Tag Archives: Lacoste crocodile

Joyeux Anniversaire Le Crocodile

Hello-Hello, happy new week to everyone, hopefully those with an extended weekend are enjoying every minute of it.

Today we look at a storied brand, one more than a few preps grew up wearing. This image offers a clue.

Photo by Henri Manuel via WWD.com

Photo by Henri Manuel via WWD.com

Many will recognize René Lacoste, inventor of the modern tennis wear now known as a ‘polo shirt’ and eponymous company.  It was 1927 when the tennis great created his first shirt for wear on the court, 1933 when the company was formed, called La Société Chemise Lacoste.  As Women’s Wear Daily notes, that was the year seeing “Industrial production of the first Lacoste shirts, in particular the white “petit piqué” cotton polo shirt, code-named the “L.12.12.” Below we see the tennis great in 1927.

Lacoste

Lacoste

One of the first things many think of when hearing the name “Lacoste” is that critter on the shirt’s upper left chest; Mr. Lacoste’s nickname was “Le Crocodile”. More from this WWD story:

The crocodile logo on his shirts is regarded in branding history as the first instance of a visible logo, although, ironically, it was criticized as vulgar at the time. And while the concept of product placement had not yet been invented, René Lacoste gave his crocodile shirts to friends to wear on the courts, building brand awareness.

Below, a 1993 print ad.

Courtesy Photo via WWD.com

Courtesy Photo via WWD.com

One of the more fascinating aspects of the logo story: check out the size of the animal on Mr. Lacoste’s jacket.

Biography.com

Biography.com

As the company celebrates its 80th anniversary it is doing very well. Its expansion has continued throughout the decades. Below, the brand’s Paris flagship store on the Champs-Elysées.

Courtesy Photo via WWD.com

Courtesy Photo via WWD.com

The company continued to innovate, Mr. Lacoste designed many inventions, including a steel racket, ball launcher and other items. Below, one of my favorite photos of the tennis champion and businessman.

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Lacoste also pursued philanthropic efforts as well, for the company’s 60th anniversary they donated more than $1 million to a campaign trying to eradicate multiple sclerosis, more recently they have supported the BCRF (Breast Cancer Research Foundation) and efforts to save endangered alligators, crocodiles.

Over the years the brand has not lost its sense of whimsy, below we see its Valentine’s Day greeting appropriately rendered in red polo shirts.

Lacoste Facebook page

Lacoste Facebook page

Last week Lacoste showed it’s fall ready to wear collection. There is little that held appeal for your faithful scribe.

Giovanni Giannoni WWD.com

Giovanni Giannoni WWD.com

In honor of the 80th anniversary Lacoste is offering limited edition polo shirts, like this one with the number 8.

Lacoste.com

Lacoste.com

Lacoste still offers tennis togs, as well as swim, golf and other sporting apparel.

Lacoste

Lacoste

Although much of the marketing is aimed at a younger customer.

Lacoste

Lacoste

There are other initiatives in addition to apparel and accessories, like the Lacoste Lab.

Lacoste Lab

Lacoste Lab

The brand continues its tennis roots as well.

Lacoste Tennis

Lacoste Tennis

Its Lacoste Live collection is edgier, hipper.

Lacoste

Lacoste

Online the company even has a section on envisioning the polo of the future.

Lacoste

Lacoste

But there are still plenty of basics for those of us fond of the pieces that are the brand’s heritage.

Lacoste

Lacoste

Many of the polo More from the spring assortment.

Lacoste

Lacoste

It’s great to see the brand in a healthy position. I remain a fan, despite being a touch (cough-cough) beyond the demo Lacoste is pursuing. As long as they continue to offer quality merchandise at an acceptable price I’ll be happy to be a customer.

And to think I was worried it would be hard to find an image of a birthday cake appropriate for the post.

mmm

Lacoste Twitter Feed

Silly Princess.

Until next time,

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, Preppy People

Gap Sneak Peek & More on Those Lacoste Holiday Polos

Hello-Hello… and greetings from the Prepatorium on another busy day!

Despite the fact we have yet to put away all of our summer clothing, we begin with an early look at next Spring’s fashions from the Gap.

PHOTO: Yukie Kasuga/WWD

PHOTO: Yukie Kasuga/WWD

The retailer showed next year’s styles at a show in Tokyo yesterday. As is generally the case, some things looked darling….

PHOTO: /WWD

PHOTO: Yukie Kasuga/WWD

Others not so much….

