Tag Archives: Jack Wills

The Nation’s Preppiest Writers, True Prep Updates, Fashion Notes

Hello-Hello, and welcome to another day of wackiness here at the Prepatorium.

We begin with a glance at “Our Generation’s Preppiest Writers,” at least as listed by Flavorwire. The list includes several names our treasured readers will recognize, like Curtis Sittenfeld, author of Prep, and American Wife.

Sloane Crosley (I Was Told There’d Be Cake) is included.

Also on the list, Jonathan Dee, perhaps best known for The Privileges, a book we just never seem to get to, it remains near the top of our list.

Several selections make perfect sense, while others are conspicuous by their absence, we would think that the list might include Tad Friend (Cheerful Money), Bill Buckley, Hobson Brown, Lisa Birnbach, unless the latter three are not considered of this generation….?

At any rate, this brings us to our True Prep updates. With the book officially on sale for a full two weeks now, there are scads more reviews and news stories, and party pix seem to be popping up everywhere. We shall invoke the ‘brevity is a virtue’ sentiment, sharing some of these as quickly as possible.

We start with a picture from the Georgetown Vineyard Vines stop on the book tour, our friend Wendy still has her Preppy Bear from the 1980s!

Via True Prep Facebook site

A better look at Wendy’s bear, we are mortified to admit we definitely remember when these were introduced!

Via Wendy

“…this slim novelty “guidebook” is supposed to be the tongue-in-cheek update for our texting times. Unfortunately, it offers few laughs or insight into prepdom today, nor does it make a case for why anyone — even Muffy — would care.”

That seems a bit stern, we thought there were smirks and giggles aplenty in the book, yet must also acknowledge that for some the book is a disappointment. A follow-up simply cannot recreate the impact of the Original (TOPH), and while much is lighthearted and humorous, there are also moments of awkwardness. We are enjoying the divergent reactions to the book, but also worry about those uncomfortable sharing criticism of the new book, for it is the healthy debate on the topic that we relish.

“True Prep” is frivolous, but comprehensively, amusingly and intelligently so. All too few books fit that description. Like its predecessor, this is a fond and inventive satire for the ages.”

  • In a story many readers have already heard about, NPR poses the question: “Did Sleaze Bring Preppy Back?” Simon Doonan, Barney’s fashion pooh-bah (among many responsibilities and skills Mr. Doonan has), is asked about the trend; his response follows.

“I think there’s a renewed interest in preppy. And I think it’s probably a function of how slutty and trashy everything got in the last few years, like the “Real Housewives of Orange County” or the “Jersey Shore.” There’s this super porno chic that sort of dominated much of pop culture. And it’s natural that there’s this sort of conservative reaction to that and that people might rediscover the sort of simple WASP-y elegance of preppy style.”

Thank you Mr. Doonan, thank you.

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Next, a couple of tidbits to share, including a Times story last week on British retailer Jack Wills.

“Most Americans have not heard of Jack Wills, but that is something the British sportswear retailer intends to change.”

Below, several ensembles from the retailer.

Labeled as a special report (we’re not sure why), Katie Wiseman’s story offers an introduction to the brand.

“For autumn, Jack Wills is stocking women’s wear like tweed riding jackets starting at $379, soft cotton Henley shirts and gathered skirts, while the men’s line ranges from flannel shirts starting at $69 to Fair Isle and fisherman sweaters. It also has home accessories, eyewear, fragrances and limited-edition items like an equestrian jacket selling at $449.”

The piece also inquires about the wisdom of any retailer expanding in These Difficult Times.  These may well be two of the items referenced above.

We first chatted about the US expansion here, back in April, noting the stores opening in Nantucket and Martha’s Vineyard, two über- prep locales.

The brand markets to a younger, more collegiate crowd; much of its merchandise has become logo-heavy, one could be forgiven if mistaking it for something by Abercrombie or Hollister, a comparison that riles company executives.

“There are the inevitable comparisons to Abercrombie & Fitch, something the Jack Wills executives loathe — and some industry experts dispute.

