Hello-Hello, and welcome to a
Today’s post is something of a tough topic. It looks at a new and challenging issue for Target: the way it is handling sales of its most popular designer collaboration collections. Today we speak most specifically about its Jason Wu for Target line that debuted Sunday, the critical acclaim for the Jason Wu collection is indisputable.
Unlike the Missoni for Target collection that shut down the retailer’s website, the controversy this time is related to a different topic, buyers who purchase in huge volume to resell at a profit. Online and offline chatter about the troubling trend is growing, much of it driven by videos shot in-store.
The video that seemed to hit the biggest nerve shows two people with overflowing shopping carts at a Miami Target; below, screen grabs from the video.
The 44-second video is called “Jason Wu for Target Disaster in Midtown Miami“.
This is a touchy subject, because yours truly is pretty much in favor of free enterprise and all, and the people in the video are not doing anything illegal. Yet I find it difficult to watch the video without becoming incensed. Not because I didn’t get what I wanted from the line, here is a shot taken yesterday at our closest Target.
There seemed to be plenty of merchandise still available, although there were no accessories to be seen. Back to the Miami incident, the video shown above is not the only one shot of the couple making their purchases.
In another posted by ABC News, the man can be heard saying, “I’ll leave a few of each piece so you guys calm down, okay? Are we all happy now? Are we happy now?” (Shoppers were not happy.)
After the debacle the company encountered with eBay reselling of the Missoni items, I’m not sure why Target simply doesn’t implement guidelines or rules that can be enforced at a store manager’s discretion. If the company does not want things being purchased with the sole intent of making a profit, why not take a tip from H&M? Regular readers may recall this from our post on the recent Versace for H&M collection:
Shoppers will be allowed in stores in groups of 20, with a shopping allowance of just 10 minutes. Customers can only buy one of each item and only in one size to stop customers buying for their friends or bulk-buying popular styles to sell on eBay.
Those rules come from “Versace for H&M lay down the law,” a story in The Telegraph. The subhead reads: “Ahead of the collection going on sale this Thursday, the high street label has draughted a handful of shopping rules for keen customers.” To see more on H&M’s policy, this Fashionista story has great detail.
More from Consumerist:
As Electric Blogarella points out, there is a limit on items from the collection online, but not for in-store purchases. It wasn’t the local Target that failed their customers here, it was corporate, who apparently haven’t learned much from their past fashion craze mistakes.
Target has responded to the Miami New Times with a comment about the issue:
Regarding product limitations, we tested product limitations online at Target.com and are encouraged by the positive feedback we’ve received from our guests. We did not enforce product limitations in our stores.
This is what one finds if looking for any of the accessories online:
Every single accessory item is shown as “sold out online” or “available in stores”.
Disregarding all issues of right, wrong or other morality-based descriptions one may associate with the hoarding, it is becoming a matter the company needs to deal with, if only because of the PR ramifications. This solicitation for
horror stories input comes from a sizable media entity, Philly.com (Philadelphia Inquirer & Philadelphia Daily News site), in a piece titled “Share your Jason Wu for Target disaster stories with us”:
Interestingly enough, your faithful scribe may be in the minority about becoming irritated when watching the Miami video, public sentiment may not be on the same page. Most comments on The Stir’s “Cafe Mom” post seemed to find little or no problem with what the couple was doing.
The line launched in 2008, but remained a consistent underperformer for Penney’s, now we have word it is going away. More from the Post:
American Living was a disappointment and plagued by markdowns from the start. Ralph Lauren refused to attach his name to the line, which was set to compete with the Chaps brand that is sold at Kohl’s stores.
As a result, Penney shoppers didn’t recognize its connection to Ralph Lauren, despite its preppy-flavored clothing and home furnishings.Former Penney CEO Myron Ullman, who had hoped to make American Living a $1 billion brand, later admitted to associates that “it was a mistake,” according to a source close to the retailer.