Category Archives: Help Me Understand

Ralph Lauren’s New Wimbledon Uniforms & Tory’s New Digs

Welcome to a Monday, what a busy weekend it turned out to be!

In a sure sign that summer is here, Wimbledon officially got underway today, prompting our look at the new uniforms from Polo Ralph Lauren.

Courtesy Photos

The retailer continues its alliance with the All England Club, the new styles celebrate the event’s 125th Anniversary.  This is the first time the uniforms have been redesigned since Polo Ralph Lauren first made a deal with the Club in 2006, the firm has been doing uniforms for linesmen, umpires and ball boys/girls since that time.

Below, a Line Judge in uniform this morning.

Ben Stansall/AFP

Of course the pieces are available for sale at PRL stores and online, although we do not see that always-popular blazer available anywhere.

Via Ralph Lauren

The polo shirt showcases the special anniversary patch and overall the look is crisp and clean, nicely done.  Notwithstanding Ralph Lauren logos the size of canned hams (and larger).

Via Polo Ralph Lauren

There are also items like the men’s Classic-Fit Poplin shirt at PRL online.

The Ralph Lauren site has an interesting piece on the history of Wimbledon, with nifty background on the ball boys/girls, the average age is 15. Here is more:

Service is paid—a princely sum of €130-€160 (about $209-$258) for the thirteen-day period—and rigorous tests (fitness and written) and training must be completed before selection.

Some items offered for sale only appear to be available at the Wimbledon Shop, like the Logo Tee-shirt at $62.67.

This is where we have to ask for your kind assistance, as the shirt above has us simply baffled. Why on earth would the Ralph Lauren initials be larger than the word Wimbledon?? This clearly belongs in the “Help Me Understand” category, your faithful scribe is more-than-confused about that imagery, do weigh in with your wisdom and insight.

The rain did make an appearance.

Oli Scarff/Getty Images

One last Wimbledon item created just for the 125th Anniversary: special bottles of Lanson champagne. We’ll make them today’s Pretty in Pink.

Julian Finney/Getty Images

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Next, an update for those fond of Tory Burch, her new store under construction on Madison is getting some special decor… on the outside.

Courtesy Photo via WWD.com

Women’s Wear Daily has more from Ms. Burch on the importance of the new store:

“It’s a big deal for the company, and for me personally,” Burch said of the Madison Avenue location. “Having a presence uptown was very important for us

The shop is slated to open in September, that vibrant artwork on the store’s exterior was done in collaboration with street artist James De La Vega.

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We leave you with images of fairy tales re-created in another medium: balloons.

Larry Moss/Newsteam via The Daily Mail

Above we see Jack in the Beanstalk as crafted by a gentleman named Larry Moss.  Below, Rapunzel as envisioned by the artist.

Larry Moss/Newsteam via The Daily Mail

Amazing.

With that we say g’bye until next time!

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Filed under Help Me Understand, Logos, preppy, Preppy clothing & brands, Preppy Fashion

An Anti-Prep Bigger than the Royals? Prepalicious Sales & Savings, Friday Fun

Hello-Hello, and happy weekend to everyone.

Because of the holiday weekend we are brief, and primarily focused on lighter fare, Monday’s post is always solemn enough.

We begin with several tidbits of note:

  • Sadly, this morning marked the end for Elaine’s, an Upper East Side mainstay for decades. Elaine Kaufman ran the restaurant for more than 40 years, until her death late last year. Even if you never actually went to Elaine’s, you may well have seen its interior, Woody Allen’s Manhattan was filmed at the legendary spot.
  • There is an abundance of rumors that Gossip Girl actress Blake Lively is seeing the newly-single Leo DiCaprio. (Oh my!)

FAME photo via The Blemish

More from Fox News:

“DiCaprio also happens to be on the rebound. He just split with 25-year-old Israeli supermodel Bar Rafaeli, and they’re known to be on-and-off.”

Hunter/RHS

  •  Our final tidbit involves one of the original Anti-Preps, Kim Kardashian. It is actually more of a “Help Me Understand,” as  we are genuinely befuddled, this CBS News headline explains the subject of our dismay.