While definitely not a brand with a long and storied pedigree, Wills still offers some excellent pieces, although they are few and very far between.

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There is speculation that one of our favorite brands, J. McLaughlin, may be for sale. In another story that was temporarily lost in the Fashion Week shuffle, WWD reports about the company’s ongoing expansion… and perhaps more.

“Don’t be fooled by the laid-back, prepped-out, country club aura of the brand — J. McLaughlin is a business on the move.

“The McLaughlins’ elevated profile and pumped-up store program is raising speculation about selling the business or seeking outside investment to further the growth.”

Below, our favorite dress from the retailer (as of today, this changes frequently), and on the right, a cardigan we are fond of, the Seville.

The firm also introduced a limited edition line for the Tiny Prep at your palace this summer.

J. McLaughlin

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We also have a look at this year’s Ryder Cup uniforms for Team USA. (Disregard the red arrows, an editing error on our part.)

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The Saturday look is seen above left; the charcoal gray on the right is for Sunday’s matches.  A snippet of reaction to the styles from Golf.com:

“… we are not sure how well these clothes work on, say, a Dustin Johnson. Preppy crests and soul patches are not a natural match. It will also be interesting to see how shaggy-haired Ricky Fowler, a motocross enthusiast when he is not on the links, looks in a purple Perry Como cardigan and dark pinstripe trousers. These clothes are a bit fuddy-duddy for him.”

The Opening Ceremony uniform is more formal, while the rain jackets look standard issue.

The uniforms are by Peter Millar, an upscale firm specializing in golf apparel and accessories. The Cup gets underway October 1 in Wales.

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We leave you with news from the folks at Oxford University Press, publishers of the Oxford Dictionary, among other things. Are you ready for new additions to the Dictionary?

BFF n. (pl. BFFs) informal a girl’s best friend: my BFF’s boyfriend is cheating on her.
– ORIGIN 1996: from the initial letters of best friend forever.

TTYL abbr. informal talk to you later: Anyway, gotta run now! TTYL.

unfriend v. [with obj.] informal remove (someone) from a list of friends or contacts on a social networking site: she broke up with her boyfriend, but she hasn’t unfriended him.

The OUP Blog also lists the many new phrases added to the list, here is a sampling.

my bad informal used to acknowledge responsibility for a mistake: Sorry about the confusion. It’s my bad.

the new black a color that is currently so popular that it rivals the traditional status of black as the most reliably fashionable color: brown is the new black this season.

Finally, we have the new meanings for old words; a few favorites:

channel emulate or seem to be inspired by: Meg Ryan plays Avery as if she’s channeling Nicole Kidman.
cougar informal an older woman seeking a sexual relationship with a younger man.

friend noun – a contact associated with a social networking website.
verb – add (someone) to a list of contacts associated with a social networking website.

hate (hate on) informal express strong dislike for; criticize or abuse: I can’t hate on them for trying something new.

tweet
– a posting made on the social networking site Twitter: he started posting ‘tweets’ via his cell phone to let his parents know he was safe.
– make a posting on the social networking site Twitter.

Please don’t hate on us for feeling the need to occasionally Tweet and share things on our Facebook page, we do hope you will friend us. (Dopey Princess.)

Until next time, may your day be splendid!

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Filed under Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, True Prep & TOPH, Updates

True Prep Tuesday

Hell-Hello, welcome back to reality. Sigh. (Truth be told, we are happy campers indeed, the reality is that for us the work week is something to be enjoyed, not endured, so you shan’t hear any complaints from these quarters, we are blessed to do what we love, and love what we do.)

We begin today with an update on True Prep, did everyone see author Lisa Birnbach on the Today show this morning?

NBC/Universal

The appearance marked the official release of the new book, an expanded, updated partner to The Original Preppy Handbook, aka TOPH.  The segment kicked off with a look back at Ms. Birnbach’s appearance on the show thirty years ago, when the person hosting the segment was….

NBC Universal

Yeppers, that would be Tom Brokaw. (How about the Madras skirt, we love that.)

