Tag Archives: Antiprep

That New Preppy Style Book & When Anti-Preps Attack…Each Other

Hello-Hello, happy Thursday, it is another glorious day here at The Prepatorium, hopefully the sun is shining wherever you may be. (Unless you are in Texas, where we would wish a nice, steady moderate rainfall for you. TUWBVB, I Pick Pretty, Hopsy, all of you, we feel your pain.)

We begin today with an update on something we have chatted about previously, the upcoming release of Preppy: Cutivating Ivy Style.

Rizzoli

WWD carried a story about the book today; photos from the upcoming publication are shown, including this image of men from Deerfield‘s class of 1961.

Private Collection photo via WWD

(Can we talk about all of that fabulous madras?!)

The book remains on track for an October 4 release, David Lipke’s story is titled The Progression of Preppy Style, an apt description.

“The book, out in October, is a scholarly exploration of the roots of preppy style, enlivened with a treasure trove of historic photos and illustrations. The photos of boarding school students from decades past are particularly fascinating, as they show how consistent the look has been, even to this day.

Another image from the book, one that many readers will recognize, a still from the film Love Story with Ryan O’Neal and Ali MacGraw.

Photofest via WWD

More from Mr. Lipke’s review:

President Kennedy’s influence on preppy-dom is recounted, as are the contributions of other pillars of prep, such as Katharine Hepburn in her tweed skirts, Grace Kelly in her cashmere twinsets and Howard Hughes in his golf knickers. Edward, Prince of Wales, is of major import for many reasons, key among them that he popularized sporting clothes as casualwear and insisted on unstructured designs with minimal linings.

Getty Images & Rizzoli via WWD

The writers are Jeffrey Banks and Doria de La Chapelle, the duo co-authored “Tartan: Romancing the Plaid” back in 2007.

“Preppy isn’t just a way of dressing, it’s a culture and a language,” explained Banks, in a navy Lacoste shirt and red chinos. “It’s all about nuance.”

There is also a look at different interpretations of the style, below we see an image from the immensely popular blog Street Etiquette, the site did a piece last year on the “Black Ivy“.

Courtesy of Street Etiquette

On a related note, The Times has a story today with the founders of Street Etiquette, Joshua Kissi and Travis Gumbs. There is an accompanying photo essay, “The New Dandies: Prep Fashion With a Twist”.  From the story, “Pushing the Boundaries of Black Style“:

“Instead, this generation emphasizes the basics: great fabrics, aggressive tailoring, thoughtful accessorizing. It’s a return to style as a source of dignity, a theme that has run through generations of black American style, from Reconstruction to the Harlem Renaissance to the civil rights era to the mixed messages of the hip-hop era.”

Back to the book, more from the WWD story:

“Modern-day designers like Ralph Lauren and Tommy Hilfiger have transformed preppy style with their own versions of the campus classics.

“Ralph Lauren made preppy lusher and more desirable,” said La Chapelle. “Every generation has its own interpretation of preppy.”

An advertising image from the 1997 Polo by Ralph Lauren collection is included.

Courtesy Polo by Ralph Lauren via WWD

We look forward to reading this one, it is available for pre-ordering through Amazon.  Rizzoli is also publishing Ralph Lauren’s eponymous book in October.

Via Rizzoli

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Speaking of Mr. Lauren, Women’s Wear Daily also had a brief preview of his spring 2012 mens’ collections:

“The flagship Polo collection continues to speak to the “diehard preppy,” Lauren said, with natural-shoulder three-button jackets with wider lapels and traditional patterns of herringbones, gabardines or plaids.

John Aquino/WWD

The trade publication noted there is a “country-club grouping with seersucker and patchwork patterns”.

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Finally today, something for our “You Can’t Make This Stuff Up” category. The story is about something we used to call ‘reverse compensation’ when working in tv; it refers to a practice that became common in the 1990s when local tv stations had to start paying the networks to be affiliates. In the former business model the networks paid stations to be affiliated with them.

At any rate, you can probably imagine where this is going: yesterday’s carefully timed publicity stunt news that über-AntiPrep retailer Abercrombie & Fitch has offered to pay another AntiPrep to *stop* wearing its clothing.  Really.

