Tag Archives: Lilly Pulitzer Agenda book

Does J. Crew ‘Help Preppy Go Euro’?

Hello-Hello, and happy Monday! We hope everyone enjoyed a pleasant and restful weekend.

Today we invoke ‘brevity is a virtue’ as our modus operandi, things are a tad frenzied here in our corner condo at Princess HQ.

We look at a story in yesterday’s Sunday Magazine from the Times. “J. Crew Helps Preppy Go Euro” analyzes the ongoing transformation of J. Crew’s position in the marketplace, starting with a little background on the retailer:

“… with its anodyne clubby name and clothes that ripped off L.L. Bean, Brooks Brothers and J. Press, J. Crew seemed to spoof the preppy style while making it available.”

We loved the photo illustration that accompanied the article.

Kevin Van Aelst/NY Times

Writer Virginia Heffernan deftly examines the company’s move toward a different aesthetic, referencing a specific sailor shirt featured on Crew’s website.

“The shirt is sporty and thus not un-American, while also signifying “Paris,” a new concept jcrew.com has been audaciously colonizing. The site twinkles with references to France and haute couture, and recently it has positioned dissipated and mysterious Euro-type models in the slots that used to be reserved for “J. Crew models” — fresh-faced, wholesome strawberry blondes.

The shirt under discussion:

J. Crew

We hadn’t really noticed a change in models, but then, we spend very little time on the site or looking at the catalog.  Have you noticed a drift toward a more European look in the models?

The story also revisits a topic discussed and whined about ad nauseam occasionally in this space, most recently in an April post we titled “J. Crew’s Disdain for Preppy“.  Back to yesterday’s Times:

“The stateside European, in J. Crew’s imagining, wears all our usual American stuff — shorts, T-shirts, cargo pants, polo shirts — but has no use whatsoever for the simplicity and androgyny that used to be hallmarks of preppy.”

Referencing the impact of design director Jenna Lyons and CEO Mickey Drexler, the story shares this perspective:

“Every outfit seems slightly hacked — cut up and embellished by a home tailor. You don’t envision someone in J. Crew playing lacrosse anymore; they seem more likely to be philosophizing and seducing. “I have a hard time with the word ‘preppy,’ ” Lyons told Style.com not long ago. “It’s very coastal, and it leaves out a lot of Americans who aren’t yachting or going to the beach club.”

This summer, then, what is the new J. Crew ideal? Not the East Hampton WASP, not anymore. Rather, it’s the sultry au pair watching the children. In sequins.”

Our favorite part of the article has to be this segment:

WHEN WASPS BLOG
Those days of preppy names in print only at birth, marriage and death are long over. Now they can’t stop . . .musing. For modest laughs: To the Manner Born, WASP 101, Tickled Pink and Green, Muffy Martini, Pink Washingtoniette, 2PreppyGirls and Summer Is a Verb.

Reading this group of names at the end of the story had us grinning ear to ear. Congratulations to all included! The story is fascinating, click here to read it in its entirety.

A related note of interest, J. Crew is doing their Final Sale promotion again, offering an additional 20% off sale-priced merchandise.

J. Crew

The promotion runs through this Thursday, July 15. Use the code EXTRA20 at checkout to receive the discounted pricing.

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We apologize for the brevity of today’s post; the flood of orders for these….

Lilly Pulitzer Agendas at PreppyPrincess.com

Has prompted the creation of one of these stacks everyday here at the Prepatorium, as the Consort and I our immense staff of Princess Pixies get the Lilly Agendas headed out the door!

Christmas in July?

Heaven only knows what the stack of Lilly iPhone Covers will look like when they are shipped in early August, eeek!

On that note, g’bye until next time!

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Another Celebrity Line + the Prince of Wales Heads to Burberry

Hello-Hello and greetings on a Thursday, we are excited to see the day unfold, with lots of obligations and meetings!

That translates to a mercifully short post, with a quick glance at the new, more affordable bridal line being launched by Badgley Mischka.

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PHOTO: Kyle Ericksen/WWD

A sampling of styles accompanied this WWD story on the more fiscally friendly collection.

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PHOTO: Kyle Ericksen/WWD

The name for the new label? Mark and James, after the designing duo’s first names.

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PHOTO: Kyle Ericksen/WWD

Surprisingly, we weren’t wowed by these.

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We enjoyed this next item, a visit from the Prince of Wales to the new Burberry headquarters.

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PHOTO: Johnny Green/WPA Pool/Getty

The Prince was officially opening the firm’s new global headquarters in London.

Britain Burberry Royal Visit

PHOTO: Johnny Green/Pool/AP

Judging from the bag, apparently he also did his part to boost the economy. (Did we mention that Burberry is jumping on the makeup bandwagon, launching their own line of color cosmetics next June?)

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In our post yesterday we chatted about Olsenboye, the new juniors line launching at JCPenney from Mary-Kate and Ashley Olsen.  We pondered aloud about the number of celebrity lines being created; today we share another: Dream Out Loud from actress Selena Gomez (also the youngest UNICEF ambassador ever), launching for fall 2010.

John Aquino/WWD

John Aquino/WWD

As noted in this WWD story:

“… with the help of a group of industry experts, Gomez teamed up to create her brand which focuses on “pretty, feminine and bohemian” clothing — a line, she said, that mirrors her own style.”

It is always tough to predict, but we’re guessing the tween girls we know will like these styles.

John Aquino/WWD

John Aquino/WWD

More from WWD on where the clothing will be available; brand managers are looking for an exclusive relationship with a store, not unlike the arrangement the Olsens have with JCPenney. As an executive with the line put it:

““Miley Cyrus at Wal-Mart is a little more rock ’n’ roll, and Avril Lavigne’s line at Kohl’s has that edginess,” he said. “There seems to be a void in that space for the girl who is looking for feminine, pretty clothes.”

PHOTO: John Aquino/WWD

PHOTO: John Aquino/WWD

According to Miss Gomez, the labels on pieces will carry inspirational quotes.

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Dooney & Bourke’s sailboat pattern always makes us smile, despite the little logo on the sails, and for some reason we were thinking about it today. Below, we show it in the Erica style.

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It will surprise no one our favorite colorway is this one:

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That is the Victoria model, as seen at Zappos.

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We also have a few updates for those contemplating possible purchases of Lilly stationery, gifts, or goodies, beginning with a word about these:

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We received an advisory from the fabulous Lilly paper people about our Thermal Mugs: they are officially out of the Vintage Patch pattern, with Trouble Hibiscus and Private Property almost gone.  (A little secret about these: at the Princess they are always just $15.50; everywhere else they are $16 and up.) Fortunately the Consort was lightning-quick in reacting to the news, purchasing as many as we could handle over at the Mighty Princess Warehouse, but as an FYI for those interested in these, our supply of Private Property is down to the last 8 mugs.

We also have word on these hot sellers:

lpAgendaSmall3shotThe Lilly folks have almost sold out of the Pocket Agendas in the Trouble Hibiscus and Ports ‘o Call patterns.

We leave you with a quick reminder about these:

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To win a complete suite of Whitney English crest stationery (retailing at $222!), just click here to enter our Great Preppy Paper Giveaway!

Here is wish that everyone’s afternoon is sunny and bright!

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Filed under Lilly Pulitzer Paper & Gifts, preppy, Preppy Fashion, preppy stationery