There was also a look at updated preppy fashion during the segment, including new styles from the just-launched Brooks Brothers Fleece line for the young Masters and Misses at your house, as well as looks from Lilly Pulitzer.

NBC Universal

Of course, if interested in purchasing the book, we still have a few copies available, with one cautionary note: Random House has already had to order a second printing, but those books won’t be available until at least the end of September.

We are also down to only two copies of prep classic Take Ivy, that has also had to go into a second printing. (Did we get crazy lucky with our first two books for the store, or what?)

Next, we have to say we love the fab madras jacket Ms. Birnbach is sporting in her on-camera interview with the Borders. This is very similar to one yours truly has, although ours is ancient. Seriously old. But we love it and haul it out every summer.

Via Borders.com

Today’s Pretty in Pink actually features Ms. Birnbach, she was looking at Lilly Pulitzer styles for possible inclusion in the Today show fashion segment.

Via True Prep Facebook

BTW, we were fortunate enough to spend some time on the phone with Ms. Birnbach this morning, and we’ll share part of that extended interview in tomorrow’s post. (Let’s just say that her thoughts about possible additions to the Anti-Prep Wall of Shame are entertaining.)

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Next, several quick updates on all manner of things preppy, beginning with a story in (of all places) the Financial Times. In “A Hipper Preppy Look is Back in Fashion” the writer posits that students aren’t the only people going back to school this time of year. “…fashion is too.”

“Take the long list of preppy brands enjoying success: British-owned Jack Wills recently launched three East Coast stores in the US; Boden is set to join the fray this autumn with Johnnie B, a new preppy tween line; Gant and Tommy Hilfiger, both forebears of the look, are revisiting their waspy roots with updated fashion twists; and LL Bean has put itself back on the map with a range of archive-inspired designs, following in the footsteps of Brooks Brothers, which has experienced a renaissance thanks to new collections from men’s wear luminary Thom Browne.

The story quotes Barneys‘ creative director and author Simon Doonan, offering his philosophy on the style’s popularity.

“It’s a nice antidote to the slutty porno-chic which is the dominant trend in our culture,” he says. “Maybe people are craving a bit of wholesome Americana to counteract the [MTV Reality show] Jersey Shore situation, and The Situation.”

Thank you a thousand times Mr. Doonan, thank you.

More from the FT story.

“Preppy’s previous old-fashioned jolly-hockey-sticks dowdiness is being replaced with a new, hipper image.

The styling in many preppy brand campaigns is taking an eclectic approach with old-fashioned tweed jackets being worn over baggy ripped jeans; traditional fits and trouser lengths are being played around with to give a new fashion edge.“It’s being subverted. There is the patrician privilege aspect, but there’s also a flirty, kinky side,” says Martin Raymond, co-founder of The Future Laboratory, a trends prediction agency.”

While not concurring with the notion of ‘kinky preppy’ (gasp!), we do think you will find the story interesting.

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Speaking of Brooks Brothers, we stumbled into a sale over the weekend with amazing prices on a limited number of Black Fleece items.  The sale was at another ubiquitous off-price ‘invitation only’ site, Gilt.com.

Gilt Groupe

The pieces included a Black Fleece Chesterfield coat originally priced at $1000 for $249 (L), as well as a $950 Black Fleece Cotton Dress priced at $69.

It’s probably a good thing we didn’t notice the sale until after just about everything was sold out; the B2 pooh-bahs can’t be thrilled to sell pieces at 75% off. Ouch. The sale ended this morning at 9am. (If in need of an invite for future sales, just click here.)

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Back to our primary topic, True Prep’s official release. There are any number of news stories related to the book and author Lisa Birnbach, we have a brief sampling of a few more:

We must admit to some most unflattering conduct here at the prepatorium, we’re quite proud today’s post didn’t engage in yet another annoying whineathon lots of chatter mentioning that for many of us, the style isn’t “back,” it never went away.

For those interested in staying on top of all things True Prep, the Facebook page is a good place to start, and if you enjoy Twitter (as we do), you can also find Lisa Birnbach tweetingClick here for the entire Today Show segment, give the video player a few moments to load.

