Isn’t it nice how quickly Friday rolled around this week?
Today we focus on only one topic, Fashion’s Night Out, last night was the third year for the event, and we’re curious about your thoughts on the celebration. Below we share the official description of FNO.
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession.
On September 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City and over 250 cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances.
The event was started by Vogue Editor Anna Wintour, she was a busy lady last night; below we see her with Lea Michele at Saks and with Francisco Costa at Calvin Klein.
Here is another perspective from the City of Light via a Reuters story:
“What I love is to see youngsters,” Dior Chief Executive Sidney Toledano told Reuters in Paris, where thousands thronged the fashion mecca of Avenue Montaigne, home to Dior and to flagships for other luxury brands such as Chanel and Gucci.
“All (these young people) will not become clients, but we need to seduce them today to have them tomorrow,” he said.
In Soho Victoria’s Secret hosted a bevy of beauties: models Alessandra Ambrosio, Erin Heatherton, Adriana Lima and Lily Aldridge.
There were parties all over the world, including the UK, where we see Samantha Cameron, Asprey managing director Paddy Byng and Vogue UK editor Alexandra Shulman (L) and über-prep Gwyneth Paltrow wearing Stella McCartney at Stella McCartney.
Back in the States Brooks Brothers Black Fleece designer Thom Browne was at Bloomingdale’s 59th Street Store, while candy store owner Dylan Lauren and pal Olivia Munn were at Dylan’s Candy Bar.
From a story in yesterday’s Times, before the parties got underway.
Fashion’s Night Out, the annual retail bacchanal, is back tonight. The city’s fanciest retail corridors will teem with celebrities, designers and the tipsy shoppers who love them until long after posted store hours say they should.
From another Times story about FNO from today’s paper.
As an attempt at crowd control, many stores kept their guest lists secret until the last minute on Thursday, when word was sent out through Twitter and Facebook.
But just as suddenly as those announcements were made, almost frightening scenes seemed to materialize outside and inside stores like Yves Saint Laurent (for Nicki Minaj), Dolce & Gabbana (Justin Bieber and Beyoncé), Moschino (Cyndi Lauper), Michael Kors (Michael Kors) and Saks (Joe Jonas, plus a cast member from “Glee”).
At the Soho Bloomies there were bunnies.
Oscar de la Renta serenaded Sarah Jessica Parker.
The Dolce and Gabbana store was almost overrun by shrieking, weeping teenage girls on hand to see Justin Bieber.
After all was said and done, did cash registers ring up big sales? Was the economy helped? Did people get to interact more personally with brands and designers? We’ve nary a clue, although we do know some charities will benefit, as varying stores used the event as a fundraiser., and that is a very good thing.
So here’s the question: is Fashion’s Night Out an event that is still needed? Is it necessary, or appropriate to say “Let’s go shopping!” when faced with the current unpleasant economic realities? Does FNO offer a fun (and free if you don’t purchase anything!) and frivolous celebration that at the least can’t hurt the industry? Or has it become simply another celebrity-laden marketing tool?
As we clearly don’t have the answers we’re asking for your insight and gracious assistance, hoping you will take part in our utterly non-scientific poll. You can pick one or two answers (no more than that) and even add a suggested answer of your own. It will be wonderful to see your thoughts, thank you!