PHOTO:

PHOTO: Yukie Kasuga/WWD

We keep thinking a lot of Liberty-style prints have been seen on this fall’s runways.

PHOTO:

PHOTO: Yukie Kasuga/WWD

There will be a lot to choose from, in a variety of pastels and and other pretty colors.

Courtesy Gap via Style.com

Courtesy Gap via Style.com

Just so everyone knows that TP is clear on what season we’re in, we close out this section of the post with an Adventure in Argyle from Gap’s fall line, their Women’s V-neck Sweater, available in a number of colorways.

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This one is available now, both online and in stores.

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We have been meaning to ask if anyone purchased pieces in the Vera Bradley Canvas collection?

Courtesy Vera Bradley

Courtesy Vera Bradley

We remember seeing a good number of advertisements for the line, but haven’t seen any in stores. An online search generated a number of eBay links so we thought we would ask readers if they knew what became of the collection?

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Some readers may recall our July post talking about ‘when logos attack,’ featuring the upcoming Lacoste holiday collection; we have an update on the collaboration between the preppish retailer and Brazilian brothers Fernando and Humberto Campana, who designed the polo shirts for this 4th Holiday Collector’s Series. (We wouldn’t be surprised to see work from the Campana brothers when Brazil hosts the Olympics in 2016.)

Prices will run from $165 to $7,000. The ‘special edition’ polo seen below showcases a ‘logo’ of eight crocodiles.

Courtesy Lacoste via Dezeen.com

Courtesy Lacoste via Dezeen.com

This shirt will retail for $165 and “only 20,000” have been manufactured, available November 1 at Lacoste online and the boutiques, as well as the Manhattan Barneys. The motif is based upon a chair the brothers previously designed.

Courtesy Yatzer.com

Courtesy Yatzer

Only 250 of this version have been created:

Courtesy Lacoste

Courtesy Lacoste

Contemplating this as a Christmas gift for Bitsy or Chip? You will need to tap the trust fund for $1,900 if purchasing the women’s model, or $2,900 if acquiring the men’s version.

You will also need to send your trusted assistant to the Moss store in either New York or Los Angeles to purchase one, the only place they will be available.

But do not forget the super-dooper-double-dipping-doppler-radar-version:

Courtesy Lacoste via WWD.com

Courtesy Lacoste via WWD.com

(Okay, that may have been a little over the top.) This is the ultra-limited-edition, only 24 have been created. The ‘fabric’ consists of hundreds of crocodile logos handstitched together, almost creating something akin to a Lacoste lace.

Courtesy Lacoste

Courtesy Lacoste

And as we wrote in July,

“If wondering about our Logophobia, we can only say “non, non, non, ce n’est pas un problème,” for these appear to be done with an artistic eye, yes… an outlook accompanied by a touch of whimsy.  They do not appear to take themselves too seriously. Very, very witty.”

Unfortunately they are also $5,000 or $7,000 depending upon the female or male version and clearly in the conspicuous consumption zone.

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Today’s Pretty in Pink showcases the Prescriptives Pink Ribbon Palette for Cheeks and Eyes, our link is to Nordstrom, but it is available in many locations. Prescriptives will donate $20,000 to the BCRF (Breast Cancer Research Foundation).

Prescriptives will donate $20,000 to the BCRF as part of Breast Cancer Awareness month.

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We leave with a photo seen in today’s Times, perhaps recognizable to some readers as originally being featured on the popular Cake Wrecks blog.

cakewrecks.com/Andrews McMeel Publishing via NYTimes.com

Cake Wrecks/Andrews McMeel Publishing via NYTimes.com

The Times’ story looks at the popular blog and a new book coming out featuring 250 of the best wrecks. (That still looks like a lovely concoction compared to many of our baking endeavors!)

We’ll be back tomorrow!

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Filed under Argyle, Logos, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink

Lacoste Limited Editions, Forever 21 Does Plus-Size

Hello-Hello everyone, we hope your day is sun-splashed and bright, as ours is turning out to be!

We will blast our way through a number of headlines today without going into too much detail, there is simply so much going on!

Most importantly, we used Random.org to select a winner of our Lilly Pulitzer Giveaway:

momheader1

Congratulations to Tales of a Golf Gal at Country Club Livin’! Please send us your information so we may get your Lilly Mouse Pad and Lilly coffee mug on their way to you! Whoo-hoo!

And as we are speaking of giveaways, over at Misadventures Manor…

… the always-fabulous Mrs. Newlywed is doing a Giveaway of her own, debuting some of our new classic totes!

