Hello-Hello, and welcome to another wacky week of preppy insanity here at the Princess!
We begin with more in-depth looks at the new LL Bean Signature and Lands’ End Canvas lines, most notably on AOL’s Walletpop blog and in Luminosity Marketing, an online journal. The first item is titled “LL Bean’s New Signature Line: The preppy look gets a risky makeover“.
“After all, Bean isn’t just a brand; it’s an institution, a torchbearer, a monument to a bygone lifestyle. Along with Brooks Brothers, Sperry and a few other labels, it represents one of the last survivors of the great age of prep, when vast herds of preppy clothiers thundered across the American retail plain, dispensing tweed and bespoke throughout the land.”
We absolutely adore the “thundering across America” imagery, hordes of preps armed with canvas totes and headbands, wielding strands of pearls like slingshots.
“In fact, many of its items are often less expensive than comparable garments at Gap, which has long been perceived as the well-made, reasonably-priced choice for the casually preppy look.”
Now to the post from Luminosity Marketing, “Geek Out: Lands’ End and L.L. Bean’s Preppy Resurgence“. Geek out. Hhhhmmm. From that story:
“With preppy, All-American fashions enjoying a nice comeback, we’ve seen many brands that have been able to successfully leverage the trend.”
As always, the “preppy comes back” theme prompts an inner smile here at the Prepatorium; from comments in the past on the topic, many readers share this reaction. Back to the story by Lamont Swittenberg:
“We’ve commented here on the resurgence of Sperry Topsiders, but brands like J-Crew, Barbour, Lacoste, Brooks Brothers, Clark’s and a host of new labels have also been successful at taking advantage of this shift in consumer preference. Before recently however, two of the most iconic preppy brands, Lands’ End and L.L. Bean, had remained curiously silent.”
We apologize for this temporary break from our point, but we have to insert this tongue-in-cheek item from Lacoste, the Comic Croc Shopping Bag:
Our hats are off to Mr. Swittenberg; he purchased a substantial amount of merchandise from both the Signature and Canvas lines to better judge the end products from both companies. Ultimately the story makes this point:
“It’s great when brands have the product development and marketing smarts to update their image while maintaining their essence. It’s a delicate balance that’s not easy to pull-off. The tendency is either to jump too far onto the latest bandwagon or to dogmatically stick to the tried and true past (while slowly becoming a dinosaur). Kudos to both Lands End and L.L. Bean for showing us all the way forward.”
Both pieces make for a good read.
A few more tidbits:
Lord & Taylor is promoting ‘preppy sneakers’:
The firm is celebrating 40 years of their Dockside shoe, Sebago’s counter to the Sperry Topsider.
We wrap up with two quick items, including today’s Pretty in Pink:
Rosie Campbell is a talented designer we were fortunate enough to discover when she entered our most recent giveaway. We fell in love with her belt buckles, handmade in the USA.
We close with yet another popular culture phenomenon we were completely clueless about: the micro pig. (With apologies to any Facebook fans who may have seen this mentioned on that venue.)
We had to include it because of one of the creature’s bigger fans is one of our original AntiPreps.
And because the little critters were included as part of this year’s Golden Globes swag bags. (Yes, we put this in the “You Can’t Make This Stuff Up” category.) The LA Times has more:
“The pet pigs usually sell for about $5,000, the suite people tell me, but the visiting celebrities would be able to get one for free. All they’d have to do is complete a one-hour course on how to treat the li’l porkers and present a certificate of completion.”
There you have it.
On that note, g’bye until next time!