eBay’s Designer Outlet Opens and Eau de Prep….?

Hello-Hello, happy Tuesday!

Once again we are ridiculously overcommitted have a few volunteer obligations the next few days, so this is really more of ‘TuWednesday’ post covering both today and tomorrow.

We begin with an update on a topic previously covered here, the new eBay Fashion Outlet Mall, promising designer duds for less.  Brands taking part in the new mall that may be of interest to our crowd include Brooks Brothers, Hanes, Elaine Turner, Hanky Panky, Lacoste, Tommy Hilfiger, Hickey Freeman.  eBay claims almost 200 other brands however (more on that number later), most of them ‘household names,’ from off-price department stores like Neiman Marcus Last Call to run of the mill retailers like Elie Tahari, Bruno Magli, Fossil and Hush Puppies.

From today’s Women’s Wear Daily story about the endeavor.

Some items are made exclusively for the outlet, and the made-for-outlet items reflect competitive pricing that is typically not further discounted. Additional discounts on all items, include MFO items, might be available during promotional periods.

(MFO is Made for the Outlet.) Here is how the home page looks.

eBay Fashion Outlet

From what we could tell the majority of brands are remaining consistent in their logo and overall look, this is the same image one sees if shopping a Brooks Brothers outlet.

Brooks Brother eBay Fashion Outlet

We decided to do a little shopping, starting with a Princess fave, Brooks Brothers. As of this writing its eBay outlet is sparsely populated, but that will change.

eBay

In fact, Brooks Brothers tells us they plan to add the full assortment of their 346 line, including children’s *and* women’s styles, really outstanding news for BB customers, especially those for whom there is no nearby outlet.

We also checked out Bobby Jones, it also offers only men’s merchandise.

At the Calvin Klein storefront there is an abundance of merchandise, including loads of items in the home goods section, 376 in that category to be precise.

Calvin Klein

Whether or not the pricing is in line with outlet pricing is an unknown, at least for this merchant, it has been ages since we looked at Calvin Klein, an oddity as we very much like this brand.

Pricing is easier for your truly to track at the Lacoste store, with only three items on the site at this point.

Lacoste

We looked at the Stealth Space Collection High-Top, $80.50 at the eBay Lacoste outlet. Here is what we discovered when comparing the price at other sources:

  • Neiman Marcus Last Call” $80.50 (regular site, not eBay)
  • Pick Your Shoes: $119.99
  • Lacoste standard site: not shown

The pricing does appear quite favorable at Canterbury New Zealand, the Placement Stripe polo shirt is $70 at its online store, $21 at the outlet. The two look identical, no?

'Regular Site' (L) / eBay Outlet (R)

That also is the case for CNZ’s woven shirts, its Sean Long-sleeve Shirt is $98 online, but only $19.50 at the eBay Factory Outlet.

In looking at some of the women’s shoes there also seem to be savings. The Delman Sacha shoe at ‘regular’ online merchants is $249.95 (at Shoe Buy), but only $116 at the Delman eBay Outlet. Below left we show the Shoe Buy image and the Outlet image is on the right.

Shoe Buy (L)/Delman eBay Outlet

Comparing the prices for women’s clothing is more of a challenge, there simply isn’t that much womenswear available yet.

Tommy Hilfiger has a sizable amount of goods however, and checking prices reveals some differences, in this case favoring the Hilfiger Online Store. Below we show the Three Color Stripe polo, $34.99 at the Hilfiger site, $49 at the eBay outlet.

Hilfiger Online Store (L)/Hilfiger eBay Outlet (R)

Prices are the same for Hilfiger’s Basic Chambray Skirt, $24.99, and the Little Girl Argyle Sweater is $35 both places.

So we’re thinking the pricing on the Striped Polo is more of an aberration, an oversight. That does bring up another question though, if all or almost all prices are the same, what is the benefit of the outlet store? (Scratching head.)

One other observation, the number of vendors is rather reminiscent of what we used to call fuzzy math; if you click on the Seven for All Mankind link you do not connect with an online outlet store for the brand, you are taken to the Neiman’s Last Call eBay outlet site. The same is true of CJ for Cookie Johnson, Frye, and many others.

All in all it seems a good concept. One big benefit for some consumers will be shops like the Brooks Brothers Factory Outlet, not currently offered online in any capacity that we know of. Additionally we expect the number of vendors will increase, and many of the companies with minimal offerings will boost inventory significantly, especially if this proves to be an easy way to add to the bottom line.

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We have a very quick update about the Missoni for Target collection. Here is what one now sees in stores if seeking merchandise from that collaboration.

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Finally today, word of two new perfumes from Tommy Hilfiger.  Are you ready for the name? “Eau de Prep”.

Courtesy Image via WWD

From a Women’s Wear Daily story about the perfumes:

According to the designer, it was inspired by his spring-summer 2011 Prep World collection, which celebrates all of the iterations of the preppy lifestyle worldwide.

Another look from the campaign.

Courtesy Image via WWD

More from Julie Naughton’s story in WWD:

While the traditional Tommy Girl and Tommy customers might be preppy — with the guys wearing, say, pleated khaki trousers and the women oxford shirtdresses — the Eau de Prep mind-set is that there are no rules, said Hilfiger. “The Prep World and Eau de Prep customer mixes preppy with vintage and gives it a wink and a nod. They aren’t trying too hard to be cool and chic — they just express what they feel.”

The perfumes are currently available online at Macy’s, from the description of Tommy Girl Eau de Prep:

Tommy Hilfiger has returned to his preppy roots with updated styling and a cool, new fragrance: Tommy Girl Eau de Prep. It’s all about the classic life with a twist and Prep has never looked so fresh.

Really? The scent is $70, it is also available in a Men’s version. We leave you with Tilly’s reaction to word of ‘preppy perfumes’.

Until next time!

5 Comments

Filed under Argyle, Collaborations, preppy, Preppy clothing & brands, Preppy Fashion

5 responses to “eBay’s Designer Outlet Opens and Eau de Prep….?

  1. Eau de Prep, what, a bin of used Tretorns? Yikes.

  2. I feel you Tilly!!
    Tommy has gone too far with this. Now you can smell like a prep? What exactly does a prep smell like since he is now the authority on all things preppy? **massive eye roll**

  3. Tilly and I have a lot in common. Eau de prep? Contrived, and I am so over Tommy and his eternal quest to be the preppiest kingdom alive with an urban edge. Never was too fond of it and doubt I ever will be. Its an overkill, Tommy.
    As far as these “outlets” I say its another gimmick, I glanced quickly at a few things at BB, since I am a regular shopper there and there are no bargains that you wouldn’t find even at the regular BB on sale or with a special promotion,so I am not too impressed. I had no idea Missoni was a one shot deal….guess I will never lay eyes on these coveted frocks, as I never made it there..oh well, until the next collaboration!

  4. eBay outlet…very interesting…not buying it.

  5. Now you can smell like a prep?

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