Preppy: The Next Big Thing For Spring. (Cough-Cough.)

Hello-Hello, and Happy Friday. (I don’t know about you, but we’re ready for a touch of weekend here in the Corner Condo at Princess InterPlanetary HQ.)

If it’s almost spring, then it follows that retailers are breaking out the preppy style references in their advertising and marketing campaigns, we thought it would be fun to share a few of them with you. The first comes via Nordstorm, with thanks to our friend Cindy for alerting us to the communiqué, showcasing “Prep Cool“.


“Prep Club Accessories, Swimwear & Resortwear” showcases a variety of merchandise one might expect to see, from Tory Burch, Marc Jacobs and Milly….


To Dooney & Bourke, Kate Spade,and Longchamp.


There were a few brands included in the “Prep Club” group (for some reason the promotional groupings were referred to as both Prep Cool and Prep Club, we’ve nary a clue why) I don’t always/usually associate with a prep aesthetic: from left to right, McQ Alexander McQueen, Cara Accessories and AK Anne Klein.


We move on to a Macy’s campaign, “Preppy Handbook” (ahem), with “The Four Fundamentals You Need Now”.

Today’s prep-wear is feminine, expertly tailored and effortlessly chic (think: 1960s socialites vacationing in Palm Beach). And, it’s the next big thing for Spring. Want to incorporate this work to play look into your wardrobe? We’ll show you four essentials you need to look pretty in prep – and exactly how to wear them.


Among those four fundamentals, “Kaleidoscope Florals and Bold Stripes” shown below, there are some darling shirts.


Macy’s reports that another essential is “Femme Madras,” one is admonished to “Rework this classic preppy plaid with a shrunken schoolboy blazer or tailored shorts.”

Another “Preppy Academy Must Have” is the colored trench.


There’s one more “Fundmental,” we’ll let you discover it in your own time, click here to see the rest of the Macy’s post.


One item not mentioned in either of the marketing campaigns that we do consider a basic: seersucker.

American Digs

While that might look like something perfect for this weekend, it’s not, at least not for you. It’s for these fine friends.

American Digs

These are the work of American Digs, proudly Made in the USA, and $34.

When Tilly heard I was putting them in as today’s Friday Fun she reminded me of something that is a bit of a sore point, we promised her a replacement for this.

Silly Tilly

Her Yale sweatshirt has seen better days. (Heh, heh, heh.) Somehow I’m not seeing the seersucker on her, are you? Sadly, the words “seersucker” and “Tilly” in the same sentence bring visions of material stretched tautly, beyond its original design, buttons straining and popping off randomly, and sounds of seams ripping as fabric shreds.

With that we say goodbye until next time, may your weekend be warm and wonderful!


Filed under Friday Fun, preppy, Preppy clothing & brands, Preppy Fashion, Pretty in Pink, Tilly

9 responses to “Preppy: The Next Big Thing For Spring. (Cough-Cough.)

  1. LOVE the green D&B bag. Love, love, love. Nothing better for sping and summer.

    68 (!!!!!) degrees on Sunday, girlie! Holy crap. I’m hoping the weather peeps are right and that both of us have time to get in some outdoor playtime in on Sunday! Take Tilly for a nice long walk and I’ll do the same with Spencer :) Can you believe I already have green things poking up in my garden, IN MARCH??????

  2. The Amercian Digs are sooooooo cute. They would be smart to hire Tilly as their “supermodel”. Love that green trench coat…so pretty!
    Have a great weekend:)

  3. I do believe a wore a seersucker shirt just today. But I do NOT believe it was with a Yale sweatshirt:).

  4. It is so hard to find bulldog sized seersucker these days! The closest we have come is a collar. Looking good, Tilly!

  5. Kaleidoscope Florals = I want!

  6. I am dying to break out my seersucker! Only a few more weeks to go:)

  7. Well I love most the things featured here – bags, jeans, the sunglasses… Planning to make my 2013 holiday an American one – just for the shopping, with the list planned at least 6 months in advance. I will be avidly following your site for tips!

  8. I feel like there is even more nautical this spring. I am loving it all! And so much pink!

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