Tag Archives: Lilly Coral Me Crazy

Does J. Crew ‘Help Preppy Go Euro’?

Hello-Hello, and happy Monday! We hope everyone enjoyed a pleasant and restful weekend.

Today we invoke ‘brevity is a virtue’ as our modus operandi, things are a tad frenzied here in our corner condo at Princess HQ.

We look at a story in yesterday’s Sunday Magazine from the Times. “J. Crew Helps Preppy Go Euro” analyzes the ongoing transformation of J. Crew’s position in the marketplace, starting with a little background on the retailer:

“… with its anodyne clubby name and clothes that ripped off L.L. Bean, Brooks Brothers and J. Press, J. Crew seemed to spoof the preppy style while making it available.”

We loved the photo illustration that accompanied the article.

Kevin Van Aelst/NY Times

Writer Virginia Heffernan deftly examines the company’s move toward a different aesthetic, referencing a specific sailor shirt featured on Crew’s website.

“The shirt is sporty and thus not un-American, while also signifying “Paris,” a new concept jcrew.com has been audaciously colonizing. The site twinkles with references to France and haute couture, and recently it has positioned dissipated and mysterious Euro-type models in the slots that used to be reserved for “J. Crew models” — fresh-faced, wholesome strawberry blondes.

The shirt under discussion:

J. Crew

We hadn’t really noticed a change in models, but then, we spend very little time on the site or looking at the catalog.  Have you noticed a drift toward a more European look in the models?

The story also revisits a topic discussed and whined about ad nauseam occasionally in this space, most recently in an April post we titled “J. Crew’s Disdain for Preppy“.  Back to yesterday’s Times:

“The stateside European, in J. Crew’s imagining, wears all our usual American stuff — shorts, T-shirts, cargo pants, polo shirts — but has no use whatsoever for the simplicity and androgyny that used to be hallmarks of preppy.”

Referencing the impact of design director Jenna Lyons and CEO Mickey Drexler, the story shares this perspective:

“Every outfit seems slightly hacked — cut up and embellished by a home tailor. You don’t envision someone in J. Crew playing lacrosse anymore; they seem more likely to be philosophizing and seducing. “I have a hard time with the word ‘preppy,’ ” Lyons told Style.com not long ago. “It’s very coastal, and it leaves out a lot of Americans who aren’t yachting or going to the beach club.”

This summer, then, what is the new J. Crew ideal? Not the East Hampton WASP, not anymore. Rather, it’s the sultry au pair watching the children. In sequins.”

Our favorite part of the article has to be this segment:

WHEN WASPS BLOG
Those days of preppy names in print only at birth, marriage and death are long over. Now they can’t stop . . .musing. For modest laughs: To the Manner Born, WASP 101, Tickled Pink and Green, Muffy Martini, Pink Washingtoniette, 2PreppyGirls and Summer Is a Verb.

Reading this group of names at the end of the story had us grinning ear to ear. Congratulations to all included! The story is fascinating, click here to read it in its entirety.

A related note of interest, J. Crew is doing their Final Sale promotion again, offering an additional 20% off sale-priced merchandise.

J. Crew

The promotion runs through this Thursday, July 15. Use the code EXTRA20 at checkout to receive the discounted pricing.

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We apologize for the brevity of today’s post; the flood of orders for these….

Lilly Pulitzer Agendas at PreppyPrincess.com

Has prompted the creation of one of these stacks everyday here at the Prepatorium, as the Consort and I our immense staff of Princess Pixies get the Lilly Agendas headed out the door!

Christmas in July?

Heaven only knows what the stack of Lilly iPhone Covers will look like when they are shipped in early August, eeek!

On that note, g’bye until next time!

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Lilly Pulitzer Fall 2010 Stationery and Gift Collection (Part 1)

Hello-Hello, welcome to The-Day-After-the-Fourth-of-July here at the Prepatorium.

We have a singular theme today, a look at the new goodies for from the Fall 2010 Lilly Pulitzer Stationery & Gifts collection. We begin with the oh-so-popular Lilly Agenda books.

Lilly Pulitzer 2011 Agenda Books

PreppyPrincess.com

As noted in the picture, these are 17-month Agendas, the months begin with this August and run through December 2011. (How scary does that sound, 2011?)  The Large Agendas may be ordered now ($24.50); they will be shipped within the next week to ten days.  The new patterns are (L to R) Checking In, Koi, and White Zin.

PreppyPrincess.com

The Pocket Agendas may also be ordered now; they come in the same three patterns and have the same shipping timetable. TP is going to have a dickens of a time selecting only one.

As with the previous Agendas, these include Month at a Glance and day by day for the actual calendar portions, several blank pages for notes, an inside folder pocket and elastic band closure.

Now we move to Fall products that may be pre-ordered, with shipping slated for mid-August. One of our faves from the new Collection has to be the new Lilly Water Bottles; these are so, so smart in terms of the environment (not to mention your pocketbook), and so, so Pretty in Pink.

Lilly Adult Water Bottles
PreppyPrincess.com

The Adult Bottles are $17.50, they come in the new fall patterns: Checking In, Coral Me Crazy, Koi, and White Zin. Coral Me Crazy is a pattern we have previously posted about (here and here), a design many readers are already familiar with. Below we show the motif in other products, including the Lilly Girls’ Printed Pant in Limeade Coral Me Crazy (L), along with the Maxi Skirt in the Daiquiri Pink colorway (R), both striking.

In tomorrow’s post we’ll share the Children’s Water Bottles, they are fun too.

Many readers are familiar with TP’s iPhone challenges (most notably here), but we remain loyal and devoted to the gadget. Now we have another reason to love it, the much-anticipated Lilly iPhone cases ($19.50).

Lilly Pulitzer iPhone Cases

PreppyPrincess.com

Available for pre-ordering, the iPhone covers fit only the 3G and 3GS models, they do not fit any other products.

Our final new product for today, Lilly Laptop Cases.

Lilly Pulitzer Laptop Cases

PreppyPrincess.com

These look so fun, available in Checking In and Patch Day.  The Laptop Sleeves ($36.50) are made of neoprene and fit screens up to 15.4” and may also be pre-ordered.

Here are the particulars on the Lilly Fall Stationery Collection:

  • As mentioned above, the Agendas will ship approximately July 10
  • We are now taking pre-orders for the other goodies in the fall line; we expect to ship pre-ordered merchandise in mid-August
  • As always, we gift wrap at no charge and are happy to include a gift card with your order, so do let us know if it is a special present for someone
  • To be on top of the latest news and receive special discount offers on our Lilly collection, sign up for our Lilly Pulitzer newsletter here. (You will need to scroll down a bit, the box you are looking for is on the lower right of the page.) You can rest easy when signing up, we will never sell or share your email address or other personal information, that is a promise.

As might be expected, we’re a little giddy over all the new goodies, but not so engrossed we forget to say ‘thank you’ for popping in, we do hope everyone enjoying the day off is having a splendid fifth!

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Filed under Lilly Pulitzer Paper & Gifts, Prepalicious, preppy, preppy lifestyle, preppy stationery, Pretty in Pink