Tag Archives: JWoww

Mixed Signals on Designer Logos & Those Snooki Slippers

Hello-Hello, welcome to a fab Wednesday here at the Prepatorium.

Today we take a look at children’s’ fashions, with an emphasis on the logofication issue. A number of publications have suggested These Challenging Times are fostering less conspicuous consumption, including smaller, fewer, and more discreet use of logos, particularly for luxury labels.  This first picture may help explain why we’re confused.   Above we share an image from Burberry’s online store in the Girls’ apparel category, but similar use of the company’s signature check motif is abundant throughout the site.  These items do not seem to fit in the smaller and discreet categories.

The retailer still offers plenty of adult merchandise with its name and/or logo loud and proud, below we show the Wool Crewneck Sweater for women, and on the right, a Men’s Lightweight Hoody.

Bloomberg recently did a story about luxury labels turning their attention to other revenue streams, including children’s wear; the story is titled Burberry $750 Kids’ Trench Coats Turn Playgrounds to Runways.

“Celebrity culture and status-seeking are driving the growth, according to Fflur Roberts, Euromonitor’s luxury-goods research manager.

Suri Cruise, the 4-year-old daughter of actors Tom Cruise and Katie Holmes, has been photographed wearing a Burberry fur- trimmed parka and beige velveteen coat lined with the brand’s signature plaid.”

To be fair, the iconic motif is seen very little on higher end Burberry London pieces, it is almost invisible in the Prorsum line. It is featured primarily on the lower end fashions and accessories targeted at the aspirational shopper.

The continued logo placement is not limited to Burberry.  Your little ones’ feet seem to be a popular spot for advertising, below left, the D&G Infant Sneakers, the Gucci Baby Sneakers are on the right.

We all know how yours truly feels about the logo on the left, adorning a pair of Children’s Sneakers, not to mention the all-over play it receives on the Baby Bal-Harbor Slip Ons.

More from the Bloomberg story:

“…. dressing their kids in designer gear is a guilt-free way for fashion-focused parents to indulge their own penchant for following trends, Roberts said. “It makes them feel good,” she said.

“Parents increasingly see their children as a reflection of themselves so they want to make sure they look good and are in the latest things,” said Sarah Peters, senior retail analyst at Verdict Research, a part of the Datamonitor Group.”

Calvin Klein ensures everyone will know where Little Bitsy’s togs came from.

We previously mentioned that Fendi is launching a children’s line in the spring, on the left we see children in the upcoming collection; we are hopeful pieces won’t be like these Baby Zucca Booties.

The Times ran a story on Monday about the lucrative returns in fashion for little ones, Designer Labels Go Pint Size.

“Gucci, Fendi and Stella McCartney are among the latest designers to add luxury children’s collections to their company’s stable, a small step for high-end fashion but among the first signs of growth since the recession.”

A few items from the soon-to-launch collection from Ms. McCartney.

The Stella McCartney pieces do not disappoint, they are cute as can be, eminently wearable, and sans logos.  Amen.  When it comes to the children’s line, buzz on Planet Fashion is all about the Gucci Kids advertising:  the word is that the campaign features Jennifer Lopez and her 2-year-old twins.  From the Women’s Wear Daily story, “Gucci Gucci Goo“:

“The images feature a sun-kissed Lopez and her two-year-old twins decked out in Gucci clothes and accessories, including sunglasses, romping on the beach.”

Apparently the ads were almost never shot, according to this story:

“Jennifer Lopez’s cute new advertisement for fashion house Gucci with her twin babies almost never happened – because her husband Marc Anthony refused to turn the spotlight on their children.

The singer/actress reveals she struggled to persuade Anthony to agree to let their kids Max and Emme join their superstar mum and model in the photo spread, admitting he only relented because it was all for children’s charity UNICEF.”

Via MumbaFashion

We haven’t seen enough of the new Gucci collection to know if children are at risk of Logophobia or not, but be assured we will not drop our guard, vigilance is our watchword. (Heh,heh,heh.)

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There is good news and bad news about two of our AntiPrep Wall of Shame member. First, the good: JWOWW’s clothing line is apparently not going to be created; Jezebel has more:

“Sad news for those who were eagerly awaiting our Boob Slings in the mail: JWOWW’s clothing line will not go into production, due to a trademark dispute.”

But now the bad: Snooki-branded products are now hitting the marketplace.

Jason Merritt/Getty Images & Happy Feet

The folks at Happy Feet say the first 10,000 slippers ordered should be delivered in time for the holidaze. Can a Snooki Snuggie be far behind? (Surely we aren’t the first people to consider this possibility…?)

On that tragic image we say adieu until next time!

