Gwyneth Gets Her Prep On & Is Coach Going To Lose The Logo?

Hello-Hello and Happy Monday!

We begin with something that is generating quite a bit of buzz, Gwyneth Paltrow’s deal with Swedish retailer Lindex.


The actress is the new face for the brand’s upcoming collection, “Modern Preppy”. Three looks from the line.


This one makes perfect sense, the celebrity is frequently described in these pages as an über-prep. More on that topic from Ms. Paltrow via The Daily Mail:

‘My style is modern preppy because I grew up wearing a uniform, always starting from a preppy aesthetic and making my own twist on it.

‘I love stripes, I wear them almost every day in my life.’

As far as Lindex is concerned, here is how they describe the choice of spokeswoman:
The campaign was inspired by the sporty, relaxed lifestyle that is characteristic of USA’s East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch.
Several more styles from the upcoming collection.


Unfortunately for US shoppers Lindex delivers only to Sweden, Norway and the EU countries, the company describes itself as “Northern Europe’s leading fashion chains with about 430 stores,” they also have stores in Dubai, Russia and other areas. That’s a shame, several pieces in the line look appealing.


Our other tidbit involves Coach, a brand we have frequently lambasted occasionally chided for its abundance of logos and ubiquity. Today, Women’s Wear Daily shared news that the company is re-shaping its business.

“The accessories maker will unveil a new dual-gender collection inspired by its heritage that will become the cornerstone of its business as well as impact every other aspect of the brand, from increased price points to marketing…”

A few of the pieces in the new collection, the new Legacy Duffles.

Coach Courtesy Photos via Refinery 29

I’m betting a few friends (Miss Pretty might be at the top of the list!) will rejoice in the following story about the line new direction, via Refinery 29.

Coach’s new aesthetic direction — where the focus is more on the classic, heritage look, and less on those cheesy canvas monograms.

Cue the Hallelujah Chorus.

I think this is the cheesy canvas monogram being referenced above, we show the ‘Embellished Signature C Domed Satchel’.

Via Coach Facebook Page

Back to the Refinery 29 story:

“The new leather bags, accessories, shoes, jewelry, eyewear, and outerwear mark a forward motion (and backward step) for the brand, which is going after a more fashion-conscious audience while looking to bring back what made Coach so successful in the first place…”

Shoes from the Legacy collection.

Coach Courtesy Photos via Refinery 29

Additional details from WWD‘s story:

“…these lighter, brighter bags not only come lined with interior pockets, but also carry a heftier price tag. Small women’s purses retail for $178, with larger tassel totes retailing for $798. The iconic new duffle will start at $348 and go up to over $1,000, depending on size and materials used

Below, two additional new styles.

Coach Courtesy Photos via Refinery 29

It seems to be a classic case of less is more. As far as this shopper is concerned, anything that prompts minimization of the logos is a step in the right direction.


Finally, a quick reminder that if you want to win the world’s cutest key fob from LL Bean, be sure to enter our little contest before Wednesday!

LL Bean

Click here to be transported to the post where you can enter, all you need to do is leave a comment to win the Key Fob and LL Bean’s fabulous 100th Anniversary book.

G’bye until next time!


Filed under preppy

10 responses to “Gwyneth Gets Her Prep On & Is Coach Going To Lose The Logo?

  1. Love the Gwyneth style of preppy. Love the new Coach bags. Just about anything with a tassel gets my love and attention!!! Took a chance on the LLBean contest, however, I’ve been a customer of theirs for a very long time. Happy Monday!!! xo

  2. MCW

    Can’t stand logos! The bright coach bags are cute…and so is GP in those clothes!

  3. Something about GOOP bugs me…like she comes off soooooo smug in her book but then when I see her on tv I think she seems likeable.

  4. Lisa

    Last week while visiting in-laws over spring break, Coach purses, of all things, came up in conversation. Most of the gathered were blathering about the brand being so ‘high class/expensive’. I’d had enough and said I wouldn’t touch the brand today but cherish my 1980’s bags as they are the true legacy of Coach, ie: made in America. I was shown the error of my ways with all the “C” bags, wallets and shoes each had on hand. I felt I had ‘rested my case’ and still stand by my statement.

  5. So much to like here, TP, and I’m not just saying that due to the shout-out :-).

    I adore the look of that Lindex line, and Gwyneth looks divine in it; wish they would consider shipping (the clothes, not the actress) to the US.

    What happy news from my first handbag love! I’ll believe it when I see it, but I am tentatively excited.

  6. Love the new direction Coach is taking!

  7. theenchantedhome

    OK agree that key chain is officially the worlds cutest! I think Gwennie was a good choice, she embodies that all American feeling asthetic that is part of the preppy look, its chic but relaxed and not overdone. I think shes a great look for that line. Hope you have a great day!

    PS have had problems leaving comments here lately…am I the only one?

  8. Love the Gwyneth clothes. Wish we could buy here!

  9. Sandra

    I so hope Coach “loses the logo”. Love those purses! And I adore the clothes. Great post as always!
    Excited about the return of Don and Roger ;-). Have a great day TP!! xoxo

  10. Lauren

    When I first found Coach, it was still made in America and it was all leather. There were no tacky logos! I will only buy plain leather Coach bags. And if they were made in America again, I could probably justify the “increased price point”.

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