Kim Kardashian will out-do the royal wedding, sister says

Seth Browarnik/startraksphoto.com via E! Online

Here is more from an E Online! story by Marc Malkin:

“It’s going to be royal wedding number two,” sister Khloé told me earlier today while promoting the new season of Keeping Up With the Kardashians. “I could only imagine Kim having the hugest wedding.”

Little the varying family members have done is surprising, but in this instance we admit to being taken aback, and must ask those more knowledgeable about the cast of characters: really?? Really truly??

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We move on now to our weekend roundup of fiscally friendly Sales & Savings opportunities:

  • Talbots is offering an additional 25% off already-reduced sale and clearance merchandise.
  • Polo Ralph Lauren is promoting an extra 25% off “select already-reduced styles”
  • At Polo Ralph Lauren outlet stores the offer includes savings of “25% on select styles” plus an additional 20% off  your entire purchase

PLR

  • Be cognizant of what the promotional literature for the J. Crew Factory “sale” is offering, which is nothing other than the existing discounts. We aren’t saying there aren’t fiscally friendly prices, but prices are as marked, there is no additional discount being taken.

J. Crew

Nordstrom

  • Lacoste outlet stores offer 25% off everything in the store.

Lacoste Outlet Stores

  • Brooks Brothers Factory stores are offering 40% off your entire purchase
  • Ann Taylor is promoting an extra 40% off already-reduced styles, use promo code EXTRA40 at checkout
  • At Ann Taylor Loft the deal is even better, 50% off already-reduced merchandise entire purchase
  • Saks, Neimans and Barneys all have varying discounts and sales meriting a look; at Bloomies it is the Big Brown Bag sale

Bloomingdale's

Happy Hunting.

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In the Friday Fun portion of our post, a few trinkets that caught our attention; first, the Barbie Dream House Ring.

Via nOir Jewelry

We first saw the ring mentioned at The Fashion Planner blog and just found it fascinating, so we popped over to Jewelry nOir,  where the ring is sold, for a closer look. While not something we would wear, for some reason the ring is intriguing.

Our other fun item is a favorite here at The Prepatorium, it’s Fleet Week in the city.

Spencer Platt/Getty Images

That’s the USS New York passing in front of the Statue of Liberty on Wednesday, when events honoring our Marine and Navy corps kick off.  You’ll always find me partial to sailors, my father was a WWII USN officer.  Below, the USS Iwo Jima heads up the Hudson.

Shannon Stapleton/Reuters

God love our troops…

Cindy Ord/Getty Images

And everyone who supports them.

Cindy Ord/Getty Images

Here’s the USS New York (rear), which was built from steel recovered from the World Trade center attacks, as it goes past the Intrepid Sea Air and Space Museum.

Kathy Willens/AP Photo

May your weekend be safe and happy. If still thinking about a way to observe the holiday, here are some ideas from the National World War II Museum.

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Filed under Friday Fun, Gossip Girl, Help Me Understand, Preppy clothing & brands, Royal Wedding, Sales & Savings

A Busy Week for the Ralph Lauren Clan, An Unexpected Royal Wedding Dress Reaction

Hello-Hello, please forgive the lack of a post yesterday, things have been crazy-busy here at the Prepatorium.

We begin today with an update on someone we don’t follow in-depth, Dylan Lauren of Dylan’s Candy Bar notoriety.

Photo via Lifeguard Press

There is a significant amount of buzz surrounding the entrepreneur’s activities of late, not all of it limited to her popular candy stores. Some of it involves the launch of her new Stationery and Gifts line with our friends at Lifeguard Press.  Above she is seen at the official début of the new collection yesterday, wearing one of the Candy Bar Tiaras.

Ms. Lauren is also going to be featured on the cover of the May 23 Forbes.

Courtesy Forbes

From that story:

“When your dad is worth $5.8 billion, it’s not like you need to work for a living. But Dylan Lauren, 36, daughter of fashion mogul Ralph Lauren, devotes round-the-clock energy to her ten-year-old retail sweets business, Dylan’s Candy Bar.”