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Filed under Help Me Understand, Logos, preppy, Sign of the Times, The AntiPrep

Lady Diana’s Dre$$ & Gucci Goes Young

Hello-Hello!

We begin with a quick follow-up to our previous post about this famous black party frock:

Princess Diana’s gown was auctioned yesterday for a price far exceeding the estimate of £30,000 – £50,000, ultimately selling for £192,000, approximately $276,000.

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Just a heads-up from the corner condo here at the Prepatorium:

snarky

Pronunciation: \ˈsnär-kē\
Function: adjective
Etymology: dialect snark to annoy, perhaps alteration of snark to irritate
1 : crotchety, snappish
2 : sarcastic, impertinent, or irreverent in tone or manner <snarky lyrics>
snark·i·ly \-kə-lē\ adverb

Fair warning.

Having issued the advisory above, we move on, with news of several new lines launching in the not-so-distant future:

Courtesy Image via StyleList.com

  • Gucci’s new Childrens line debuts June 24; it will include apparel, accessories, shoes and sunglasses. (Because there aren’t enough logoed sunglasses available for the Young Miss and Master at your Palace.) We cannot resist part of StyleList’s take on the upcoming collection.

“… since most of its target audience can’t read, the designs…  will be marked with a gold teddy bear logo (how very Kanye!) so that little Susie’s playmates will know when to seethe with jealousy.”

The Consort also offered his insight: “Why don’t they do dogs, then we could have Gucci Poochie.”

Indeed.

  • We have a backup plan for you just in case the Gucci childrenswear doesn’t pan out: the new Little Miss America collection.

    Courtesy Image via WWD

    Sized for both babies/toddlers and tweens/teens, all of the items will be priced at $25 or less. Again, we turn to StyleList’s report:

“So what does a mini Miss America dress like? There’s not as many sequins and flesh-toned pantyhose as you might expect — although it is very girlie. Initial sketches show ruffled tuxedo-style tops, bow-detailed skirts, lots of pink, and a onesie with an imitation pageant sash emblazoned across the front.

Hey, just because you’re still in diapers doesn’t mean you can’t get a head start on baton twirling or prepping those responses on world peace, kids.”

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This is the time of year when designers show their Cruise/Resort collections, and there have been some stunning pieces, beginning with Oscar de la Renta.  As seen in the following images, there is a nautical influence evident in some pieces from this collection.

The vibrant colors and elegant lines are delightful.

Natch, we are gaga for several of the party frocks.

In any length.

Perhaps our favorite:

George Chinsee/WWD

One quick advisory, the OdlR spring collection is currently on sale.

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The other resort collection we are sharing today is from Marc Jacobs.

The two styles shown above almost qualify as a Pretty in Pink… and Green, but it is a tad challenging to see the colors with images this size.

The WWD (Women’s Wear Daily, subscription req’d.) review described some of the looks as “…playful preppy.” We particularly like the dress on the left.

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Next on today’s hit parade, a few product updates, beginning with a fast glance at some of the springtime treasures recently added to the fab merchandise mix at Just Madras. The Girls dresses look darling…

As do the bow ties for your MOTH (Man of the House), or the always-popular Madras Skirts.

We do love the ladies at Just Madras, and too many of their goodies!

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We are tickled to share additions to our Preppy Ladybug line here at The Princess, here are more delightful designs by Shannon.

We have added patterns to our Flat Card selection ($15 for a set of 12), like the navy/red/lobster motif, as well as a new pink & green gator.

There are new designs ideal for the younger set. (It’s never to early to start them on the handwritten note concept, IOHO.)

There are also additions to the Ladybug’s Stickers and Labels line ( $4.50), including blue and pink perfect for announcing blessed arrivals, as well as that wonderful lobster.

One can even do a coordinated set for their little princess.

We adore the Ladybug and her fabulous eye.

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We leave you with an image that we understand has provoked some chatter about the watercooler, so to speak.

Getty Images via TMZ.com

When initially seeing this photo we knew two of the individuals pictured above. After all, they carry the distinction of being charter members in the Original AntiPrep Class of 2008. (Paris and Nicky Hilton.) It has been explained to us by TSU (The Spousal Unit, aka The Consort) that the other two creatures are named Snooki (sp?) and Jwoww(sp?). Our question to those in the know: are the latter two individuals solid candidates for the APHOS? (Anti Prep Hall of Shame.)

Do tell. We have an expiring mind dying to know.

Until next time, may your afternoon be filled with smiles!

ADD’L PHOTO CREDITS:

  • George Chinsee/WWD: All Oscar de la Renta images
  • George Chinsee/WWD: All Marc Jacobs images

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Filed under Logos, nautical, preppy, Preppy Fashion, preppy stationery, The AntiPrep, Updates