the upper tier of the luxury scale.  This seems like a bad idea all around.

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One more tidbit today, also about a storied company, Haspel, the go-to brand for seersucker.

Haspel via Neiman Marcus

The Neiman Marcus blog recently had a story on the firm, and it makes for a good read, we liked this story about the founder demonstrating the value and wearability of the fabric:

“…wore his Haspel suit into the Atlantic Ocean during a trade show conference.  He then walked up onto the beach, took off his clothes (wearing his boxers, thank goodness), and hung up his suit to dry.  Later that evening, he took that same suit, put it on again, and wore it to the evening’s party.  Needless to say, he made his point.”

The other fascinating part of the post involved this:

Haspel via Neiman Marcus blog

We had nary a clue Haspel did madras. That is news we are happy to hear!

G’bye until next time. 🙂

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Filed under Help Me Understand, Preppy Fashion, Sales & Savings

When Logos Go Bad & Hamptons Habitats

Hello-Hello!

We are brief today, in large part because The Consort and I the Princess Elves must deal with this:

Princess InterGalactic HQ

That is but a portion of the 300+ pounds of Lilly Pulitzer Fall 2010 goodies, along with ribbon belts, preppy totes and other treasures the UPS man dropped off today.  Sadly, Tilly doesn’t quite seem… well… she doesn’t appear to be engaged with the task at hand.

"Where's my biscuit?"

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We begin with a follow-up to a previous post about the topic of a hypothetical decline in the popularity of designer logos; today’s story comes via the Telegraph, on the far side of the pond.  We offer the following from the paper’s story, “Designer logos are a fashion no-go“:

“Handbags and accessories with large logos are being removed from designers’ collections to be replaced with more subtle designs as part of a move for “antibling” fashion.”

The Telegraph story uses an image featuring one of our original AntiPreps, below we see Paris Hilton with her Louis Vuitton handbag and bathing suit in 2006 and on the right, a new bag from Louis Vuitton.

REX Features via The Telegraph

The story is pegged to a quote from the CEO of Vuitton’s parent company suggesting logos are shrinking and/or disappearing. (That quote was mentioned briefly in this post.)

“His admission was an extraordinary turning point in the top-tier designer industry, where design labels have made billions of pounds by having accessories with big logos showcased by rappers, footballers’ wives and socialites.”

Below, Farandole Strass rings by Vuitton.

In the story, the Telegraph’s fashion director is quoted:

“This really began the day Daniella Westbrook was pictured head to toe in the Burberry check. The shift has been taking place for some time.”

Below, Ms. Westbrook in the ensemble under discussion.

PHOTO: MrPaparazzi.com via The Sun

To be sure, this….

Chanel

is a vast improvement over this.

Chanel

The subject seems to be gaining traction, another UK paper had a story on the topic today; The Mail’s story is titled, “Stealth wealth: Why the label to have this season is no label at all as consumers turn their back on logo-heavy designers”.  That story also uses a photo of another member of the Anti-Prep Wall of Shame, “Snooki” and her Gucci handbag.

PHOTO: Xposure via The Daily Mail

Clearly we are intrigued to see how this plays out, do let us know your thoughts on the topic, and what you are seeing in your corner of the globe. We are guessing this isn’t exactly your vision of the ideal decor for your domicile.

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ModerneKunst.no

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One other quick note we meant to include yesterday, spotted when perusing Vanity Fair; the magazine has a pretty feature, “Behind the Hamptons Hedges“. The piece showcases eight individuals who spend significant time in the area, like polo player Nic Roldan….
Alix Smith/Vanity Fair

… and Dylan Lauren, photographed at the Dylan’s Candy Bar in East Hampton.

Alix Smith/Vanity Fair

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We’re off to have a little talk with Tilly about her work ethic.

We’ll see you next time, probably Monday!

17 Comments

Filed under It's Just Not Done, Lilly Pulitzer Paper & Gifts, Logos, preppy, Preppy Fashion, preppy stationery, The AntiPrep, Tilly