Tag Archives: Lisa Birnbach Tommy Hilfiger Prep World

A Gossip Girl at Prep World Launch & Kate’s Coming to California

Hello-Hello, we are just all adither, business and volunteer commitments have combined to make the time fly by, so we are brief.

We begin with a more in-depth look at the Prep World pop-up shop.

Tommy Hilfiger

From a NY Times story about the store:

“It could have come straight from the Hamptons or Martha’s Vineyard, or “The Wizard of Oz.” Instead, it came from a warehouse in Yonkers, a pop-up dwelling built to look like a fancy beach vacation house, and assembled in less than three days on newly planted sod in Gansevoort Plaza.”

The cottage/shop is designed to have a weathered feel.

Via Dazed Digital

The store opened with a party last night, bringing out a number of celebrities, below we see John Legend and Christine Teigen, as well as model Jessica Stam and Gossip Girl’s Jessica Szohr.

Steve Eichner/WWD

Prep World is a collaborative effort between “TOPH/True Prep” author Lisa Birnbach, and mass merchandiser Tommy Hilfiger.  Below we see the best selling author at last night’s party with actress Hayley Atwell, on the right, Mr. Hilfiger with his wife, Dee.

Steve Eichner/WWD

Teen Vogue has photos from inside the store.

Via Teen Vogue

Why do the limited edition line? More from the Liz Robbins story in the Times:

“The preppy lifestyle has gone global,” he said. “We feel that our business has grown so well because preppy travels so well. It’s all-American classic.”

Via Teen Vogue

Below, merchandise from the 60-piece collection, the Fabric Boat Shoe, and the Anchor Tote.

Via Tommy Hilfiger

More of Mr. Hilfiger’s thoughts on the designs from the Times story:

“When you’re wearing it, maybe you feel like you are a yachtsman,” Mr. Hilfiger said of the line. “Or if you’re wearing something madras, you feel like you’re out on the lawn playing croquet, or if you’re wearing something beachy, you feel like a surfer. It has a lot of different meanings to a lot of different people.”

Shot By Jake

That is true, the word definitely has very different connotations to people.  Just how different? Well, most preps we know wouldn’t even consider wearing these shoes, yet they have already proven to be very popular with the more fashionable crowd.

Tommy Hilfiger

More photos from the store may be found on the the Hilfiger Facebook page.

Tommy Hilfiger

Fortunately there are a number of the cottages, because the London shop in Covent Garden is opening as we type, with another Gossip Girl star on hand, Ed Westwick.  For more detailed background on the collaboration, click here for our original post.

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Our other tidbits involve Prince William and Kate (more formally The Duke and Duchess of Cambridge). St James’s Palace has verified the newlyweds will visit the US, spending three days in California. They are expected July 8-10, following almost ten days in Canada. From The Telegraph’s story:

“While on tour, the Duke and Duchess will take part in Canada Day celebrations in Ottawa on July 1. They are also expected to zigzag across then country, visiting the Arctic, Prince Edward Island, Quebec and Alberta.

It will be the Duchess’s longest time in the public eye to date, with the world’s media scrutinising all that she wears, says and does.

The Duchess will have more than enough time to prepare herself – and her wardrobe – for the trip.”

And for those curious about how photographers managed to keep the young bridesmaids and pages entertained while taking the formal photos, The Daily Mail has a cute story explaining the secret.

“…a £1 ‘wiggly worm’ which Camilla revealed yesterday had been bought by her stepson Prince Harry especially for the occasion.

Yesterday, the Duchess revealed that she had been ‘terribly worried’ that three-year-old Eliza and the other bridesmaids might find the event overwhelming.

AFP/Getty

“‘Harry pulled this wiggly worm out of his pocket in the carriage to keep them amused. Eliza loved it so much that she wouldn’t let go and it even made the official photographs.

‘Can you believe it? She was holding onto my finger but in her other hand was this worm.

The young lady was absolutely precious, and very well-behaved throughout the day’s events.

AFP/Getty

On that darling image we say goodbye until next time!

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Filed under Collaborations, Gossip Girl, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Royal Wedding, True Prep & TOPH

“The Importance of Being Preppy”

Hello-Hello!

Today we have a mish-mash (a highly technical journalistic term) of tidbits, many relating to topics recently chatted about in this space. The first is a story from our friends on the far side of the pond, “The Importance of Being Preppy“. The piece first ran in Saturday’s Guardian and has been picking up traction online, it profiles Tommy Hilfiger while also looking at the style many refer to as “preppy.”

Tim Know for The Guardian (UK)

Writer Hadley Freeman begins her story with a description of Mr. Hilfiger’s office.

“Even the designer’s office is American to a nigh-on parodic degree: on the top floor of an unassuming building in midtown Manhattan, Hilfiger has tricked the place out to resemble the inside of a chi-chi beach house, replete with white painted floorboards, beach chairs, antique mirrors and striped awnings, where waiters in white buttoned-up shirts tote around goblets of ice water with slivers of lemon.”

