Category Archives: Logos

More Lilly Pulitzer Furniture Pix, Priscilla & Marchesa’s New Bridal Line,

Hello-Hello, welcome to a Wednesday Thursday.

There are things happening all over the Preppy Planet today, and with apologies, we have a hodge-podge of bits & bytes. We begin with an update on that much-discussed Lilly Pulitzer Furniture collection.

Sophie Pyle Style blog

The company marketing the new line, HFI Brands, shared more from the collection at the spring furniture market in High Point.

Via Sophie Pyle Style

You can see some of the new Lilly Pulitzer for Lee Jofa fabric line in the photos. Below, the Lauren chair.

Via Sophie Pyle Style blog

Lee Jofa now says the fabrics should be in showrooms in June. (A reminder that the fabric will only be available to the interior design trade.)

Via Sophie Pyle Style blog

Our thanks to the always-generous Sophie Pyle for sharing her wonderful photos.

Via Sophie Pyle Style blog

The images show a broader color palette than what was seen at the fall market, we like the additional color schemes.

Via Sophie Pyle Style blog

To see all of Sophie’s images from spring market, click here. Or, visit the HFI Brands Facebook page and look at their album of photos.

The folks at Real Simple have discovered the line, they are fans of that Lilly shoe storage ottoman we have previously shared.

Via Christina Lee Design

The magazine’s May issue features a look at the ottoman, it will be priced at $599 once the line launches.


Next, more news from Bridal Week, Women’s Wear Daily reports that Priscilla of Boston is partnering with Marchesa on a lower price-point collection. The new group launches in the 19 Priscilla stores this September, with prices beginning at $1,500.

Additionally, the Vera Wang collection at David’s Bridal is expanding to include bridesmaid dresses.

Courtesy Image via

We promised to share a more styles from Bridal Week, below we have three stunners from Reem Acra.

PHOTOS: Jason Riffe/

Oh gosh, look, they all have sleeves. Two more gowns from Reem Acra.

PHOTOS: Jason Riffe/

Very pretty, all of them.

We also have a brief update on that “exclusive report” about Kate Middleton’s wedding gown being designed (we mention it here) by Sophie Cranston of Libélula, WWD shares the label’s response to the rumors.

“Libelula has a company policy of not commenting on any of the work they do for private clients, however due to the unprecedented media attention they would like to make the following statement: We are not designing Kate Middleton’s wedding dress. We, like everyone else, can’t wait to find out who is!”

Because The Consort is so concerned about the issue (cough-cough), he felt the need to set the record straight:

The Consort Responds

There you have it.


Careening on to our next topic, a look at some of the new goodies from this spring’s Social Primer for Brooks Brothers reversible bowtie collection. Below, some of the ties as seen in the catalog.

Social Primer for Brooks Brothers

In addition to the fresh crop of ties, now there are key fobs in the line as well.

Social Primer

Those in (or near) Charleston can see the line’s designer, K. Cooper Ray, at the Charleston Billy Reid next Wednesday. Click here for more information on that event.


We have a very quick mention on behalf of a friend, the Fresh Air Fund is looking for host families in the thirteen states the organization serves.

Fresh Air Fund


We leave you with today’s “What Were They Thinking?”  Below, an image with a piece of fleece that Jo-Ann stores was selling at the top, and an authentic Coach handbag on the bottom.

Via The Cut

The two items are together illustrating a story about Coach suing Jo-Ann for trademark infringement, among other things, because of the similarity to the Coach logo in the fleece fabric design. In this instance we concur with Coach, the elongated O in the design is way-too-similar to the company’s distinctive logo. We wouldn’t want the image on fleece either, it makes visions of a Coach Snuggie painfully easy to imagine.


Filed under Collaborations, Logos, preppy, Preppy clothing & brands, Preppy Fashion, Royal Wedding, You Can't Make This Stuff Up

Brooks Brothers & Kate Spade Fall 2011 & “Swaddler of the Preppy Classes”


We wrap up the majority of our Fall Fashion Week coverage with a look at two lines we love. We begin with the Brooks Brothers presentation for next fall.

