Tag Archives: Lilly White Zin

Does J. Crew ‘Help Preppy Go Euro’?

Hello-Hello, and happy Monday! We hope everyone enjoyed a pleasant and restful weekend.

Today we invoke ‘brevity is a virtue’ as our modus operandi, things are a tad frenzied here in our corner condo at Princess HQ.

We look at a story in yesterday’s Sunday Magazine from the Times. “J. Crew Helps Preppy Go Euro” analyzes the ongoing transformation of J. Crew’s position in the marketplace, starting with a little background on the retailer:

“… with its anodyne clubby name and clothes that ripped off L.L. Bean, Brooks Brothers and J. Press, J. Crew seemed to spoof the preppy style while making it available.”

We loved the photo illustration that accompanied the article.

Kevin Van Aelst/NY Times

Writer Virginia Heffernan deftly examines the company’s move toward a different aesthetic, referencing a specific sailor shirt featured on Crew’s website.

“The shirt is sporty and thus not un-American, while also signifying “Paris,” a new concept jcrew.com has been audaciously colonizing. The site twinkles with references to France and haute couture, and recently it has positioned dissipated and mysterious Euro-type models in the slots that used to be reserved for “J. Crew models” — fresh-faced, wholesome strawberry blondes.

The shirt under discussion:

J. Crew

We hadn’t really noticed a change in models, but then, we spend very little time on the site or looking at the catalog.  Have you noticed a drift toward a more European look in the models?

The story also revisits a topic discussed and whined about ad nauseam occasionally in this space, most recently in an April post we titled “J. Crew’s Disdain for Preppy“.  Back to yesterday’s Times:

“The stateside European, in J. Crew’s imagining, wears all our usual American stuff — shorts, T-shirts, cargo pants, polo shirts — but has no use whatsoever for the simplicity and androgyny that used to be hallmarks of preppy.”

Referencing the impact of design director Jenna Lyons and CEO Mickey Drexler, the story shares this perspective:

“Every outfit seems slightly hacked — cut up and embellished by a home tailor. You don’t envision someone in J. Crew playing lacrosse anymore; they seem more likely to be philosophizing and seducing. “I have a hard time with the word ‘preppy,’ ” Lyons told Style.com not long ago. “It’s very coastal, and it leaves out a lot of Americans who aren’t yachting or going to the beach club.”

This summer, then, what is the new J. Crew ideal? Not the East Hampton WASP, not anymore. Rather, it’s the sultry au pair watching the children. In sequins.”

Our favorite part of the article has to be this segment:

Those days of preppy names in print only at birth, marriage and death are long over. Now they can’t stop . . .musing. For modest laughs: To the Manner Born, WASP 101, Tickled Pink and Green, Muffy Martini, Pink Washingtoniette, 2PreppyGirls and Summer Is a Verb.

Reading this group of names at the end of the story had us grinning ear to ear. Congratulations to all included! The story is fascinating, click here to read it in its entirety.

A related note of interest, J. Crew is doing their Final Sale promotion again, offering an additional 20% off sale-priced merchandise.

J. Crew

The promotion runs through this Thursday, July 15. Use the code EXTRA20 at checkout to receive the discounted pricing.


We apologize for the brevity of today’s post; the flood of orders for these….

Lilly Pulitzer Agendas at PreppyPrincess.com

Has prompted the creation of one of these stacks everyday here at the Prepatorium, as the Consort and I our immense staff of Princess Pixies get the Lilly Agendas headed out the door!

Christmas in July?

Heaven only knows what the stack of Lilly iPhone Covers will look like when they are shipped in early August, eeek!

On that note, g’bye until next time!


Filed under preppy

Lilly Pulitzer Fall 2010 Stationery and Gift Collection, Part 2

Hello-Hello, and welcome back from the long weekend. Hopefully no one has melted yet, although that seems to be a peril again today.

We have our second post on the Lilly Pulitzer Fall 2010 Stationery and Gift Collection. (If you missed Part One, click here.)  The Consort The IT staff has been typing their little fingers to the bone, putting new goodies up on the site for pre-ordering, and we begin with a splendid item debuting with this group, the Lilly Umbrellas!

Lilly Pulitzer Umbrellas


We are now taking pre-orders on the Umbrellas ($28.50), they come in the Surf’s Blue Checking In and White Zin patterns. This Fall’s Collection brings new patterns for those wildly popular Lilly Market Bags.


The new additions to the group are Just Add Lemon and How About Them Apples. The new designs are available for pre-orders, of course our Creme Fraiche and Queen of Green bags ship immediately. (All are $10.)

One of our fave items has to be the Lilly Water Bottles for Adults and Minnies ($14.50); below we show the Childrens’ Bottles in Desert Tort and Lator Gator.


They go nicely with the Melamine Place Settings and Placemats. (These latter two items are from the spring line so they are available now, the water bottles are pre-order only.)

If seeking something not quite as involved as the bottle, how about a Lilly Pulitzer Koozie?


The Koozies ($4.95) are available for pre-ordering in Frisky Business, Checking In and Patch Day.

The Magnetic Boards ($18.50) have new patterns too: Checking In, Koi, and White Zin.


We are predicting these will be one of the hottest new gift items:


The Lilly Dress Magnets come five to a set and at only $12.50 they make a fab stocking-stuffer.

Two popular gift-giving items also come in the new patterns; the Lilly Watch Sets ($19.50) will be available for pre-orders this afternoon, Checking In and Patch Day are the new patterns in these.  Another high-volume item, is also getting additions in the new themes, the Lilly Ink Pen collection ($19.50).

One of the other items ideal as a present is the iPhone cover ($19.50); below we show it in Coral Me Crazy, along with one of the new watches in that pattern.


For those who may have missed yesterday’s post, we shared the new Agenda Books in both the Large Size


…and the Pocket Agenda size. These are available for immediate ordering; we expect to start shipping them at the end of the week.

Perhaps the most-anticipated items are from the new Personalized Home Collection.


The new recipe boxes, ice buckets, coasters and serving trays (two sizes!) are going to be outstanding additions to the line. We hope to have the information and pricing on this group next week, we’ll let you know when we do.

Here are the other particulars on the Lilly Fall Stationery Collection:

  • As mentioned above, the Agendas will ship approximately July 10 or 11
  • We are now taking pre-orders for the other goodies in the fall line; we expect to ship pre-ordered merchandise in mid-August
  • As always, we gift wrap at no charge and are happy to include a gift card with your order, so do let us know if it is a special present for someone
  • To be on top of the latest news and receive special discount offers on our Lilly collection, sign up for our Lilly Pulitzer newsletter here. (You will need to scroll down a bit, the box you are looking for is on the lower right of the page.) You can rest easy when signing up, we will never sell or share your email address or other personal information, that is a promise.

Everything looks so fun, we can’t wait to have it all in-house!

It’s too bad we can’t all get together for a massive ice cream sundae or sorbet! We send hopes everyone can stay reasonably cool and calm despite the heat wave, we are ever-so-grateful for air conditioning.


Filed under Lilly Pulitzer Paper & Gifts, Prepalicious, preppy, preppy stationery, Pretty in Pink