Tag Archives: Kate Spade Sloane Square

Preppy Glamour, More Bad News at Talbots

Hello-Hello, we are running amok here at The Prepatorium today, it seems there a bajillion (is that more than a Gazillion?) little tidbits with a preppish slant, so we’ll jump right in and share a few.

The first is about one of our very favorite companies, Kate Spade.  The brand has just launched its first store in London, here is how The Telegraph describes the company:

“Lady-like American brand, ‘kate spade new york’, beloved of Upper East Side ladies and Jackie O enthusiasts hits the UK with two shops in London.

As some readers may be aware, Kate Spade’s design director, Deborah Lloyd, is British.  As always, there is a delightful graphic about the opening on the company’s website.

Kate Spade

More from The Telegraph’s story.

The British consumer can’t get enough, it seems, of the grown-up preppy glamour that dominates the middle market on the American high street. Banana Republic, J Crew, Banana Republic and Tory Burch – all recent transplants to the UK from New York – have a certain aesthetic: classics with a twist, grown-up and as Lloyd says, “lady-like”.

Below we see Ms. Lloyd outside the new store in Chelsea.

Via Vogue UK

The new store is just off Sloane Square, a perfect locale for this brand. You know how much we enjoy hearing perceptions on prep style from places outside the US, this is Elle UK’s take on the brand.

“The label known for its fresh-faced, retro-preppy clothes and classic handbags started 18 years ago as a handbag line. Its bright, optimistic vision of ladylike dressing has drawn the fancy of Zooey Deschanel and Emma Roberts.”

And here is how InStyle UK’s describes the company.

Kate Spade is renowned for its ladylike handbags, vintage-style accessories and quirky but sophisticated stationery.

Kate Spade’s other London store is in Covent Garden.

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Next, more tough news for Talbots. Women’s Wear Daily reports today that business has not improved and a key executive is gone.

Trudy Sullivan, president and chief executive officer of The Talbots Inc., today ousted the company’s chief creative officer, Michael Smaldone, and blamed “high levels of promotional and markdown activity” for second-quarter losses of $37.3 million.

As anyone shopping online or in-store knows, there has been a significant amount of merchandise marked down. Among the sale merchandise one finds things like the Luxe Sparkle Sequin Tank and the Keyhole Sleeve top.

Talbots.com

Call us crazy, but both items are well off the mark for both existing Talbots shoppers as well as the target demographic the company is trying to lure into stores.

More on the situation from Reuters.

Talbots said it plans to close about a fifth of its stores, bring in new merchandising and marketing people and rework merchandise to get customers back to its stores.

Ouch.  The Reuters story talks about closures in depth.

The company plans to close about 110 stores, including 15 to 20 consolidations, through fiscal 2013. Of this about 83 stores are expected to be closed in fiscal 2011.

As always, we hope they can dig out and return to profitability.

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We have something of an update to yesterday’s post about a leading retailer’s merchandise being sold on a flash sale site.  In the post we cited Brooks Brothers as an example of companies who use such sites not only to unload excess merchandise, but to get more exposure for the brand.

Lo and behold, look what I clipped from my Rue La La email last night.

Rue La La

Brooks Boys’ and Girls’ merchandise is available as part of Rue La La’s Little Rue launch, the site’s offerings for children; previously only adult apparel and accessories were carried.

Rue La La

The sale runs through tomorrow and has merchandise for both boys and girls.

Rue La La

There still seems to be a sizable amount of merchandise available, including today’s Pretty in Pink, the Pink Corduroy Down Vest is $49.90 and the Pleated Skirt is $25.90.

Brooks Brothers/Rue La La

As always, if in need of an “invite,” just click here.

With that, goodbye until next time!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, Pretty in Pink