Some pieces from the new stationery collection are available now, like tableware for parties, pens, and sticker sets.

Dylan's Candy Bar at Lifeguard Press

Future additions to the line include agendas, scented iPhone cases and candles.

Ms. Lauren continues to work on expanding her original candy store business as she looks at other endeavors:

“The Manhattan flagship just got a liquor license and opened a redesigned upstairs space to serve candy-themed cocktails as well as pizza, cupcakes and ice cream. There’s talk of a children’s book and a TV show.

To see the entire Forbes story, click here.

In related news, expect to see Dylan, as well as the other Lauren kids on Oprah tomorrow, part of a show featuring Oprah’s interview with their father, Ralph Lauren.

Photos via Styleite.com

As portrayed in USA Today, the “queen of daytime is taking on the king of the runway.” (Cough-cough.)  Here is more from the paper’s story:

“As part of her élite eight — those last eight shows — Oprah Winfrey is sitting down Wednesday with the famously press-shy Ralph Lauren, who is giving his first TV interview in nearly 20 years, according to Harpo, and opening up his RRL Ranch outside Telluride, Colo., also a TV first.”

It is common knowledge within the industry Mr. Lauren is not at all fond of television interviews, tomorrow’s show is likely to do a huge number. (Translation: the show should have big ratings.)

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We bring you a quick look at a line we weren’t aware of until today, Regatta.

Regatta

The company’s runway show at Philippine Fashion Week caught our attention, the pieces are from the Holiday 2011 collection.

Via Regatta Facebook Page

Clearly derivative of sailing and beachside motifs, the line was intriguing.

Via Regatta Facebook Page

The downside is that we don’t see any locations where Regatta is sold in the US, so we can’t speak to the quality of the clothing. (A caveat if thinking about looking for the company’s wares online, this is not the same as the UK’s Regatta, a much older firm whose quality we can attest to.)

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A note for royal readers, expect to see author Andrew Morton simply everywhere as he hits the promotion circuit for his new book, “William & Catherine: Their Story“.

Borders.com

Mr. Morton is perhaps best known for his books on Princess Diana.

From his biography:

“He became an overnight sensation with the publication of his groundbreaking 1992 biography revealing the secret world of the late Diana, Princess of Wales.”

Although the book was published just three days after the wedding, the serious publicity only started yesterday, with appearances on morning shows, with lots more on the schedule.  The timing coincides with the launch of Mr. Morton’s new website, The Morton Report. To read excerpts from the new book, click here.

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We leave you with a “Help Me understand,” for your devoted correspondent is confused and we just know you can provide insight. Our question involves a surprising reaction to the Kate Middleton wedding gown, it seems a burgeoning number of fashion stories feature similar headlines, “________________ dresses like Kate Middleton at ______________” whatever event.  A case in point, Penelope Cruz and the Givenchy dress worn for the UK première of the latest Pirates film.

Photos: Courtesy Givenchy/Getty Images/AP

From The Daily Mail:

Very Kate Middleton! Penelope Cruz wears white lace to Pirates London premiere

“It had been said that Kate Middleton’s wedding dress would influence bridalwear for years to come.

But it seems her Alexander McQueen lace gown is influencing more than that, as Penelope Cruz showed when she arrived at the premiere of Pirates Of The Caribbean: On Stranger Tides in London last night wearing a full-length white lace dress”

Really? Are we supposed to believe that Penelope Cruz and/or her stylist saw the Sarah Burton/Alexander McQueen wedding gown and said “Oh, I must have something like Kate Middleton’s dress to wear in two weeks for the UK opening”?! We think not. (Unfortunately this is not one of Ms. Cruz’s best looks, she is generally in something much more flattering.)
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Our final note (so we don’t leave you thinking we are a Crankenstein), some of our favorite new pillows, perfect for the sailor in your family.

Cottage Coastal Store

One would also make a splendid hostess gift for your next visit to a friend’s cottage. On that happy thought we say g’bye until next time!

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Filed under Help Me Understand, nautical, preppy, preppy lifestyle, Preppy People, Royal Wedding

Hermès & Cartier Do the Discount Dance Again

Hello-Hello!