With that we say g’bye until next time!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink, The AntiPrep, True Prep & TOPH

“Wannabe preppy” & “Dressy-preppy-heritage”, to name a few

Hello cherished friends, and welcome to another gorgeous springtime week in The Great Midwest.

We begin with a few more looks at the preppish aesthetic from the far side of the pond, beginning with an in-depth piece on Tory Burch in the Telegraph.  Friday’s “Tory Burch interview: America’s new fashion sweetheart” asks: “… will her wasp style win over the British?”

Tina Tyrell/The Guardian

The story continues:

Tory Burch is an embodiment of her brand. It’s not just the physical attributes – though her very petite, very blonde, very pretty looks are certainly not a hindrance – it’s everything from her privileged background to her impeccable Upper East Side lifestyle, her ubiquity on the New York party circuit to her complicated private life, her Hamptons mansion to her much-photographed personal style.”

The article takes a solid look at the company and its success, a worthy read on a brand and designer we are fond of here at the Prepatorium.

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Another prep-style brand was also profiled this weekend; The Guardian has a stellar story in “Jack Wills: the Sloane Ranger Rides Again“.  Here is the subhead:

“Clothing brand Jack Wills is a raging success. It doubled its profits to £42m last year and turned British teenagers on to the allure of preppy dressing. But where did it come from, what does it want, and why is it so mysterious?

Many readers know that most consider Sloane Rangers to be England’s equivalent to our preps.  Yesterday’s Guardian story begins this way:

“You know what’s everywhere? Jack Wills clothing. Like Starbucks and Glee!, Jack Wills snuck up on us from behind and overwhelmed us without us really noticing.”

“Five minutes ago, our impressionable youth was a varied bunch. They were dark, distressed and emo, or a bit too tarty for their age…. Now they’re a sea of wannabe preppy – of branded jersey, stripy scarves and rugby-referencing detailing.”

Clearly this references the brand’s popularity in Britain,, not stateside.  But as discussed in our recent post, “A British Invasion Hits the Vineyard,” the company’s first US store has opened on the Vineyard, with more coming to preppish locales like Nantucket, Boston, part of the broader Wills expansion plan for growth on this side of the pond.

We liked the writer’s test of the brand; Polly Jordan actually tried on many of the styles.

Karen Robinson/The Guardian

And Ms. Jordan’s reaction to the styles?

“… how transforming. I do not look like me. Not at all….  I imagine myself inhabiting the bouncy, youthful world in which these clothes belong. A world free of the tyranny of high heels, middle age, underwire bras, hang- overs, tube commutes and the nine-to-five slog. I want in! And then… I take the clothes off. I am 38 years old and entirely subject to the tyranny of high heels, underwire bras and so on. I make my escape from the store.

We thought most everything looked splendid on Ms. Jordan.  There’s no denying that Wills offers some cute, enticing pieces:

As an expert interviewed for the story puts it:

“The collection is actually very relevant this season. The Jack Wills staples – the varsity jackets, the flippy skirts – it’s on the money for the sporty/ preppy trend.”

Toddle on over and read the article if so inclined, it is fun for anyone, but of special interest for students of marketing and public relations.

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We have one more lengthy newspaper story to share, there is also a recent article looking at a brand now openly committed to distancing itself from the ‘preppy’ moniker, J. Crew.  The San Francisco Chronicle story probes how J. Crew fits in with other mass-marketed menswear brands, ultimately deeming it the best of that genre.

I was in … for an informal tour of mass-market menswear. I skipped the department stores (apologies to Tommy, Calvin and Ralph), in favor of a spin through the stand-alone shops, the majority of which conformed to type almost perfectly.

I finished my tour with what is increasingly the best bet for fashion-conscious American men (and those who aim to dress as if they don’t eat in a dining hall), when it comes to mass-market, midpriced mall fare: J. Crew.”

Below we share  a look from J. Crew’s fall Men’s collection.

Courtesy Image via SF Chronicle

Kudos to Crew for the plaudits.