Some readers might already be speculating the story is pegged to the recent announcement from Mr. Hilfiger of Prep World, a capsule collection he is launching with True Prep author Lisa Birnbach; such speculation would be accurate. (For our tedious in-depth post on the topic and photos from the line, click here.)

Courtesy Image via Daily Front Row

Back to the story and Ms. Freeman’s description of the preppy aesthetic, it may surprise some readers.

“It is also, incidentally, a look that denotes wealth, or at least aspiration to it. Its nearest equivalent in Britain is the Sloane, but preppiness has less to do with old systems of class and more to do with new money.”

We suggest this might be surprising because of the general presumption that “preppy style” is attached to old money, not new. You know, back in the olden days when such things were not discussed?  (To be candid, any discussion of finances, be they rooted in relatives who floated over on the Mayflower or as new as this year’s hottest hedge fund, is vulgar and really not appropriate, we generally avoid the topic if at all possible.) Back to the Guardian story.

“…in lieu of having a centuries-old class system, America has a profound fascination with money. Along with Hilfiger, Ralph Lauren has long loved the preppy look, and many others – from up-and-coming designer Tory Burch to US high-street outlet J Crew – base their entire labels on the look. Hilfiger suggests its popularity now is a reaction to the global recession. After all, he says with a merry laugh, it’s a way of looking “not poor”.

The story’s timing also relates to Fashion Week, starting this evening; Mr. Hilfiger has been heavily promoting his runway shows via the company’s Facebook pages.

Via Facebook

Ms. Freeman’s story also offers detailed background on the brand:

“By the beginning of the 21st century, the Hilfiger brand had lost much of its fashion lustre, due to overdistribution and an overfondness of branding. “There was a bit of a backlash,” Hilfiger concedes with understatement.”

Understatement indeed.  Without commencing a yawn-inducing retrospective, we shall only say that we have long struggled with Mr. Hilfiger’s penchant for logos the size of canned hams.  Or bigger.  The designer’s recent move toward designs without his initials splattered everywhere is promising; we are intrigued to see the fall runway looks as well as the Prep World pieces.

Mr. Hilfiger is no stranger to the UK’s fashion faithful, during last fall’s London Fashion Week he appeared in a “My Week in Pictures” feature for the Guardian’s sister publication, The Observer.

Dimitrios Kambouris/WireImage via The Guardian

Above, a photo from the feature shows the designer and his wife Dee with Jennifer Lopez.

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Next, another story looks at the style, this one from The Cavalier Daily, UVA’s student newspaper. “Through pink-and green-colored glasses” provides a student’s view on “U.Va.’s preppy identity in popular culture”.  A snippet from the story by Caroline Massie:

“So where exactly does this reputation stem from? One may look to the year 1979 when alumnus Tom Shadyac (College, 1981) created the “Are you a preppie?” poster as a fundraiser for his fraternity, Sigma Chi, which needed money to pay off a debt.”

Mod Culture

“Shadyac said preppy attire was not unique to U.Va. at the time. Rather, it was prevalent among traditional East Coast colleges.

“Pink and green could’ve been our national colors,” he said.

To read Ms. Massie’s entire story, click here.

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One item that would have better fit in yesterday’s post with all of its bridal buzz, word that Isaac Mizrahi is doing a limited bridal line for Aisle New York, the online members-only (ahem) site offering flash sales of discounted gowns and accessories.

Courtesy Image via WWD

Here is more from Mr. Mizrahi’s site:

“Isaac’s capsule collection of gowns and accessories will be available for six months, launching at the end of February 2011. According to Isaac, “the best place to shop for your wedding gown is the privacy of your own computer.” Hooray for all you blushing brides!”

(If in need of an invite, just click here.)

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The other mention that would have been much more appropriate yesterday, a look at House Beautiful’s March issue, the cover highlights the upcoming Lilly Pulitzer Furniture line in a feature titled “The Power of Pink”.

House Beautiful via Lilly Pulitzer blog

For those who haven’t yet seen the issue the Lilly blog offers a look at the story, while the House Beautiful website carries a number of wonderful pink tie-ins, including a delightful look at “Pink in Unusual Places” from The Accessorator, Judi Roaman.  Below, Ms. Roaman’s picture of the pink roses sculpture on Park Avenue.

Judi Roaman/The Accessorator via House Beautiful

Pop over and visit the Lilly blog for more, or click here for our post on the furniture line.

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Our final two images are quasi-timely, the first involves a new movie and the other, Fashion Week.

Alberto E. Rodriguez for Paramount Pictures

Above, Justin Bieber last night as he arrives at the premiere of “Justin Bieber: Never Say Never” in Los Angeles.   Next, Anna Wintour arriving for the Armani couture show in Paris last month.

Jacky Naegelen/Reuters

Why haul out the pictures? Because we just had to do a little side-by-side comparison.

And Young Mister Bieber.

Not bad at all IOHO, the finger puppets are from Mullish Muse on etsy, we thought they were cute as could be and couldn’t resist sharing.

On that wacky note we say goodbye until next time.

 

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Filed under Collaborations, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, True Prep & TOPH, Updates