We have an interesting topic today, the appearance of very high-end luxury goods (yes, some things are more “luxurious” than others) on discount sites. Today’s Luxury Daily carries an interesting story about merchandise from Hermès, Cartier and Botkier being sold on discounter Bluefly’s site.

Below we see two Cartier scarves from Bluefly, “retail value $220, Bluefly price $154, you save 30%!”

 

Via Bluefly

Really?

This is not an entirely new phenomenon. In fact, a June 2009 post in this very space was titled “Tiffany & Cartier for Sale at…Bluefly?!” In most instances, these were limited-time and/or “invitation only’ events; the ad seen below is for one such promotion offering Cartier watches.  But from what we can gather, it seems this may become a standard practice moving forward.

Via Bluefly.com

Hermès has been offered previously at Bluefly, and just last week it was sold at Rue Lala.  Your trusty scribe finds the practice disconcerting, especially following month after month after month of record-breaking sales and profits for Hermès, landing this one in the “Help Me Understand” category.  Why do it? Are you introducing products to customers not previously exposed to the brand? If so, are they really customers you want to acquire?

Now, will you be able to purchase the custom scarf sold only at the remodeled flagship store on Bluefly (below)? Of course not.

Hermès

But is this how Hermès wants its storied image to be marketed? From a Sale Bite post last week: “Hermés + Hanky Panky at Rue La La”:

Via SaleBite

From the story in Luxury Daily:

“… if consumers notice that a brand is lowering its standards so that more people can buy it, it could take away from the brand’s prestige.”

How would you prefer your image be perceived? Oozing the understated elegance and refined vision showcased in the Madison Avenue store?

Hermès Courtesy Image

Or as a bargain hawker at Bluefly?

Bluefly.com

The argument that prices for these goods are so high it can’t possibly hurt the brand are wrong.  From Rachel Lamb’s story:

““You can’t really go back to charging full price once you have a discount,” Ms. Ries said. “Sometimes, it’s as addictive for the company as much as for the consumer.”

Is this up there with discovering our Orrefors crystal or Movado watch at CostCo?  Hardly. It far transcends that little hissy fit disturbance, for we rank Cartier and Hermès in the upper tier of the luxury scale.  This seems like a bad idea all around.

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One more tidbit today, also about a storied company, Haspel, the go-to brand for seersucker.

Haspel via Neiman Marcus

The Neiman Marcus blog recently had a story on the firm, and it makes for a good read, we liked this story about the founder demonstrating the value and wearability of the fabric:

“…wore his Haspel suit into the Atlantic Ocean during a trade show conference.  He then walked up onto the beach, took off his clothes (wearing his boxers, thank goodness), and hung up his suit to dry.  Later that evening, he took that same suit, put it on again, and wore it to the evening’s party.  Needless to say, he made his point.”

The other fascinating part of the post involved this:

Haspel via Neiman Marcus blog

We had nary a clue Haspel did madras. That is news we are happy to hear!

G’bye until next time. 🙂

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Filed under Help Me Understand, Preppy Fashion, Sales & Savings

Ralph Lauren & Brooks Brothers Expand Collections, Kennedy Mini-Series Finds a Home

Hello-Hello, happy, sunny day!

When composing the portion of yesterday’s post about the storm we presumed that would be the extent of our dealings with the matter.  Silly Princess.  The abundance of amazing images prompts just a bit more coverage, with thanks to our treasured readers for your gracious tolerance of our tedious fascination mild interest in the topic.

First, a photo from New Hampshire that gives new meaning to “Park & Ride”.

AP via The Telegraph

The interior of just one of the hundreds of vehicles left on Lake Shore Drive in Chicago Tuesday night.

AP via The Telegraph

Lower Manhattan Wednesday.

AP via The Telegraph

How significant portions of I-70 in Missouri looked on Tuesday and parts of Wednesday.

EPA via The Telegraph

One of our favorites is the “Free Snow – Shovel All You Want” sign in Massachusetts.

Via The Telegraph

Okay, we have had enough of the folderol, we move on.

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Our next item on the agenda, Brooks Brothers’ expansion of its Home Collection.

