Tag Archives: Claude Del Vecchio

Brooks Brothers Finally Shows Some Love to the Young Miss in your Mansion

Hello-Hello, and welcome to another OTT (One Topic Tuesday) here at the Prepatorium.

And what a lovely topic it is: Brooks Brothers is adding a long overdue line, this one for the Young Miss at your Palace.

Kyle Ericksen for WWD

The venerable retailer is launching the collection in time for back-to-school wardrobe needs. And we are just delighted to learn who is designing the collection: Nikki Kule. We have long admired Miss Kule’s design aesthetic, showing a piece from her fab childrens’ line back in May of 2008.

Readers won’t be surprised to learn we love the Kule look (and logo, it is an anchor) as seen below in a collection of favorite styles.

Courtesy Kule.com

Next, a grouping of favorite Boys’ items at Kule.

Courtesy Kule.com

From today’s story in Women’s Wear Daily about the new collection, with insight from Claude Del Vecchio, the company’s CEO:

“Brooks has been offering boy’s wear since its founding, and over the years, Del Vecchio said, many girls would buy the boys’ merchandise. “That’s how women’s started too,” he said. As early as the Thirties, the company realized its polo coats for men were being worn more often by the ladies attending Miss Porter’s School for Girls. Its pink men’s button-down shirts have also been popular with women over the years. Brooks opened its first women’s department in 1949…”

Initially the line will only be in 15 stores, but the company is also doing two standalone stores with Girls’ merchandise, one in Westport and one in Kansas City.  And if the collection is popular it will be carried in more stores.

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Lilly fans may want a reminder that the Lilly Pulitzer Home for Garnet Hill collection launches tomorrow!

Lilly Pulitzer Home for Garnet Hill

With that we say g’bye until next time!

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