We hope the photos are bright enough to show these off, as they are just wonderful! The totes are good sized, made with heavy-duty cotton canvas that can take a beating, but they’re also fashionable, with their grosgrain ribbon trim. The new line will come with ribbon in iconic preppy images…

As well as images that…ummmm, well….let’s just say ribbon that inspired a healthy debate here at the Prepatarium!

It’s simply this: we don’t really consider certain images to be ‘classics.’ It’s not so much the pretty little ballerinas, but the pirate ribbon that generated the “discussion.” (Ahem.) But we are guessing many of our kind readers have children, grandchildren, nieces, nephews, etc., who simply adore the skull and crossbones imagery…perhaps? Perhaps yes?  So, the new totes shall be offered in all of our favorite ribbons as well as some designs considered to be more ‘contemporary.’

Best of all, the pricepoint on these is more than fiscally-friendly: at $35 they are a whale of a deal! (Yes, tedious pun intended.) We are mortified to admit these are not yet available at the Preppy Princess, we promise to have them online early next week.

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Regular readers know we adore the clean lines and understated elegance one finds in apparel and swimsuits by Shoshanna. If you are going to be anywhere near the city next week, the designer will be showing her latest looks at the Saks mother ship (5th Ave.) next Thursday, the 12th, from 4-7pm.

Here is just one of the new pieces from the collection:

Courtesy Saks Fifth Avenue

Courtesy Saks Fifth Avenue

The Ruffle-Front Eyelet Dress is done in a chic cotton, ideal for your spring break or this summer’s cocktail functions!

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Lacoste is doing another limited edition collection, this one featuring nine different shoes, all  celebrating the myths surrounding crocodiles.

Lacoste

Lacoste Tennis 91 West Africa

The blue shoe is meant to be representative of West Africa, the green Tiller model relates to Egypt and the brown commemorates crocodiles in Polynesia.

Lacoste Tiller

Lacoste Tiller

Should you find these appealing, they will be available in April.

Lacoste

Lacoste Tennis Polynesia

Recognizing our remarkably self-indulgent stick-in-the-mud fashion sense, we must acknowledge they probably are not for us. These are more our speed:

The Espa 2 can be found any number of places; our photo is from Zappos.

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We have news that the wildly popular Forever 21 stores will be launching plus-size fashions.

forever-21-plus-size-02forever-21-plus-size-01

“Faith 21” is slated to launch in May, although not at all stores. For example, the Trib reports the retailer’s Michigan Avenue store will not carry the collection.

The Princess has never set even so much as a little itty-bitty toe in a Forever 21, primarily out of fear that upon doing so all movement would cease, every head would swivel in her direction and an emergency message would begin emanating from the store’s loudspeakers: “Intruder Alert! Intruder Alert! We have an old lady in the store!”  Thus we were intrigued by the shop’s Nautical Collection:

Forever 21

Forever 21

Something tells us this collection will not be seen here at the Palace.

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We’ll close with a Pretty in Pink offered by the Princess Consort!

Courtesy  via TMZ

PHOTO Courtesy Caters News via TMZ

He tells us this is an albino dolphin. He also promises this is the truth and he is not making it up. We suggest taking it under advisement and consulting with local counsel.  Indeed.

Until next time dolls, have a super sunny day no matter where you are!


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Filed under Lilly Pulitzer Paper & Gifts, Logos, nautical, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, preppy stationery, Pretty in Pink

Lacoste: 75 Years of Preppy Love, J Crew’s Man Love, & The Princess Loves Tag

AThe Princess feels compelled to point out that Lilly Pulitzer isn’t the only ‘preppy’ brand celebrating an Anniversary, although we have spent a bit of time remarking upon that topic. Now however, we turn our attention to another iconic brand marking an important milestone, Lacoste, celebrating its 75th year. And the company wants you involved in the party!

Lacoste 75th Anniversary

The ‘Lacoste Future Site’ is fancy, flashy and lots of fun if that is your sort of thing. “For Lacoste’s 75th Anniversary Imagine 75 Years From Now in 2085” is the opening request, followed by some fairly futuristic tennis! With other slogans like “Let’s Reinvent the Game” and “Lacoste – As You’ve Never Seen It,” this is a site that is highly interactive, asking you to suggest ways to complete slogans, helping you send Lacoste video email to friends and more. It also offers great ‘wallpaper’ for your desktop, screensavers, and a futuristic video, all done with awesome animation that is amazing to watch and worth at least a nano-second of your time. Perhaps the image below gives you a sense of the site’s look.