The growth of the line was noted in this story in Home Accents Today. The group now includes a broad selection of lampshades.

Brooks Brothers

Very much in keeping with the Brooks image and product line, the shades invoke visions of pinstripe suits, button downs and silk repp ties.  Below, Cotton Oxford Pleated Chandelier shades.

The Table Top category has been expanded as well; below we show a piece from the company’s partnership with the National Audubon Society, a beautiful Dessert Platter.

Brooks Brothers

In the Help Me Understand category we do have a few entrants, including the Asanoha Plate.

Brooks Brothers

The plate is more than attractive, with an appealing design. Nor do we have any quarrel with the necessity for The Consort the staff to wash the plate by hand, after all it is hand-painted. Our confusion stems from the logo; why would anyone want to display the retailer’s Golden Fleece on their dishes?

The pillow selection remains much the same as when the group was launched,the Striped Pillow collection is still very stylish.

Brooks Brothers

We spotted one addition to this group.

Brooks Brothers

For our thoughts on this item, just scroll back up and re-read the Help Me Understand section.  Overall we find lots to like in the expanded line, it is a stellar representation of the brand’s classic heritage. While not personally looking for gray flannel lampshades, we do think there are many places they will be simply perfect. (If desirous of more background on the collection, click here for one of our more in-depth posts on the topic.)

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Our other fashion morsel involves expansion for Ralph Lauren.  In a story about the designer’s fall preview, WWD (Women’s Wear Daily, subscription req’d.) explains:

“New this season is a distinct denim collection under the Black Label Denim moniker, as well as an expanded accessories assortment that covers shoes, leather goods and watches.

Here are some of George Chinsee’s photos that accompany the story.

Back to Jean Palmiere’s story:

“The new Black Label Denim component is designed to provide a “sexy, hip weekend look” for the customer who is comfortable in the label’s more-tailored offering. “It’s all aimed at that guy and takes him from formalwear to jeans.” Coated cargo pants and jeans with both skinny and wide legs were blended with cashmere sweaters and leather jackets.

Lauren said he decided to offer this collection after standing inside his Madison Avenue store and seeing all the women coming in to shop wearing jeans. “I realized we don’t have high-quality, high-fit denim,” he said. “So we did it for men and women. I wanted to make it a full business on a high level.”

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We have an update on an earlier story, the highly controversial “Kennedys” mini-series, the Hollywood Reporter has more:

“The controversial miniseries will world premiere on April 3 on the ReelzChannel, The Hollywood Reporter has learned.”

 

Via Reelz Channel

We anticipate this will start viewers scrambling as they try to sort out where the network is on their cable and satellite systems, if it is carried at all.  Click here to visit the Reelz website.

With that, goodbye until next time, we hope your day is sunny and bright!

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Filed under Help Me Understand, Logos, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

Two New Prep-Influenced Lines, Pink & Green Gifts

Hello-Hello, welcome to a new week, and yet another of our annoying this-will-have-to-do-for-two-days posts, with apologies.  (Yes, the mayhem has commenced, heaven help us all.)

We have looks at two soon-to-debut lines.

Via Jak and Jil

These styles are from the upcoming Thom Browne women’s collection.

Via Jak and Jil

(This may surprise readers, but we don’t recall ever seeing sequined madras before.)

Many of the styles echo pieces in Mr. Browne’s men’s line for spring.

Replication in theme and fabric can be seen throughout the collections.

Via Jak and Jil

The Brooks Brothers Black Fleece designer has previously done small collections for women, but this is Mr. Browne’s first step into a mass produced line.  Pearls and grosgrain are used generously.

Via Jak and Jil

We are guessing that taken alone, several of the pieces are stunning in person; the detailing on Mr. Browne’s designs is always exquisite.

While TP is *nowhere* near stylish enough to sport pieces this cutting-edge, it will be interesting to see the line in its entirety.  (Umm, TP and cutting edge in the same sentence? Hee-hee-hee.) As far as the collection falling into a ‘preppy’ category..? Non, non, non. Grosgrain ribbon accents and piped lapels do not make it thus.