Elisabetta Villa /Getty Images via MSNBC

From an Abercrombie publicity release news release, evidently referencing someone referred to as “The Situation” from Jersey Shore. (The entire cast of this program have been declared AntiPreps.)

 “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

The Times has a story on the topic, including these side-by-side photos of Abercrombie bags and Mr. Situation.

Benoit Tessier/Reuters (L) Andrew H. Walker/Getty Images (R) via The NY Times

Two things come to mind:

  1. “Hello Pot? This is Kettle calling”.
  2. They deserve each other.

On that note, goodbye until next time!

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Filed under Collaborations, preppy, Preppy clothing & brands, Preppy Fashion, You Can't Make This Stuff Up

Finally, An Answer to the ‘Lauren Lauren’ Issue

Hello-Hello, welcome to an absolutely gorgeous day here at the Prepatorium.

We have loads of little bits and bytes to share, beginning with one of our very favorite summer events, Oscar de la Renta’s annual Ladies of the Lake party. Women’s Wear Daily has the story.

Drew Altizer/WWD

Guests are ferried to the party by boat, the function is a fundraiser for the League to Save Lake Tahoe.  A fashion show accompanies the luncheon, Mr. de la Renta’s 2012 resort collection was shown, it is the designer’s 11th year of involvement with the event.

Can you envision a lovelier spot for such a delightful celebration?

Drew Altizer/WWD

Guests looked bright and summery in myriad of styles, including designs from the host (L) and Kate Spade (R).

Drew Altizer/WWD

Because your faithful correspondent remains partial to the classic wooden boats of her youth, stunning Chris-Craft and Century vessels, we share a look at this Thunderbird creation ferrying guests to the party in 2008.

Women's Wear Daily

Bliss.

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Next, an item that qualifies in a couple of categories, certainly it is an Anti-Prep update as it involves the individual known as ‘Snooki.’

Michele Cross/MTV

But it is also a “Help Me Understand,” perhaps even a sign the end is nigh, look at this headline from MediaPost: “Ratings Extraordinary For “Jersey Shore’s” Worry-Free TV”. Here is more from the MediaPost article.

There is a remarkable Situation brewing with MTV’s “Jersey Shore.” Forget about cable, the addictive series is now posting ratings that place it among the highest-rated series in all of TV. It’s beating the likes of “Survivor” and “Modern Family” in the ratings networks generally care most about.

Clearly there is something we are not comprehending about the show. Do you watch? What is it we’re missing?

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Our next tidbit proves we aren’t afraid to tackle the tough topics. Nay-nay, not us, we’ll take any risk and dig deep to get you the facts, gathering information that makes it easier for you to sleep at night.  Here is the proof of those unceasing efforts, an answer to the question hotly debated for many months in this very space:

Lauren Bush & David Lauren To Marry In September, Bride Will Become Lauren Bush Lauren

That headline comes via the Huffington Post in a story about the couple’s upcoming wedding.  That story cites a Page Six piece yesterday on this weekend’s party for the couple.

Lauren Bush and David Lauren celebrated their engagement in style at the Water Mill estate of Anne Hearst and Jay McInerney. FEED Projects founder Bush and Lauren, son of Ralph Lauren, were toasted by party guests — beautifully decked out according to the white dress code — including Ralph, Ricky, Dylan and Andrew Lauren, Stephanie Winston Wolkoff, Amanda Hearst, Lauren’s siblings Ashley and Pierce Bush, Nacho Figueras and Princess Yasmin Aga Khan. Lauren’s proud mom, Sharon Bush, wished the couple “many grandchildren.” The September wedding will be at the Lauren ranch in Telluride

Below we show Miss Bush in June with some of her FEED Project bags, her company works in partnership with the UN’s World Food Programme.

Jemal Countess/Getty Images

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Finally today, a ‘heads-up’ about an approaching Sales and Savings opportunity.  This Friday flash sale site Rue La La will feature discounts on Lilly Pulitzer clothing.

