Category Archives: It’s Just Not Done

Just. Say. No.

Hello-Hello, welcome to another beautiful day here at the Prepatorium.

Today we have just one item, but we feel compelled to limit the length of our post as a precautionary measure because of the subject matter.  Trauma to one’s psyche upon seeing today’s topic merits, nay, demands brevity. What, pray tell, are we talking about? (Here’s a chance to avert your gaze and also get little ones out of the room, they don’t need to be burdened with this.)


The Telegraph

The Telegraph

And this.

CHAOS Magazine

CHAOS Magazine

Apparently even teen heartthrob Justin Bieber is a fan.

The Kit, Canada

The Kit, Canada

More from the across the pond via the good folks at The Telegraph:

But “Megging”, as the male legging is known, is now all the rage in sartorial circles. Celebrities such as Justin Bieber, Russell Brand and Lenny Kravitz have all been spotted wearing leggings, while fashion stores Uniqlo, Barneys and Nordstrom are selling tights for men.

Well, that’s enlightening. And frightening. I paid a visit to Nordstrom and did a search for the abomination.



In reality only two items seemed to be even remotely akin to jeggings, meggings or variations therein. Officially titled “Topman Spray On Skinny Jeans,” they can be had for your MOTH (Man of the House) for a mere $39.98.

Topman 'Spray On' Skinny Jeans (Acid)

Topman ‘Spray On’ Skinny Jeans (Acid)

Perhaps this will have many readers howling in laughter at my stupidity, but aside from the two items upper left (and to my uneducated eye they appear to be skinny jeans), the rest of the offerings at Nordies look like long underwear or running gear, no?

We return to the Telegraph story for a moment, you can see how eager to embrace the phenomenon Brits are:

The bad news is they are on their way to Britain: Uniqlo is already selling them on its British website, and their success in New York is seen as an indication they will also prove popular here.

It may be too late to halt the invasion (seems like a lovely thing to export and be done with, no?), below we share a pair of meggings now sold out at Selfridges (a UK store).



Sadly, there are more where those came from.

We like the way they put it in the the Daily Northwestern:

Yes, these tight tragedies actually exist. It was only a matter of time, I suppose. Are you an athlete or a dancer? No? Then don’t even go there.

Far be it from us to defend American Apparel, named as one of our original Anti-Preps, but many cite this American Apparel item as a sign of the apocalypse (perhaps I’m merely providing another opportunity to laugh at your trusty scribe for being so pathetically naive) but according to the description, they are “baby rib long underwear”.

American Apparel

American Apparel

That’s what they look like to me.  CHAOS magazine also puts it well:

We are all about self-expression. Madonna taught us to express ourselves, and Lady Gaga preached that we were all born this way. While these things may be true, there are just some trends that do not need to happen. I’m looking at you, meggings. In case you don’t know what meggings are, they’re leggings, but for men. I’m all about bending the rules of fashion; hell, guys wear a skirt for all I care. But, this is just a TMI waiting to happen.

Via The Daily Mail

Via The Daily Mail

Methinks it’s time to invoke Nancy Reagan’s classic phrase and Just. Say. No.


Filed under It's Just Not Done, preppy, The AntiPrep

Banana Republic + Milly Collaboration, Lady Mary’s Wedding Dress, And Slippers in Public

Hello-Hello, happy new week. We have a variety of little bits and bytes to share today, hopefully you will find some of them appealing.

Our first item involves two brands we like, Milly and Banana RepublicWomen’s Wear Daily reports the two have paired up for a collaborative collection due out this May.

Courtesy Image via

Courtesy Image via

The pairing makes a lot of sense. Milly’s Michelle Smith designs pieces with clean lines that are retain a pretty, feminine feel. It is the first time Ms. Smith has designed menswear, BR’s Simon Kneen offers his perspective:

“I don’t think Michelle thought her style could be translated into men’s wear. I was excited by the challenge and she was open to the idea. We’re turning the Milly brand into something interesting for our guys.” Kneen said he hopes Smith will launch men’s wear in her own business.

The collection will include jewelry and accessories, prices for the entire line will run from $24.50 to $175. I loved much of what Trina Turk created last year for her collaboration with Banana Republic, and can’t wait to see this line.  BTW, there are some fabulous bargains being offered at Milly right now, if anyone is still looking to supplement the walk-in, it is worth a little look-see.

