Category Archives: Prepalicious

Prepalicious, adjective.

Lilly Pulitzer, 1931-2013 “Anything is possible with sunshine and a little pink.”

The world is a little less bright today. Lilly Pulitzer died this morning at her home in Palm Beach.

More from the Lilly Pulitzer Facebook page:

Early this morning, Lilly Pulitzer Rousseau passed away peacefully in Palm Beach, surrounded by family and loved ones. Lilly has been a true inspiration to us and we will miss her.

In the days and weeks ahead we will celebrate all that Lilly meant to us. Lilly was a true original who has brought together generations through her bright and happy mark on the world.

Courtesy Photo

Courtesy Photo

Most friends here know how Lilly became a fashion entrepreneur, but I always learn something new whenever looking back at the amazing tale of Lilly’s life. More from Women’s Wear Daily:

In search of a hobby after suffering a bout of depression in her late twenties, Pulitzer at first opened an orange juice stand in 1958 and then began developing brightly colored and boldly patterned shifts and blouses to help hide the stains created by her new enterprise.


Robert H. Houston/AP via The NY Times

From the NY Times:

Pulitzer’s dresses hung behind her juice stand and soon outsold her drinks. A boutique featuring the company’s dresses — developed with the help of partner Laura Robbins, a former fashion editor — soon replaced the juice stand.

Below we see Wendy Vanderbilt and a friend wearing their Lilly shift dresses in 1964.

Assouline Palm Beach viaPost

Assouline via Palm Beach Post

This offers a better view of a vintage Lilly dress.

nelsonbridge etsy

nelsonbridge etsy

The dresses became a big hit in Florida and other resort communities.

Lilly Pulitzer Pinterest

Slim Aarons via People Magazine

From WWD’s story:

….the accidental designer began selling the dresses for $22.50 apiece and couldn’t keep up with demand, aided by a designing couple at Key West Fabrics who helped conceive the lively colors, tropical print themes and other bits of whimsy that would become the brand’s signature.

The fabric was made in Florida at Key West Hand Print Fabrics, TQM was fortunate enough to visit and watch textiles actually being created.

Florida Memory

Charles Barron/Florida Memory

Below we see a 1962 photo of a woman in a bespoke Lilly silk dress, in the background, Lake Worth.

Via Life Magazine

Via Life Magazine

Lilly in a seashell dress.

Henry Grossman/Timepix via Women's Wear Daily

Henry Grossman/Timepix via Women’s Wear Daily

But the famous frocks weren’t really a national phenomenon until Jackie Kennedy was photographed wearing one on the Cape.

LIFE Magazine

LIFE Magazine

Back top the Times story:

Pulitzer’s tropical print dresses became a sensation in the 1960s when then-first lady Jacqueline Kennedy, who attended boarding school with Pulitzer, wore one of the sleeveless shifts in a Life magazine photo spread.

And things really took off. Below, some early ads shared by on the Lilly Pulitzer Pinterest page. At the bottom of the photo lower left you might just be able to see that fabric was available for $5 a yard.

Via Pink Pelican Pinterest

Via Pink Pelican Pinterest

Many early pieces were embellished with lace.

/Posh Girl Vintage/

NelsonBridge etsy/Posh Girl Vintage/

This offers a more detailed view.

Flashbax etsy Shop

Another example.

SweetLittle etsy Shop

I like this part of a 2008 W Magazine story describing how Lilly stuck to her guns:

Though Rousseau credits a confluence of timing and luck for her success—with the Kennedy clan vacationing in Palm Beach those days, “the light was shining in this spot”—an unflinching stubbornness clearly served her label well. Told by one retailer that she had to start making fall clothes, Rousseau replied, “Oh, but you don’t understand, it’s always summer somewhere.”