Via Rue Lala

For those unfamiliar with Rue La La, it is one of those ubiquitous ‘members only’ sites (ahem) offering discounted merchandise for limited periods of time.  In this case the sale begins Friday at 11am EDT, 8am PDT.  (If in need of an invitation, just click here.) As always with these, it is good to be prepared to shop *the moment* the sale starts, things do sell out very quickly.

Goodby until next time!

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Filed under Help Me Understand, preppy, The AntiPrep

When Logos Go Bad & Hamptons Habitats

Hello-Hello!

We are brief today, in large part because The Consort and I the Princess Elves must deal with this:

Princess InterGalactic HQ

That is but a portion of the 300+ pounds of Lilly Pulitzer Fall 2010 goodies, along with ribbon belts, preppy totes and other treasures the UPS man dropped off today.  Sadly, Tilly doesn’t quite seem… well… she doesn’t appear to be engaged with the task at hand.

"Where's my biscuit?"

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We begin with a follow-up to a previous post about the topic of a hypothetical decline in the popularity of designer logos; today’s story comes via the Telegraph, on the far side of the pond.  We offer the following from the paper’s story, “Designer logos are a fashion no-go“:

“Handbags and accessories with large logos are being removed from designers’ collections to be replaced with more subtle designs as part of a move for “antibling” fashion.”

The Telegraph story uses an image featuring one of our original AntiPreps, below we see Paris Hilton with her Louis Vuitton handbag and bathing suit in 2006 and on the right, a new bag from Louis Vuitton.

REX Features via The Telegraph

The story is pegged to a quote from the CEO of Vuitton’s parent company suggesting logos are shrinking and/or disappearing. (That quote was mentioned briefly in this post.)

“His admission was an extraordinary turning point in the top-tier designer industry, where design labels have made billions of pounds by having accessories with big logos showcased by rappers, footballers’ wives and socialites.”

Below, Farandole Strass rings by Vuitton.

In the story, the Telegraph’s fashion director is quoted:

“This really began the day Daniella Westbrook was pictured head to toe in the Burberry check. The shift has been taking place for some time.”

Below, Ms. Westbrook in the ensemble under discussion.

PHOTO: MrPaparazzi.com via The Sun

To be sure, this….

Chanel

is a vast improvement over this.

Chanel

The subject seems to be gaining traction, another UK paper had a story on the topic today; The Mail’s story is titled, “Stealth wealth: Why the label to have this season is no label at all as consumers turn their back on logo-heavy designers”.  That story also uses a photo of another member of the Anti-Prep Wall of Shame, “Snooki” and her Gucci handbag.

PHOTO: Xposure via The Daily Mail

Clearly we are intrigued to see how this plays out, do let us know your thoughts on the topic, and what you are seeing in your corner of the globe. We are guessing this isn’t exactly your vision of the ideal decor for your domicile.

)

ModerneKunst.no

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One other quick note we meant to include yesterday, spotted when perusing Vanity Fair; the magazine has a pretty feature, “Behind the Hamptons Hedges“. The piece showcases eight individuals who spend significant time in the area, like polo player Nic Roldan….
Alix Smith/Vanity Fair

… and Dylan Lauren, photographed at the Dylan’s Candy Bar in East Hampton.

Alix Smith/Vanity Fair

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We’re off to have a little talk with Tilly about her work ethic.

We’ll see you next time, probably Monday!

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Filed under It's Just Not Done, Lilly Pulitzer Paper & Gifts, Logos, preppy, Preppy Fashion, preppy stationery, The AntiPrep, Tilly

Lilly Pulitzer Fall 2010 & Target’s Next Designer

Hello-Hello, we hope you are enjoying a happy, summery day, it is simply glorious here at the Prepatorium.

Today we are all adither, scurrying about with TMTDTLT (too-much-to-do-too-little-time!), so once again, with apologies, we resort to more fluff than stuff.

Let’s start with an upbeat topic, the Lilly Pulitzer Fall 2010 Collection. We always enjoy seeing new styles and designs, and in this case, the addition of an entirely new category for the company.

