Tag Archives: Ivy Style

Ivy League Style & Preppy Style Blogs

Hello and welcome to a Tuesday here at the Prepatorium.

We begin with a recent story in The Independent, “Ivy League Style: It’s still hip to be square.

“…few modes of dress have remained so insidiously influential over the past 50 years as what people now talk about as the Ivy League look. That is, the squeaky-clean, supremely preppy and indefatigably American style vernacular that supposedly emanated from the US’s top-flight colleges in the 1950s, and was disseminated worldwide by sharply dressed Hollywood stars such as Steve McQueen, Sidney Poitier and Cary Grant in the following decades.

While geared primarily at men’s fashion, the story offers truisms applicable to both sexes.

While many might not be familiar with “Ivy” as fashion terminology, everyone should know what we’re dealing with: crisp button-down shirts, sharply ironed chinos, shawl-neck cashmere sweaters, wool blazers, Ralph Lauren polo shirts, penny loafers and flashing white teeth. Basically, exactly the kind of outfit you should whip out for dinner with your girlfriend’s parents.

The fact The Independent is a UK newspaper doesn’t impact the story either, the thrust of the story is universal: classic looks are timeless, appropriate attire is always in style.There are several menswear items shown with the piece, including these.

Via The Independent

Click here to read the story in its entirety.

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Our other tidbit today is something of a challenge to write about, for it relates to a delightful list of 10 Fantastic Preppy Style Blogs, and we are ever-so-excited to be on the list.

Preppy Style Blogs are your fashionable gateways to the good life. From blazers to plaid and nautical details to closet items that last generations, these fantastic preppy style blogs are your guides.

The story is on AllWomensTalk, and we are flattered to be among such amazing company, we wanted to share a few of the other blogs on the list. There is no truer prep writer than Muffy at The Daily Prep, here is how her site is described:

As far as preppy blogs go, hers is one of the genuine articles. Not only does she have the real preppy life, she is helpful when it comes to guiding us on how to live (or dress) like she does, too.

Also mentioned, Ivy Style:

Making a list of fantastic preppy blogs without including Ivy Style is a travesty. This gem of a blog focuses more on menswear but anyone who loves all things preppy should bookmark it.

Another site we enjoy, Unabashedly Prep:

The man behind this blog is F.E. Castleberry. He’s had a tailor since his early teens. His is a life of country clubs, summering outside the big city, and rubbing shoulders with high society. And yes, he dresses up nicely, too.

We were tickled to see our friend Lisa’s blog, Privilege, included:

“Beautifully written and real, this is indubitably one of the fantastic preppy style blogs today. From the blog: My ancestors signed the Declaration of Independence and wrote the preamble to the Constitution of the United States. No kidding.

There were also a few names new to us, among them A Long(necker) Story Short:

This is the blog of Kristin. She is an adorable lady who loves dancing and good food. And even though she doesn’t say it on her blog, I think she has a fantastic preppy style.

Many readers will recognize others on the list, including the fabulous Nautical by Nature and The College Prepster, to see Meream’s full story, click here. We want to publicly thank All Womens Talk for including us with such an illustrious group.

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We leave you with today’s holiday fun shot, the Embroidered Bozeman Cords from Orvis.

Bozeman Holiday Cords at Orvis.com

As much of today’s post focused on apparel for your MOTH (Man Of The House) we show the men’s style above. No, we haven’t talked The Consort into them. Yet.

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People

About That Ivy Style, Preppy Sales & Savings

Hello-Hello, happy Monday!

We begin with a look at Vanity Fair‘s photo piece on the “Hallmarks of Preppy Style“.

Is that poly blend? Three raps over the knuckles with a braided belt! Preppy fashion is all about rules—the standard bearers sniff at synthetics, cleavage, sparkles, and a million other don’ts.

Below, a photo we may have shown previously, Deerfield students in 1961.

Via Vanity Fair

More from the preface to the photo piece:

But those dictates source originally from the “windswept and privileged” attire of 1920s college men, the supposed first to co-opt athletic gear as daywear in an unstudied, thrown-together way.

A 1920s print ad.

