Hello-Hello, and happy Friday.
Oddly, we can go weeks and weeks with nary a word about Target here on the blog and then kaboom – we find ourselves doing back-to-back posts about the retailer. Today, news of the company’s plans to launch an ongoing series of pop-up shops.
The shops will offer limited edition merchandise from select US specialty stores. I am guessing many readers will be familiar with at least one, if not more, of the following companies from this first flight of shops:
The Candy Store from San Francisco, Cos Bar beauty shop from Aspen, Polka Dog Bakery treats and toys from Boston, Privet House home goods from Warren, Conn. and The Webster, a Miami high-end fashion boutique.
Each of the ‘shops at Target’ will be open for just six weeks, the retailer hopes to generate buzz about new merchandise while also creating a more unique setting and feel within its stores.
We have a brief rundown on these first five shops, beginning with Connecticut’s Privet House, they offer an outstanding collection of contemporary and vintage things for the home. Below we show just a few of the goodies one might find in either of their two stores.
The Privet House is the creation of Richard Lambertson and Suzanne Cassanoby, it is their aesthetic that provides the quirky, literary and whimsical touch to the merchandise mix.
Models of the stores were unveiled to the media yesterday, below left we show Target’s version of ‘The Privet House,’ on the right we see a mock-up of the “Polka Dog Bakery” shop featuring pet products.
Here is an item from Privet House’s collaboration with Target, the birdcage with stationery demonstrates an offbeat appeal we like.
‘Polka Dog Bakery at Target’ will have some very bright apparel for your four-legged family members.
A bigger look at the planned pop-up with goodies for your pooch.
Below, some of the treats from Polka Dog Bakery.
Other edibles on offer will be for humans, here are some of the goodies from ‘The Candy Store shop at Target’.
These are not only lovely to look at, I’m sure they are tasty.
More on the new direction from Targét’s A Bullseye View blog:
With prices ranging from $1 to $160, the five collections reflect the spirit of each shop and shop owner’s unique perspective and aesthetic. The shop owners and Target worked together every step of the way – from product selection and packaging to in-store shop displays – to recreate the essence and ambiance of the individual boutiques.
Another of the ‘Shops at Target’ will carry the higher end cosmetics and skincare offerings of Cos Bar Aspen, below, some of that merchandise.
The packaging conveys an upscale elegance, far removed from the company’s bright red and white theme.
Below left we see how Cos Bar offerings will be packaged and displayed, on the right, The Webster Miami atmosphere is seen at yesterday’s media briefing. (Photos via Women’s Wear Daily (subscription required).)
The Webster Miami group may be of particular interest to your MOTH (Man Of The House), it is said to be an enormous offering of men’s goods.
It is the Webster Miami goods I am intrigued to see, their customer seems the most removed from Target’s demographic. The actual Webster boutique carries lines like Acne, Balmain, Lanvin, Alexander Wang, Givenchy. Understanding the goal is not to replicate these and other upscale brands, I remain fascinated as to how this particular shop’s aesthetic will be translated into cheap-chic retailing.
These first five “Shops at Target” launch in all stores and online May 6, prices will be $1 to $160. Perhaps knowing the ‘Shops at Target’ are to be open for six weeks will minimize any Missoni-like mayhem online and in stores.
There is one more piece of news from Target, this one involving Apple.
Target confirmed it will try a test run of 25 mini Apple shops within existing Target stores. It sounds as if these will be similar to the Apple shops found within 600+ Best Buy stores. Target currently offers a range of Apple merchandise, but no desktop or laptop Macs are available. This could turn out to be a good move for both parties, like the Shops at Target outlined above, this could be another way the retailer distinguishes itself from Walmart.
Finally today, our Pretty in Pink. You know how there are all manner of tool chests for men, you know the kind, big industrial-looking things? They tend to be found in garages and auto repair places, rather like this.
It seemed to me there should be something not quite so….blah.
If pink isn’t your thing, there’s always this.
On those pink and green pictures we say goodbye until next time, may your weekend be splendid!