Tag Archives: Harvard clothing

About That Harvard Clothing Line…

Hello-Hello and welcome to another delightful day here at the Prepatorium!

We start with an update to a story featured on Friday’s post chatting about the new clothing line sanctioned by none other than Harvard. Below, a refresher on three looks we shared with readers in our Friday story:

PHOTOS: Robert Mitra/WWD via Boston.com

PHOTOS: Robert Mitra/WWD, collage via Boston.com

The photos were all originally seen in Women’s Wear Daily (sub. req’d.), but we like the three-shot seen above; it accompanied yesterday’s Boston Globe story on the new clothing line, aptly named Harvard Yard.

In our tv snooze news days we would refer to this kind of story as a ‘reax piece’ or a ‘folo’, shorthand for stories featuring reactions to some news tidbit. We have certainly heard from Princess readers, both in blog comments and privately, expressing their thoughts on the line.  Nor has there has been a shortage of opinions in numerous print publications and online.

The Globe’s story offers a little background:

“… last week, the news took on a life of its own, dividing the blogosphere into those who either love or hate the slim-cut preppy collection inspired by a New England collegiate look circa 1962.”

And the story rounds up some of the usual sources the media often looks to for reax pieces, including late night television hosts:

“Jimmy Fallon chaffed, “Harvard University is launching a new clothing line called Harvard Yard. . . . Of course the clothes are really hard to get into, unless your father wears them first.’’

A number of readers shared reactions eloquently echoing our sentiments, beginning with our favorite High WASP, Miss Privilege:

“Take anything I say with a grain of salt. I am, after all, a Princeton alumna and a Princeton mother. But still. Seems like the clothing line would benefit, but the university’s brand not so much. Oh well. Endowments are hurting these days. And maybe Harvard is so much king of the world that they can do something like have a line of clothing. Maybe it will turn out to be brilliant. Stanford has an entire shopping mall and we don’t bat an eye about it.”

We knew she would offer an excellent perspective. Our only reaction? Let’s not pick on that wonderful shopping mall, we adore it, and the location makes eminent good sense IOHO. (Heh-heh-heh.)

The line is expected to debut with a spring 2010 collection; lines for women and children are also planned.  We mentioned that we didn’t expect to see too many alumni sporting pieces from the new line. Miss Sweet Tea in Seattle expanded upon this thought, providing perspective of someone ‘in the know,':

“Hubby is an alum and we are just going to stick to the classic Crimson tees & sweatshirts! But it will be interesting to see how it pans out.”

To sum it all up we’ll offer the succinct opinion of our friend The Fashion Herald:

“Harvard clothing line? I just. don’t. get it!”

There you have it. Indeed.

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A few more quick headlines on fashions some associate with preppy style, albeit all of the following are relative newcomers to the table; we begin with news that Kate Spade has debuted her new clothing line:

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The styles are fun, many with classic lines:

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We’re so excited to see these goodies in person, hopefully this weekend!

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Also, Tory Burch features a special promotion for those purchasing a pair of her ubiquitous Reva Flats:

Tory Burch

Tory Burch

Buy a pair of Revas and receive 25% off all other full-price merchandise.  Use promo code 25REVA to receive the discount.

And lastly today, J. Crew is flogging saying it has added more goods to their Final Sale.

Back tomorrow!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

Harvard’s New Clothing Line. Seriously.

Hello-Hello and Happy Friday!

Today we have a rather bizarre tale to share, one that, to borrow a phrase, left us absolutely gobsmacked.  But first we must ask a question: when asked to ponder the notion of apparel sold under the auspices of Harvard (as in The University), what comes to mind?

The classic sweatshirt, right?

Courtesy Harvard Bookstore

Courtesy Harvard Bookstore

Or perhaps a standard-issue long-sleeved tee, like this?

Courtesy Harvard Book Store

Courtesy Harvard Book Store

Of course.

Well, there’s a little update; we hope you are sitting down.

Look at the latest apparel authorized by Harvard. The University. (Really. Most readers have a passing acquaintanceship with at least one individual who refers to it this way. Come now, you know precisely what we mean, the pronunciation and emphasis suggesting there really is no. other. school. in. the. western. hemisphere. Indeed.)

At any rate, back to the topic at hand, the new Harvard Yard clothing line.

PHOTO: Robert Mitra/WWD

PHOTO: Robert Mitra/WWD

Would it ever have crossed your mind that The University would get into the business of fashion?  It has.  Here is another look from the Harvard Yard label debuting next spring:

PHOTO: Robert Mitra/WWD

PHOTO: Robert Mitra/WWD

Actually many of you may have already read about this; WWD broke the story yesterday.  From their article:

“So it was perhaps just a matter of time (and business acumen) before somebody tapped the source of that look — Ivy League universities — for a brand.”

Brenner Thomas makes a good point in his story about the launch, it really was only a matter of time.  As he stresses, it isn’t the first time style has been associated with the school:

“It also served as the font of Ivy League style in the late Fifties when its undergraduates flocked to stores such as Brooks Brothers and J. Press to snap up what would become prepster staples: button-down shirts, flat-front khakis and penny loafers.

Below, a classic look from J. Press:

Courtesy J. Press

Courtesy J. Press

The new line will feature:

“… short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants — all in a contemporary, tapered fit.”

Another look from the upcoming collection:

PHOTO: Robert Mitra/WWD

PHOTO: Robert Mitra/WWD

A few points about the Harvard Yard line we need to make:

  • the only time one will see the name “Harvard” is on the inside of the pieces in the label
  • there will ultimately be a collection for women and for children if all goes according to plan
  • prices for the menswear are expected to run between $195-$495
  • there will be a lot of the color crimson used in the line

The collection is aimed at “… alums and fans of the (Ivy League) universities…” according to the WWD story; somehow we don’t see too many alumni purchasing the line, but we have been wrong before.

What do you think?

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Speaking of a long and storied history, another article in WWD reminded us it is Pendleton’s 100th Anniversary.

Courtesy Pendleton via WWD

Courtesy Pendleton via WWD

Pendleton is doing all manner of exciting things for its big birthday, including collaborations with ever-so-hip companies like Opening Ceremony, Vans and Nike.

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And speaking of collaborative efforts, there was word this week Target’s next designer collection will be done by Rodarte, the edgy line created and designed by sisters Laura and Kate Mulleavy. Below, a montage from their Fall 2009 collection:

Courtesy Lola 29

Courtesy Lola 29

This edition of Target’s Go International line will hit stores December 20, with prices ranging from $9.99 to $79.99

For today’s Pretty in Pink we stick with the Boutique, showcasing the discounter’s Kid’s Modern Polka Dot Chair in Candy Pink.

Target

Target

We must toddle along, we’re off to the Large Lake for a wedding. We hope everyone has an absolutelty splendiferous weekend!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, Preppy People, Pretty in Pink