One other note about Banana Republic’s collaborative efforts, its third Mad Men collection debuts March 1.

Courtesy Image via

Courtesy Image via

This collection is based more on Megan, Don’s wife.


Next, a story about what we hope isn’t really a “mini-trend,” the wearing of fuzzy slippers on public, as noted in this NY Times story:

Saggers, slip dresses, lingerie worn as outerwear, pajamas on the street, bed head, Crocs and the dreaded Adidas shower shoes are all examples of the ways a once sharp division between how we dress at home and present ourselves on the street has blurred, probably forever. The days of a hat and gloves for town are gone with the dodo.

This is certainly suited for either (or both) our You Can’t Make This Stuff Up and It’s Just Not Done. (It makes me want to start a Just Say No category as well.)

Photo Montage via the New York Times

Photo Montage via the New York Times

 Back to the piece by Guy Trebay.

So it should not be surprising that a mini-trend previously confined to students at private girls’ schools, the tendency to wear fuzzy bedroom slippers out on the street, has suddenly and unexpectedly crossed over to the adult population.

Perhaps we need to bring back Albert Einstein.

Via Imgur

Via Imgur

At least he had the good manners to confine his use to his home and porch. (To the best of my knowledge, limited though it may be.)


Our final item of note looks at last night’s Downton Abbey première.  One of the series’ main characters was married, I am curious how everyone liked Lady Mary’s wedding gown…?

Masterpiece Theatre

ITV/Masterpiece Theatre

As described by Real Style Network:

Lady Mary wears an ivory column dress with a satin sash below the waist and sheer long sleeves, which was at the height of fashion for the time. She tops off her look with a long white veil and a headpiece made to look like a crown of gold leaves and dainty flowers.



It seemed very much in keeping with the era and with the character’s personal style as seen on the show.

That’s it for today, until next time may the sun shine on your days and the stars on your nights!


Filed under Collaborations, It's Just Not Done, You Can't Make This Stuff Up

When Preppy Goes Bad, Parisian Style

Today we share the rather odd tale of a French fashion label frequently referred to as preppy, a party with Pippa (Middleton) and some very bad press.

The brand is Vicomte A., founded by a Frenchman, the Vicomte Arthur de Soultrait. Below, a photo from the Vicomte’s Facebook page.

Arthur de Soultrait Facebook Page

(Full disclosure: yours truly finds the shirt wonderful.)

Vicomte A. styles have the clean, crisp lines many associate with a prep aesthetic.

Via Vicomte A.

Marketing is aimed at the leisure class. Mr. de Soultrait knows this market well, born into the aristocracy, he was raised around the pursuits of fellow aristocrats: yachting, horses, and polo matches.

Vicomte A. via Topgrain UK

Founded in 2004, the company’s logo incorporates a regal touch.

Vicomte Arthur de Soultrait Facebook Page

More on the crown from an interview with Mr. de Soultrait via this story:

Vicomte is a title in French aristocracy – a small yet rare title to hold….the brand has been taken as a shortened version of my title of Vicomte Arthur. Consequently, the crown above the brand name is also representative of the crown of a Vicomte.

Vicomte A. collections have names like “Deauville Yacht Club” and “Urban Traveler”.

Via Vicomte A.

Appropriately, the company has a store on Worth Avenue in Palm Beach.

Vicomte A.

There are boutiques throughout much of the world. In addition to the free-standing Palm Beach store, Vicomte A. merchandise is carried in a broad variety of US boutiques.

Now to that party we mentioned, one that would normally go by unnoticed, receiving little or no media coverage but for the attendance of one guest: Pippa Middleton. Below, a party photo from the Vicomte A. Facebook page, the Vicomte is seated on the ‘throne,’ Ms. Middleton is in the hot pink and gold.

Vicomte A. Facebook Page

Ms. Middleton has been friends with Mr de Soultrait for some time, below we see an undated photo of the two in a more sedate setting.

Arthur de Soultrait Facebook page

The gala was to celebrate the Vicomte’s birthday, more from The Daily Mail story, no one describes scenes like this quite the way they do:

Accompanied by three of the French capital’s most eligible bachelors, the 28-year-old, dressed as a risqué French courtier, unleashes her best moves on the dance floor among a heaving mêlée of cavorting dwarves, burlesque strippers bursting out of giant cakes and aristocratic French men wearing dog leads.