Via Vanity Fair

Back to the Vanity Fair writeup:

Preppy, released on October 4 from Rizzoli, lays out the evolution of Ivy style in a sleeker, glossier way than all those prep-devoted Tumblrs you’ve probably seen. Here we trace the touchstones of the look, from Jack Kennedy’s flannels to coltish Ralph Lauren models and the original Lacoste croc.

Photofest via Vanity Fair

As mentioned in the Vanity Fair piece, Preppy: Cultivating Ivy Style comes out next week. We are very excited about this one, as soon you will be able to purchase it from The Preppy Princess. And guess where you will be able to enter a giveaway for the book at some point in the not-too-distant future?

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The Vanity Fair piece mentioned above also includes a look at legendary adman David Ogilvy, inspiration for the hit television show Mad Men. That is the perfect lead-in to our next topic, the cast and crew of the show are back at work.  (It is about time. The Daily Mail has a variety of images of the cast getting back to work in this story we wanted to share with Preppy 101. Below we show Roger and Don John Slattery and Jon Hamm.

Splash/Splash/GSI-Barcroft Media

The show returns in January.

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One other quick item of note, Casa Sugar’s Ivy League Americana photo montage.

Casa Sugar

From the story:

It certainly screams prep, but there’s a definite elegance in the look above. Deep rosewood hues and tartan plaid make me smell the East Coast Autumn air. And despite the fact that Thomas Chippendale was a Brit, his iconic, ornate Chippendale design is also a huge influence in this style. His cabinetry was reserved for the upper echelon of society in colonial America.

Click here to see the entire piece.

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There are also a few Sales and Savings opportunities you may find to be of interest. It is that time of year between back-to-school and Christmas when retailers boost sales through other promotional efforts, there are several Friends and Family offerings.

Lands’ End is doing Friends and Family, 25% off everything, just go to the site and you will see the information.

Lands’ End

Brooks Brothers is also offering 25% off in its Friends and Family promotion.

Brooks Brothers

To receive a 25% discount at Brooks Brothers, use promo code 11FRIEND.

Speaking of Brooks Brothers, flash sale site Rue La La is doing a sale on Brooks’ Handbags starting tomorrow at 11am.

Rue La La

There is also a men’s Brooks Brothers sale at Rue La La tomorrow, along with Sebago, makers of good boat shoes and moccasins.

Rue La La

And finally, J. Crew Factory is 30% off through Wednesday night.

J. Crew Factory

This is online only, use promo code SHOPNOW to receive the discount.

That is it for today, goodbye until next time!

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Filed under preppy

That New Preppy Style Book & When Anti-Preps Attack…Each Other

Hello-Hello, happy Thursday, it is another glorious day here at The Prepatorium, hopefully the sun is shining wherever you may be. (Unless you are in Texas, where we would wish a nice, steady moderate rainfall for you. TUWBVB, I Pick Pretty, Hopsy, all of you, we feel your pain.)

We begin today with an update on something we have chatted about previously, the upcoming release of Preppy: Cutivating Ivy Style.

Rizzoli

WWD carried a story about the book today; photos from the upcoming publication are shown, including this image of men from Deerfield‘s class of 1961.

Private Collection photo via WWD

(Can we talk about all of that fabulous madras?!)

The book remains on track for an October 4 release, David Lipke’s story is titled The Progression of Preppy Style, an apt description.

“The book, out in October, is a scholarly exploration of the roots of preppy style, enlivened with a treasure trove of historic photos and illustrations. The photos of boarding school students from decades past are particularly fascinating, as they show how consistent the look has been, even to this day.

Another image from the book, one that many readers will recognize, a still from the film Love Story with Ryan O’Neal and Ali MacGraw.

Photofest via WWD

More from Mr. Lipke’s review:

President Kennedy’s influence on preppy-dom is recounted, as are the contributions of other pillars of prep, such as Katharine Hepburn in her tweed skirts, Grace Kelly in her cashmere twinsets and Howard Hughes in his golf knickers. Edward, Prince of Wales, is of major import for many reasons, key among them that he popularized sporting clothes as casualwear and insisted on unstructured designs with minimal linings.