PHOTO: John Aquino/WWD

There are some wonderful looks.  From the Women’s Wear Daily review (subscription required):

“Brooks Brothers wants to embrace another generation of shoppers and it’s quite evident in the fall collection…. refining the classics across men’s, women’s and children’s wear to broaden the audience without taking a 180-degree fashion turn.”

Part of the presentation was set against the backdrop of an autumn tailgate party.

(Love that argyle sweater.) Other pieces were styled in a clubby library atmosphere.

Our friend Christian at Ivy Style was on hand for the showing and has a outstanding look at the line.

Courtesy Ivy Style

A women’s shirt and sweater from the group.

Courtesy Ivy Style

From the retailer’s still-new Fleece line for children.

More styles for the Young Miss or Master of your palace.

Many of the accessories exude the timeless elegance Brooks is known for.

Black Fleece also continues its far “hipper” and trendier styles.

Via Black Fleece Facebook Page

The palette is primarily gray, brown and black.

Although there are a few spots of color.

Overall it looks like a splendid collection, there is a great deal we like. However… (cue the tedious whining) regular readers won’t be surprised to know that we will always take issue with this sort of thing:

Courtesy Ivy Style

It is just so unnecessary, particularly for a company with Brooks’ heritage and pedigree, and especially so when considering the quality of this collection. (Insert sad shake of the head here.)


Next on our Fashion Week update agenda, Kate Spade for Fall.

Via ShopStyle

The bright colors that are such a signature for this line were evident from the start.  We are presuming the hemlines on both suits will be dropped by several inches once the skirts go into production.

PHOTOS: Kevin Tachman/WWD

Shoes sure to evoke cries of “Those are daaaaaarling!” could be seen in abundance.


As always, the accessories looked superb.


There were pieces in more muted tones.

PHOTOS: Kevin Tachman/WWD

And there are party styles, something this retailer does so well.

PHOTOS: Kevin Tachman/WWD

No one will be surprised that today’s Pretty in Pink comes via the company’s fall presentation.

PHOTOS: Kevin Tachman/WWD

More angles.

Some fabulous photos come via the Audrey Hepburn Complex blog.

Via Audrey Hepburn Complex

Audrey Hepburn Complex is also where we found some great detail shots.

We aren’t the only ones who love this retailer, here is a snippet from today’s WWD story about the woes that Liz Claiborne continues to face and Kate Spade’s role in the company’s future:

“…often painful effort to reinvent Liz Claiborne Inc. has produced a series of businesses that are bleeding money and struggling through turnarounds, and one breakout star that just might be the company’s saving grace: Kate Spade.”

And one more tidbit from Evan Hughes’ story about the company, with a quote from the CEO:

““Kate Spade can no longer be viewed as too small to matter for our company,” McComb told WWD. “The business is very profitable and strong across all channels, all product categories and in all geographies.”

He described it as a “very Web-savvy” brand striving to connect retail and e-commerce.”

We concur wholeheartedly with the assessment of Spade’s web prowess.

BTW, Kate Spade and Tretorn are on sale next week at discounting site RueLaLa, both sales begin on Monday.  (If anyone is in need of an invitation, just click here.)


A few quick hits from lines we simply don’t have the time to review, beginning with the Marc by Marc Jacobs show.

Kathy Willens/AP via The Guardian

Mr. Jacobs created so many divine styles, we highly recommend looking at them over at Fashionologie or

Carolina Herrera staged a beautiful show.

Via The NY

Again, so much to see, so little time, visit Vogue or StyleList to see much more from the show.


We leave you with a headline from The Observer that made us both chuckle:

Swaddler of the Preppy Classes Picks Flagship

Of course the ensuing conversation went something like this:

TC: Ummm, are you swaddled?

TPP: Evidently not, and from all appearances, neither are you.  Oh, the horror.

The story is about the new Lacoste flagship store, here is a teeny bit from the story just so you don’t think we made this up:

“Popped colors and lavender pants are already the uniform of choice on upper Fifth Avenue. It seems only fitting that preppy designer Lacoste has chosen 608 Fifth Avenue for its national flagship.”

(Do you think they meant “popped” collars?)

