Hello-Hello, and happy middle of the week.
Today we share a story from last fall about logos on polo shirts, obviously it is a topic we have nattered on about relentlessly occasionally mentioned in this space. More from Charleston’s Gazette-Mail:
“Polo shirt” has become a standard name — like “T-shirt” or “khakis” — to describe a knit shirt.
But after recent visits to my college-age children in Alabama and Virginia, I’ve learned there’s a zoo full of animals adorning the chests of students on campuses throughout the South.
Part of the article examines the broad (growing ever-broader) variety of logos now adorning the ubiquitous shirts. The story is illustrated with this graphic, showing just some of the many icons now besmirching seen on the shirts. (In reality, some of the icons are pretty darn cute. I still prefer mine sans logo, but that fish is darling.)
W. Virginia Gazette-Mail
For those not familiar with each and every logo shown in the illustration, here is a quick rundown, beginning with Psycho Bunny (a Consort fave)…
Psycho Bunny
Southern Proper
Brooks Brothers
Vineyard Vines
Southern Point
Southern Tide
Polo Ralph Lauren
Southern Marsh
And Eddie Bauer.
Eddie Bauer
The writer, Sara Busse, brings up a little family history in the article.
My dad, far from preppy and not a golfer or a tennis player, wore the little penguin shirts (by Munsingwear) around the house on Saturdays. Now Brad Pitt wears them. Dad was cool. Go figure.
Here is a 1970s era shirt like the one Ms. Busse describes.
Vendetta Vintage
But back to the present.
Look for Southern Proper’s Labrador retriever, or Southern Point’s German shorthaired pointer. These will set you back $75 or so. If you like bigger dogs, Southern Dignity is set to launch a Great Dane-embroidered shirt just in time for Christmas.
We did not see a Great Dane on Southern Dignity’s site, perhaps we overlooked it. (Who knew so many brands started with the word Southern?!)
A brand that certainly would have fit on the list would be Loggerhead Apparel.
Loggerhead Apparel
For a more in-depth look at the history of the shirt itself, Ivy Style offers ‘Le Crocodile: How Lacoste Became the Preppy Polo of Choice and Kyoto Maiko has a post on the topic as well.
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We were familiar with most of the brands discussed in that graphic up above, but always enjoy learning about new companies. Here is a name that was new to us, Mahi Gold, offering styles ideal for wearing “from the boat to the beach to the deck to the bar.” Below, the Seaview Shift in both aqua and pink, the Claire dress, and on the far right, the Coastline Dress.
Mahi Gold
The company was started by brother and sister Michael and Becky Gorman, we like knowing the collection is Made in the USA. Another plus – everything is crafted of soft (but durable) organic cotton with a touch of Lycra for stretch (and comfort). They even have dresses available for your little one, below we show the Seaview Shift Dress for Girls and Toddlers.
Mahi Gold
To see a list of stores where you can buy Mahi Gold products, click here.
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Our other item today, a reminder about Sunday’s launch of the Jason Wu for Target collection.
Jason Wu for Target
Because the much-buzzed-about collection is only being carried in ‘select stores,’ Targét has even created a a Facebook page listing stores by zip code that will carry the line.
Jason Wu for Target
Target’s online photos are delightful.
Jason Wu for Target
Last week the company celebrated with a big do, below we see Gossip Girl’s Blake Lively and Chloe Moretz in pieces from the line.
Getty Images for Target via The Daily Mail
There are reports pieces from the collection are already on eBay. We aren’t even going to look, and hope to find a little something when the line is for sale this Sunday. (For a peek at our post showing most of the collection, click here.)
A quick reminder about our Jack Rogers Giveaway, if you haven’t already entered, scoot on over and do just that, entries close at midnight on Friday.
Goodbye until next time!
The Preppy Princess 
Interesting…I love the little whale :O) But I guess I am a purist…croc or nothing for me!
Those little girls in the shift dresses are so darling! The way little girls SHOULD look! So..it appears its the battle of beast literally and figureatively for who wins for best emblem on a polo. I recognized most but not all and had no idea there are so many out there! Something for everyone I figure. And hope.
I took a look at Southern Dignity’s site as I love Great Danes. Princess, the Great Dane was everywhere! I think you might have confused it with a horse or pony (a very common occurrence in real life as well).
I’m normally not a big fan of the Target collaborations but I must have the black cat scarf. I hadn’t heard of Southern Dignity but just looked at their site and see the Great Dane on a number of things. My uncle, a UK grad and daddy to three Great Danes, has a birthday coming up and I now have the perfect present for him- the blue and white logo bow tie. 🙂
Way back in the 80’s a co-worker had a logo on his shirt of the polo player falling off the horse with the mallet tossed in the air. It was so funny and I asked him what label it was. He said it was called, “get off your high horse”! Is that not hilarious or what? I don’t know if it was a true company or just something he made up but that logo has been in my mind ever since. I’d buy a dozen shirts with this logo as my guys would get a kick out of wearing them for the conversation factor alone. Really brought a smile to my face and 30 years later I am still coveting a shirt like this. 🙂
The mahi stuff is crap in person, they have 10+ different items with the same print – how much did they pay you to feature it? Ha!
They paid me nothing, I do not accept gifts, samples for review or any form of compensation. 🙂