(For some reason ‘heaving melee’ truly resonates.) Below, we see the guest of honor in the center of this photo.

Vicomte A. Facebook Page

A bit of background, the Middleton family made its fortunes from a company called Party Pieces, selling mail order party supplies and Pippa still does some work there, in addition to writing her book on throwing successful parties, “Celebrate,” due out this fall.  Obviously, these aren’t the sort of parties she is expected to write about.

Vicomte A. Facebook Page

A Daily Beast story is titled “Pippa Middleton’s Party Tips: Bondage Gear, Dwarves, Strippers and Fancy Dress“:
The stack of photos will not make for very happy viewing at the palace today. First off there is the general impression of privileged debauchery, with a powerful overall air of entitled arrogance…..
Politically correct this was not.

Vicomte A. Facebook Page

There is no shortage of party pix on the company’s Facebook page, 472 in one album alone.

Vicomte A. Facebook

Then there are the dwarves. Having novelty dwarves at a wild party is an old custom among some shock-seeking impressarios, but it doesn’t get any more tasteful as the years pass by. Let’s put it this way: going to a party where small people have been hired to walk around as a freak show, for people to laugh at, is unlikely to feature as a top tip in Pippa’s forthcoming party book.

Via Vicomte A. Facebook

The brand isn’t one we were familiar with previously, nor is it one we’ll be adding to the walk-in.

Vicomte A.

At the risk of being as vulgar as the party itself, we must note this is not one you can put in the ‘nouveau gauche’ category, far from it, the de Soultrait lineage goes back centuries. No claims of ‘new money and no taste’ to support these activities, nay-nay. Am I the only one who thinks Mr. de Soultrait and friends are ideal for reality TV, “The Real Comtes of Burgundy?” or some such program? (The Consort’s reaction to that notion: “Wouldn’t that be a bit highbrow for this crowd?” Ouch.)


Filed under Help Me Understand, It's Just Not Done, preppy, Preppy Fashion

Kate Spade’s Springy Styles & “Preppy 70’s Knits”

Hello-Hello, welcome to a Thursday here at the Prepatorium.

Regular readers may remember that we have been loathe to examine next spring’s styles too closely, choosing to hold that topic in abeyance until we had at least seen leaves on trees turning color and the arrival of nippier temps. Those two events have now occurred here in The Great Midwest. (Sniff.) Therefore we can comfortably share some of the styles shown at Kate Spade’s presentation earlier this week.

Kate Spade

In fact, we’ll even make the picture up above today’s Pretty in Pink.  A snippet from the Women’s Wear Daily review:

“Standout accessories included the fluorescent orange patent pieces that popped against the black-and-white graphic prints.”

Thomas Iannaccone

More thoughts on the presentation from The Glitter Guide:

A whimsical spin on preppy classics, Kate Spade’s Spring 2012 collection is a vibrant array of embellished cardigans, brilliant prints and polka dots, killer jewelry, and bows aplenty.

The Glitter Guide

Polka Dots remain a popular theme for the company.

Kate Spade/Inslee by Design/The Glitter Guide

More from the WWD review:

…there was a nautical theme — stripes, sea flag prints, an ocean liner-shaped clutch — and a garden party-friendly group of sundresses ideal, Lloyd said, for the finishing school grad/hostess type who doesn’t take herself too seriously.

Thomas Iannaccone/Women's Wear Daily

As always, there are loads of looks we find appealing, color combinations that pop, pieces with a touch of fun, frivolity.

The Glitter Guide/Thomas Iannaccone-WWD

Hopefully we’ll be able to see some tighter shots of the accessories and jewelry, they do look fun.  One last spring 2012 photo we can’t seem to leave out of the post, two pair of shoes from Brian Atwood, both in that hot pink and orange color combo that has become so popular.

Brian Atwood Courtesy Photos via wwd


Also today, two quick tidbits, the first is a look at varying visions of ‘preppy styles’ as seen by our friends from the far side of the pond. The first styles are from a spread in the Daily Mail suggesting that readers “Take a leaf out of the Seventies with preppy knits, fedoras, and midi-skirts“.

The Daily Mail

Two more looks from the pictorial.