Lacoste 75th Anniversary ScreenGrab

This may come as quite a surprise (um…not exactly), but there is a substantial amount of merchandise commemorating the Anniversary that you can actually purchase. Let’s take a peek. First, we offer the 75th Anniversary Retro Fit Polo at Nordstrom in what we would call a classic and understated white (or black) with the logo embroidered in discreetly matching thread. Well, almost that, but unfortunately not totally that, as evidently the Lacoste Crocodile has been put on a Barry Bonds steroid regimen remarkably healthy diet; it is now enormous. Gigantic. This is probably why it is referred to as the ‘Exploded Croc.’ There is also the Essential 75th Anniversary Eau de Toilette available at Bloomingdale’s for that special someone.

Lacoste \'75th Anniversary\' Retro Fit Piqué Polo at Nordstrom Bloomingdale\'s Lacoste Essential 75th Anniversary Eau de Toilette

Of course, when The Princess thinks 75th Anniversary, we always think stretch pique, don’t you? (Bad Princess, very bad.) This is the 75th Anniversary Button-Front Stretch Piqué Halter Dress followed by the 75th Anniversary Pique Polo, both available directly from Lacoste.

Lacoste 75th Anniversary Halter DressShort Sleeve 75th Anniversary Band Collar Piqué Polo W/Tipping

Perhaps a little zippier in style are the two versions of the 75th Anniversary Sneaker, one seen below courtesy of myairshoes.com.

lacoste 75th anniversary sneaker #1

Lacoste Vintage Look Banner

In other Lacoste news, there is no way we can leave this topic without sharing at least a few photos of the 2008 Lacoste Fall/Winter lines, as some of the pieces are just stunning and TP would love to have them on hand to snuggle into when the snow starts flying!

Lacoste Men\'s 2008 Winter Collection

Lacoste Women\'s 2008 Line

Moving beyond all of today’s Lacoste updates, let’s talk about positive news from J Crew: word they will open not just a second men’s-only store, but they are scouting locations for a third standalone men’s shop. We have mentioned previously the planned opening of the Tribeca men’s J Crew now under construction in The Liquor Building, a fabulous location for this sort of endeavor, albeit a tad on the smallish side. The company will add a second Men’s store next to an existing mall-based store in New Jersey, and they are actively looking for their next site.

Also this evening, The Princess has been “tagged,” in this case by a friend who has already guided us through some potholes here at the Prepatorium, that brilliant babe who is plugged in to what is goin’ on in the heart of the City, Fashion Herald. (Actually, the tag was Sunday evening, so the following was composed yesterday and posted this evening.) The ‘tag’ is to answer six questions about myself:

(Post rules at the beginning of the post. Answer all the questions. Tag 6 people, go to their blog and leave a comment to inform them that they’ve been tagged and asking them to read your blog. Let the person who tagged you know when you’ve posted your answers.)

1. What were you doing ten years ago?
Saying over and over and over again: “It’s not the heat, it’s the stupidity.”

2. What are five things on your to-do list today?
• Read all of the Sunday papers. (Not done as of 11pm.)
• Do the mega walk. (Not done)
• Call Mother. (Done. Twice.)
• Attend Graduation galas. (Done.)
• Serve dinner at homeless Mission. (Done.)

3. Snacks you enjoy?
Chocolate, carrots & celery. (Not all at the same time.)

4. Places you’ve lived:
Michigan, Denver, Oklahoma City, Missouri, Oregon.

5. What are 5 things you would do if you were a billionaire?

  1. Ummm…. not to be totally tasteless here, but if we are speaking about having only one billion, then I guess the first thing might be to call the financial people and ask what happened to the rest of my inheritance.
  2. Purchase the City of Chicago and if that is not possible, acquire a meaningful suburban community. Following appropriate transfer of deeds and other dreary paperwork, rename the area ‘Prepoplis,’ and get in touch with Lilly to commence planning the Earth’s first completely pink and green habitat.
  3. Build an Olympic size ice rink in the back yard.
  4. Buy a professional baseball team.
  5. Honestly? Of course it would be to do the philanthropy and volunteer thing full-time.

And in the “Just Because We Can” category this evening, we wanted to let you know The Princess has found a very stylish time waster that you simply must visit: ColorFlip. A colossally useless endeavor in many ways, but one we felt you might enjoy on some level, so there you have it. Happies to all!

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Filed under preppy, Preppy Fashion, preppy lifestyle