The new line launches in the spring; the Jak and Jil blog has more photos, just click here to be transported there.

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Next, a new line from designer Tommy Hilfiger.

The new line is simply called “Tommy,” these styles are from the spring 2011 debut collection.

Women’s Wear Daily has more:

“Comprised of preppy-with-a-twist women’s and men’s wear, the youthful lineup included casual separates.”

“The styles, which Hilfiger describes as playful, are priced from $29 for a knit top to $119 for a short trenchcoat, while handbags and footwear begin at $49 and $59, respectively.”

Many pieces show a classic influence, but the more closely fitting and shrunken silhouettes belie a prep heritage.

On another note, the company is making a return to television advertising, beginning this evening, something that can only be deemed a positive SOTT (Sign of the Times).

Courtesy Image via WWD

The spots will feature the fictional Hilfigers, wackiness personified.

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It has been a few weeks since we shared any Gossip Girl fashion news. The LA Times has an interesting story about fashion on the show.

From the article:

“Leighton Meester and Blake Lively, the actresses who portray Blair Waldorf and Serena van der Woodsen, respectively, have been fêted and flung under the wing of Vogue’s Anna Wintour faster than either of them could utter an “OMG.”

The piece is accompanied by a slide show with images showing some of this year’s fabulous styles.

This brings us to a “Help Me Understand” moment:

Giovanni Rufino/The CW

Does the little ferret-faced Ed Westwick character (Chuck Bass) frequently receive pedicures on the show? Really?

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We wanted to share a smattering of pink and green gift ideas, starting with an item from Lands’ End that works for just about anyone, the Antistatic Fleece Throw.

If seeking something for the ladies on your list, Lands’ End offers its Half-zip Pullover comes in a variety of pink and kinda-sorta-green shades.

If shopping Lands’ End, a quick Sales & Savings note: their 30% off everything promotion ends tonight (Monday, 11/15/10) at midnight.

Lands' End

(Use promo code LESHARE and PIN 7785 to receive the discounts.)

We have a few more quick  ideas, the first is the Grosgrain Ribbon ornament, $2.79 online at Sears.  On the right, the Pink Flamingo Double-Walled Tumbler, at Le Boutique Targét.

The set of Tinsel Alpine Trees is also from Targét; they run $79.99 and also come in the bright lime color shown on the right, as seen in the chartreuse Pre-lit Fantasy Tree.

Le Boutique also has energy efficient LED lights in our favorite color (well, close enough); put those on the Lime Cashmere Tree, and you would have quite the look. Quite. The. Look.

But the favorite item seen online in today’s colossal waste of time research comes from LL Bean, and shows nary a hint of pink or lime green.

LL Bean

The Deluxe Edition Scrabble Game looks like loads of fun, we wouldn’t turn Santa away if he appeared with this in hand.

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We leave you with a word about two delightful bloggers, we are flattered both are offering giveaways showcasing Princess products.  Amid Privilege is celebrating her newly overhauled (and ever-so-chic) blog design, and the inimitable Nautical by Nature is commemorating her three year Blogiversary. Do pop in and say hello to both charming ladies if so inclined, we are grateful they to call them friends; they represent our favorite result of having an online presence: friendship. 

With that, g’bye until Wednesday!

ADDITIONAL PHOTO CREDITS:

  • Giovanni Giannoni/WWD:
  • Thomas Ianaconne/WWD

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Filed under Gossip Girl, Help Me Understand, preppy, Preppy clothing & brands, Sales & Savings, Sign of the Times

Mixed Signals on Designer Logos & Those Snooki Slippers

Hello-Hello, welcome to a fab Wednesday here at the Prepatorium.

Today we take a look at children’s’ fashions, with an emphasis on the logofication issue. A number of publications have suggested These Challenging Times are fostering less conspicuous consumption, including smaller, fewer, and more discreet use of logos, particularly for luxury labels.  This first picture may help explain why we’re confused.   Above we share an image from Burberry’s online store in the Girls’ apparel category, but similar use of the company’s signature check motif is abundant throughout the site.  These items do not seem to fit in the smaller and discreet categories.