Thus she introduced what just may have been one of the first resort collections, a year-round summery lineup that grew to include men’s, children’s and swimwear…

Two vintage menswear pieces.
First Dibs

First Dibs

A 1968 ad for the men’s line of clothing via Lilly Pulitzer’s Pinterest.
1968 Advertisement via Lilly Pulitzer Pinterest

1968 Advertisement via Lilly Pulitzer Pinterest

From a 2003 piece in Vanity Fair titled Palm Beach’s Barefoot Princess:
The Lilly Pulitzer product grew like a family. A Lillyputian version of the shift called “the Minnie,” named for Lilly’s elder daughter, was made for little girls—a great marketing move. Clothes for men took off, too: pants, swim trunks, ties, and a line of batiste nightshirts….”

Square with Flair

And what men liked their Lilly? People magazine’s story has an answer.

Men, too, got Pulitzer-ed, among them: author George Plimpton, comedian Bob Hope and football star Joe Namath, in wildly flowered pink-and-blue PJs (Pulitzer Jeans).

Vintage Lilly menswear continues to be popular even now, this is a March post by the Necessary & Proper blog.

Necessary & Proper Blog

Necessary & Proper Blog

But it was the womenswear that fueled the company, this is from a 1977 catalog.

Lilly Pulitzer via Pink Pelican

Lilly Pulitzer Pinterest

Lilly surrounded herself with color.  Rich, vivid, vibrant colors.



That remained true for womenswear, be it bell bottoms or a mini-dress.

First Dibs/Chictopia

First Dibs/Chictopia

Despite Lilly’s relatively high profile she preferred life out of the spotlight. From Vanity Fair:

Lilly is private. Even her closest friends complain of how tucked away she keeps her feelings—“a sphinx,” one calls her. “Scorpio” is what she calls herself. “They do everything in excess,” Lilly explains, “but keep things very close to the chest. I’m not into horoscopes and all that, but it is telling. Scorpios hold everything in.” Just like the Lilly. When that whimsical shift is on, you can’t tell what’s happening underneath.

The Pink Pelican has a wonderful Vintage Lilly Pinterest board.

Pink Pelican Pinterest

Pink Pelican Pinterest

The business grew for many years but then things started to slow down, we return to W Magazine’s story:

By the early Eighties, however, the working-girl wardrobe and a neutral palette had taken over fashion; sales were flagging, and Rousseau shut the whole thing down in 1984.

And then in 1993, the year her husband died, Rousseau was visited by Philadelphia businessmen James “Brad” Bradbeer Jr. and Scott Beaumont. There had been a generational shift, says Bradbeer, and the daughters and granddaughters of Lilly lovers were eager for those snappy prints and flatter-every-shape frocks.

The love of Lilly did pass from one generation to the next. This photo from a 2009 Vanity Fair story shows Kathleen Kennedy and Rose Kennedy (L) in their Lilly, on the right we see Robert F. Kennedy Jr.’s daughters Kick and Kyra Kennedy in Lilly’s “Not So Crabby” print.

Vanity Fair

Vanity Fair

Lilly remained an active part of the re-launched brand, providing consulting services to the rejuvenated label.

Lilly Pulitzer 2004 via Palm Beach Post

Lilly Pulitzer 2004 via Palm Beach Post

Lilly’s design ethos speaks to her approach to life. Back to the Times story:

“I designed collections around whatever struck my fancy … fruits, vegetables, politics, or peacocks! I entered in with no business sense. It was a total change of life for me, but it made people happy,”

“Style isn’t just about what you wear, it’s about how you live,” Pulitzer said in 2004.



Lilly loved spending time with family and friends. Below, we see the entrepreneur in 2004 with her granddaughters, (l to r) Lilly Leas, Charlotte Pulitzer, and Emma Pulitzer, after presenting the brand’s 2005 spring runway show.

Genaro Molina, Los Angeles Times

Genaro Molina, Los Angeles Times

Today the colors remain rich and spirited as seen in a group of Lilly Murfee scarves.