If interested in seeing the entire piece, click here.  Another piece from the UK comes via The Telegraph, this one “Too Cool for School: preppy fashion”.

Chad Pickard & Paul McLean/The Telegraph

This is also a photo piece showing “The best preppy college wear, in sturdy fabrics and autumn hues.”

Chad Pickard & Paul McLean/The Telegraph

Autumnal hues? Yes, some very pretty colors, especially the rich aubergine shirt. Too cool for school? No.


We leave you with something ideal for our Help Me Understand category, also perfect for the It’s Just Not Done category as well.  Behold the $3100 party frock for little girls, soon to be sold at Harrods.

I Pinco Pallino via Vogue UK

The dress is from upscale Italian childrenswear label I Pinco Pallino, evidently made even more special because it is covered with Swarovski crystals.  While we do hate to be the bearers of bad news, if you’ve ever pondered the potential answer to that burning question, “Is there anything too good for my little princess?” we have an answer: “As a matter of fact, yes.”

On that silly note, goodbye until next time!


Filed under Help Me Understand, It's Just Not Done, preppy, Preppy clothing & brands, Preppy Fashion, Pretty in Pink

Dressing for Dinner with Tory, Vuitton’s Creatures, Has Kate Designed her own Dress?!?

Hello-Hello, welcome to a new week.

We begin with a little party-hopping, Tory Burch was honored at last week’s “Dinner with a Designer” gala, put on by the CFDA (Council of Fashion Designers of America).

John Shearer/Getty Images via

We were intrigued by what the folks at The Fashion Lovers said about how guests were dressed:

“In a night where everyone dressed a little too casual for my taste, it was nice to see some stars dressed up a bit.”

Below, Haillee Steinfeld (l) and Eva Amurri (r), both wearing Tory Burch.

John Shearer/Getty Images via WWD

Other stars on hand, Teresa Palmer, Michelle Monaghan and Kristin Davis, all three ladies are also dressed in pieces by the designer.

PHOTOS: John Shearer/Getty Images via

We’re guessing singer Eliza Doolittle may be one of those underdressed individuals being referenced in the quote above.

John Shearer/Getty Images via WWD

It is difficult to grasp why anyone would arrive at a party attired this way.


A few very brief updates on the Kate Middleton wedding dress front, the rumors and speculation are now flying at a fast and furious clip.

  • Over the weekend Yvonne Yorke wrote “exclusively!” in a HuffPo post that the designer is Sophie Cranston of Libélula, some readers may recognize the Dulwich coat from that label as worn earlier this year by Miss Middleton.

    FAME via The Huffington Post

  • One peril of suddenly achieving notoriety on a global scale, the traffic can crash your website.

Via Libélula

  • The Daily Mail then breathlessly reported another version of the story:

“Kate designs her own dress: It’s ivory satin and lace with pearl buttons a 10ft train and a ‘nod’ to Lady Diana”

We’re guessing that before we hit publish on this post there will be many more headlines on the topic, it is all becoming very entertaining to watch from afar. (For our two cents on the designer’s wedding gowns, click here to visit sister site What Kate Wore.)

One other note, this one on a footwear line favored by Kate Middleton that we also happen to like, Women’s Wear Daily reports that LK Bennett is entering the US market.

PHOTO: Robert Mitra/WWD

The line will be available this fall at Bloomingdale’s and other upscale shops, as well as two LK Bennett boutiques.

Again, not everyone is interested in the event and all of the hoopla surrounding it. In fact, Page Six reports that NBC is scaling back some of its coverage of the event:

“NBC Universal has cut a number of pretaped segments from its “aggressive and comprehensive coverage” of the royal wedding because insiders fear Prince William and Kate Middleton are “too boring,” according to sources.

“But sources told us worries over viewer fatigue resulted in a decision to cut up to half of the pretaped footage. “They’re allotting fewer resources to it because they’re afraid it’s not going to rate well,” said one.”

According to the paper NBC denies they are cutting back on coverage.

Last week we mentioned a gift popular among those not-quite-so-interested in the goings-on:

Via Sorry But...

We have good news for stateside readers interested in the mugs, they are now available internationally.


We also have quick word about what is being called a “True Prep” sale at online “members only” site Gilt Groupe. The sale is described this way:

“A preppy look is always spot-on for spring—think elegant lawn parties and trips around the Cape—and in this sale you’ll find pieces that go way beyond basic polo. Stock up on buttoned-up basics like cute cardigans and madras dresses, plus an array of pants, skirts, and trenches.”