The retailer still offers plenty of adult merchandise with its name and/or logo loud and proud, below we show the Wool Crewneck Sweater for women, and on the right, a Men’s Lightweight Hoody.

Bloomberg recently did a story about luxury labels turning their attention to other revenue streams, including children’s wear; the story is titled Burberry $750 Kids’ Trench Coats Turn Playgrounds to Runways.

“Celebrity culture and status-seeking are driving the growth, according to Fflur Roberts, Euromonitor’s luxury-goods research manager.

Suri Cruise, the 4-year-old daughter of actors Tom Cruise and Katie Holmes, has been photographed wearing a Burberry fur- trimmed parka and beige velveteen coat lined with the brand’s signature plaid.”

To be fair, the iconic motif is seen very little on higher end Burberry London pieces, it is almost invisible in the Prorsum line. It is featured primarily on the lower end fashions and accessories targeted at the aspirational shopper.

The continued logo placement is not limited to Burberry.  Your little ones’ feet seem to be a popular spot for advertising, below left, the D&G Infant Sneakers, the Gucci Baby Sneakers are on the right.

We all know how yours truly feels about the logo on the left, adorning a pair of Children’s Sneakers, not to mention the all-over play it receives on the Baby Bal-Harbor Slip Ons.

More from the Bloomberg story:

“…. dressing their kids in designer gear is a guilt-free way for fashion-focused parents to indulge their own penchant for following trends, Roberts said. “It makes them feel good,” she said.

“Parents increasingly see their children as a reflection of themselves so they want to make sure they look good and are in the latest things,” said Sarah Peters, senior retail analyst at Verdict Research, a part of the Datamonitor Group.”

Calvin Klein ensures everyone will know where Little Bitsy’s togs came from.

We previously mentioned that Fendi is launching a children’s line in the spring, on the left we see children in the upcoming collection; we are hopeful pieces won’t be like these Baby Zucca Booties.

The Times ran a story on Monday about the lucrative returns in fashion for little ones, Designer Labels Go Pint Size.

“Gucci, Fendi and Stella McCartney are among the latest designers to add luxury children’s collections to their company’s stable, a small step for high-end fashion but among the first signs of growth since the recession.”

A few items from the soon-to-launch collection from Ms. McCartney.

The Stella McCartney pieces do not disappoint, they are cute as can be, eminently wearable, and sans logos.  Amen.  When it comes to the children’s line, buzz on Planet Fashion is all about the Gucci Kids advertising:  the word is that the campaign features Jennifer Lopez and her 2-year-old twins.  From the Women’s Wear Daily story, “Gucci Gucci Goo“:

“The images feature a sun-kissed Lopez and her two-year-old twins decked out in Gucci clothes and accessories, including sunglasses, romping on the beach.”

Apparently the ads were almost never shot, according to this story:

“Jennifer Lopez’s cute new advertisement for fashion house Gucci with her twin babies almost never happened – because her husband Marc Anthony refused to turn the spotlight on their children.

The singer/actress reveals she struggled to persuade Anthony to agree to let their kids Max and Emme join their superstar mum and model in the photo spread, admitting he only relented because it was all for children’s charity UNICEF.”

Via MumbaFashion

We haven’t seen enough of the new Gucci collection to know if children are at risk of Logophobia or not, but be assured we will not drop our guard, vigilance is our watchword. (Heh,heh,heh.)

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There is good news and bad news about two of our AntiPrep Wall of Shame member. First, the good: JWOWW’s clothing line is apparently not going to be created; Jezebel has more:

“Sad news for those who were eagerly awaiting our Boob Slings in the mail: JWOWW’s clothing line will not go into production, due to a trademark dispute.”

But now the bad: Snooki-branded products are now hitting the marketplace.

Jason Merritt/Getty Images & Happy Feet

The folks at Happy Feet say the first 10,000 slippers ordered should be delivered in time for the holidaze. Can a Snooki Snuggie be far behind? (Surely we aren’t the first people to consider this possibility…?)

On that tragic image we say adieu until next time!

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Filed under Help Me Understand, Logos, preppy, Sign of the Times, The AntiPrep