Additionally the story offers a brief overview of the just-launched LL Bean Signature and Lands’ End Canvas lines.

“Two other venerable catalog companies have recently introduced lines aiming for a bit of the dressy-preppy-heritage market. Could their success bring a fleet of brick-and-mortar stores, too?”

Below, two looks from the Signature women’s collection.

From Mr. Britt’s story:

“Twill blazers rub elbows with gingham shirts; canvas pants in colors that won’t scare the locals and shawl-neck cardigans lend a breezy August-in-Kennebunkport vibe…. “

More from the story:

“Lands’ End’s Canvas line comes in a tick less pricey than Bean, but offers a similar look. Windblown American sportswear with a decidedly midcentury turn is the game here…”

Below, a Lands’ End Canvas style:

Lands' End Canvas

For the entire story, pop over here.

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We leave you with a very special Pretty in Pink.

Is this not the cutest gift bag ever? This pink and green faux Bermuda Bag arrived here at the Prepatorium filled with all sorts of long-distance love. And as much as we adore our goodies, we also went gaga over the bag, wishing we had a gazillion or so, we would definitely offer them to our Princess clientele!

On that pretty image we say G’bye until next time!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People, Pretty in Pink

A British Invasion Hits the Vineyard

Hello-Hello, did everyone enjoy a wonderful weekend?

We begin with news about a British invasion; Jack Wills opened its first US store this weekend. The brand’s newest outpost is on Nantucket, with its next store planned for Martha’s Vineyard, and after that, a Boston shop. Below we see the interior of a Wills store in the UK.

Via AndyThornton.com

While not offering the staid, sedate lines one associates with old school British style, many of the younger set are gaga for pieces like these. Below left we show the Loudon Blazer, and on the right, the Tattershall.

We do love the brand’s cardigans; below left, the Boxford Cardie and on the right, the Brendenton Cardigan.

The women’s Otley Classic shirt (L) and Men’s Mattishall shirt (R) are both attractive, although cut very slim. Both are 100% cotton and both come in a broad range of colors.

The retailer has been extremely successful leveraging social media, hiring a number of Brand Ambassadors known as Seasonnaires; this story in the Vineyard Times has more on that phenomenon, or as today’s Financial Times puts it:

“Last year, Jack Wills hired 20 young people to party on the US East Coast while wearing its clothes. Videos of their antics were posted on its website and spread using social media.”

Below we see Ambassadors in Vermont this winter.

Image via Rovers North

It’s been so long since we popped in for a visit, we had forgotten the retailer also offers homegoods, like this Kimmeridge Floor Cushion, and the Tinmouth Cushion.

Also appealing, the Wanswell Mini Torch (flashlight) and the Love Hurts Stobhill Plasters (band aids), both shown in that classic Wills pink and navy stripe we adore.

We would probably describe the brand as somewhere between Rugby and Abercrombie, without Abercrombie’s sleazy and slime factor. Not exactly a ringing endorsement. However, we remain a Wills fan, and also recognize that once again, we are not exactly the target customer.

The company’s Aubin & Wills offshoot is more our speed, this is the line aimed at the ‘post-college’ crowd, launched in 2008. Below, two Kentwell Scarves.

Aubin & Wills Kentwell Scarves

We also like the Edenfield Duffle coat.

Aubin & Wills Duffle Coat

And two outfits by Aubin and Wills for this spring.

Regardless of either branch of the company, we wish them well with their launch.

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In today’s Bits and Bytes:

John Aquino/WWD.com

As part of its story on the jeweler’s Madison Avenue store opening, Women’s Wear Daily offered scads of photos, including the one above and these next two, some of the latest in glasses by Mr. Yurman.  (Our previous post on Yurman eyewear may be found here.)

Is it just TP, or is this much, much too matronly for such a young girl? Do tell.

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We close with today’s Pretty in Pink from a Princess fave, the Kids’ Castaway in Pink and Green by Sperry, peaking the Cute-o-Meter in the red zone.

On that cheery image we say g’bye until next time!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, Pretty in Pink