All Kinds of News About Sperry, Including That New Collection Milly Designed!

Hello-Hello, we hope you are in the mood for some Friday Fun, that is today’s mission.

We begin with a look at last night’s big bash launching the new Milly for Sperry collection.

Photos via MillybyMichelle & ylianayepez Twitter Feeds

While the collection officially made its debut at the party, some readers may recall this post showing a few styles from the line at the Milly runway show last fall.

What I Wore Tumblr

This particular collaboration does not require a vast stretch of one’s imagination, it is more a blending of two brands favored by many preps. As this story in Racked shares:

Milly founder Michelle Smith says she has always, “adored preppy, nautical style, and was thrilled to put the Milly spin on an icon of American fashion.”

The collection includes the CVO Laceless in Navy Links, Coral, and Roses.

Milly for Sperry Top-sider

The Links and Roses patterns are classic Milly designs, it is fun to see them incorporated in the line. There are also a variety of heels, below we see the Women’s Authentic Platform.

Milly for Sperry Top-sider

The collection offers 13 styles, including the women’s Authentic Original in several colors.

Milly for Sperry Top-sider

The nautical influences are easy to spot, the sailboat lining on the Cunard is cute, the Southport’s rope ankle-wrap also gives off that vibe.

Milly for Sperry Top-sider

There is lots to like in the group, even for those of us who embrace our inner frump. (Heh, heh, heh.)

That wasn’t the only big news for Sperry this week, the company also opened its first store in the city.

Melissa Horn/NY Magazine

The store is in the Flatiron District, officially opening on Wednesday.

Melissa Horn/NY Magazine

NBC New York has an interesting piece on the store:

As a girl who grew up in Westport, CT playing tennis, rowing crew and even being voted “class prepster” by my senior class, you might think I came out of the womb wearing a pair of Sperry Top-Siders. But truth be told, that was not the case (I really do wish it was, though). I discovered the classic Sperry Top-Sider, also known as a “boat shoe” in college, and I never looked back.

Another image from inside the shop.

NBC New York

If that looks more like the back room, this explains why:

The front half of the store has all the styles beautifully displayed, and the back half is a “self service boat house” in which customers are free to help themselves to try on or be helped by an employee, an option which I think is just great. There’s nothing worse than sitting in a busy shoe section and being completely helpless (Ok, maybe there’s a few things that are worse…). In the new Sperry store, it’s your choice–help yourself or be helped. I’m excited to see this concept in action.

The notion of being able to help yourself in the ‘Boat House’ is appealing.

The final bit of Sperry news involves a significant expansion of the company’s offerings, including:

…Sperry Top-Sider bags, belts, swimwear, eyewear, scarves and hosiery for men and women, among other categories. The brand extensions will debut for spring ’13.

Women’s Wear Daily had the story Monday, according to the company’s CEO “The brand has picked up some significant momentum in the marketplace”.  As The Cut blog put it:

…it could be good news, even for folks who don’t “summer” at “the Vineyard,”…  The brand extensions, set to drop for spring 2013, will soon include apparel, if all goes well. While it’s doubtful that their future offerings will be any different from what you can already find in the L.L. Bean or Vineyard Vines catalogues, at least it’ll provide magazines with one more source for those “Preppy Is Back!” editorials.

It’s nice to know we aren’t the only ones amazed at how many ‘preppy is back’ editorial stories there are on an annual basis.


Also today, a brief glance at next week’s Vintage Fashion & Textiles Auction at Kerry Taylor Auctions. Yours truly would *adore* the Chanel suit seen on the left, today’s Pretty in Pink. (Don’t ask what we would do about the length of the skirt, perhaps I’d frame it and hang on the wall here at The Prepatorium.)

Kerry Taylor Auctions

Both suits shown above date to the 1980s.

Below we share two relics from an earlier age, Lot #34 includes a damask ball or bridal gown adorned with pink satin ribbons, circa 1895, and an 1860s ball gown.

Kerry Taylor Auctions Lot #34

Remind anyone of something Scarlett might have worn to enchant Ashley Wilkes and all the other young men visiting Tara?

The auction is next Tuesday (the 7th) at Kerry Taylor in London.


A final reminder for anyone who has been out of touch and perhaps neglected to enter our Jack Rogers Navajos giveaway, entries close at midnight tonight (Friday, 2.3.2012), be sure to throw your name in the virtual hat!


Filed under Collaborations, Friday Fun, nautical, Preppy clothing & brands

12 responses to “All Kinds of News About Sperry, Including That New Collection Milly Designed!

  1. Allyson

    Must have the canvas links! Loving all of the patent too. Going web shopping right now!

  2. BroncoMom

    The pink Chanel suit so lovely and the gowns surely are something Ms Scarlet would have happily worn. “Ashley, oh Ashley, where shall I go? “What shall I do?”

  3. Yes! That’s exactly what she would have been saying!

  4. Wow thats not the Sperry I knew growing up….they are all grown up and looking good! The suits and gowns are fabulous!

  5. Love Milly. Once had some boat shoes like the sperry ones when I lived in Holland – the Dutch go mad for them (random euro fact for you there). My husband made me throw them out (beast!)They aren’t really worn by women in the UK, but they are on trend again now in lots of fab colours. I love the red wedgie ones.

  6. Sperry continues their roll. I love the seersucker ankle tie platforms I bought last year, and at the time thought, “Hmmm. Someone over there knows something:)”

  7. !!!!!!!

    Those wedges…could be the solution to my Kate wedge quest! I’ve never found anything similar and accessible in navy or nude…I will have to look into getting these ones on my birthday wishlist!

  8. Sandra

    I adore Milly and Sperry, so this is really exciting! This will definitely be one of my go to places the next time I visit daughter in the city! Great post as always! XOXO

  9. I love Milly and Sperry, those shoes are super cute!

  10. Sperry has gradually been upping its ante and you’re right, I think the Michelle Smith pairing is perfect!!

  11. The hubs is not a prep by nature {although you’d think the whole prep school, lacrosse thing would help}. But recently, he told me he really wanted a pair of boat shoes. Progress. Think he’ll mind if I slip in a pair of those Milly collaboration wedges for myself?

  12. Carly

    I went to the Sperry store this weekend and it was great. I loved that I could go in the back and try on as many shoes as I wanted, but there was still a super cute and helpful employee on hand if I had questions. I got a darling pair. If only it would warm up enough to wear them!

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