Because we are chatting about Lacoste & because we need to revel in spring fashions as opposed to fall (desperately so), here are a few images of the spring Lacoste children’s collection.


The entire group is shown on the company’s Facebook page.


One more scenic shot.


We hope we haven’t disappointed anyone by not having the Ralph Lauren fall collection in today’s post, we will carry that in Monday’s column. Tomorrow we have a special treat, an update from our Royal Correspondent, Queen Bee Swain.

Until next time, may the sun be shining on your corner of the globe!


Filed under Argyle, Friday Fun, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink, Sales & Savings

“The Importance of Being Preppy”


Today we have a mish-mash (a highly technical journalistic term) of tidbits, many relating to topics recently chatted about in this space. The first is a story from our friends on the far side of the pond, “The Importance of Being Preppy“. The piece first ran in Saturday’s Guardian and has been picking up traction online, it profiles Tommy Hilfiger while also looking at the style many refer to as “preppy.”

Tim Know for The Guardian (UK)

Writer Hadley Freeman begins her story with a description of Mr. Hilfiger’s office.

“Even the designer’s office is American to a nigh-on parodic degree: on the top floor of an unassuming building in midtown Manhattan, Hilfiger has tricked the place out to resemble the inside of a chi-chi beach house, replete with white painted floorboards, beach chairs, antique mirrors and striped awnings, where waiters in white buttoned-up shirts tote around goblets of ice water with slivers of lemon.”

Some readers might already be speculating the story is pegged to the recent announcement from Mr. Hilfiger of Prep World, a capsule collection he is launching with True Prep author Lisa Birnbach; such speculation would be accurate. (For our tedious in-depth post on the topic and photos from the line, click here.)

Courtesy Image via Daily Front Row

Back to the story and Ms. Freeman’s description of the preppy aesthetic, it may surprise some readers.

“It is also, incidentally, a look that denotes wealth, or at least aspiration to it. Its nearest equivalent in Britain is the Sloane, but preppiness has less to do with old systems of class and more to do with new money.”

We suggest this might be surprising because of the general presumption that “preppy style” is attached to old money, not new. You know, back in the olden days when such things were not discussed?  (To be candid, any discussion of finances, be they rooted in relatives who floated over on the Mayflower or as new as this year’s hottest hedge fund, is vulgar and really not appropriate, we generally avoid the topic if at all possible.) Back to the Guardian story.

“…in lieu of having a centuries-old class system, America has a profound fascination with money. Along with Hilfiger, Ralph Lauren has long loved the preppy look, and many others – from up-and-coming designer Tory Burch to US high-street outlet J Crew – base their entire labels on the look. Hilfiger suggests its popularity now is a reaction to the global recession. After all, he says with a merry laugh, it’s a way of looking “not poor”.

The story’s timing also relates to Fashion Week, starting this evening; Mr. Hilfiger has been heavily promoting his runway shows via the company’s Facebook pages.

Via Facebook

Ms. Freeman’s story also offers detailed background on the brand:

“By the beginning of the 21st century, the Hilfiger brand had lost much of its fashion lustre, due to overdistribution and an overfondness of branding. “There was a bit of a backlash,” Hilfiger concedes with understatement.”

Understatement indeed.  Without commencing a yawn-inducing retrospective, we shall only say that we have long struggled with Mr. Hilfiger’s penchant for logos the size of canned hams.  Or bigger.  The designer’s recent move toward designs without his initials splattered everywhere is promising; we are intrigued to see the fall runway looks as well as the Prep World pieces.

Mr. Hilfiger is no stranger to the UK’s fashion faithful, during last fall’s London Fashion Week he appeared in a “My Week in Pictures” feature for the Guardian’s sister publication, The Observer.

Dimitrios Kambouris/WireImage via The Guardian

Above, a photo from the feature shows the designer and his wife Dee with Jennifer Lopez.


Next, another story looks at the style, this one from The Cavalier Daily, UVA’s student newspaper. “Through pink-and green-colored glasses” provides a student’s view on “U.Va.’s preppy identity in popular culture”.  A snippet from the story by Caroline Massie:

“So where exactly does this reputation stem from? One may look to the year 1979 when alumnus Tom Shadyac (College, 1981) created the “Are you a preppie?” poster as a fundraiser for his fraternity, Sigma Chi, which needed money to pay off a debt.”