Getty Images & Rizzoli via WWD

The writers are Jeffrey Banks and Doria de La Chapelle, the duo co-authored “Tartan: Romancing the Plaid” back in 2007.

“Preppy isn’t just a way of dressing, it’s a culture and a language,” explained Banks, in a navy Lacoste shirt and red chinos. “It’s all about nuance.”

There is also a look at different interpretations of the style, below we see an image from the immensely popular blog Street Etiquette, the site did a piece last year on the “Black Ivy“.

Courtesy of Street Etiquette

On a related note, The Times has a story today with the founders of Street Etiquette, Joshua Kissi and Travis Gumbs. There is an accompanying photo essay, “The New Dandies: Prep Fashion With a Twist”.  From the story, “Pushing the Boundaries of Black Style“:

“Instead, this generation emphasizes the basics: great fabrics, aggressive tailoring, thoughtful accessorizing. It’s a return to style as a source of dignity, a theme that has run through generations of black American style, from Reconstruction to the Harlem Renaissance to the civil rights era to the mixed messages of the hip-hop era.”

Back to the book, more from the WWD story:

“Modern-day designers like Ralph Lauren and Tommy Hilfiger have transformed preppy style with their own versions of the campus classics.

“Ralph Lauren made preppy lusher and more desirable,” said La Chapelle. “Every generation has its own interpretation of preppy.”

An advertising image from the 1997 Polo by Ralph Lauren collection is included.

Courtesy Polo by Ralph Lauren via WWD

We look forward to reading this one, it is available for pre-ordering through Amazon.  Rizzoli is also publishing Ralph Lauren’s eponymous book in October.

Via Rizzoli

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Speaking of Mr. Lauren, Women’s Wear Daily also had a brief preview of his spring 2012 mens’ collections:

“The flagship Polo collection continues to speak to the “diehard preppy,” Lauren said, with natural-shoulder three-button jackets with wider lapels and traditional patterns of herringbones, gabardines or plaids.

John Aquino/WWD

The trade publication noted there is a “country-club grouping with seersucker and patchwork patterns”.

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Finally today, something for our “You Can’t Make This Stuff Up” category. The story is about something we used to call ‘reverse compensation’ when working in tv; it refers to a practice that became common in the 1990s when local tv stations had to start paying the networks to be affiliates. In the former business model the networks paid stations to be affiliated with them.

At any rate, you can probably imagine where this is going: yesterday’s carefully timed publicity stunt news that über-AntiPrep retailer Abercrombie & Fitch has offered to pay another AntiPrep to *stop* wearing its clothing.  Really.

Elisabetta Villa /Getty Images via MSNBC

From an Abercrombie publicity release news release, evidently referencing someone referred to as “The Situation” from Jersey Shore. (The entire cast of this program have been declared AntiPreps.)

 “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

The Times has a story on the topic, including these side-by-side photos of Abercrombie bags and Mr. Situation.

Benoit Tessier/Reuters (L) Andrew H. Walker/Getty Images (R) via The NY Times

Two things come to mind:

  1. “Hello Pot? This is Kettle calling”.
  2. They deserve each other.

On that note, goodbye until next time!

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Filed under Collaborations, preppy, Preppy clothing & brands, Preppy Fashion, You Can't Make This Stuff Up

Another Preppy Style Guide & Another Auction of Princess Diana’s Gowns

Hello-Hello and happy middle-of-the-week Thursday, we are a bit confused as to what day of the week it is.

Via LoveLaughShop.com

We begin with an enormous ‘Thank You’ to everyone, your kind support while The Consort spent some time getting acquainted with the local hospital is very much appreciated. TC is on the mend, he was touched by all of the well-wishes and prayers.  We both feel more-than-blessed by the friends we have made online.

Because we are still catching up with Princess business, we must employ the “brevity is a virtue” motto, we start with word of yet another book that may be interesting to some readers.

Amazon.com

“Preppy: Cultivating Ivy Style” is due out this October; the writers are Jeffrey Banks and Doria de La Chapelle, they authored “Tartan: Romancing the Plaid” back in 2007.  The foreword is by Lilly Pulitzer.  We originally heard about the book from our pal Christian at Ivy Style, the comments following his post on the book echo our sentiments about the cover, the image is not representative of any ‘preppy’ or ‘ivy style’ we are familiar with. (The book is available for pre-order here.)