There are some lovely dresses, the Adalie Wrap Dress on the left looks fun, as does the Sophia Dress with its ruched trim at the hemline and neck.

Two dresses offering classic silhouettes, the Finn shift (L), and the Juliana (R).

The Anamaria Silk Twill Skirt is a little busy for us, certainly darling on the right person.

We’re lukewarm on some pieces; the Brinkley Shirtdress is a good example of this sentiment. The dress is likely a garment better appreciated in person, when paired with the right sweater or jacket it might be perfect office attire.

We do like the Coeli Skirt, available in two corduroy prints.

The Jonah Dress in Don’t be Koi is striking, we always get the biggest kick out of seeing Lilly apparel and accessories patterns reinterpreted for use in goods that we carry here at The Princess, like the Agenda Books in Koi; the pattern can also be seen in the Little Jonah dress.

Also fun for Minnies this fall, the Juniper Jumper with Ruffles (L) and the Little Lilly Shift, we show it in Multi Apple a Day Patch.

There is new fleece for your little one, including the Becca Half-Zip Jacket (actually available now at Splash of Pink), and the Chelsea Fleece Vest, we show it in the delightful Daiquiri Pink.

Fall brings leggings for little girls as well, including the Hotty Pink (L) and About Them Apples in Lifeguard Green.

There are new sweaters for grown-up girls, on the left we show the Alcott Argyle Cardigan, and on the right, the Paley Cardigan Striped version for fall, both available at Splash of Pink, both in that navy and pink palette that we love.

Also new this fall, the much-anticipated Activewear group, the first such pieces from Lilly. Below left we see one of the ensembles, and on the right, the Frances fleece top.

The Lotus Top at Splash of Pink comes in both a solid color and a print version, the latter definitely qualifying as a Pretty in Pink item.

The Orlando Sentinel has more on this group:

“Produced in Nike factories, the collection includes capri and full-length pants, tank tops, fleeces and sweaters made of nylon-Lycra performance interlock fabric and rayon-spandex jersey.”

An additional view.

We like the Frances Fleece Top in the printed version, there is also a full-zipper Fleece Jacket in a slim cut.

We really are hooked on the pink and navy color combination.

It’s also time for the Tess Turtleneck in Navy, or the Irving Fleece Pullover

Clearly lots to love in this fall’s collection, and we’ve only shown a scintilla of all the goodness!

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Do you know what we want to wear with that fabulous pink and navy color combo?  This.


Regular readers will recognize the style statement; it is from our friend Kiel James Patrick’s new line of Sailing Belts, just launched on Monday.  We are excited to be hosting a contest giving a lucky winner the belt of their choice from Kiel.

Kiel James Patrick

Do pop over and enter, you could be the proud new owner of one of these little slices of fabulosity. And be sure to look at all of the wonderful Croffix Sailing belts at Kiel’s store.

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A few quick Bits and Bytes:

  • The next Target design collaboration involves Justin Timberlake; his William Rast clothing line is partnering with the retailer on a new collection. The collection hits most Target stores and Target.com on Dec. 19. Below, two looks from William Rast.

Courtesy William Rast via Thread

  • The line has a rocker/biker edge, and most industry insiders expect to see a good amount of denim in this group.
  • In other collaboration deals, there is word of two new nail polish collections tied to popular televisions shows. Expect a Mad Men collection of polishes, and below, the Gossip Girl Nail Polish line.

  • And with word of one more collaborative undertaking, the Brooks Brothers Levi’s jeans have debuted. These are for men only, three pair are offered online and in-store.

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We leave you with two SOTTs (Signs of the Times), the first involving our friends at Brooks Brothers again.

Courtesy Brooks Brothers

The venerable retailer is promoting its presence on Facebook, we have been fans for some time now, thoroughly enjoying the content. (If heading that way, do stop in and say ‘hello’ at the Princess page!)

Our other SOTT concerns the AntiPrep known as Snooki.

Brendan McDermid/Reuters

She, and other cast members from a STCBN (Show That Can’t Be Named) rang the opening bell Tuesday morning. At the Stock Exchange. In New York. The actual, real New York Stock Exchange.

