Tag Archives: LL Bean Signature Fall 2010

LL Bean Signature, and an Unusual Launch for Brooks Brothers

Hello-Hello!

Today we have more pictures than prose (there’s a blessing!), hopefully images you shall find moderately appealing. We begin with an early look at fall styles from the recently launched LL Bean Signature line.

The new styles are featured at a delightful blog, N’East Style.

As difficult as it is to contemplate the possibility of a weather change in a few months, the pictures serve to remind us of fall’s inevitable arrival.

Many of the styles are enticing, we are eager to see the catalog.  Our thanks to the N’East Style blog; for an early look at Signature for Men, pop over here.

Perhaps of equal interest, the ongoing LL Bean Signature Sale, with solid markdowns.  This includes the Piped Sweater Jacket (now $64.50 from $129) in the Twilight colorway.

The Mariner Leather Tote (originally $285, now $198) has a more fiscally friendly price point, as does the Chambray Shirt Dress, although the latter is not as deeply discounted as the bag (the dress was $79, now $63.20).

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An even newer launch is now officially underway; Brooks Brothers is promoting its new Fleece line for children.

Courtesy Brooks Brothers

Frequent readers may recall our posts previewing the line, below we show two styles we like, the Cashmere Intarsia Dress, and the Velvet Sailor Dress.

The number of sleeveless dresses for winter is disconcerting (unless they are intended to be worn as jumpers), while many of the accessories are cute.

The retailer continues to leverage new media resources, including its Facebook page; Brooks offers all of its catalogs online as well.

Brooks Brothers is also using the internet in another way, debuting a new collection online, but not at its own website.

Gilt Groupe

The new line is being launched via online ‘members-only’ sale site Gilt.com. We should make that past tense, as the sale went live at Noon EDT.  (If in need of an invite to the site, simply click here.)


Here is the description from Gilt’s sale site:

Available from Gilt before it hits stores in August, Brooks Brothers’ new collegiate-inspired line — which culls inspiration from campus life during the Roaring Twenties as well as vintage advertising from the extensive Brooks archives…”

This will be more than intriguing to watch, not now, but in August when the merchandise lands in-store. Are the Gilt sale prices what one might expect to see in stores and online? Or are these ‘discounted prices’ going to be raised when the selling channel moves from Gilt to the Brooks Brothers brick and mortar stores?  We’ll let you know what we discover.

Gilt has done a stellar job expanding into a ‘full-service’ off-price site, now offering goods for men, women, children and the home, as well as gifts and travel opportunities.

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As we approach the upcoming debut of Mad Men Season 4 we can expect to see many of the show’s stars featured in other media; below, Exhibit A. We’re going to go out on a limb, and suggest that a few friends will be gaga find the August cover of W to be of interest.

Nathaniel Goldberg/W magazine

The August issue showcases what many are describing as actor Jon Hamm’s “smoldering look”.  Mr. Hamm is best known for his role as Mad Men’s Don Draper. He is joined in the magazine feature by actress Rebecca Hall, she co-stars with him in The Town, a film being released this September.

Here is one last photo from the spread; we happily recommend the other photos and accompanying interview, click here to see both.

Jon Hamm

Nathaniel Goldberg/W magazine

We apologize to our Facebook fans, as we already shared the cover photo on that site, we simply couldn’t resist.  Silly Princess.

On that note we say goodbye until next time!

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