Mod Culture

“Shadyac said preppy attire was not unique to U.Va. at the time. Rather, it was prevalent among traditional East Coast colleges.

“Pink and green could’ve been our national colors,” he said.

To read Ms. Massie’s entire story, click here.


One item that would have better fit in yesterday’s post with all of its bridal buzz, word that Isaac Mizrahi is doing a limited bridal line for Aisle New York, the online members-only (ahem) site offering flash sales of discounted gowns and accessories.

Courtesy Image via WWD

Here is more from Mr. Mizrahi’s site:

“Isaac’s capsule collection of gowns and accessories will be available for six months, launching at the end of February 2011. According to Isaac, “the best place to shop for your wedding gown is the privacy of your own computer.” Hooray for all you blushing brides!”

(If in need of an invite, just click here.)


The other mention that would have been much more appropriate yesterday, a look at House Beautiful’s March issue, the cover highlights the upcoming Lilly Pulitzer Furniture line in a feature titled “The Power of Pink”.

House Beautiful via Lilly Pulitzer blog

For those who haven’t yet seen the issue the Lilly blog offers a look at the story, while the House Beautiful website carries a number of wonderful pink tie-ins, including a delightful look at “Pink in Unusual Places” from The Accessorator, Judi Roaman.  Below, Ms. Roaman’s picture of the pink roses sculpture on Park Avenue.

Judi Roaman/The Accessorator via House Beautiful

Pop over and visit the Lilly blog for more, or click here for our post on the furniture line.


Our final two images are quasi-timely, the first involves a new movie and the other, Fashion Week.

Alberto E. Rodriguez for Paramount Pictures

Above, Justin Bieber last night as he arrives at the premiere of “Justin Bieber: Never Say Never” in Los Angeles.   Next, Anna Wintour arriving for the Armani couture show in Paris last month.

Jacky Naegelen/Reuters

Why haul out the pictures? Because we just had to do a little side-by-side comparison.

And Young Mister Bieber.

Not bad at all IOHO, the finger puppets are from Mullish Muse on etsy, we thought they were cute as could be and couldn’t resist sharing.

On that wacky note we say goodbye until next time.



Filed under Collaborations, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, True Prep & TOPH, Updates

Ralph Lauren & Brooks Brothers Expand Collections, Kennedy Mini-Series Finds a Home

Hello-Hello, happy, sunny day!

When composing the portion of yesterday’s post about the storm we presumed that would be the extent of our dealings with the matter.  Silly Princess.  The abundance of amazing images prompts just a bit more coverage, with thanks to our treasured readers for your gracious tolerance of our tedious fascination mild interest in the topic.

First, a photo from New Hampshire that gives new meaning to “Park & Ride”.

AP via The Telegraph

The interior of just one of the hundreds of vehicles left on Lake Shore Drive in Chicago Tuesday night.

AP via The Telegraph

Lower Manhattan Wednesday.

AP via The Telegraph

How significant portions of I-70 in Missouri looked on Tuesday and parts of Wednesday.

EPA via The Telegraph

One of our favorites is the “Free Snow – Shovel All You Want” sign in Massachusetts.

Via The Telegraph

Okay, we have had enough of the folderol, we move on.


Our next item on the agenda, Brooks Brothers’ expansion of its Home Collection.

The growth of the line was noted in this story in Home Accents Today. The group now includes a broad selection of lampshades.

Brooks Brothers

Very much in keeping with the Brooks image and product line, the shades invoke visions of pinstripe suits, button downs and silk repp ties.  Below, Cotton Oxford Pleated Chandelier shades.

The Table Top category has been expanded as well; below we show a piece from the company’s partnership with the National Audubon Society, a beautiful Dessert Platter.

Brooks Brothers

In the Help Me Understand category we do have a few entrants, including the Asanoha Plate.

Brooks Brothers

The plate is more than attractive, with an appealing design. Nor do we have any quarrel with the necessity for The Consort the staff to wash the plate by hand, after all it is hand-painted. Our confusion stems from the logo; why would anyone want to display the retailer’s Golden Fleece on their dishes?

