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The Mascara Wars Round 3, **Today Only** (Kind of…Sort of…)

Happy-happy & hubba-hubba. It is The Princess back with you, once again thanking The Princess Consort for his wit, wisdom & wisecracks as contained in yesterday’s post.

We must be fast and furious as our primary topic contains a “Today Only” element that would be rather pointless to read about at midnight or later. So here we are with Chapter Three of The Mascara Wars, ohmygoodnesscanyoufeelthetensioniamsoexcitedicanhardlystandit! Indeed.

Without further ado, we present for your oohing and aahing pleasure Lancome‘s entry in what is fast becoming a crowded cosmetic Smackdown, the Lancôme Oscillation mascara.

Have we all recovered from the excitement? Then we’ll go into a few details for you on this pre-launch launch… or would this be a micro-launch? A nano-launch? A non-launch launch? We’ll just go with the pre-launch and leave it at that.

If you want to be the first girl on your block to have the latest and greatest, but need to see it to believe it, you can acquire the mascara at a few select emporia:

• Atlanta: Macy’s at the Lenox Square Mall
• Orange County: The Lancôme Boutique at the Brea Mall
• Costa Mesa: Nordstrom at South Coast Plaza
• Chicago: Macy’s on State Street and Bon-Ton at the Yorktown Mall
• Dallas: Dillard’s and the Lancôme Boutique at NorthPark Center
• Houston: Neiman Marcus at the Galleria
• Miami: Macy’s at the Dadeland Mall
• Manhattan: Bergdorf Goodman, Bloomingdale’s 59th Street, Lord & Taylor, Macy’s Herald Square, and the Lancôme boutique on Columbus Avenue
• San Francisco: Macy’s Union Square
• San Jose: The Lancôme Boutique at the Valley Fair Mall
• Short Hills: The Lancôme Boutique at the Short Hills Mall

Actually, TP finds this to be a lovely list of sites for retail therapy. (On the West Coast we must admit partiality to South Coast Plaza, it’s simply divine.) Forget the mascara, go early and go often for relaxation, a healthy stroll at a fast clip, lunch, tea, whatnot!

If those locations aren’t convenient you can still purchase the oscillating wonder online at Sephora, or at the Lancome Online Mother Ship. Regardless of where you buy it, the price is $34. This is available today only, July 31, 2009. The mascara does not return to the internet or stores until November or later. Here is Sephora’s note on the topic:

LIMITED FIRST-EDITION ONE-DAY SALE ON SEPHORA.COM–July 31, 2008.
For this premiere a limited quantity will be available while supplies last. If you’ve missed this sneak preview, please sign up below and we’ll notify you of the Lancôme mascara revolution in December 2008.

Now as a refresher course in the first two rounds of this little tempest, we had both of our previous entrants launch their opening salvos on July 25, just last week. Those two participants are Chanel with its non-vibrating or non-powered, other than by your hand and fingers, Exceptionnel Intense Volume and Curl Mascara priced at $28.

Then there was/is Estee Lauder, with the Electric Vibrating Turbolash “…turn on the power and feel the buzz…,” reasonably priced (if it works for you) at $30, once they have it back in stock. It sold out in hours. Hhmm…. either a substantial number of us *simply must have* the latest thing, or an equally enormous number of us believe if it moves, we groove. Or something.

So there you have it. Three are in, two battery-powered, one out of stock, it’s just all so much to keep track of; it’s time to have the sosch (social secretary, god lover her) help me keep it all straight. BTW, TP is not referring to this as a serious “Limited Edition,” for it is not. We’ll be back later to talk about this increasingly popular and increasingly erroneous use of the term in the fashion world. (Oooooohhhh, do you sense a Princess rant impassioned plea for sanity in the next 24 hours? We do.

We’ll toddle along now. It’s possible we may succumb to the Lancome.

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The Mascara Wars: Chanel Fires a Shot, Take an Extra 20% Off Sales (Lots!)

Now you can call it a coincidence that the following arrived in our electronic Inbox this evening from our good friends at Chanel,

just hours after a similar email from a Chanel competitor arrived, but we think not. Following the link takes you to a lush-looking site, where you can watch all manner of short films about the company’s new line, Exceptionnel. Not to be confused with their earlier fall makeup release, “Strike Gold” which is as it sounds, all gold-based in colour, this new group is very dark and smoky, and not all of it is available in the USA.

It seems a good part of the Exceptionnel marketing weight is being thrown behind the “Exceptionnel Intense Volume and Curl Mascara.”

But the most entertaining thing about the Chanel mascara chatter is what beat the Chanel email to our Inbox by a few hours; we’re talking about The Turbolash email from Estee Lauder!

So it would appear we have the opening salvos fired in the Mascara Wars! Oh no! Of course, TP would like to think we broke the Turbolash story on the Princess blog (oh dear, she is back to talking about breaking stories, not a good sign) and naturally we’ll keep you posted on all details related to this important and exciting topic! (Heh-heh-heh.)

Moving on to something that may actually serve a purpose in your life, a reminder that tomorrow is the last day for the J. CrewTake an Extra 20% Off” Sale. Until they decide to extend said Sale. Or do it again. Neiman Marcus also wants you to take an additional 20% off their Sale prices, but unlike J. Crew, they do not show an ‘end date’ for the markdowns. If you are interested, there are an awful lot of handbags available for your viewing pleasure, including this Kate Spade from the Stevie group.

Not to be outdone, Hickey Freeman invites you to take an additional 20% off the Sale price on their merchandise, like this über-elegant Charcoal Striped Suit.

The same wonderful ‘Take another 20% Off the Sale Price‘ discount applies to both Men and Women’s Club House merchandise at the Bobby Jones site through July 31st.

And at the oh-so-hip Hickey (that’s not a typo folks, it’s just plain Hickey) site as well, look for an extra 20% off Sale prices through July 31st.

We made the mistake of doing a bit of surfing at the Hickey site; this rapidly led to trouble. Look at this wool & cashmere men’s sweatshirt and you will immediately see why. You just know the snuggle factor is going to be off the chart, and if you have that, what else matters?! The Princess is in love.

Garnet Hill is also having it’s Sale and Clearance, where goodies like this Cotton Henley sweater abound!

Our next-to-last Sale mention this evening is the J Peterman Summer Web-Only Sale.

If The Princess Consort were here he would personally vouch for the quality and workmanship of the J Peterman Vintage T Shirt, of which he owns several. He has also been quite pleased with Peterman’s Father of All T Shirts.

And everyone probably already knows about this one, but just in case you don’t,

the good people at Vineyard Vines are doing their part to help stimulate the economy, and lord knows, we appreciate their contribution! It is tough to keep that MonsterCard in the wallet when there are offerings like this Girls’ Overboard Flip Flop.

Or the Girls’ Boot Striped Polo

How about these cute Boys’T-Top Boats Chappy Swim Trunks?

There are also plenty of items on hand for Mom and Dad if you are still thinking about broadening your summer wardrobe selections, or ‘buying ahead’ for Christmas gifts or next year’s summer wardrobe.

Almost wrapping up our Sale selection tonight is eLuxury, where there is again an additional percent off the already discounted Sale price. But look closely and you’ll note the extra percent off is 25%, a better deal than any of the sites previously showcased!

Do remember that Lilly Pulitzer is on sale everywhere, and if you aren’t able to shop Lilly in person, there are loads of online locales you can try. A Splash of Pink, The Peppermint Palm, The Village Palm, or In the Pink are generally viable alternatives.

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