Bits & Bytes: C. Wonder Flagship & A Tip of the Hat to Brooks Brothers

Hello and happy almost-weekend.

Today we’ve a few Bits & Bytes to share, beginning with word about C. Wonder’s new store on the upper west side. The soft opening is under way already, but the grand opening fun is this weekend.

Racked.com

There are seven stores in total now, this is the new flagship store located at the Time Warner Center.

Kyle Ericksen/Women’s Wear Daily

More from Women’s Wear Daily (subscription req’d.:)

C. Wonder’s second Manhattan store is like the original SoHo unit on steroids.

The 8,000-square-foot space… has more color and more props — including life-size multicolored striped zebras, polka-dot horses and six-foot logo teddy bears. There’s even an illuminated portal at the entrance with LED lights projecting the brand’s proprietary print.

Kyle Ericksen/Women’s Wear Daily

Back to the WWD story, it quotes Amy Schecter, the brand’s president:

“We introduced a 100 percent silk blouse, for $128 for prints and $98 for solid,”

A new category of dressier items includes a raincoat, $248, and sweaters embellished with rhinestones, $98. “We think this will bring in a slightly more sophisticated customer,” Shecter said. “We had her buying home products, now she’s buying rtw.”

We have been getting mixed review on the brand’s merchandise, with some reports that apparel items in particular are not holding up well, others saying they’re fine. According to the WWD story, CEO Christopher Burch says he has been focused on raising quality. Hmmmm. The new outpost does look like fun, the splashes of color are always a delight.

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Our other tidbit today is a tip of the hat to the folks at Brooks Brothers; heaven knows we beat up on them heartily enough we have occasionally mentioned a concern about an item or two (cough-cough). We are way behind in reporting this, but the retailer is donating suits valued at $1 million to the Dignity U Wear program, a partnership with the Wounded Warriors project.

The idea is to make professional wardrobes available to wounded veterans so they can find jobs in the civilian workforce, a daunting task.  In addition to the clothing donation Brooks is also helping raise cash, they hosted their first fundraiser at the New York mothership in June.

MRKTPLACE

Montel Williams was the emcee for the vent, more from MRKTPLACE:

Montel Williams was a powerful guest host… virtually moving the crowd to tears with his story. Returning from several years in active duty overseas, he had saved up what money he could find to buy some decent clothes for job interviews. While interviewing (for a job he didn’t get), he realized he was competing with guys in nice suits and ties and felt, whether true or not, that he could never succeed without the right clothes.

Some vets received suits recently as part of their UConn Entrepreneurship Bootcamp for Veterans with Disabilities, below we see Marine veteran Jared Luce being fitted at the Brooks Brothers in W. Hartford.

MICHAEL McANDREWS/Hartford Courant

Dignity U Wear actually targets three groups in need, Women and Girls in Crisis, Veterans, and Learning With Dignity. Below, boxes of clothes headed to a Boys and Girls Club.

Dignity U Wear Facebook

Today seemed appropriate for talking about this, it is National POW/MIA Recognition Day. The photo below is from the Wounded Warriors Facebook page.

Wounded Warriors Facebook Page

The fall Dignity U Wear gala is October 25, you can learn more about it here.

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5 Comments

Filed under preppy, Preppy clothing & brands, Preppy Fashion

5 responses to “Bits & Bytes: C. Wonder Flagship & A Tip of the Hat to Brooks Brothers

  1. I’m so excited about the C. Wonder store on the UWS! I have always wanted to shop there and it irks me to no end that they won’t ship to APO addresses. I can’t wait until I’m back home in January so I can finally go there.

    I think it is wonderful that Brooks Brothers is doing this. Thank you for sharing a great story.

  2. I have to say i was so excited to finally get to C Wonder and while its pretty and glossy on the outside, the quality is sub par at best. I am not impressed and I hope Chris steps it up big time and fast otherwise he is going to lose a base that he desperately needs to shop, buy and become repeat customers in his stores.
    I am supporter of the Wounded Warriors and think its such a noble cause. Thanks for mentioning it:)
    Have a super weekend!

  3. complicatedfabulous

    Go bb! What a happy post!

  4. Hooray for noble Brooks Brothers as they reclaim some of the philosophical origins their company was founded on; a mirror of those they politely served by once more supporting a First Class non-profit organization with their own ideals of philanthropy. I cannot wait to get involved at the local level in such a rewarding program! Well done, good and faithful servants.

  5. We received a great donation from Dignity U Wear for the children’s treatment center where I used to work. They wanted to bring a huge tractor-trailor load of clothes for our kids, but we couldn’t manage such a massive quantity. What they did give us was top quality and they were great to work with.

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