The pillow selection remains much the same as when the group was launched,the Striped Pillow collection is still very stylish.

Brooks Brothers

We spotted one addition to this group.

Brooks Brothers

For our thoughts on this item, just scroll back up and re-read the Help Me Understand section.  Overall we find lots to like in the expanded line, it is a stellar representation of the brand’s classic heritage. While not personally looking for gray flannel lampshades, we do think there are many places they will be simply perfect. (If desirous of more background on the collection, click here for one of our more in-depth posts on the topic.)


Our other fashion morsel involves expansion for Ralph Lauren.  In a story about the designer’s fall preview, WWD (Women’s Wear Daily, subscription req’d.) explains:

“New this season is a distinct denim collection under the Black Label Denim moniker, as well as an expanded accessories assortment that covers shoes, leather goods and watches.

Here are some of George Chinsee’s photos that accompany the story.

Back to Jean Palmiere’s story:

“The new Black Label Denim component is designed to provide a “sexy, hip weekend look” for the customer who is comfortable in the label’s more-tailored offering. “It’s all aimed at that guy and takes him from formalwear to jeans.” Coated cargo pants and jeans with both skinny and wide legs were blended with cashmere sweaters and leather jackets.

Lauren said he decided to offer this collection after standing inside his Madison Avenue store and seeing all the women coming in to shop wearing jeans. “I realized we don’t have high-quality, high-fit denim,” he said. “So we did it for men and women. I wanted to make it a full business on a high level.”


We have an update on an earlier story, the highly controversial “Kennedys” mini-series, the Hollywood Reporter has more:

“The controversial miniseries will world premiere on April 3 on the ReelzChannel, The Hollywood Reporter has learned.”


Via Reelz Channel

We anticipate this will start viewers scrambling as they try to sort out where the network is on their cable and satellite systems, if it is carried at all.  Click here to visit the Reelz website.

With that, goodbye until next time, we hope your day is sunny and bright!


Filed under Help Me Understand, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

Lisa Birnbach + Tommy Hilfiger = “Prep World”

Well, hello there. Did you say sunny and 75?

Sadly, if you were hopeful of a completely escapist post sans any mentions of the “S word” or “B word”, we are destined to disappoint.  Both of us have spent much too much time in Chicago (The Consort lived there for several years) to allow complete avoidance of last night’s storm.  Below, a view of Lake Shore Drive last evening.

Lauran Berta via Chicago Sun-Times

The conditions were beyond wretched, the road remains closed as of this writing, hundreds of people were trapped in a massive traffic jam for hours. How bad was it?  From a Trib story about the mess:

“With snow caked over the windows of his Honda, he called 911 for help. The dispatcher told him to use his best judgment.

So he turned off his engine to preserve gas, called his family to tell them that he was OK and split a snack-size Nestle Crunch bar with his friend.”

E. Jason Wambsgans/Chicago Tribune

Lake Shore Drive remains littered with abandoned vehicles, above we show the road this morning. Below, a CTA bus that had to be abandoned.

E. Jason Wambsgans/Chicago Tribune

Passengers were rescued after six hours.

Brian Cassella/Chicago Tribune

Here is another look at LSD today, this one via ChicagoPhotoSho. The picture is rapidly going viral, perhaps because of its post-apocalyptic feel.

Via ChicagoPhotoSho

Another man’s story:

“Jim Kaczmarek said he was not rescued until 8:30 a.m. after spending more than 17 hours trapped on the drive… He said he called 911 several times, and was told officials were aware of the problem but couldn’t do anything about it.

He also called 311, where a woman who answered suggested he take a bus, flag a cab, or go to a homeless shelter.”

Mr. Kaczmarek also says he realizes he never should have gotten on Lake Shore Drive to begin with.  There is much discussion today about whether or not the City should have closed the road earlier, for more, click here for the Trib story.

Below, how Chicago firefighters got around.

Brian Cassella/Chicago Tribune

We are more-than-grateful to be inside, warm and dry.


On to our primary topic today, news of “Prep World,” a collaboration between author best-selling author Lisa Birnbach and Tommy Hilfiger.