Clearly, the apocalypse is upon us.  The horror.

Heh, heh, heh.

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Filed under Collaborations, Gossip Girl, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink, Sign of the Times, The AntiPrep

A New Member Named to the AntiPrep Wall of Shame

Hello-Hello!

How happy are we all that it is Friday? Really a very silly sentiment, particularly when one considers the holiday-shortened week, honestly.

This is definitely a “when it rains it pours,” situation; we go weeks without any Gossip Girl news and then suddenly it seems we have almost-daily happenings! Today we share updates on two of the show’s more notable stars, seen Wednesday at the gala hosted by Valentino at Château de Wideville, the retired designer’s home.  Women’s Wear Daily covered the festivities, below we see their photo of Blake Lively with Gwyneth Paltrow.

Stephane Feugere/WWD

The party is the traditional conclusion for Paris couture week, and as one can see, the Château is an inspired location for the gathering.

Stephane Feugere/WWD

Another G2 star, Leighton Meester, is seen at the party with designer Marc Jacobs.

Stephane Feugere/WWD

We love this image of Lee Radziwill on the left; on the right we see Jane Fonda with the host.

Definitely the place to be for the fashion crowd on Wednesday night.

One other Gossipy note, the show continues shooting in Paris for the new season, below we see both Ms. Lively and Ms. Meester on the set.

Via Celebrity-Gossip.net

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Our other television related item involves Mad Men‘s costume designer, Janie Bryant and her upcoming clothing collection for QVC.

The line won’t be available until the end of September, but Women’s Wear Daily (subscription req’d.) had courtesy images of several styles, including the two above.  We like the coat on the left (and actually have a very similar vintage piece) but feel lukewarm on the other items.

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Next, our first look at the Keds – Gap collaboration, below we see the Womens’ styles.

Courtesy Photo via StyleList.com

The Mens’ collection features neutrals in cotton canvas.

Courtesy Photo via StyleList.com

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Vera Bradley fans will be happy to learn the company is now offering backgrounds for one’s phone, iPad or desktop.

VeraBradley.com

Click here to see the offerings.

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We do have news of a new AntiPrep. Can you guess who or what or why?

Bruce Weber for Abercrombie via Fashionista.com

Word that Abercrombie and Fitch is bringing back its catalog prompts the addition to the AntiPrep Wall of Shame.

The company announced last week that its racy catalog, gone for the last seven years, is returning this month. Fashionista has the story, and some photos: “Exclusive: Inside the New (and Very Naked) A&F Quarterly“. The picture shown above is about the only one safe enough for today’s post.

Other news about the retailer concerns bugs, more specifically bedbugs.  Last week an infestation of the creepy critters closed both a Hollister store and an Abercrombie in the city.

Image via Racked.com

The witty minds at Racked came up with the image seen above, we couldn’t resist sharing it.  Both stores have since reopened, but NY magazine asks if the Hollister problem is really solved in this interview with an expert on the topic:

We also just learned that Abercrombie on the Seaport has bedbugs, too. What does that say about the problem?
The worst-case scenario is one of their warehouses had it. And if that’s the case, that’s frightening, you know what I mean? Because you’re not just talking about a few stores anymore. But I think it’s actually really scary that it’s more than one location. They have so many employees at Hollister and we don’t know whether any of them have it at home or not.”

Absolutely. Hideous.

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We leave you something a tad more upbeat.

Timex

Timex

That is a Timex Design Your Own watch created by yours truly for today’s Pretty In Pink; click on the link to go make your own. Our thanks to the folks at High Snobette for the tip!

With that we bid adieu until next week, may everyone enjoy a splendid summer weekend!

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Filed under Collaborations, Friday Fun, Gossip Girl, Preppy clothing & brands, Preppy Fashion, Pretty in Pink, Sales & Savings, The AntiPrep

Lady Diana’s Dre$$ & Gucci Goes Young

Hello-Hello!

We begin with a quick follow-up to our previous post about this famous black party frock:

Princess Diana’s gown was auctioned yesterday for a price far exceeding the estimate of £30,000 – £50,000, ultimately selling for £192,000, approximately $276,000.

