Hello-Hello! We enjoyed a glorious weekend and hope you did as well.
We begin today with what can only be described as good news, a story about These Challenging Economic Times and logos disappearing from upscale merchandise. The Financial Times recently ran a piece titled “No Logo – Luxury products without overt branding are the new mark of exclusivity“.
The appeal of living large hasn’t disappeared but it seems the logos associated with lavish lifestyles have.
Frequent readers are
painfully aware familiar with the topic, we do blather on incessantly occasionally chat about the issue. This isn’t the first time we have heard about the disappearance of logoed-up (rather like tarted up, no?) merchandise, we did a post on the topic almost exactly one year ago.
In that post we used this screen grab from the Girls’ section at Burberry to demonstrate that perhaps the company wasn’t on board with the logo-free movement.
How refreshing to visit that same children’s department today.
A look at the Girls’ section online reveals a positive scene indeed.
Emanuele Carminati Molina, president of the Italian luxury leather goods company Valextra, says the rich have “found satisfaction in rediscovering private luxury”.”
Another brand mentioned in the story is Hermès.
During the downturn, high-end brand Hermès known for timeless bags rather than a new, trinket-laden style every season – has thrived. It posted an increase of 50 per cent in its first half profits this year and is looking to hire 400 staff to boost production.
Hermès bags are not completely devoid of logos, as seen with the pink Clou de Selle below right, but it is a far more discreet look than many other brands. On the left we show the Picotin Lock, elegant and understated.
To be fair, not everything Gucci offers is a walking advertisement for the brand. We only wish the trend would filter down to more brands, allowing merchandise to speak for itself.
However, it *appeared* the percentage of bags sans the Juicy logo was higher than I recall, perhaps the company’s not-so-fabulous performance has positively impacted its designs.
We do want to share two items we stumbled on while
wasting time window shopping researching things for the post. Both are by Bottega Veneta at Bergdorfs and both are insanely expensive. The Two Tone Deerskin Tote and Woven Lambskin/Linen Tote are today’s Pretty in Pink.
We would have to hold quite a few bake sales here at the Prepatorium to come up with the $$$ for either. Sigh.
One quick Sales and Savings note: J. Crew is offering an extra 30% off sale merchandise. Additionally, Crew is leaving its online Factory Outlet ‘open’ through Thursday, especially good news for parents as the company just added childrenswear to the outlet this month.
Use promo code OURTREAT at checkout to receive the discount.
Finally today, a look back at this weekend’s Head of the Charles.
The annual Regatta looked like another fabulous event.
It was a good weekend for the Crimson, Harvard had a stellar showing. Several friends were on hand and/or actually competing, including the Queen Bee, a tip of the hat to them. We also applaud several preptastic retailers, Brooks Brothers continued its sponsorship of the event, Smathers and Branson partnered with North River Outfitters for limited edition HOC goods like the flask shown below.
Until next time, may all of your oars be pulling in the same direction!