Courtesy Image via DailyFrontRow

The True Prep author and Mr. Hilfiger are launching a capsule collection with that moniker.  The marketing campaign includes what some call a “pop-up shop,” in this case one inspired by a Hamptons cottage.

John Aquino/Women's Wear Daily

Lisa Lockwood at WWD (Women’s Wear Daily, subscription req’d.) was first with the story yesterday, “A Marriage Made in Preppy Heaven“.

“Prep World, a capsule collection for women and men, will launch this spring with a global tour, featuring “drop-in shops” and events hosted by Hilfiger and Birnbach. The line will include 60 pieces that celebrate Hilfiger’s preppy classics with a twist, accessorized with such accoutrements as boat shoes, duck boots, Ping-Pong paddles and badminton rackets.”

Here are some of the photos accompanying the article.

John Aquino/Women's Wear Daily

More pieces in the upcoming collection.

John Aquino/

We do like the look of these shirts, no surprise to those already familiar with our fondness for madras and nautical looks.

There are polos shirts in a rainbow of colors.

Style wrote about last night’s preview for fashion editors, “…at a gin-and-tonic-fueled party.”

“Interested shoppers can get their hands on the goods when the roving store opens in New York on April 28th. But, please, don’t be so vulgar as to call it a “pop-up.” Others pop; true preps “drop in.

Oops. Dopey Princess.

Women’s merchandise will run $35-$298, the men’s line will be priced at $45-$178; the chinos also have appeal.

We have seen the new line referred to as a “True Prep” collection, although we believe the proper name is simply “Prep World,” among other things, Vineyard Vines already has items showcasing the True Prep name.

Many of the new styles look promising, while others are clearly not for us.  Tee-shirts proclaiming “prep” simply don’t work at the Prepatorium, nor do logos. Of any kind.

Yet there are many items we saw with classic lines and appeal.


The collection mirrors our ongoing conundrum with Mr. Hilfiger’s merchandise, sartorial confusion perhaps best described in this post from last fall about the designer’s runway collection for spring 2011.

“We begin with a brand that we always approach with trepidation; Tommy Hilfiger. (We fear one day we shall be attacked by a giant “TH” logo.)

John Aquino/WWD

Our post went on to say the looks were surprisingly attractive, as we had long ago relegated the designer’s work to nouveau-prep status, verging on Anti-Prep territory, it was that hideous.  But many publications have noted Mr Hilfiger’s efforts to “re-invent” his merchandise, we imagine this is part of that effort.

Daily Front Row also wrote about the upcoming line.

“Their limited edition collection offers modern-day Muffys and Cuthberts prep attire that melds European silhouettes with Americana sensibilities, along with necessary lifestyle adornments like cocktail shakers and croquet sets. The collection channels “Nantucket, in the summer… it’s traditionally preppy but it has a bit of grime to it,” Hilfiger said in a conversation with Birnbach this week. “You know, like a salty dog.”

(We do carry True Prep at The Princess, and have also done multiple interviews with Ms. Birnbach, click here and here for a sampling of the of those posts.) Below, springtime candy colors from the collection.

Courtesy Image

Here is a look at some of the creative you will see in the upcoming advertising campaign.

Courtesy Image via

To read more about the collection:


We cannot do a post without marking the significance of the day; we simply must note that there is Punxsutawney Phil and then there is Punxsutawney Till.

Punxsutawney Till

(With apologies to our Twitter pals for the repetition.)

Our other whimsical tidbit comes via our friend Christian over at Ivy Style.

Via Ivy Style

An original Preppie video game, circa 1982, we had nary a clue such an item even existed. Just another example of why we love the interwebs. :)



Filed under Collaborations, Logos, nautical, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People, Tilly, True Prep & TOPH

Friday Fun of The Mostly Nautical Kind

Hello everyone, and welcome to a Friday; we hope everyone’s weekend looks promising, may there be no colossal weather events besetting any of our cherished readers.

Today we focus on springlike things in an effort to remind ourselves that the warmer temps and the next season are really just six weeks away (revisionist math it appears), we start with a darling item from the folks at Sperry:

Sperry Top-sider

That is one of the cutest key chains we have ever seen, the Original Boat Shoe Key Chain is available online for only $10; this one clearly peaks the Cute-o-Meter in the red zone.

