Gwyneth is Selling Stuff on GOOP, And When Whales Go Bad

Hello-Hello, welcome to another wacky week here at the Prepatorium.

We begin today with something that mystifies us was a surprise, Gwyneth Paltrow is selling tee shirts.

Via GOOP.com

The tee only comes in white, it features grosgrain piping at the shoulder and side seams.

Via GOOP.com

The tee shirt is $90.

More from Racked:

Otherwise, it is just a plain ol’ white T-shirt that costs $90. As if Goop knew it was a boring and predictable choice, they tried to spruce up the product page with hot tips like, “This sophisticated embellishment to Kain’s trademark silhouette will wear well for day into night” and, “We like to wear ours untucked.”

This is not for those seeking a cotton tee, it is 100% modal (a form of rayon), and then there is the care of said tee, we go back to the product page:

Care instructions: Dry Clean or Machine Wash Cold Water, Dry Flat

Ahem.

The goop website recently underwent a major overhaul, one of the new features being introduced is an e-commerce element.  The tee is just the first of what apparently will be many products Ms. Paltrow is going to be marketing. When going to the site’s “About” page here is what one sees:

goop is a digital media and e-commerce company founded by Gwyneth Paltrow.

Each week, goop premieres one exclusive limited edition collaboration. Whether it’s a wardrobe staple, a home accessory, or a beauty must, we believe these are the curated essentials for you, your wardrobe and your home.

Knowing the immense following the actress enjoys, it’s likely she will do quite well in this arena.

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Did you watch the Olympic Trials for the USA Gymnastics Team over the weekend?  It was a sea of red, white and blue when team members were announced.

USA Gymnastics Facebook

Gabby Douglas posted the highest two day score, earning an automatic place on the team.

USA Gymnastics Facebook

Below we see (left to right) team members Gabby Douglas, Aly Raisman, McKayla Maroney, Jordyn Wieber and Kyla Ross.

USA Gymnastics Facebook

It was a tough night for the 2008 Gold Medalist in the All-Around competition, Nastia Liukin, she took a tumble off the uneven bars during her routine, later announcing her retirement, using her Twitter feed to thank supporters

Nastia Liukin Twitter Feed

The athlete also shared this Instagram photo.

Instagram

You can learn more at the USA Gymnastics website or Facebook page, the Games get underway with the Opening Ceremony July 27.

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Finally today, visual demonstration of what we meant in the post title, “When Whales Go Bad”.

Thom Browne NY Facebook

Some readers may recognize the designer right away. For those unfamiliar with the outlandish apparel, we’re talking about someone we have excoriated relentlessly previously mentioned in this space, designer Thom Browne.  He also designs the Brooks Brothers Black Fleece collection.

His 2013 Resort collection for women showed similar patterns and motifs, but most pieces were done in a more subdued color palette, as shown at Moda Operandi.

Moda Operandi

From Moda Operandi:

For resort 2013, his classic shrunken shapes get a preppy twist with madras, pastels and a very deliberate play on the subculture’s current go-to animal prints (we aren’t talking leopard).

Little jackets stamped with whales that would bring all critter-wearing-preps in droves had they not been juxtaposed with their skeletal counterparts. That’s right: whale skeletons. It is fashion, after all.  Luckily, Thom Browne has a sense of humor that’s both dark and lovely — if the skeletons are too menacing, Browne’s collection also includes whale sequin appliques which are as striking as they are ironic.

The women’s Resort Collection is available for pre-order on Moda Operandi through midnight tonight, despite the nonsensical approach there are some exquisite pieces, you will need to look past some of the more outrageous designs.

Back to yesterday’s show, more from the On the Runway blog:

A Thom Browne show is a little like watching a long fuse crackle and burn toward a pile of dynamite — and then, pppfft, nothing. A dud.

On Sunday evening, in a palatial courtyard on the Left Bank, silver-painted models appeared in life-size Slinkies, each one covered in a skin of matte-silver fabric.

This photo from Mr. Browne’s Facebook page shows the silver slinkies:

Thom Browne Facebook

Back to Cathy Horyn:

The audience beamed as the models set off toward a square of grass, where shoes were arranged in a grid pattern. Each stepped into a pair. Then, on cue, their helical contraptions sank to the ground, revealing Mr. Browne’s short-pants suits in Easter-egg plaids, with whale and lobster motifs. The interest was very short-lived.

No one enjoys a good madras more than your faithful correspondent. And bright colors. And a critter or two.

Thom Browne Facebook

But in this case I’m thinking even the lobsters are a little mortified.

Thom Browne Facebook

Those feeling more positively about the collection will be able to purchase pieces starting this evening at 6pm, via Oki Ni.

With that we say “G’bye until next time!”

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4 Comments

Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

4 responses to “Gwyneth is Selling Stuff on GOOP, And When Whales Go Bad

  1. what were they thinking. seriously, those lobsters? while i am typically on the “team gywnnie” side of the division line….SERIOUSLY? who buys a tshirt that cannot be thrown in the dryer. humph.

  2. The whales and lobsters..OVERKILL! Seriously not a good move. Onto the very underwhelming boring white t that Gwen is selling….really? Seriously? Are you kidding? 90.00? Grosgrain on a t shirt? No thank you…..I think that might last as long as her country music career 🙂 (admittedly though she had a decent voice and it wasn’t as bad as many critics enjoyed claiming it was) Gymnastics is by far my favorite event to watch…just astounding what those little bodies can do!
    Happy 4th of July!

  3. is it mandatory that all of the girls on the gymnastics team have a Y in their first name? maybe that’s why Nastia didn’t make the team.

  4. When wales go bad indeed! Looking forward to the start of the Olympics 🙂

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