Tag Archives: Deerfield Academy

About That Ivy Style, Preppy Sales & Savings

Hello-Hello, happy Monday!

We begin with a look at Vanity Fair‘s photo piece on the “Hallmarks of Preppy Style“.

Is that poly blend? Three raps over the knuckles with a braided belt! Preppy fashion is all about rules—the standard bearers sniff at synthetics, cleavage, sparkles, and a million other don’ts.

Below, a photo we may have shown previously, Deerfield students in 1961.

Via Vanity Fair

More from the preface to the photo piece:

But those dictates source originally from the “windswept and privileged” attire of 1920s college men, the supposed first to co-opt athletic gear as daywear in an unstudied, thrown-together way.

A 1920s print ad.

Via Vanity Fair

Back to the Vanity Fair writeup:

Preppy, released on October 4 from Rizzoli, lays out the evolution of Ivy style in a sleeker, glossier way than all those prep-devoted Tumblrs you’ve probably seen. Here we trace the touchstones of the look, from Jack Kennedy’s flannels to coltish Ralph Lauren models and the original Lacoste croc.

Photofest via Vanity Fair

As mentioned in the Vanity Fair piece, Preppy: Cultivating Ivy Style comes out next week. We are very excited about this one, as soon you will be able to purchase it from The Preppy Princess. And guess where you will be able to enter a giveaway for the book at some point in the not-too-distant future?

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The Vanity Fair piece mentioned above also includes a look at legendary adman David Ogilvy, inspiration for the hit television show Mad Men. That is the perfect lead-in to our next topic, the cast and crew of the show are back at work.  (It is about time. The Daily Mail has a variety of images of the cast getting back to work in this story we wanted to share with Preppy 101. Below we show Roger and Don John Slattery and Jon Hamm.

Splash/Splash/GSI-Barcroft Media

The show returns in January.

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One other quick item of note, Casa Sugar’s Ivy League Americana photo montage.

Casa Sugar

From the story:

It certainly screams prep, but there’s a definite elegance in the look above. Deep rosewood hues and tartan plaid make me smell the East Coast Autumn air. And despite the fact that Thomas Chippendale was a Brit, his iconic, ornate Chippendale design is also a huge influence in this style. His cabinetry was reserved for the upper echelon of society in colonial America.

Click here to see the entire piece.

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There are also a few Sales and Savings opportunities you may find to be of interest. It is that time of year between back-to-school and Christmas when retailers boost sales through other promotional efforts, there are several Friends and Family offerings.

Lands’ End is doing Friends and Family, 25% off everything, just go to the site and you will see the information.

Lands’ End

Brooks Brothers is also offering 25% off in its Friends and Family promotion.

Brooks Brothers

To receive a 25% discount at Brooks Brothers, use promo code 11FRIEND.

Speaking of Brooks Brothers, flash sale site Rue La La is doing a sale on Brooks’ Handbags starting tomorrow at 11am.

Rue La La

There is also a men’s Brooks Brothers sale at Rue La La tomorrow, along with Sebago, makers of good boat shoes and moccasins.

Rue La La

And finally, J. Crew Factory is 30% off through Wednesday night.

J. Crew Factory

This is online only, use promo code SHOPNOW to receive the discount.

That is it for today, goodbye until next time!

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Filed under preppy

That New Preppy Style Book & When Anti-Preps Attack…Each Other

Hello-Hello, happy Thursday, it is another glorious day here at The Prepatorium, hopefully the sun is shining wherever you may be. (Unless you are in Texas, where we would wish a nice, steady moderate rainfall for you. TUWBVB, I Pick Pretty, Hopsy, all of you, we feel your pain.)

We begin today with an update on something we have chatted about previously, the upcoming release of Preppy: Cutivating Ivy Style.

Rizzoli

WWD carried a story about the book today; photos from the upcoming publication are shown, including this image of men from Deerfield‘s class of 1961.

Private Collection photo via WWD

(Can we talk about all of that fabulous madras?!)

The book remains on track for an October 4 release, David Lipke’s story is titled The Progression of Preppy Style, an apt description.