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Next, news about a significant auction of gowns worn by Princess Diana.

Via The National Post

The auction is this June, on the 23rd, at Waddington’s in Toronto.

Via The National Post

All are exquisite, and the detailing is nothing short of amazing.

Via The National Post

The National Post has an excellent story on the upcoming auction, with background on the gowns.

Via The National Post

From the Post’s story:

“The majority of the cocktail and evening dresses — with starting bids ranging from $175,000 up to $1M — were specifically made for Diana by her favourite fashion designer, Catherine Walker.”

Via The National Post

More from the story:

“One of the most coveted pieces includes the gorgeous dark blue silk velvet off-the-shoulder Victor Edelstein gown she wore to a state dinner at the White House, which was also attended by actor John Travolta.”

Via The National Post

For a look at the catalogue, with photos of the late Princess wearing the gowns and information about each dress, click here.

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We leave you with a quick Pretty in Pink and Green.

Balenciaga

We show the Balenciaga Papier Ligne bag in two variations of our favorite colors.

It is good to be back blogging.  It is better yet to have The Consort home again. 🙂

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Filed under preppy, Preppy Fashion, preppy lifestyle, Pretty in Pink

A German Take on Ivy Style, “The Prepicenter” & When Preppy Weds Hippie

Hello-Hello, and welcome to a Thursday here at The Prepatorium, where spring has been evicted by winter’s return. (Insert royal whineathon here.) Are you also experiencing the nasty weather in your corner of the globe? 

We have quite a few tidbits to share today and jump right in with a topic that is somewhat disconcerting, the April issue of Vogue Enfants.

Vogue.fr via Fashionista

Two different fashion sites have interesting perspectives on the magazine, published by Vogue France. The always-on-top-of-things-Fashionista has a column headlined “Things that Creep Us Out from the New Issue of Vogue Enfants“.

“On the whole, French Vogue supplement Vogue Enfants is a gem for parents and children alike.”

“But after reviewing the issue, Lauren, Leah and I all felt a little uncomfortable after looking at some of the images, both ads and editorials.”

Below, two pages from the magazine.

Styleite also writes about this month’s issue:

“We know this is Vogue — and a supplement of Vogue Paris at that — but when we think of our childhood we think of smiling faces and candy and finding ways not to eat cauliflower, not giving a photographer the perfect pouty stink eye or looking malcontented.”

“They just look angry. And they shouldn’t. Because they’re six. If fashion magazines can do stuff like this to kids, it’s no wonder they can’t get it right when it comes to grown women.”

Two more images.

Back to the Fashionista story by Steff Yotka:

“Maybe we don’t get it because of our Puritan mentality (Vogue Enfants is French after all but then again TLC puts out a popular show called Toddlers and Tiaras), or maybe it’s that seeing children modeling like they’re adults–adults who are supposed to be sexy–is just plain unsettling.”

Well then, mark us down as puritanical as well, we agree with the concerns articulated by both stories, particularly when looking at the makeup on that beautiful girl in the cover shot.  But we should also point out that while Vogue France doesn’t need us to defend it (there’s a concept), we must acknowledge seeing many other publications showcasing little girls with inappropriate clothing and makeup, this is not the first time a glossy fashion publication has prompted us to express a fervent wish that little girls be allowed to be little.

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Next, another look at prep style, this time from Germany.

Via Ivy Style

Our friend Christian over at Ivy Style posted about this earlier in the week; we thought readers might enjoy a glance at some of the images.

Via Ivy Style

The feature is from a magazine published by German retailer Breuninger. More images are also available at Fashionisto, we leave you with these two shots.

Via Fashionisto

We have one more editorial spread to share with you, this one from Virginia Living. We are fortunate to have spotted a post on this at The Classic Preppy.