Below, some of the images accompanying the promotional information (we don’t recognize *any* of the three styles shown).


Frequent readers know we are more-than-underwhelmed by promotion touting the “members-only” aspect of the flash-sale sites, as anyone can join. (If in need of an invitation just click here.)

However, Gilt has previously offered decent discounts, so it is likely we’ll take a peek at what is offered; the sale opens (in a virtual sense) online at midnight tonight (12:01am Tuesday to be more precise).  Gilt is also offering $5.95 shipping on all orders through the 21st, nothing to scoff at IOHO. (They are currently running a Shoshanna sale, another line we are rather fond of here at The Prepatorium.)


We leave you with a few amazing creations from Louis Vuitton.

Courtesy Photo via

The ‘creatures’ are all made of small Vuitton leather goods, created at the company’s request by UK artist Billie Achilleos.  Above and below, the “Grasshopper.”

Via "If Its Hip Its Here"

The Chameleon.

Via If Its Hip Its Here

The armadillo.

Via If Its Hip Its Here

A very different use for the usual offerings from the luxury leather goods company.

Goodbye until next time!


Filed under It's Just Not Done, preppy, Preppy clothing & brands, Preppy Fashion, Royal Wedding

A Gossip Girl’s Fashion Faux Pas, Neiman’s True Prep Effort

Hello-Hello, and happy Thursday.

We have all manner of Bits and Bytes to share, the majority of today’s tidbits are fun and frivolous, with little or no redeeming social value whatsoever. We begin with an item we mentioned yesterday on Facebook, with apologies to our friends from that venue, we simply must show it again.  For only the fifth time in its history, the Hope Diamond was moved from its place at the Smithsonian.

Ann Heisenfelt/AP

The legendary piece was moved to the Harry Winston 5th Avenue flagship for a gala Tuesday night. It was also the first time the stone was seen in its new temporary setting, some readers may recall that the design was selected by the public through an online voting process.

From WWD’s story about the event:

“The security surrounding the Hope diamond’s appearance at the Harry Winston store last night rivaled that of a sitting President. There was to be no mention that the stone would be at the party, everyone was advised to bring photo ID and doors were locked at 7:30—no exceptions for latecomers.”

This photo gives a better sense of how truly immense the stone is.

Ann Heisenfelt/AP

Celebrities on hand for the big party included Halle Berry and designer Rachel Roy.

Perhaps the only thing discussed as much as the famous stone was the clothing selection made by actress Leighton Meester.

Image via Styleite

The Gossip Girl star’s lacy jumpsuit from Marchesa was sheer, there is nothing earth shattering about that; unfortunately we are all seeing far more of the “too little fabric, too much flesh” syndrome.

The problem with the piece was how much of the back of the jumpsuit was sheer.  As in all of it. (We’re not showing that image, to see how sadly the outfit missed the mark, click here, or here.)  From Refinery29:

“Don’t get us wrong—we love pants-off Tuesday as much as the next guy—but only in the privacy of our own homes. It seems someone forgot to give Leighton Meester the memo.”

It was a surprising miss from the young actress, for if she is criticized at all by the fashion media, it is generally for playing things too safely, too conservatively.

One of Ms. Meester’s costars is known for frequently wearing more daring looks; that may or may not be a factor in Blake Lively landing yet another Vogue cover, this time for a special edition.

Vogue Magazine

The actress is featured on the cover of Vogue Best Dressed. To see the Top 10 on the magazine’s list, click here.


Next, a few new books, both appropriate for gifting. The first showcases creations by Louis Vuitton.

Courtesy Image

Louis Vuitton: 100 Legendary Trunks will be released December 1, the title aptly describes the book; below we share a portion of the publisher’s description:

“…100 of the finest trunks the Louis Vuitton company has produced on commission, including boxes made for movie stars from Douglas Fairbanks to Sharon Stone and couturiers from Jeanne Lanvin to Karl Lagerfeld, as well as cases designed for Ernest Hemingway, Leopold Stokowski, and Damien Hirst.”

Here is a look at the ‘Deluxe Edition’.

Via High Snobiety

This version will only be available at Vuitton stores and through the company’s website.