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Just a heads-up from the corner condo here at the Prepatorium:

snarky

Pronunciation: \ˈsnär-kē\
Function: adjective
Etymology: dialect snark to annoy, perhaps alteration of snark to irritate
1 : crotchety, snappish
2 : sarcastic, impertinent, or irreverent in tone or manner <snarky lyrics>
snark·i·ly \-kə-lē\ adverb

Fair warning.

Having issued the advisory above, we move on, with news of several new lines launching in the not-so-distant future:

Courtesy Image via StyleList.com

  • Gucci’s new Childrens line debuts June 24; it will include apparel, accessories, shoes and sunglasses. (Because there aren’t enough logoed sunglasses available for the Young Miss and Master at your Palace.) We cannot resist part of StyleList’s take on the upcoming collection.

“… since most of its target audience can’t read, the designs…  will be marked with a gold teddy bear logo (how very Kanye!) so that little Susie’s playmates will know when to seethe with jealousy.”

The Consort also offered his insight: “Why don’t they do dogs, then we could have Gucci Poochie.”

Indeed.

  • We have a backup plan for you just in case the Gucci childrenswear doesn’t pan out: the new Little Miss America collection.

    Courtesy Image via WWD

    Sized for both babies/toddlers and tweens/teens, all of the items will be priced at $25 or less. Again, we turn to StyleList’s report:

“So what does a mini Miss America dress like? There’s not as many sequins and flesh-toned pantyhose as you might expect — although it is very girlie. Initial sketches show ruffled tuxedo-style tops, bow-detailed skirts, lots of pink, and a onesie with an imitation pageant sash emblazoned across the front.

Hey, just because you’re still in diapers doesn’t mean you can’t get a head start on baton twirling or prepping those responses on world peace, kids.”

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This is the time of year when designers show their Cruise/Resort collections, and there have been some stunning pieces, beginning with Oscar de la Renta.  As seen in the following images, there is a nautical influence evident in some pieces from this collection.

The vibrant colors and elegant lines are delightful.

Natch, we are gaga for several of the party frocks.

In any length.

Perhaps our favorite:

George Chinsee/WWD

One quick advisory, the OdlR spring collection is currently on sale.

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The other resort collection we are sharing today is from Marc Jacobs.

The two styles shown above almost qualify as a Pretty in Pink… and Green, but it is a tad challenging to see the colors with images this size.

The WWD (Women’s Wear Daily, subscription req’d.) review described some of the looks as “…playful preppy.” We particularly like the dress on the left.

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Next on today’s hit parade, a few product updates, beginning with a fast glance at some of the springtime treasures recently added to the fab merchandise mix at Just Madras. The Girls dresses look darling…

As do the bow ties for your MOTH (Man of the House), or the always-popular Madras Skirts.

We do love the ladies at Just Madras, and too many of their goodies!

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We are tickled to share additions to our Preppy Ladybug line here at The Princess, here are more delightful designs by Shannon.

We have added patterns to our Flat Card selection ($15 for a set of 12), like the navy/red/lobster motif, as well as a new pink & green gator.

There are new designs ideal for the younger set. (It’s never to early to start them on the handwritten note concept, IOHO.)

There are also additions to the Ladybug’s Stickers and Labels line ( $4.50), including blue and pink perfect for announcing blessed arrivals, as well as that wonderful lobster.

One can even do a coordinated set for their little princess.

We adore the Ladybug and her fabulous eye.

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We leave you with an image that we understand has provoked some chatter about the watercooler, so to speak.

Getty Images via TMZ.com

When initially seeing this photo we knew two of the individuals pictured above. After all, they carry the distinction of being charter members in the Original AntiPrep Class of 2008. (Paris and Nicky Hilton.) It has been explained to us by TSU (The Spousal Unit, aka The Consort) that the other two creatures are named Snooki (sp?) and Jwoww(sp?). Our question to those in the know: are the latter two individuals solid candidates for the APHOS? (Anti Prep Hall of Shame.)

