Tag Archives: boomerang preppy

Goyard Limited Edition and More Scandinavian Preppy

Hello-Hello, is everyone settling into the week?

We start with simply outstanding news for Goyard fans, especially those of us fond of the color pink.

The upscale luggage maker has released a limited edition group of pieces.

The Life in Pink Collection for Spring/Summer 2009 is now available. There is a great selection at Bergdorf Goodman, and of course the Goyard stores scattered about the country also have these pieces.

We were also told about a piece being offered on eBay:

It appears to be authentic, but with items like this TP is a big believer in purchasing directly from the company. If interested in the auction be advised it ends May 3.

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Some readers may remember our post on Scandanavian Preppy styles with an emphasis on Swedish retailer Boomerang. The company’s tagline is “Defining Swedish Preppy Since 1976.” Here are a few more looks from their Spring/Summer 2009 Men’s Line.

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The women’s and children’s collections are equally outstanding.

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Today marks the release of The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe.

How’s that for a title? We absolutely love the way Publishers Weekly starts their review of the book:

“Backstabbing and bitchery dominate this tale….”

Indeed.

Those pondering their summer reading lists may also be interested in the latest from Jay McInerney, his new collection of short stories, How it Ended.  As reviewer John Freeman (US editor for British literary mag Granta) describes the author:

He has been a roguish night crawler, a faithful chronicler of the preppy party class and their vodka and tonic-fueled lurch through life…”

Sunday’s Dallas Morning News carried Mr. Freeman’s review:

Madonna of Turkey Season,” a rather aborted tale of brothers competing to bring home the loveliest holiday guest, is littered with too many towns and prep school names.

The book is available at many libraries as well as Amazon and other online booksellers.

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When it rains it pours, at least if it is April and Fred Perry is the topic! Here at the Prepatorium we were excited to read that one of our favorite retailers, Gargyle, is offering 30% off all Fred Perry!

Argyle.com

Gargyle.com

We like the 50’s Style Shirt, but also think the Contrast Tipped Cardigan might look rather snappy on the Consort.

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To receive the discount, use promo code FPSPRING30 at checkput.

Don’t forget the Lilly Pulitzer Sale this Friday at RueLaLa, an ‘invite only’ shopping site. If you want to shop and are not yet a member, here is how you join:

  • Go to http://www.ruelala.com
  • – Select “Invited by a Member”
  • – Enter this email address as your key to get in:  VIP@ruelala.com

Also remember to enter Muffy Martini’s Lilly Pulitzer Giveaway if so inclined, it’s a doozy!

We hope you enjoy a day full of smiles!

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Filed under preppy, Preppy clothing & brands, Preppy Fashion, Pretty in Pink

“Defining Scandinavian Preppy” & New Ivy League Cashmere Line

Here is one that caught The Princess completely flat-footed: a Swedish company called Boomerang.

Boomerang Scandinavian Preppy

The company’s site is very user-friendly, and pops up in English. In the catalog, the following aesthetic is found:

“Since the very start of Boomerang and the first collection in 1976, the designer’s task has been to define and redefine ‘Scandinavian Preppy’.”

And while our photos do not demonstrate this, the shop carries as much, if not more, women’s merchandise as men’s. The site feels very J Crew to TP, and while you can’t order online as best we could ascertain, you may request a catalog while visiting the site.

Boomerang Sweden

From the crisp clean feel of the beach to the more constrained in-town look of the Ivy League, we offer a peek at the new line of cashmere sweaters from 2108 Vintage, whose slogan is “Wear more cashmere.” The company’s first collection of cashmere sweaters is just making its debut, with several Ivy League schools available, including Dartmouth, Yale and Penn.

2108 Vintage Cashmere

The sweaters come in three version: a men’s and women’s v-neck, and a unisex crewneck, all in cashmere with the school logo appliqued on the chest; prices run from $180 to $200.

2108 Penn State Cashmere Sweater2108 West Point Sweater

2108 Vintage Cashmere Sweaters About Page

Plans call for adding Brown, Columbia, and Harvard this Fall, along with UCLA and the U.S. Naval Academy.

And while on the topic of Ivy League schools, the two co-founders at the oh-so-chic Azalea Boutique are Ivy League girls, both from Cornell. Which might explain why this Sonia Rykiel sweater has a certain preppy panache to it that makes it a must for your wardrobe.

Sonia Rykiel Preppy Sweater

The Princess is absolutely swooning over this one, and it’s not even our colors! It has to be the style, and perhaps the fact that it is (ssshh!) on sale!

Sonia Rykiel Preppy Sweater at Azalea Boutique

Besides the to-die-for sweaters and other fashions, the Boutique carries loads of great accessories, including Toms shoes. Why does The Princess love Toms? Because they are absolutely wonderful to look at and *very* easy on the feet; plus, for every pair purchased, Toms donates a pair to a child in need.

Toms Ramsey shoes at Azalea Boutique

How cool is that? To learn more about the shoe donation program, you can click here; or you can also go to the Toms site. In either event you can get to the link very easily for video on YouTube of the South African shoe drop, which is pretty amazing.

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Filed under preppy, Preppy Fashion, preppy lifestyle