Keeping our focus on a kinder, gentler Mother Nature, we bring you a few images shot for Nautica’s spring advertising campaign, we love the madras.

The nautical influences Nautica built its brand upon are evident throughout the collection.

Nautica’s spring collection is now online, below we show the Anchors Aweigh Polo for girls and the Anchors Onesie for infants.

Images from Nautica’s spring campaign may be viewed at the company’s flickr photo stream.



In keeping with the seaside theme we want to show off some of our newest goodies here at The Prepatorium, our line of Sailor Bags. Made out of real sailcloth, the bags are almost indestructible and come with a lifetime guarantee. First, the classic Duffel Bags.

Made from double-layered sailcloth, these have a waterproof liner and are loaded with pockets on the inside, plus a quick access pocket on the outside.

There is also a smaller, personal-size ‘Duffel Purse‘.

The Insulated Cooler Bags are outstanding.

Available in 8-pack to 24-pack size, the Coolers run $37 to $64. We like the outside pockets on these, as well as the velcro handle wrap.

All of our Sailor Bag merchandise may be personalized for an additional $12 charge.

No one will be surprised to hear that yours truly is interested in many items from this collection, including the Tote Bags.

Of particular note for those carrying lunch and other edibles to and from the office or school, the Lunch Bags ($29) offer a wider mouth to handle some of those take-out and plastic containers we all use now and again. The lining also pulls completely out for easier cleaning, and the handy outer pocket is ideal for silverware, condiments, and other necessities.

There is also a Lunch Sack ($20) for those not requiring quite as much room.

There are loads of other goodies on the site now (the poor Consort, he has been madly typing his little fingers to the bone getting these online) with more on the way, we do love this line.


While sailcloth bags are ideal any time of the year, we move back to springtime goods from Coach, promoting new its new pieces, such as the Alexis Tattersall Trench.


Frequent readers are aware of our incessant whining distaste for the heavily logoed merchandise Coach has pushed the last decade, but there are some solid possibilities for the younger set in the spring group. The Poppy Spring Blazer is rather interesting.


Also appealing, the Emma Blazer in black and fuchsia, if one can overlook the insignia on the pocket.

The classic lines accented by the lapel, pocket & cuff trim evokes a prep-school style.  The Tyler Flat is promising in two new colorways.

We remain fond of the Poppy Enamel Bow Bangle, here is the newest version.


On that fun and whimsical image, we say g’bye until next time!


Filed under Friday Fun, Logos, nautical, preppy, Preppy clothing & brands

Preppy is Back (Version 29… or thereabouts) & Identifying the North Shore Prep

Hello-Hello, and Happy-Happy Friday to everyone!

Yes, we do think today merits two Happies, it has been that kind of week. We remain mystified at our ongoing delusion that tomorrow shall possess a marked diminution in stress and activity, it is that point in the season where allofthedaysruntogether.  But it is loads of fun and we are grateful to be doing what we love, if we were still doing television it’s likely we would currently be engaged in weather coverage (you know what we mean, portraying a little snow as apocalyptic, the forecast requiring DEFCON 4 status, that sort of thing) at this point.

As our headline notes, Preppy is Back! Again! To be honest, we have nary a clue if this is Version 29 (as cited in the post title) or 42 or 18; we haven’t kept track in our 774 posts (eek!) of all the times we have reported such declarations and pronouncements.  This time CNBC is the media outlet sharing the ‘news’.

To be fair, the cable news channel’s story approaches the topic from a business perspective. “Straight Up or With a Twist, Preppy’s Back” looks at retailers benefiting from a resurgence of the styles some associate with the preppy aesthetic.

“The preppy style is making a comeback, but before you go digging through your father’s polos and grabbing your grandmother’s pearls, know that this time around “picnic chic” has some new twists.”

The story references Russell Simmon’s Argyleculture brand.  (FYI, the image below is not from the CNBC story, just one we selected when seeking images to better familiarize ourselves with the company.)