Cade Martin/Virginia Living

The photos by Cade Martin are beautiful, lush and rich. The majority of the piece was shot at a place close to the hearts of many friends, Sweet Briar (where yours truly almost went, in part because the school colors are pink & green).  From the feature:

“We had fun shooting this story at Sweet Briar College with students and faculty, and some friends from nearby Hampden-Sydney College—Virginia’s “Prepicenter.”

Another stunning photo from the story.

Cade Martin/Virginia Living

The talented Whit at Worthy Style also has a look at the story, or click here to visit Virgina Living.

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The upcoming marriage of Lauren Bush and David Lauren receives an interesting treatment in The Post, the paper’s Page Six magazine “When Preppy Weds Hippie“.

New York Post

The piece attempts humor at the blending of cultures and backgrounds, although when reading it a third and fourth time in an effort to write about it for you, it just felt flat. More forced than funny, as if an editor said “We *are* running this, you *will* finish it, and it *will* be funny.” (Having been on both ends of that kind of conversation, we can only confirm that it happens. More often than we care to remember.)  At any rate, if you pop over to look at the illustrations, do let us know your thoughts, our expiring little mind is dying to know if you found it humorous or humorless. (And while you are there you may enjoy a gossipy little story “Leader of the Snob Mob” about the Native Society, certainly not a new topic, it has been covered extensively by other media, but still a fun read.)

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In today’s not-so-delightful news, it looks like those of us obsessed with fond of Mad Men may be waiting a little longer to see our favorite ad agency back on the air; more from this story in the Times:

“Fans accustomed to spending their summer Sundays with Don Draper may have to wait a while longer. It looks increasingly likely that the fifth season of “Mad Men,” the three-time Emmy Award-winning AMC series, will not have its debut until late 2011 or early 2012.”

AMC-TV

Brian Stelter’s story also points out:

“Money often causes strife between program creators and distributors, but rarely do the negotiations drag out this long.”

Harrumph.

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We leave you with something much cheerier, today’s Pretty in Pink.

Lilly Pulitzer Picture perfect Espadrille

That is the Picture Perfect Espadrille at Lilly Pulitzer, it shrieks spring, and we need a touch of that today.

Until next time, may the sun be shining for you and yours.

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, Preppy People, Pretty in Pink, Royal Wedding

That Ivy Look, & Other Monday Musings

Hello-Hello, and Happy New Week to everyone!

We begin with a look at one of the WSJ stories we enjoyed reading in Saturday’s paper, “The Return of the Ivy Look“. In the story Darrell Hartman looks at the style’s recent rise in popularity among those generally attracted to more mainstream fashions.

“Didn’t go to an Ivy League school? Never played a team sport in your life? No problem! Jock-inspired styles cribbed from the golden age of collegiate athletics will win big for spring”

F. Martin Ramin for The Wall Street Journal,

In explaining the actual look, the piece quotes a longtime J. Press associate as well as our friend Christian Chensvold from Ivy Style:

“Ivy League style was something that just was, as opposed to something intended to create an effect,” said David Wilder…

At least it was for anyone who was the real deal—in other words, “old-money guys who’d all gone to prep school, had that natural nonchalance, and looked like they’d been living in their clothes since the day they were born,” Mr. Chensvold said.”

Mr. Hartman discusses the resurgence in popularity for what many call ‘heritage brands,’ those mentioned above as well as others, like Brooks Brothers, while also considering some of those new to the genre, including Polo Ralph Lauren and Band of Outsiders.  Below, two pieces from Band of Outsiders.

One of our favorite books is also referenced:

“That species is the revered subject of “Take Ivy,” an influential study of elite Northeastern campuses published in 1965 by a team of fashion-savvy Japanese writers and photographers. For years a cult item among fashion insiders, the book was finally released in U.S. stores (including the ever-trendy J. Crew) this summer, flooding the menswear world with images of wholesome-looking ’60s undergrads bent over books in libraries, strolling across leafy quads and—perhaps most importantly—demonstrating a robust enthusiasm for sports.

Via The Fox is Black

There’s much more info and insight in the WSJ story, we happily recommend this one, it is a good read.

The book cited above, Take Ivy, was discussed at length in many articles, The Daily Mail offered The Ultimate Guide to Ivy League Chic Straight from Japan last fall.

