Tag Archives: Goody’s

The Return of Bonwit Teller and Not so Goody’s News

Happy Monday to all…hopefully everyone’s time out of the City this weekend was restorative and rewarding.

A few very brief snippets, at least for this early post. First, the fabulous news about the return of Bonwit Teller. At one time this ranked high on the list of the Princess’s favorite retail emporiums, at least of the large, department store variety. As this vintage ad demonstrates (at least if you can see it, and then use your imagination just a bit), Bonwits was a superb outpost of refined elegance and discreet good taste, traits infrequently experienced in today’s retail culture.

Vintage Bonwit Teller ad for House of Bianchi Wedding Gown

Many of us of ‘a certain age’ fondly (yours truly *most* definitely included) recall the look of this fabled logo, as seen in this instance on an old credit card. That was being auctioned on eBay. (That had all of the identifying information out there for the world to see. We did ask Mister Princess to fuzzy up the individual’s name and address. Honestly.) But we do bring it to you as it is our only method of sharing that brilliant logo. We were always just a bit gaga over the Bonwits shopping bags, they were so very pretty.

Vintage Bonwit Teller Card

At any rate, here’s a bit of info from a story that crossed on the Business Wire a few weeks ago:

“The iconic brand helped launch the careers of notable designers such as Henri Bendel and Calvin Klein, and “Bonwit’s” stores and brand-building efforts featured the work of renowned artists such as Andy Warhol, Salvador Dali, Richard Avedon, and Robert Rauschenberg. Bonwit Teller is widely given credit for pioneering the notion of shopping bags-as-advertisements through the use of its “violets” logo, still fondly recalled.

“Bonwit Teller set the standard for the high-end shopping experience for a century,” said Najjar. “I am excited to revitalize Bonwit’s heritage for today’s marketplace. Bonwit once outfitted fashion icons such as Jackie Kennedy and Grace Kelly – the new Bonwit will evoke that sense of glamour, with a modern twist.”

The initial flagship store in New York should be open by the end of next year with another store in Los Angeles opening shortly after that. Whoo-hoo! This is such happy-happy and hubba-hubba news, it’s even better than the Lilly store opening on Madison!

But in not-so-wonderful news, word today that struggling Goody’s Family Clothing, the Nashville-based chain of 300+ stores, has filed for Chapter 11 bankruptcy. The company plans to close 69 ‘underperforming stores’; Georgia and South Carolina will be hardest hit by the closings.

Goody\'s Ashley Judd Banner

Apparently the retailer’s Ashley Judd line may not be doing as well as hoped because of its higher price points. Here is a quick pic of an Ashley Judd Silk Blouse in pink, originally priced at $44 it is now about $31; it is also machine washable silk.

Goody\'s Clothing Ashley Judd Silk BlouseDuck Head Madras shorts at Goody\'s

Goody’s spent $4 million almost 5 years ago to buy the Duck Head trademark, in part because of its high consumer recognition ratings in the southeast. Above we show Duck Head Jeans Co. Patchwork Plaid Madras Shorts for men. The Princess hopes the company is able to pull out of its slump and promises to keep you updated.

A Princess Note: Some information in the Bonwits post provided by Business Wire and WWD.

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