Tag Archives: bhldn

Oh, That Bridal Biz & Poolside Preppy

Hello and happy Tuesday, the sun is shining here at the Prepatorium, it is a gorgeous winter day.

We have all manner of new bits and bytes today, we shall dive right in with a topic generating significant online buzz, Urban Outfitters‘ decision to get into the bridal business.

Kyle Ericksen/Women's Wear Daily

Women’s Wear Daily has a sneak peek at the line, here is a bit of Sharon Edelson’s story (an FYI, the name of the new line is not misspelled):

“There’s not a single Cinderella-style wedding gown in the Bhldn collection.

Bhldn, Urban Outfitters Inc.’s newest retail concept, is the firm’s attempt to put its unique, slightly off-kilter stamp on the bridal business.”

Bhldn delves into territory already explored (quite successfully) by J. Crew’s Wedding collection and freestanding boutique. There will be an online component as well as physical Bhldn stores, the e-commerce site is scheduled to be live on February 14.

Kyle Ericksen/Women's Wear Daily

Like Crew, Bhldn plans on carrying more than gowns and accessories, they want to be known for “special occasion dresses”. The company ultimately expects the website to expand beyond e-commerce, back to Ms. Edelson’s article:

“The Web site will eventually become a clearing house for services such as photography, catering and florists. “I can see us getting involved with event planning, helping with the look and feel of a wedding,” Norris said. “We’re not going to be like J.Lo’s [character] in ‘The Wedding Planner.’”

“We’ve taken DNA from Anthropologie,” Norris said. “I kind of think of Bhldn as the sophisticated older sister.”

And the name? We are guessing it is “beholden” sans vowels, for reasons our little pea brain is quite incapable of grasping.

As the WWD story notes, weddings continue to be big business, many other retailers are getting into the business or expanding existing lines; The Limited has launched an online-only Weddings & Events boutique.

The Limited

And Vera Wang has entered the mass-marketing venue with the Vera Wang White collection for David’s Bridal.

Vera Wang/David's Bridal

As the Times’ T Magazine explains:

“It’s official, ladies: You can now get married in Vera Wang for less than $1,500. Although the price may scream ABS by Allen Schwartz, design-wise, White, is all Vera.”

More from the White collection.

David's Bridal

Our final wedding note involves True Prep’s bestselling author, Lisa Birnbach.

Fashionable Bride

Fashionable Bride has a delightful piece on “preppy weddings” with insight from Ms. Birnbach.  The post is done in a Q&A format, and the first question asks about basic dos and don’ts:

Lisa Birnbach: ‘First, no rhinestones or crystals on the invitations. Ever. And it’s very nice to use engraving or letterpress.'”

One of the fun facts discovered in the piece by Kelly Skahan was a tidbit about seersucker wedding gowns from designer Michelle Roth.

Michelle Roth

Above we see Ms. Roth’s Zoe at the Ball dress in blue and white cotton seersucker.  Other versions include Zoe by the Bay, below left, and Zoe in the Country, with a crochet top and seersucker skirt. All are a bit foofy for our taste, but the notion of using seersucker for a bridal gown is one we like.

One gown from Ms. Roth that we fell in love with – the Maya.

Something about silk organza and polka dots just invokes images of sunshine and happy smiles.

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Next, an early peek at yet another collaboration, this one from Trina Turk and Alice Supply. The new collection is showcased at She Finds, in a piece describing the designer as “the queen of California poolside preppy,” an appellation we like. Below, a coordinating ice bucket and glass.

Domestic tasks would have to be more fun with the pretty Dust Brush and Dust Pan from the upcoming line.

We don’t yet know when the collection will be available, click here to see all of the photos at She Finds.

A few fast notes on Ms. Turk’s more standard wares for spring and summer – we found lots to like.

The designer’s bright geometrics are always fun, frequently pieces employ classic lines ensuring longterm wearability.

We are also partial to Ms. Turk’s accessories and home goods, particularly her rugs and pillows.

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We leave you with two quick Pretty in Pink items. The first involves the soon-to-launch Lilly Pulitzer Home Furnishings collection from HFI Brands.

Although the line will be available only to the trade (interior designers, decorators), you can now email furniture inquiries directly to the Pink Palace, just click here.

PHOTO: Patricia Sheridan via Louisville Courier-Press

(For more on the 200+ piece line, here is a link to one of our more involved posts on the topic.)

The other item is from the folks at Nantucket Noose, perfect for spring’s rainy days.

Nantucket Noose

The Island Hopper Boots come in other colors if the pink and green is a little too bright (is that possible?), the boots showcase a  beach permit near the top.

Until next time, g’bye!

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Filed under Collaborations, nautical, preppy, Preppy Fashion, preppy lifestyle, Pretty in Pink, True Prep & TOPH