The other volume we want to mention looks at interior design, the content all comes from T&C, one of TP’s favorite magazines.

At Home with Town and Country is the first home book from the magazine, the book offers a look at some of the magnificent homes and living spaces seen in the magazine.  This one was released in September, so it is available for purchasing now.


Also today, it seems Neiman Marcus is embracing the prep style aesthetic, the NM Guide to Prep claims to offer “everything you need to achieve true prep status”.

Neiman Marcus

The guide is merely a collection of merchandise, with an an array of ideas for your MOTH (Man of the House). There are some obvious choices on the list, like the Hunter Boots and Neiman’s own brand of Pocket Squares.

The Lacoste Long Sleeve Polo and perhaps even the Armani Ties would make the cut.

But the Gucci Embroidered Crest Cardigan or the Burberry Wallet?

To quote Nancy Reagan, just say no.


Our final item is dedicated to Muffy Martini, properly so when seeing the Question of the Day on auto-enthusiast site Jalopnik, where the question was asked, “What Would Muffy Drive?

“As long as there are private boarding schools, Brooks Brothers button downs… and girls lacrosse there will be preppy kids with stupid names and nice cars. What would “Muffy” drive?

Here is the photo shown in the post:


On that topic, g’bye until next time!


Filed under Gossip Girl, It's Just Not Done, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, True Prep & TOPH

When Logos Go Bad & Hamptons Habitats


We are brief today, in large part because The Consort and I the Princess Elves must deal with this:

Princess InterGalactic HQ

That is but a portion of the 300+ pounds of Lilly Pulitzer Fall 2010 goodies, along with ribbon belts, preppy totes and other treasures the UPS man dropped off today.  Sadly, Tilly doesn’t quite seem… well… she doesn’t appear to be engaged with the task at hand.

"Where's my biscuit?"


We begin with a follow-up to a previous post about the topic of a hypothetical decline in the popularity of designer logos; today’s story comes via the Telegraph, on the far side of the pond.  We offer the following from the paper’s story, “Designer logos are a fashion no-go“:

“Handbags and accessories with large logos are being removed from designers’ collections to be replaced with more subtle designs as part of a move for “antibling” fashion.”

The Telegraph story uses an image featuring one of our original AntiPreps, below we see Paris Hilton with her Louis Vuitton handbag and bathing suit in 2006 and on the right, a new bag from Louis Vuitton.

REX Features via The Telegraph

The story is pegged to a quote from the CEO of Vuitton’s parent company suggesting logos are shrinking and/or disappearing. (That quote was mentioned briefly in this post.)

“His admission was an extraordinary turning point in the top-tier designer industry, where design labels have made billions of pounds by having accessories with big logos showcased by rappers, footballers’ wives and socialites.”

Below, Farandole Strass rings by Vuitton.

In the story, the Telegraph’s fashion director is quoted:

“This really began the day Daniella Westbrook was pictured head to toe in the Burberry check. The shift has been taking place for some time.”

Below, Ms. Westbrook in the ensemble under discussion.

PHOTO: via The Sun

To be sure, this….


is a vast improvement over this.


The subject seems to be gaining traction, another UK paper had a story on the topic today; The Mail’s story is titled, “Stealth wealth: Why the label to have this season is no label at all as consumers turn their back on logo-heavy designers”.  That story also uses a photo of another member of the Anti-Prep Wall of Shame, “Snooki” and her Gucci handbag.

PHOTO: Xposure via The Daily Mail

Clearly we are intrigued to see how this plays out, do let us know your thoughts on the topic, and what you are seeing in your corner of the globe. We are guessing this isn’t exactly your vision of the ideal decor for your domicile.



One other quick note we meant to include yesterday, spotted when perusing Vanity Fair; the magazine has a pretty feature, “Behind the Hamptons Hedges“. The piece showcases eight individuals who spend significant time in the area, like polo player Nic Roldan….
Alix Smith/Vanity Fair

… and Dylan Lauren, photographed at the Dylan’s Candy Bar in East Hampton.

Alix Smith/Vanity Fair


We’re off to have a little talk with Tilly about her work ethic.

We’ll see you next time, probably Monday!


Filed under It's Just Not Done, Lilly Pulitzer Paper & Gifts, Logos, preppy, Preppy Fashion, preppy stationery, The AntiPrep, Tilly