Today we share the rather odd tale of a French fashion label frequently referred to as preppy, a party with Pippa (Middleton) and some very bad press.
(Full disclosure: yours truly finds the shirt wonderful.)
Vicomte A. styles have the clean, crisp lines many associate with a prep aesthetic.
Marketing is aimed at the leisure class. Mr. de Soultrait knows this market well, born into the aristocracy, he was raised around the pursuits of fellow aristocrats: yachting, horses, and polo matches.
Founded in 2004, the company’s logo incorporates a regal touch.
More on the crown from an interview with Mr. de Soultrait via this story:
Vicomte is a title in French aristocracy – a small yet rare title to hold….the brand has been taken as a shortened version of my title of Vicomte Arthur. Consequently, the crown above the brand name is also representative of the crown of a Vicomte.
Vicomte A. collections have names like “Deauville Yacht Club” and “Urban Traveler”.
Appropriately, the company has a store on Worth Avenue in Palm Beach.
There are boutiques throughout much of the world. In addition to the free-standing Palm Beach store, Vicomte A. merchandise is carried in a broad variety of US boutiques.
Now to that party we mentioned, one that would normally go by unnoticed, receiving little or no media coverage but for the attendance of one guest: Pippa Middleton. Below, a party photo from the Vicomte A. Facebook page, the Vicomte is seated on the ‘throne,’ Ms. Middleton is in the hot pink and gold.
Ms. Middleton has been friends with Mr de Soultrait for some time, below we see an undated photo of the two in a more sedate setting.
The gala was to celebrate the Vicomte’s birthday, more from The Daily Mail story, no one describes scenes like this quite the way they do:
Accompanied by three of the French capital’s most eligible bachelors, the 28-year-old, dressed as a risqué French courtier, unleashes her best moves on the dance floor among a heaving mêlée of cavorting dwarves, burlesque strippers bursting out of giant cakes and aristocratic French men wearing dog leads.
The stack of photos will not make for very happy viewing at the palace today. First off there is the general impression of privileged debauchery, with a powerful overall air of entitled arrogance…..
There is no shortage of party pix on the company’s Facebook page, 472 in one album alone.
Then there are the dwarves. Having novelty dwarves at a wild party is an old custom among some shock-seeking impressarios, but it doesn’t get any more tasteful as the years pass by. Let’s put it this way: going to a party where small people have been hired to walk around as a freak show, for people to laugh at, is unlikely to feature as a top tip in Pippa’s forthcoming party book.
The brand isn’t one we were familiar with previously, nor is it one we’ll be adding to the walk-in.
At the risk of being as vulgar as the party itself, we must note this is not one you can put in the ‘nouveau gauche’ category, far from it, the de Soultrait lineage goes back centuries. No claims of ‘new money and no taste’ to support these activities, nay-nay. Am I the only one who thinks Mr. de Soultrait and friends are ideal for reality TV, “The Real Comtes of Burgundy?” or some such program? (The Consort’s reaction to that notion: “Wouldn’t that be a bit highbrow for this crowd?” Ouch.)