Hello-Hello, did everyone enjoy a wonderful weekend?
We begin with news about a British invasion; Jack Wills opened its first US store this weekend. The brand’s newest outpost is on Nantucket, with its next store planned for Martha’s Vineyard, and after that, a Boston shop. Below we see the interior of a Wills store in the UK.
While not offering the staid, sedate lines one associates with old school British style, many of the younger set are gaga for pieces like these. Below left we show the Loudon Blazer, and on the right, the Tattershall.
We do love the brand’s cardigans; below left, the Boxford Cardie and on the right, the Brendenton Cardigan.
The women’s Otley Classic shirt (L) and Men’s Mattishall shirt (R) are both attractive, although cut very slim. Both are 100% cotton and both come in a broad range of colors.
The retailer has been extremely successful leveraging social media, hiring a number of Brand Ambassadors known as Seasonnaires; this story in the Vineyard Times has more on that phenomenon, or as today’s Financial Times puts it:
“Last year, Jack Wills hired 20 young people to party on the US East Coast while wearing its clothes. Videos of their antics were posted on its website and spread using social media.”
Below we see Ambassadors in Vermont this winter.
It’s been so long since we popped in for a visit, we had forgotten the retailer also offers homegoods, like this Kimmeridge Floor Cushion, and the Tinmouth Cushion.
Also appealing, the Wanswell Mini Torch (flashlight) and the Love Hurts Stobhill Plasters (band aids), both shown in that classic Wills pink and navy stripe we adore.
We would probably describe the brand as somewhere between Rugby and Abercrombie, without Abercrombie’s sleazy and slime factor. Not exactly a ringing endorsement. However, we remain a Wills fan, and also recognize that once again, we are not exactly the target customer.
The company’s Aubin & Wills offshoot is more our speed, this is the line aimed at the ‘post-college’ crowd, launched in 2008. Below, two Kentwell Scarves.
We also like the Edenfield Duffle coat.
And two outfits by Aubin and Wills for this spring.
Regardless of either branch of the company, we wish them well with their launch.
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In today’s Bits and Bytes:
- We had almost forgotten that David Yurman did sunglasses.
As part of its story on the jeweler’s Madison Avenue store opening, Women’s Wear Daily offered scads of photos, including the one above and these next two, some of the latest in glasses by Mr. Yurman. (Our previous post on Yurman eyewear may be found here.)
- And in completely random stream-of-consciousness-thinking, we have a quick question about this Zoe Jacket & Dress at Neiman’s.
Is it just TP, or is this much, much too matronly for such a young girl? Do tell.
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We close with today’s Pretty in Pink from a Princess fave, the Kids’ Castaway in Pink and Green by Sperry, peaking the Cute-o-Meter in the red zone.
On that cheery image we say g’bye until next time!