Written around a collection of photographs by Teruyoshi Hayashida, Take Ivy proves how little the look has changed over the past 50 years.

The book deconstructs the ‘casual, yet neat’ style favoured by students at the eight Ivy League universities, such as the shirt-and-Bermuda-shorts look, and varsity colours.”

Via The Daily Mail

BTW, if interested in Take Ivy, we still have a limited number of copies, the book may be found here.

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Next, we wanted to share a few styles from the upcoming collaboration between designer Sophie Theallet and Nine West.

Courtesy Images via StyleList

Many of the styles are definitely Pretty in Pink, these pieces are made with a silk repp stripe.

Courtesy Images via StyleList

We are very impressed with the ballet flats, the styles will be available in more than just the pink color palette.

Courtesy Images via StyleList

The collection is slated for a May launch.

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Frequent readers know we have a fondness for Kate Spade, the styles are attractive and the company’s whimsical approach to marketing is a breath of fresh air.  Another reason we like the company?

Kate Spade

It’s open approach to online sharing. Above, an illustration for one of many free cyber Valentines that may be sent to anyone you choose; below, a look at how a full card appears.

Kate Spade

We show the artwork from two more cards below, but be assured there *are* many designs offered that are not pink, click here to peruse the pretty options.

Our thanks to the one and only College Prepster, Miss Carly, for the original tip on this!

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A quick note of the social sort for those near our nation’s capitol next week, Vineyard Vines is throwing a party to launch its spring collection.

Vineyard Vines via Sky Blue Events

V2 has partnered with our friends at Sky Blue Events for next Wednesday’s do at the retailer’s new Tyson’s store; the fun begins at 5pm, click here for more info.

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We leave you with two quick hits, the first involves this weekend’s bright and sunny Lilly fashion show at the Ringling Museum of Art.  The show was a fundraiser for the Museum, and the always delightful She Blogs Couture by the Sea was in attendance and shared *outstanding* images of the event on her blog.

The second comes to us via a gracious reader. Last week we showed the Sperry Top-Sider keychain in a post, but sadly, it sold out very quickly.

Sperry Top-Sider

That generous reader told us about these Rainbow Sandals Keychains.

We want to thank our kindly commenter for the link.

And with that, we say goodbye until next time.

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Filed under Collaborations, Gossip Girl, Preppy Fashion, Pretty in Pink

Lisa Birnbach + Tommy Hilfiger = “Prep World”

Well, hello there. Did you say sunny and 75?

Sadly, if you were hopeful of a completely escapist post sans any mentions of the “S word” or “B word”, we are destined to disappoint.  Both of us have spent much too much time in Chicago (The Consort lived there for several years) to allow complete avoidance of last night’s storm.  Below, a view of Lake Shore Drive last evening.

Lauran Berta via Chicago Sun-Times

The conditions were beyond wretched, the road remains closed as of this writing, hundreds of people were trapped in a massive traffic jam for hours. How bad was it?  From a Trib story about the mess:

“With snow caked over the windows of his Honda, he called 911 for help. The dispatcher told him to use his best judgment.

So he turned off his engine to preserve gas, called his family to tell them that he was OK and split a snack-size Nestle Crunch bar with his friend.”

E. Jason Wambsgans/Chicago Tribune

Lake Shore Drive remains littered with abandoned vehicles, above we show the road this morning. Below, a CTA bus that had to be abandoned.

E. Jason Wambsgans/Chicago Tribune

Passengers were rescued after six hours.

Brian Cassella/Chicago Tribune

Here is another look at LSD today, this one via ChicagoPhotoSho. The picture is rapidly going viral, perhaps because of its post-apocalyptic feel.

Via ChicagoPhotoSho

Another man’s story:

“Jim Kaczmarek said he was not rescued until 8:30 a.m. after spending more than 17 hours trapped on the drive… He said he called 911 several times, and was told officials were aware of the problem but couldn’t do anything about it.

He also called 311, where a woman who answered suggested he take a bus, flag a cab, or go to a homeless shelter.”

Mr. Kaczmarek also says he realizes he never should have gotten on Lake Shore Drive to begin with.  There is much discussion today about whether or not the City should have closed the road earlier, for more, click here for the Trib story.