Lilly Pulitzer

Lilly Pulitzer

From today’s coverage in Women’s Wear Daily :

“Today we celebrate all that Lilly meant to us and come together as Lilly lovers to honor a true original who has brought together generations through her bright and happy mark on the world,” James B. Bradbeer Jr. and Scott A. Beaumont, who bought the Lilly Pulitzer brand in 1992, said in a statement.

James Bradbeer Jr., president of Lilly Pulitzer, noted, “Lilly would always say, ‘It’s all about happy.’ There aren’t many places in our industry where happy is at the core. That has transcended time and generations, and it tells you a lot about the kind of special person that Lilly was.”

Via Pink Pelican Pinterest

Via Pink Pelican Pinterest

I like Kathie Orrico’s description of this one of a kind treasure:

“She sprinkled fun and pixie dust everywhere she went and was joyful right until the end,” said Kathie Orrico, a partner at C. Orrico, the specialty retailer that operates three Lilly Pulitzer stores and carries the line in its other four stores as well. “I saw her just last week and, just like always, she had cute phrases and words that inspired us to be bright and happy.

Via Pink Pelican Pinterest

Via Pink Pelican Pinterest

That seems fitting, fun and pixie dust.



Filed under Prepalicious, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink

New & Cool at the Princess *and* On Sale!

Hello-Hello, welcome to a new week and our 5th Annual “I’m no Fool” Day here at The Prepatorium.

It’s a good day for us to share some of our new and cool treasures, because *everything* is 20% off. We begin with some nautically inclined items. Below, our personalized layered Anchor Keychains ($33.95, $27.16 today only).

With graduation, weddings and Mother’s Day on the horizon, a stellar gift idea: Personalized Engraved Pendants in multiple color combinations. Because so many of us already have too many chains to keep track of we offer the monogrammed pendants without the chain at $24.95 (today only $19.96), you can add a chain for $18 (with the discount today it runs $14.40).

You get to choose what color you want for both the background and the actual monogram, there are twenty-two outstanding color combinations.

Sticking with the personalization theme, this is just a sampling of items from our Fornash collection.

Fornash Personalized Jewelry at

Fornash Personalized Jewelry at

Two of my favorite giftables from Fornash are today’s Pretty in Pink (and green!), they are the Monogrammed Rings ($35, today only $28) that stretch to fit any size finger, and the Monogrammed Discs ($19, today $15.20), they come in such a broad array of color combinations you’re sure to find colors you’ll love putting together. The discs are ideal with the Fornash Charm Bracelet.

Fornash Jewelry at

Fornash Jewelry at

You know we’re going to mention our exclusive Preppy Planet Phone Cases, our Bottom Line version is regularly priced at only $24.50, $19.60 with today’s discount. Below, more Pretty in Pink and Green.

Preppy Planet Phone Cases

Preppy Planet Phone Cases

For those prone to dropping their phone, our Xtreme Tough Case offers a fabulous solution. A happy customer shared pictures of her pink chevron tough case.

Personalized Phone Cases at

Personalized Phone Cases at

Another great gift idea? Matching a monogrammed iPad/Kindle/Netbook/Phone case with one of our Tech Cleaning Cloths priced at $10, today just $8.

Preppy Planet Cases

Preppy Planet Cases

Of course we have the season’s latest Lilly Pulitzer treasures, including the Spring 2013 Drink Huggers (aka Koozies) in all the new prints, just $6. (That means they’re less than $5 on sale!)

Lilly Pulitzer Drink Huggers at

Lilly Pulitzer Drink Huggers at

Those same popular patterns are also available in Lilly’s spring iPhone 5 Cases ($28, just a bit more than $24 with today’s discount).

Lilly Pulitzer iPhone Cases at

Lilly Pulitzer iPhone Cases at

Many of the spring prints come in the iPhone Case with 2 Card Slot, regularly $27.50, with today’s 20% discount, $22.

There are several hostess gift ideas with the spring Lilly, including Coasters in Chiquita Bonita and Lucky Charms.