Do tell. We have an expiring mind dying to know.

Until next time, may your afternoon be filled with smiles!

ADD’L PHOTO CREDITS:

  • George Chinsee/WWD: All Oscar de la Renta images
  • George Chinsee/WWD: All Marc Jacobs images

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Filed under Logos, nautical, preppy, Preppy Fashion, preppy stationery, The AntiPrep, Updates

Weird, Wonderful & Wacky: the Top 15 Searches at The Princess

Hello-Hello, happy Tuesday!

We are blessed with a gorgeous day here at the Prepatorium and hope you are enjoying the same wherever you may be.

In yesterday’s post about making it (miraculously) to the million mark in blog viewers we promised to share the highest ranking search engine terms.  We’re going to share the Top 15, doing most of the list in a visual way and in reverse order.

We will start with the 15th and 14th most searched terms as they are so similar: Number 15 is “preppy blog” and Number 14 is “preppy style”, both equally difficult to describe with just one image.  The best we can do is share the brief back story on an ancient item of clothing, a basic turtleneck we purchased ‘back in the day’ when Abercrombie & Fitch stood for something worthwhile. When its name was Abercrombie and Fitch Country Clothiers. When the most one would see of a logo on anything carrying the brand’s name was this. Below left, the inside of said turtleneck and below right, the external tag at the hem of this piece of perfection.

For those interested in more on the topic (at least from our very early archives), we discussed the topic in Those Abercrombie Abs…Part One and Part Two, also probably the earliest mentions about our horrific case of LogoPhobia.  (Of course we still wear the turtleneck, it is in perfectly good condition!)

Number 13 is perhaps better explained by a map.

Fodor's

(The Hamptons.)

At Number 12,  a brand that once shone brightly in our little corner of the globe.

Lacoste

Number 11 covers a topic sadly featured in many posts, we’ll go with an image from The Snuggie at Fashion Week last fall.

PHOTO: Jason DeCrow/AP

Number 10: This individual is mentioned in multiple posts, but here (more than 2 years ago) we officially confer Anti Prep status upon her. And yes, we are aware the young woman has undergone some significant image rehabilitation, but official Anti-Prep membership carries lifetime status.

(Kim Kardashian, famous for being Kim Kardashian.)

Number 9 comes to us from TSU (The Spousal Unit, aka TC), in his post titled The Consort’s Version of Cash for Clunkers, or Carpe Auto:

Yugo? No go.

This one came as a surprise to us, here is Number 8:

Via Two Barking Dogs

The search is just one word, “fireworks”, not a term we would associate with the Princess blog, this oddity addles our little brain.

Very similar to Numbers 15 and 14, at Number 7 we have “preppy” and rather than search for one comprehensive or spectacularly preppish photo we shall take the wimp’s way out and simply show the full image from whence we found our avatar.

PHOTO: TQM

It would seem our affection for madras is deeply rooted.

Number 6:

NYC Prep Cast

Courtesy Bravo TV

This image may be one of the least familiar to our readers, it is the cast of NYC Prep, the one-season wonder chronicling the lives of ‘real prep school students’. Ahem.

Number 5 (from multiple posts on a Princess favorite, Goyard):

Courtesy Goyard

Number 4 (from multiple posts):

Kris Connor/Getty

Number 3 from Why There is no Preppy Princess Post Today:

The actual search term is iPhone, again – utterly baffling. Why on earth would anyone come here for that topic?

Coming in at Number 2:

Andrew Eccles/The CW Network

(Actor Chace Crawford in a publicity still from the inaugural season of Gossip Girl.)

And now (drum roll please) we share Number 1:

Andres Eccles/The CW Network

Our Number 1 most searched term also hails from the cast of Gossip Girl: Blake Lively.

As of this writing 19,538 searches for Blake Lively have brought people to the blog. Is anyone else troubled by this fact? Especially when we confess to never having seen a full episode of G2?

With that, we must solicit your thoughts: did any of these surprise you?

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Filed under Gossip Girl, Logos, Posts by the Princess Consort, preppy, Preppy clothing & brands, Preppy Fashion, The AntiPrep