“The book, out in October, is a scholarly exploration of the roots of preppy style, enlivened with a treasure trove of historic photos and illustrations. The photos of boarding school students from decades past are particularly fascinating, as they show how consistent the look has been, even to this day.

Another image from the book, one that many readers will recognize, a still from the film Love Story with Ryan O’Neal and Ali MacGraw.

Photofest via WWD

More from Mr. Lipke’s review:

President Kennedy’s influence on preppy-dom is recounted, as are the contributions of other pillars of prep, such as Katharine Hepburn in her tweed skirts, Grace Kelly in her cashmere twinsets and Howard Hughes in his golf knickers. Edward, Prince of Wales, is of major import for many reasons, key among them that he popularized sporting clothes as casualwear and insisted on unstructured designs with minimal linings.

Getty Images & Rizzoli via WWD

The writers are Jeffrey Banks and Doria de La Chapelle, the duo co-authored “Tartan: Romancing the Plaid” back in 2007.

“Preppy isn’t just a way of dressing, it’s a culture and a language,” explained Banks, in a navy Lacoste shirt and red chinos. “It’s all about nuance.”

There is also a look at different interpretations of the style, below we see an image from the immensely popular blog Street Etiquette, the site did a piece last year on the “Black Ivy“.

Courtesy of Street Etiquette

On a related note, The Times has a story today with the founders of Street Etiquette, Joshua Kissi and Travis Gumbs. There is an accompanying photo essay, “The New Dandies: Prep Fashion With a Twist”.  From the story, “Pushing the Boundaries of Black Style“:

“Instead, this generation emphasizes the basics: great fabrics, aggressive tailoring, thoughtful accessorizing. It’s a return to style as a source of dignity, a theme that has run through generations of black American style, from Reconstruction to the Harlem Renaissance to the civil rights era to the mixed messages of the hip-hop era.”

Back to the book, more from the WWD story:

“Modern-day designers like Ralph Lauren and Tommy Hilfiger have transformed preppy style with their own versions of the campus classics.

“Ralph Lauren made preppy lusher and more desirable,” said La Chapelle. “Every generation has its own interpretation of preppy.”

An advertising image from the 1997 Polo by Ralph Lauren collection is included.

Courtesy Polo by Ralph Lauren via WWD

We look forward to reading this one, it is available for pre-ordering through Amazon.  Rizzoli is also publishing Ralph Lauren’s eponymous book in October.

Via Rizzoli

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Speaking of Mr. Lauren, Women’s Wear Daily also had a brief preview of his spring 2012 mens’ collections:

“The flagship Polo collection continues to speak to the “diehard preppy,” Lauren said, with natural-shoulder three-button jackets with wider lapels and traditional patterns of herringbones, gabardines or plaids.

John Aquino/WWD

The trade publication noted there is a “country-club grouping with seersucker and patchwork patterns”.

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Finally today, something for our “You Can’t Make This Stuff Up” category. The story is about something we used to call ‘reverse compensation’ when working in tv; it refers to a practice that became common in the 1990s when local tv stations had to start paying the networks to be affiliates. In the former business model the networks paid stations to be affiliated with them.

At any rate, you can probably imagine where this is going: yesterday’s carefully timed publicity stunt news that über-AntiPrep retailer Abercrombie & Fitch has offered to pay another AntiPrep to *stop* wearing its clothing.  Really.

Elisabetta Villa /Getty Images via MSNBC

From an Abercrombie publicity release news release, evidently referencing someone referred to as “The Situation” from Jersey Shore. (The entire cast of this program have been declared AntiPreps.)

 “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

The Times has a story on the topic, including these side-by-side photos of Abercrombie bags and Mr. Situation.

Benoit Tessier/Reuters (L) Andrew H. Walker/Getty Images (R) via The NY Times

Two things come to mind:

  1. “Hello Pot? This is Kettle calling”.
  2. They deserve each other.

On that note, goodbye until next time!

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Filed under Collaborations, preppy, Preppy clothing & brands, Preppy Fashion, You Can't Make This Stuff Up