Lilly Pulitzer Coasters at

Lilly Pulitzer Coasters at

The coasters coordinate with spring’s new Tumbler Sets (with a third pattern in the mix, Chin Chin). At $15.50 the reusable (top rack dishwasher safe!) tumblers are already a great buy, at $12.40 with today’s special pricing you can’t miss.

Back to the personalization theme, all of our Clairebella goodies are 20% off, including the brand new Stadium Cushions, only $27.20 today.

Monogrammed Clairebella Stadium Seats

Monogrammed Clairebella Stadium Seats at

Next, a sampling of more monogrammed giftables. The Acrylic Monogram Earrings are just $39 today, the Personalized Pillows run $33.60 today and the Filigree Earrings start at $78, today only.

Heartstrings Monogrammed Pillows & Earrings

Heartstrings Monogrammed Pillows & Earrings

With Father’s Day just a bit more than 2 months away it doesn’t hurt to at least start thinking about giftables with a masculine slant.

We show:

Our Ready To Go cases for iPhone 4 and 5 are just $14.80 with today’s discount.

Preppy Planet 'Ready To Go' Cases

Preppy Planet ‘Ready To Go’ Cases

And one final gift idea.

Pink Pineapple Jewelry at

Pink Pineapple Jewelry at

The ever so nautical jewelry from Pink Pineapple.

We want to share a look at our complimentary gift boxing.

We are also happy to wrap packages at no charge, with any style paper you like, from Lilly Pulitzer to Jonathan Adler to more conservative papers.

That’s it for today’s shameless self promotion, happy day to all!

1 Comment

Filed under Prepalicious, preppy, preppy lifestyle, preppy stationery

New (and Cool) Goodies at the Preppy Princess Part 1

Hello-Hello and welcome to the Prepatorium. Today we have some Friday Fun targeted a little closer to home, we are going to share some of the wonderful new products we have added at The Princess. There are so many new treasures we have had to split the post into two parts, today we have the first portion.

We begin with word of a line we are *very* excited to offer, the Pomegranate Collegiate Collection. Behold, the official plaid of the University of Florida.

Pomegranate Collegiate Collection at

The motifs adorn all manner of items, from tote bags and duffels to tablecloths and oven mitts. All patterns and designs are officially licensed by the NCAA, here are a couple of items in the UGA (University of Georgia) group, the Tablecloth (2 sizes, $36, $64) Napkins and Koozie ($12).

Pomegranate Collegiate at

Jayhawk fans will be pleased to see the University of Kansas collection.

Pomegranate Collegiate at

All of the patterns are not plaid, here are some of the items in the official Alabama paisley group.

Pomegranate Collegiate at

There is an enormous selection in the University of Kentucky plaid, including the Cotton Scarf ($28), D-Ring Belt ($30), and Picture Frame ($22).

Pomegranate Collegiate Collection at

The final group we share from this line is the Louisiana State group, below we show the all cotton Tablecloth (2 sizes, $32 or $64) and cotton Napkins ($28).

Pomegranate Collegiate Collection at

Don’t despair if you do not see your school here, Pomegranate is adding more as quickly as possible. Next to join the collection? The Vols from Tennessee (Hello Preppy 101!) and Sooners from Oklahoma.


Also new, our Clairebella Greek gifts and goodies.

Delta Zeta Gifts by Clairebella at

The line is currently offered for 17 different sororities, items are priced $17.50 to $55.

Kappy Kappa Gamma Gifts by Clairebella at

Items in this collection can be done in any color and almost any font you choose, there are lots of options. Below we share one last sorority, this one on behalf of TQM.

Delta Delta Delta by Clairebella at

That’s not all that’s new from Clairebella this fall, here are the new ‘preppy’ designs by Kathy Denness, the brains behind the beautiful patterns at this company.

Clairebella at

The new patterns are available on all of our Clairebella products, including the personalized Phone Cases, Cutting Boards, Platters, Melamine Trays, License Plates, Clipboards and more.