Via Blackpreneur

Writer Ashley Kalinke spoke with a stock expert for her article:

“Preppy is starting to make a comeback,” says Christine Chen, a retail analyst at Needham & Co. “It isn’t quite mainstream yet other than in the teen market where you see the varsity jackets, but it’s definitely making a comeback. We’re still very much stuck in the ’80s, and seeing ’80s [inspired trends] in the stores. But, that’s done. The shift is happening. “

Ahem.  A shift? Nay, nay sayeth preps everywhere.

The story looks at several versions of “prep” previously discussed in this space, notably “urban prep,” “hipster prep,” along with other styles not applicable to our personal taste. The ‘shift’ described in the article is attributed to consumers growing tired of denim.

“As a result, the style evolved to corduroy and khaki, which are inherently dressier fabrics that create more formal everyday style. This look can even conjure up a nautical feel that then lends itself to boat shoes, Breton stripes and a navy blazer, and eventually you begin to see a more classic preppy look emerge.”

The story lists LL Bean, Brooks Brothers, Vineyard Vines and Lilly Pulitzer as brands benefiting from the increased focus on classic styles.

True Prep author Lisa Birnbach is quoted in the story; we couldn’t agree with her more about a brand currently occupying a place on the AntiPrep Wall of Shame.

“There is some debate whether Abercrombie is a true prep, despite its polos and button-down shirts. Birnbach says it’s not.”It’s not preppy anymore,” she says. “What they are selling now is sex on the coattails of a brand name that’s elegant, and ‘American,’ but it’s not the same.”

Amen to that sentiment.  As always, we smile at the return of something that never left, but in this case we can see where evolving styles have impacted sales and profits at certain retailers, prompting CNBC’s coverage.  Click here to read the story in its entirety.


The Trib (Chicago) also had a preppish piece, asking “Who is the North Shore Prep?” Here are a few identifying traits from the story.

  • “The North Shore prep lives in Wilmette, Winnetka, Glencoe, Lake Forest, Lake Bluff and Kenilworth. They typically hug the coast (preppies like water)”
  • “Highland Park was said to have too many “new money” families to be prep; while at the Lake Forest Book Store, owner Sue Boucher illustrated the difference: “Someone was just honking (outside the store), and I kept thinking, ‘We don’t honk here.’ In Highland Park, they honk. Decorum is what it’s all about.”‘
  • “…not prone, for instance, to wearing the ostentatious new Ralph Lauren shirts “with the giant Polo pony horrifying to anyone of a true prep sensibility” — so described by Lance Lawson, whose clothing store, space519, in the 900 Shops on Michigan Avenue, has become a North Shore magnet. They gravitate more to regulation L.L. Bean duck boots.”

Writer Christopher Borelli’s piece merits a read, at least for those of us spending a little time on that side of The Large Lake; it also offers a “Select Preppy Reading List”.  (We do count on Third Coast Prep, Preppy Little Dress, La Belette Rouge, Tippy L and others to advise us of any egregious errors in Mr. Borelli’s story.)


A few additional tidbits:

  • Nashville preps will be happy to know Vineyard Vines will add a second store in that city, the new one is slated to open in February.
  • J. McLaughlin celebrates its new Westport (CT) store this Sunday.

J. McLaughlin

  • Dior’s flagship store on 57th Street reopened this week after a major remodeling, a number of celebrations marked the occasion. On hand at the store, actress Amy Adams and Gossip Girl’s Leighton Meester.

Our favorite look had to be Karolina Kurkova’s (L), while Natalie Portman was stunning.

As many readers know, Miss Portman’s “Black Swan” open across the US tonight, that one is near the top of our list.


Tomorrow we have a special treat, a visit from the Queen Bee herself.  The Bee is going to be popping in now and again to share some of her thoughts and insights on April’s royal wedding, and tomorrow is the first of her posts. We are very excited the inimitable Bee is going to be visiting!

On that sunny note, may everyone revel in a stellar weekend filled with cheer and charity.



  • Dimitrios Kambouris/Wire Image
  • Steve Eichner/WWD
  • Jason Kempin/Getty


Filed under Argyle, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People, The AntiPrep, True Prep & TOPH