Below, how Chicago firefighters got around.

Brian Cassella/Chicago Tribune

We are more-than-grateful to be inside, warm and dry.

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On to our primary topic today, news of “Prep World,” a collaboration between author best-selling author Lisa Birnbach and Tommy Hilfiger.

Courtesy Image via DailyFrontRow

The True Prep author and Mr. Hilfiger are launching a capsule collection with that moniker.  The marketing campaign includes what some call a “pop-up shop,” in this case one inspired by a Hamptons cottage.

John Aquino/Women's Wear Daily

Lisa Lockwood at WWD (Women’s Wear Daily, subscription req’d.) was first with the story yesterday, “A Marriage Made in Preppy Heaven“.

“Prep World, a capsule collection for women and men, will launch this spring with a global tour, featuring “drop-in shops” and events hosted by Hilfiger and Birnbach. The line will include 60 pieces that celebrate Hilfiger’s preppy classics with a twist, accessorized with such accoutrements as boat shoes, duck boots, Ping-Pong paddles and badminton rackets.”

Here are some of the photos accompanying the article.

John Aquino/Women's Wear Daily

More pieces in the upcoming collection.

John Aquino/WWD.com

We do like the look of these shirts, no surprise to those already familiar with our fondness for madras and nautical looks.

There are polos shirts in a rainbow of colors.

Style wrote about last night’s preview for fashion editors, “…at a gin-and-tonic-fueled party.”

“Interested shoppers can get their hands on the goods when the roving store opens in New York on April 28th. But, please, don’t be so vulgar as to call it a “pop-up.” Others pop; true preps “drop in.

Oops. Dopey Princess.

Women’s merchandise will run $35-$298, the men’s line will be priced at $45-$178; the chinos also have appeal.

We have seen the new line referred to as a “True Prep” collection, although we believe the proper name is simply “Prep World,” among other things, Vineyard Vines already has items showcasing the True Prep name.

Many of the new styles look promising, while others are clearly not for us.  Tee-shirts proclaiming “prep” simply don’t work at the Prepatorium, nor do logos. Of any kind.

Yet there are many items we saw with classic lines and appeal.

Via Style.com

The collection mirrors our ongoing conundrum with Mr. Hilfiger’s merchandise, sartorial confusion perhaps best described in this post from last fall about the designer’s runway collection for spring 2011.

“We begin with a brand that we always approach with trepidation; Tommy Hilfiger. (We fear one day we shall be attacked by a giant “TH” logo.)

John Aquino/WWD

Our post went on to say the looks were surprisingly attractive, as we had long ago relegated the designer’s work to nouveau-prep status, verging on Anti-Prep territory, it was that hideous.  But many publications have noted Mr Hilfiger’s efforts to “re-invent” his merchandise, we imagine this is part of that effort.

Daily Front Row also wrote about the upcoming line.

“Their limited edition collection offers modern-day Muffys and Cuthberts prep attire that melds European silhouettes with Americana sensibilities, along with necessary lifestyle adornments like cocktail shakers and croquet sets. The collection channels “Nantucket, in the summer… it’s traditionally preppy but it has a bit of grime to it,” Hilfiger said in a conversation with Birnbach this week. “You know, like a salty dog.”

(We do carry True Prep at The Princess, and have also done multiple interviews with Ms. Birnbach, click here and here for a sampling of the of those posts.) Below, springtime candy colors from the collection.

Courtesy Image

Here is a look at some of the creative you will see in the upcoming advertising campaign.

Courtesy Image via DailyFrontRow.com

To read more about the collection:

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We cannot do a post without marking the significance of the day; we simply must note that there is Punxsutawney Phil and then there is Punxsutawney Till.

Punxsutawney Till

(With apologies to our Twitter pals for the repetition.)

Our other whimsical tidbit comes via our friend Christian over at Ivy Style.

Via Ivy Style

An original Preppie video game, circa 1982, we had nary a clue such an item even existed. Just another example of why we love the interwebs. 🙂

 

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Filed under Collaborations, Logos, nautical, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People, Tilly, True Prep & TOPH