Another addition that also makes an ideal gift, our Personalized Mugs from Lovie and Dodge, $24.50.

Personalized Mugs at

Not only do they offer a snappy Halloween polka dot, there are several more masculine designs, a possibility for Dad this Christmas or Hanukkah?


Next on our list of new and fun finds here at the Prepatorium, our stationery that matches the oh-so-preppy icons on the 2012 Preppy Calendar ($12).  Here are some of the Preppy Calendar Flat Cards in two of my favorite designs, the Plaid Woodie from the month of March, followed closely by January’s Knotted Anchor.

Preppy Calendar Flat Note Cards at

Of course the delightful designs are by the very talented Shannon of the Preppy Ladybug, she created all of the artwork for the Calendar. She has also created these snappy Preppy Calendar Address Labels ($4.50 and up). We show the Argyle Christmas from December (you know you need some of these!), May’s Seersucker Tote and the Polka Dot Wellies from April.

Preppy Calendar Address Labels at

There are also darling Foldover Note Cards, we don’t have them all on the site yet, they should be there before the weekend is over.

Preppy Calendar Folded Note Cards at

(The poor Consort, he is typing just as fast as his fingers can fly while building the pages.)


Our final item today, can you guess what it is and who is all excited about it?

Jonathan Adler at

That’s right, Silly Tilly is all gaga over her new Jonathan Adler dog mats, only $12.50 and very durable, the mats come in four vibrant designs.

One last note:

Lilly Pulitzer Agendas at

Our wildly popular Lilly Pulitzer Agendas are back in stock, we have them in both Large and Pocket size in several of this year’s patterns.

On that note we say goodbye until next time, may your weekend be wonderful!


Filed under Lilly Pulitzer Paper & Gifts, nautical, Prepalicious, preppy, preppy lifestyle, preppy stationery, Tilly

An Exciting New Product at The Princess

Hello-hello, it is an exciting day today here at the Prepatorium, we are all gaga about the release of a new item we have just had produced: behold, The Preppy Calendar:

The Preppy Calendar 2012

The 2012 Calendar is a joint project with The Preppy Ladybug, one of our most popular vendors.  A look at two of the months:

The Preppy Calendar 2012

Proudly made in the USA, the Calendar offers twelve months of oh-so-preppy designs, some readers may recognize the deft hand and fabulous artwork of Shannon, the creative whiz behind The Preppy Ladybug.

The Preppy Calendar 2012

Argyle, madras, and seersucker patterns are all part of the Calendar, it comes in a clear acrylic case that converts into an easel so it sits perfectly atop your desk, or anywhere you want to put it.

The Preppy Calendar 2012

Best of all? The price. It is just $12 and comes with our signature grosgrain ribbon tied around it, so it makes good gifting for the preps on your list.  The Calendar is available now at The Princess or at The Preppy Ladybug.

Do forgive us if we’re a little goofy over our newest product, we have been working with Shannon on it for so long we are tickled to actually see it on the site!

That’s it for today, until next time may the sun be shining and the cool breezes blowing in your corner of the globe. 🙂


Filed under Collaborations, nautical, Prepalicious, preppy, preppy lifestyle, preppy stationery

Party Frocks, Personalized iPad/Kindle Cases & A Man in Uniform

Well now, if it isn’t a Monday.  In every way.  Even Tilly is feeling it.

Because we are slightly overbooked tomorrow (Tuesday), unfortunately today’s blather post shall have to suffice for both days, we do apologize for our appalling lack of time management skills.

We begin with what is becoming an almost weekly event, another in the Sunday night parade of celebrities showing their party frocks, jewels and accessories as they head into yet another awards show. (If it is all so very wretched then pray tell, why dost thou engage in adding fuel to the frenzy, hello?!!) Last night’s venue was the Screen Actors Guild Awards.

We thought Nicole Kidman looked lovely in black lace by Nina Ricci, although we are apparently in the minority, at least from what we gleaned in this morning’s reviews.

Diane Baranski from The Good Wife was radiant and True Grit’s Hailee Steinfeld was very pretty in Prada.

Several stars were in Oscar de la Renta, including Jennifer Lawrence (below left), nominated for her role in Winter’s Bone (the movie was quite the sensation at Sundance last week), she was in a shocking pink gown from the designer’s pre-fall 2011 collection.

Above right Glee’s Lea Michele is also wearing OdlR, a blush crepe de chine dress from this spring’s collection.  We enjoyed this next picture via PopSugar, the young stars of Modern Family: Rico Rodriguez, Ariel Winter and Nolan Gould all looked darling.

Via PopSugar Australia

Not looking as stellar as she generally does, Jane Lynch from Glee missed the mark in a bouffant lavender creation. On a more positive note, Jeff and Susan Bridges provided a note of understated elegance.

When it comes to hits and misses on the red carpet, All the Rage, the LA Time’s style blog, counted these two as “misses”:

AP/Reuters via All The Rage

“…Jenna Fischer’s gray Fendi gown is an odd choice. The fit is off and the color does nothing for her. Not sure about Jayma Mays’ coral-colored Jenny Packham gown either. What’s with the awkward-looking single beaded sleeve?”

Also on the “misses” list and understandably so, Angie Harmon.

Jason Merritt/Getty Images

All the Rage offered this on Ms. Harmon’s dress: “… Monique Lhuillier that looked as if it were about to molt”. Ouch.

Anti-Prep Kim Kardashian’s Marchesa gown was labeled both a hit and a miss, depending upon whom you were reading this morning.

We liked Mad Men’s January Jones in Carolina Herrera, but did not find her highly styled hairdo nearly as fabulous or flattering as most others did; as always, co-star Jon Hamm looked stylish.

The LA Times had a nice note about Mr. Hamm:

“The very clean-cut Don Draper would certainly not approve, but Hamm’s fans certainly did — he signed more autographs than anyone else on the carpet before them.”

That is the sort of thing you like to read about, as opposed to the plethora of “stars behaving badly” stories we so frequently see.


Our other topic today is fun, albeit crassly commercial (gasp).  We are all gaga over our brand new personalized iPad and Kindle cases.

Above we show three of the patterns available, definitely today’s Pretty in Pink and Green. Below, two of the argyle designs available.

The cases come in two versions, one for the Apple iPad (10″ x 7.5″ x 1″) and one for the Kindle DX (11″ x 7.75″ x 1″).

One of our personal favorites is the Sailor Plaid in red, white and blue, although the Rhapsody Stripes make us think of deep turquoise waters and blue skies.

The cases are crafted of durable neoprene and may be monogrammed or personalized in a variety of ways.

We couldn’t be happier to offer Lovie and Dodge, these are precisely what we were looking for after acquiring our very own iPad, and we will have more goodies from this splendid company moving forward.


We know many readers probably aren’t sleeping well, overwrought by concerns about precisely what Prince William will wear for his trip to the altar in April. Put away the sleep aids, tonight you can snooze in bliss, comforted in the knowledge that question has been answered.

Via Hello! magazine

The Prince shall be in uniform, Savile Row firm Gieves and Hawke is making his suit.

Gieves and Hawkes

It isn’t yet known if he will opt for a Naval, Army or RAF uniform; the Prince is eligible to wear any of the three. Now if we only knew about Miss Middleton’s wedding gown designer….sigh.  That news will come soon enough, the media are camped out simply everywhere trying to get the upper hand on the story, but the family and the varying Palaces involved are managing this one rather well, good for them we say.

On that note, we say goodbye until next time, may everyone be safe and warm and dry.


  • Lucy Nicholson/Reuters
  • Jason Merritt/Getty
  • Lucas Jackson/Reuters
  • Kevork Djansezian/Getty
  • Mario Anzuoni/Reuters


Filed under Argyle, Prepalicious, preppy, Preppy Fashion, Pretty in Pink